Product Detail

New and Improved Tide High Efficiency Powder Laundry Detergent. Now concentrated with even more stain fighting power packed into a smaller box, so you can use 1/3 less. 

Tide Laundry Detergent is the #1 stain-fighting regular powder detergent.

Dosage

If you have a High Efficiency washer, we recommend using Tide High Efficiency. For usage instructions, see inside lid.

Safety

Ensuring the safety of our Tide® line of fabric care products is a responsibility that P&G takes very seriously. Before any product can appear on store shelves, it must be demonstrated safe to use as intended. But that is only the beginning of our journey. The Earth's resources are limited and valuable, and we have an obligation to future generations to use these resources wisely.

Store Out of Reach of Children


FAQ

Q: How do I know which versions of Tide detergent are for my high efficiency(HE) washer?
A: We’ve recently changed the location of the “HE” symbol on Tide detergent for ease of navigation. The “HE (high efficiency)” is now communicated through a logo on the neck of the Tide bottle. In previous versions it is located near the bottom of the Tide bottle.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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2.83/5 (35)
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    2.62/5
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    2.5/5
45% Recommended

Heather R.

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3/4/2013

Tide He Powder Orginal Scent

Great laundry detergent that cleans clothes well.

Reviews Text

*Your Location
Texas
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11/26/2015

Terrible Fragrance

The new original fragrance is too sweet and sickly. The old original fragrance was much more pleasant. I will probably not buy another box.

Not Recommend Product

Tide

Tide Response From Tide 11/30/2015

We’re sorry you dislike the new Tide Original scent. We’d hope for it to still provide you with a great clean while still providing you with a fresh laundry scent. We’d like to help you find something that better fits your needs, when you have some free time please give us a call at: 1-855-236-3353.

-Brittany at Tide

Tide

Tide Response From Tide 11/30/2015

We’re sorry you dislike the new Tide Original scent. We’d hope for it to still provide you with a great clean while still providing you with a fresh laundry scent. We’d like to help you find something that better fits your needs, when you have some free time please give us a call at: 1-855-236-3353.

-Brittany at Tide

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09/16/2015

Not Recommend Product

*Your Location
Redwood City
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04/04/2015

Poorly designed packaging

Trying to open the Ultra Tide box put me off from using the product! The slits on top were red herrings and don't do a thing! Disappointing design.

Not Recommend Product

Tide

Tide Response From Tide 04/07/2015

We do extensive testing of our products and packaging with the goal of producing high quality products. Our packages are designed to be easy to handle and open and we’re sorry this wasn’t your experience. We’d like to help further, please give us a call at 1-855-236-3353 when you have a chance. Lisa, Tide Team.

*Your Location
Cincinnati, OH
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11/10/2014

This new scent is AWFUL

It's like stepping into an 80s nightclub -- the overwhelming perfume will make your eyes water. I use the liquid HE detergent, always Original Scent, and didn't realize the scent had been changed. I've seen in other reviews that Mountain Spring is the old Original (yeah, THAT'S not confusing!), so I will look for that. BUT I will smell it in the store first. P&G -- you know better than this. Don't slap an Original label on something you've changed. At LEAST say "New Scent" on the bottle!

Not Recommend Product

Tide

Tide Consumer Care 12/03/2014

Hi there! We have included a new and improved scent in Tide Original that our research indicates consumers prefer. We do not always highlight formula improvements on the package. And since this change was well liked by long-time Tide customers, we decided to not include it on our labeling. We hope that you'll find a new Tide to love. We have a lot to offer with our Tide Plus Collection and we still have the same great clean that you know you can trust. Thanks!

*Your Location
Chicago
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10/26/2014

It makes me wanna hurl!

I've always used Tide Original powder but hadn't used it in awhile due to financial constraints. Recently splurged on a box of Tide only to find that the scent has been changed to some a heavy musky odor that burns my nose and doesn't smell clean and fresh like it used to! The smell was so repulsive that I had to re-wash my laundry with another brand of detergent! I really wish P&G would bring back the PREVIOUS scent in Original Tide Powder, the one that I, and everyone I know loved! Not this terrible scent that literally makes me wanna hurl.

Not Recommend Product

Tide

Tide Consumer Care 11/06/2014

We're sad to hear that our Original scent change was not for you! We have made this change based on consumer desire, however, we understand that not everyone will enjoy one scent. We have moved our former Original scent to our Mountain Spring detergent. We hope you'll give that or one of our many Tide Plus scents a try. Thanks!

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10/22/2014

Scent Change

The fact that Tide (P&G) updated the scent in this product is enough to be troubling all by itself! But adding insult to injury by not communicating this with your consumers is just poor business! The fact that the box still says "ORIGINAL SCENT" when it's not is VERY misleading. I called Tide (P&G) today and requested a refund for this product. I would have brought it back to the store, but I already emptied it into the plastic detergent bin we keep in the laundry room and tossed the box. They are issuing a prepaid Visa card in the full amount. However, that doesn't take away from the fact that they are promoting this product as the "original scent" when it's not. I encourage everyone else who is not happy with this scent change to call in (1-800-879-8433) and get a refund, too!

Not Recommend Product