Super Bowl Now, Laundry Later.

At Tide, we know everyday life is getting busier and busier, and, often, the best time to do the laundry is… later. But when exactly is later?

That’s the question that starts this year’s Tide’s Super Bowl commercial – starring Charlie Day (It’s Always Sunny in Philadelphia) and Emily Hampshire (Schitt’s Creek). After getting a stain on his shirt, Charlie thinks it’s time to start his laundry (after all, that stain is going to set in). For some reason, Emily knows his laundry can wait until later. But, again, when is later?

Is later during the ads? Is it during the Super Bowl halftime show? After the game? As the Kansas City Chiefs and San Francisco 49ers face off, Charlie will search all of Super Bowl LIV for when exactly later might be.

Emily, unfazed, knows that tonight, it’s Super Bowl now, laundry later. But why? Thanks to the new Heavy Duty Tide POWER PODS®, no one needs to worry about when later is. Heavy Duty Tide POWER PODS® are specially designed for large loads and set-in stains – you could say it’s the perfect detergent for… later.

Stains can now wait longer and still come out in one wash because one POWER PODS® pac can wash up to 21 lbs of laundry. So whenever later is, you’re always ready with Tide POWER PODS®.

Check out the full campaign now, and do laundry later: