Thousands have taken the pledge, enabling us to donate $250,000 to WWF’s global conservation efforts! Keep making small, sustainable changes to your laundry routine for a healthier planet and a better future for all of us.
Tide purclean & WWF Sustainable Laundry Pledge
When I do my laundry, I pledge to make a positive impact for the planet. I will:
Wash with cold water
One year of cold-water cycles saves enough energy to:
- Drive more than 300 miles
- Charge your smartphone for a lifetime
- Power your TV for 4 months
Use an energy-saving HE washer and quick cycle
On average, HE machines can use 3x less water and deliver 65% energy savings.
Extend clothing life through care
The average American throws away 70lbs of textile waste each year, totaling 21 billion pounds and accounting for over 5% of all landfill. With care, your clothes can last for 15 years or longer, compared to around 3 years if not well maintained. Remember to follow the care label instructions on your clothes closely to prolong longevity.