New and Improved. Now concentrated with even more stain fighting power packed into a smaller box, so you can use 1/3 less.
New and Improved Tide High Efficiency Powder Laundry Detergent. Now concentrated with even more stain fighting power packed into a smaller box, so you can use 1/3 less.
Tide Laundry Detergent is the #1 stain-fighting regular powder detergent.
If you have a High Efficiency washer, we recommend using Tide High Efficiency. For usage instructions, see inside lid.
Q: How do I know which versions of Tide detergent are for my high efficiency(HE) washer?
A: We’ve recently changed the location of the “HE” symbol on Tide detergent for ease of navigation. The “HE (high efficiency)” is now communicated through a logo on the neck of the Tide bottle. In previous versions it is located near the bottom of the Tide bottle.
This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.
I am totally disappointed in this product. I have used Tide for years. I have a soft water unit and I use more powder per load now than I ever did before. I am looking for a new wash detergent.
Not Recommend Product
Just switched to this detergent. With the last 2 loads, I've had to unplug and reset machine due to 3 different error messages suggesting issues with too many suds and drain pump. I am questioning if it's related to the new formulation - "ultra". Will buy regular HE tomorrow.
When I purchased the new washer, I used tide as it was the only one in the area available that was rated HE. I was concerned and didn't want to leave the brand I've been become accustomed too but thought what a better time to try something new and I was glad that I did. The clothes come out great! I was sad to see that it didn't come fragrance free given my sensitive skin -- it didn't irritate my skin but I prefer not to have the smell -- although I'm getting accustomed to it
Question: Why is the new scoop so short?
I note some of the video reviews show people measuring out a scoop of Ultra Tide powder. And, they say they are not sure which line to use so they use a full scoop. I’ll bet there are a lot of people out there who do the same or at least use a little more than recommended because they can’t read the scoop so well.
I attempted to measure the volume of the scoop so I could find an alternate that is easier to use. (Yes I am an engineer.) Since getting the detergent in the scoop level on any line is so difficult, I used water.
Level 1 (medium loads) = 2 oz
Level 2 (large loads) = 2.5 oz
Level 3 (heavy soiled) = 4 oz
A full scoop = 5 oz.
If the scoop was taller and narrower, there would be much more distance between the 3 lines and you could make a more accurate measurement.
If Pocter & Gamble’s goal was to help customers make an accurate measurement, the scoop would be tall and narrow. If their goal was to sell more detergent, the scoop would be short and wide. Guess which they chose?
To the ladies in the videos, you are using more than twice as much detergent as recommended. That is why your videos are on the web site. P&G stock holders thank you.
For the rest of us, I recommend buying a 4 ounce measuring cup and marking the levels with a sharpie. The cup will pay for itself in savings several times over on your first box.
I definitely prefer to use powder in my front loading machine. The liquids do NOT clean as well for me. I am having trouble finding stores that stock the HE Powder
WHY WHY WHY? did you change Original Scent, Tide, HE Powder? You had a perfect product and you ruined it! What gives with the blue specs? It looks just like Tide with Bleach Powder and the new scent is too strong! Tide has been a household staple in many homes in the US since 1946 and has always been white! I will NOT be buy again!
Example: This Product is exactly what I needed!
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