Product Detail

  • Added Softness for your Money
  • Acti-Lift™ Crystals
  • 6x the cleaning power in half the time*
  • HE Turbo technology gives you 6x cleaning power in the quick cycle vs. next leading detergent in normal cycle
  • Specially designed for regular and high efficiency machines – #1 recommended by washing machine manufacturers**
  • America’s #1 Detergent***

6X Cleaning Power

*1 dose of Tide HE Turbo Clean in quick cycle vs. 6 doses of the next leading liquid HE compatible detergent in normal cycle
**based on co-marketing agreements
***based on sales: Nielsen Syndicated Laundry Detergent Category - Total US xAOC - $ and Unit sales - latest 52 w/e 02/27/16



Measure with scoop.
  • For medium loads, fill to bar 2.
  • For large loads, fill to bar 4.
  • For he full loads, fill to bar 5.

Start washer, add detergent, then add clothes.
Powder Measurement Instructions for the Tide Collection

How it Works

Like regular Tide, Ultra Tide Plus A Touch of Downy contains surfactants. Surfactant molecules have two parts. One is "water loving" and the other is "water hating." The water-loving (hydrophilic) part breaks the surface tension of water. The water-hating (hydrophobic) part is attracted to oil and grease in soils, loosening and removing them from fabrics. Ultra Tide Plus A Touch of Downy is also formulated with special ingredients that provide softening benefits throughout the wash.


Ensuring the safety of our Tide line of fabric care products is a responsibility that P&G takes very seriously. Before any product can appear on store shelves, it must be demonstrated safe to use as intended. But that is only the beginning of our journey. The Earth's resources are limited and valuable, and we have an obligation to future generations to use these resources wisely.

Store Out of Reach of Children


Q: Do laundry products contain animal derivatives or by-products?
A: There are no animal by-products or derivatives in the following products: Ace, Ariel, Bold, Dreft, Era, Gain, Ivory Snow, Cheer and, Tide detergents (including Tide Plus Downy) and Downy Unstopables There are animal by-products or derivatives in the following products: Bounce, Gain Fabric Softeners and Downy Fabric Softeners These products contain beef fat (although pork fat may be used as well).  The fat is chemically altered during manufacturing and no longer resembles the original material when it is added to the product. None of our perfumes contain animal by-products.  It is our policy not to use any animal by-products in our perfumes, and our experts check any perfumes from suppliers to make sure they do not contain any animal by-products.

Q: What is Tide With a Touch of Downy?
A: 'Tide With a Touch of Downy' is a version of Tide that gives your whole wash a great clean and goes one step further by giving you a touch of Downy for softness that starts in the wash and continues through the rinse.

Q: How do I use this product? Is there a special order of addition?
A: This product can be used instead of a regular detergent. It just needs to be added in the place of your regular detergent in the wash.

Q: Is it OK to add bleach to this?

A: Yes. Bleach does not affect the cleaning or softness performance.

Q: Fabric Softeners are typically added in the rinse and not in the main wash. Do I have to add some of this product in the rinse?
A: No. The product needs to be added only in the wash instead of a regular detergent.

Q: What do the words 'a touch of' mean? How much is a touch of?
A: The best way to determine what 'a touch of' really means is to experience the product.

Q: Can I use this product in an HE machine?
A: Yes, this product is specially designed for regular and high efficiency machines.

Q: Can I use this product to pretreat? Presoak?
A: Yes. The product can be used the same as a regular detergent for any of these purposes.

Q: Does the product contain an oxybooster, bleach, bleach alternative?
A: In terms of key ingredients,  Tide With a Touch of Downy products use many of the same cleaning ingredients that are present in Tide with Bleach Alternative and Tide With Bleach. However, Tide With Bleach Alternative and Tide With Bleach have been formulated for even tougher cleaning and better whiteness than Tide With a Touch of Downy.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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2.75/5 (8)
42% Recommended

Reviews Text

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Nice product

This is a nice product, the result of this product are really good. I recommend this.

*Your Location
Loveland, OH
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Heavily perfumed

I usually purchase Tide original HE, but the April Fresh version was the only one left on the shelf. Now I know why! It is so heavily perfumed as to be revolting. I washed my sheets first, and kept waking up all night thinking "What is that SMELL?" but there was no way to get away with it. My teenage boys are going to freak that their clothes smell so overpoweringly girly. Sadly, I had to buy the large box. This detergent and its in-your-face scent is going to last a long time, I'm afraid. Yuck.

Not Recommend Product

*Your Location
Brooklyn, NY
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All the Hype, Had to Try but...

I always hear people saying that using tide keeps their laundry looking and smelling fresh so I finally bought some two weeks ago. To my surprise, my towels have bleed dye in them now and other clothing as well. Not the whole load of wash though. I have never had any bleeding before using Ultra Tide Plus with Downy. I really was expecting great results but seems like a miss!

Not Recommend Product

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Lingering smell

The lingering smell from the downy is too strong. Coworkers can smell me from across the room, I really don't want to smell like a laundry mat. Switching to a scent free product

Not Recommend Product


Tide Tide Team 06/09/2011

We want you to be happy with all of the attributes of the Tide detergent. I am sorry the scent was too strong for you. The Tide Free and Gentle is an excellent choice as it does not contain a fragrance.

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My towels and sheets smell wonderful!

I have been using the Tide with Downy for at least six months. I look forward to receiving the coupon inside of the box. My towels and sheets smell fresh and clean even after they have been in the linen closet for weeks.

Recommend Product

*Your Location
Visalia, CA
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old formula was better

In using the New Ultra Formula I have found that my cloths are becoming dingy and my whites are no longer white. I like the old formula, it actually cleaned my cloths not just make them smell good. Now I must find another detergent that will work like the Old Tide use to work.

Not Recommend Product


Tide Tide Team 05/03/2011

I'm sorry you feel the detergent isn’t cleaning well. Please be assured all our laundry detergents are designed to provide good overall cleaning. In addition, they all contain enzymes which help remove protein soils. Some stains may require pre-treatment directly on the stain. I have included some tips that will get your laundry the whitest while helping to remove stains: • Follow care tag instructions, using the hottest water safe for the fabric. • Sort clothes properly grouping similar colors and fabrics. • Don't overload the washer so clothes can circulate freely. • Use the recommended amount of detergent for average water hardness, a little more in very hard water, a little less in very soft water. • Use gentle cycles only when care instructions recommend it. I hope this information helps. If you have additional questions, please call us at 1-800-879-8433.