There’s a better way tune in Super Bowl Sunday

There’s a better way tune in Super Bowl Sunday

Little known fact about Patriots all-star Rob Gronkowski? When he’s not on the field, he’s behind the counter. His counter. (Or at least Tide dares to imagine.)

Welcome to Gronk’s Cleaners.

Sports fans are about to get acquainted with a whole other side of the New England superstar. Ringing in this year’s approaching Super Bowl season, Tide’s new series of teasers shines a light on our hero’s lesser known entrepreneurial side, inviting them to witness his new business venture and...well, unorthodox spot treatment methods firsthand. Though the Pat may be revered as one of the best tight ends to play the game, behind Gronk’s counter it’s a slightly different story.

Along for the ride? One unsuspecting Emmy winner who wants nothing more than a clean shirt. Rather than tackle stains the old-fashioned way however, Gronk has his own means of conquering jelly, soy sauce and other spills: hacking them off (but not without pausing to taste test them first, naturally). Luckily for the rest of us, there’s a better way to save the day: Tide PODS + Downy.

Whether you’re playing football or watching it, your devotion to the game is written all over your jersey—in grass stains, mud splotches and even nacho cheese and guac. If you’re not getting dirty, you’re just not doing it right. Buffalo sauce might hit hard, but with the cleaning power of Tide and the fabric protection of Downy, you, ladies and gentleman, you can hit harder.

Tide PODS + Downy are the first detergent to clean and condition clothes during your wash cycle, all with the help of 3-chambered SUD technology that releases the fresh-scented fabric protection of Downy. For more details, click here.

Don’t forget to tune in and catch all the action on Sunday, February 5th.

See you in Houston!

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