About Tide

Tide is not just a product; it’s a promise. It’s not just any laundry detergent; it’s one that renews clothes and the stories they tell. It’s strong in stain removal, but it's gentle on clothes. For more than 70 years, Tide has changed the way we think about laundry care. While working to deliver you the cleanest clothes, Tide also helps you be more eco-friendly when it comes to doing the laundry.

Tide History

Tide History

How to upcycle Tide bottles

Tide Keepsies

Tide Free and Gentle Collection

The Free & Gentle Collection

Tide Loads of Hope | Community Program

Loads of Hope

Understanding High Efficiency

Understanding High Efficiency

Our Detergents

Our Detergents

Original Collection

Innovation