A Brief History of Tide Laundry Detergent Super Bowl Advertising



Tide, America’s #1 trusted laundry detergent, has a long history of helping families with their laundry needs. Over the past 70 years, Tide has become a cultural icon, due in no small part to an impressive track record of memorable Super Bowl commercials. You may tune into the game for the competition or even the halftime entertainment, but more than likely, you’ll stick around for the ads – a watercooler topic for Super Bowl Monday at the office.

From Super Bowl XLII’s iconic “Talking Stain” ad to Super Bowl LII when Tide proclaimed all ads a Tide Ad because of their clean clothes, Tide never disappoints when it comes to Super Bowl commercials. Tide doesn’t disappoint in the laundry room, either. Since 1946, Tide has been caring for your family’s clothes with unparalleled results.

The awards speak for themselves, but so do the millions of American families that trust Tide to care for their laundry.

What you’ll find in this article:

Which P&G Brands Have Advertised During the Super Bowl?

P&G products, particularly cleaning products, aren’t new to Super Bowl advertising. Tide, Febreze, and Mr. Clean have all made their Super Bowl commercial debuts in 2008, 2017, respectively. Other P&G beauty and hygiene brands also have a legacy of strong Super Bowl advertising, including Always, Gillette, and new for Super Bowl LIII in 2019, Olay.

How Did Tide Become America’s Most-Trusted Detergent Brand?

Tide didn’t become America’s most trusted laundry brand overnight. For more than 70 years, Tide has focused on product innovation to help families achieve superior laundry results. Such good results that Tide was named America’s #1 trusted laundry detergent by Readers Digest and awarded the Good Housekeeping Seal of Approval.

*Based on sales, Nielsen laundry detergent category.

How Do Tide’s 4-in-1 Laundry Pacs Defeat Stains Off the Field?

Tide is no stranger to Super Bowl commercials, since their first ad in Super Bowl XLII featuring the pesky talking stain promoting the innovative Tide to Go stain stick. Since then, Tide has perfected 4-in-1 laundry pacs like Tide PODS Ultra OXI, which includes a powerful laundry detergent, stain remover, color protector, and built-in pre-treater in one, easy-to-use pac. This breakthrough technology is available in a variety of scents, and it now works with HE technology to provide 10x the cleaning power*. It’s no wonder Tide is America’s favorite detergent with this unique, tried-and-true 4-in-1 laundry detergent.

*Stain removal of 1 dose vs. 10X doses of the leading liquid bargain brand.

Will We See Tide Again in Super Bowl LIII?

We all know there are three reasons to tune into the Super Bowl each year: the game, the halftime show, and the ads. So tune in and see what this year has to offer. We’re pretty confident you’ll see lots of clean clothes.