Shop HE Liquid Detergent

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  • Tide purclean™ Liquid

    Tide purclean™ is the first bio-based liquid laundry detergent that has the cleaning power that you expect and deserve from Tide. Tide has been on a journey of sustainability for many years now and this is the latest step to deliver a more sustainable product that does not compromise on cleaning performance. It is not just another eco-friendly detergent; it is the first 65% USDA certified bio-based detergent with the cleaning power of Tide.

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  • Tide Original Scent High Efficiency Liquid

    For an amazing clean you know and love, there’s only one original: Tide Original Scent High Efficiency Laundry Detergent. Its revitalizing scent is infused with aloe and floral notes to help keep your family’s clothes smelling as great as they look.

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  • Tide Plus ColorGuard High Efficiency Liquid

    Tide ColorGuard HE Turbo Clean Liquid Laundry Detergent offers the brilliant clean you know and love plus is loaded with color-protecting ingredients that help keep your fabrics looking bright. Long-lasting color can be yours when you defend your laundry with Tide detergent.

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  • Tide Free and Gentle High Efficiency Liquid

    Have peace of mind with Tide Free & Gentle High Efficiency Laundry Detergent that will keep your clothes brilliantly clean and your family's skin safe. Tide Free and Gentle is a powerful hypoallergenic laundry detergent that is free of dyes and perfumes. It removes more residue from dirt, food and stains than the leading Free detergent. It removes more residue from dirt, food and stains than the leading Free detergent.*

    *vs. leading national competitor Free detergent

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  • Tide Plus Febreze Freshness High Efficiency Liquid

    Tide Plus Febreze Freshness Spring & Renewal Scent HE Turbo Clean Liquid Laundry Detergent, High Efficiency Laundry Detergent offers the brilliant clean you know and love plus the Febreze freshness that helps your fabrics stay fresh up to 3x longer with the latest scent-renewal technology*. Combining complimentary perfumes, dual-scent pearls activate upon movement to provide your fabrics with bursts of freshness all day.

    *vs. Tide Original

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  • Tide Plus A Touch of Downy High Efficiency Liquid

    Tide Plus Downy HE Turbo Clean Liquid Laundry Detergent offers the brilliant clean you know and love plus even softer fabrics. Cozy up to a fresher, softer clean* with added scent pearls that leave behind a long-lasting, comforting scent.

    *versus Tide Original.

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  • Tide Plus Febreze Sport Active Fresh High Efficiency Liquid

    Tide Plus Febreze Sport Active Fresh Scent HE Turbo Clean Liquid Laundry Detergent offers the brilliant clean you know and love plus even better tough odor removal*. It delivers a deep-down clean that helps fight sports odors, especially sweat, while leaving behind the fresh scent of Febreze.

    *vs. Tide Original

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  • Tide Plus Bleach Alternative High Efficiency Liquid

    Tide Plus Bleach Alternative Original Scent HE Turbo Clean Liquid Laundry Detergent offers the brilliant clean you know and love plus helps your fabrics look brighter and whiter after just one wash*. It allows you to look bright in your whites while also protecting your colors, by reviving dingy fabrics and preventing the dirty wash water from soaking back into them.

    *vs. Tide Original

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  • Tide Plus Coldwater Clean High Efficiency Liquid

    Tide Plus Coldwater High Efficiency Laundry Detergent offers the brilliant clean you know and love plus brilliant color protection even in cold water. It’s specially formulated for cold water conditions, giving you brilliant color protection and using 50% less energy when you switch loads from warm to cold.

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  • Tide Ultra Stain Release High Efficiency Liquid

    Tide Ultra Stain Release HE Turbo Clean Liquid Laundry Detergent offers the brilliant clean you know and love plus is supercharged with specially formulated ingredients to help remove up to 99% of everyday stains, including greasy food stains*. It also boasts Zap! Cap, a unique pretreat cap with scrubbing bristles that provides a deep-down pre-treat option.

    *vs. Tide Original

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