Product Detail

  • 6x the cleaning power in half the time*.
  • Tide Plus Bleach Alternative offers more of the brilliant whiteness after just one wash vs. Tide Original
  • Amazing Tide clean from America's #1 detergent based on sales.
  • #1 recommended by washing machine manufacturers**.
  • Part of the trusted Tide Plus Collection.

* Based on stain removal using 1 dose Tide HE in the quick wash cycle vs. 6 doses of the leading bargain liquid detergent, base variant, in a normal wash cycle.
** Based on co-marketing agreements

Dosage

Directions:
Measure with cap.

  • For medium loads, fill to bar 2.
  • For large loads, fill to bar 4.
  • For HE full loads, fill to bar 5.

Start washer, add detergent, then add clothes.

Usage Instructions: Read and follow care label instructions, then sort. Always test inside seam for colorfastness.

Liquid Measurement Instructions for the Tide Collection

FAQ

Q: What is the difference between HE and regular (non-HE) detergent?
A: HE (high efficiency) detergent is designed specifically for HE washers, which use less water than regular washers. Since HE washers use less water to clean, the water is dirtier.  HE detergents have special dirt capturing ingredients to help suspend dirt and dyes in the water, which helps keep them from re-depositing on your clean laundry.   Our HE detergents are suitable for use in both standard top load washers and High Efficiency (front and top loading) washers. Tide HE versions have an HE label on the neck of the bottle. 

Q: Is Tide Plus Bleach Alternative safe for my colors?
A: Yes, Tide Plus Bleach Alternative is safe for all washable fabrics since it doesn't contain any chlorine bleach. It provides powerful cleaning, whitening and brightening and is safe for all washable fabrics.

Q: What makes Tide Plus Bleach Alternative so effective on clothing?
A: The active enzymes break down stains in every wash, making it color safe and effective at whitening and brightening all your clothes.

Q: Does Tide Plus Bleach Alternative brighten colors?
A: Yes, it brightens colors by helping to remove the dingy layer that can make colors look dull.

Q: Why is Tide Plus Bleach Alternative better for clothes than chlorine bleach?
A: Chlorine bleach can fade colors, but since Tide Plus Bleach Alternative does not contain chlorine bleach, it is safe for all your machine-washable clothes. In addition, Tide Plus Bleach Alternative contains an ingredient that neutralizes the chlorine in your water so it won’t cause your colored garments to fade, so you can use it for all your loads. The result is you get white whites and bright brights, wash after wash.

Q: Is Tide Plus Bleach Alternative HE compatible with my standard washer?
A: Tide Plus Bleach Alternative is available in two formulations: HE and standard. We recommend only using Tide Plus Bleach Alternative HE with high efficiency washers.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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2.26/5 (43)
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    2.4/5
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    2.54/5
36% Recommended

Brandy W.

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2/24/2015

Just like the Tide you love, but works for all colors!

There's nothing like the smell of laundry day! Tide Original Plus with Bleach Alternative is that great original smell with the power of color-safe bleach to wash mixed loads and colors. Works great, smells even better.

Naylimar R.

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11/2/2014

My review on Tide Plus Bleach Alternative Liquid Laundry Detergent, Original

The Tide Plus Bleach Alternative Liquid Laundry Detergent, Original is always my go to product to wash my white clothe. I really like the brightness in my socks and my white t-shirts that this detergent gives.

Amber T.

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10/30/2014

Great laundry soap for colors and whites

Great product safe for colors and whites no need to worry about ruining your favorite garments

Nicole C.

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1/13/2012

Great detergent that whitens and brightens clothes!

This detergent is great! It whitens whites without bleach and it also brightens colors. It cleans my clothes well and the scent smells great!

Ashley B.

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3/1/2015

Cleans well but no scent left on clothes

This is a Tide product so I knew it would work well. The bleach alternative was not harsh but cleaned really well.

Kristen C.

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1/21/2012

Video is on Tide with bleach and why I love it!

I love all tide products, but this one in particular because of the Bleach alternative they've added to the product. I haven't found another detergent that cleans as well as Tide with Bleach. I have three children and have found Tide to be the best product. On top of its great cleaning power, I love the Clean Breeze scent; it leaves my clothes smelling fresh and clean...it makes me enjoy doing laundry

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*Your Location
Dover, Delaware
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09/20/2016

Discontinued?

Hi im noticing that tide with bleach alternative is disappearing off the shelves? is it being discontinued? ive seen them in ollies bargain stores of discontinued items or overstock.

Recommend Product

*Your Location
Chicago
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09/16/2016

The smell is so strong

I can't use this anymore because of the high fragrance. It is awful. I miss the smell of the bleach.

Not Recommend Product

Tide

Tide Response From Tide 09/16/2016

We want you to have a great laundry experience and we're sorry to hear that the smell was over whelming. We'd like to see how we can help and learn more about this.When you have a moment, could you please give us a call at 855-236-3353?

*Your Location
Dallas
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09/11/2016

Not using anymore because of blue stains

Tide plus bleach caused severe blue stains on my clothing. I am no longer going to buy Tide products. I am sad to do this because I am 61 years old and have used Tide products all my life.

Not Recommend Product

Tide

Tide Response From Tide 09/13/2016

We want to ensure you have a great experience with Tide every time you use it, and we're sorry to hear that wasn't the case last time. We'd like to help and learn more. Could you please give us a call at 855-236-3353?

*Your Location
Michigan
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08/25/2016

9894220255

My face can only use this detergent because of his skin conditions. Awesome product!

Recommend Product

*Your Location
Florida
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07/17/2016

Best Detergent Ever

This is the only detergent I've ever used and have never had any stains on our laundry. It keeps the stains of our clothes and will never try anything else. Thank you Tide!!

Recommend Product

*Your Location
North Carolina
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06/06/2016

I've been waiting for something like this to come!

Best thing to ever come to my house!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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