Tide Super Bowl LV Commercial
Do you know what you put your clothes through today? Of course not! No one thinks about that!
So when Tide asked me, a Jason Alexander hoodie, to be in their Super Bowl commercial I said, “Absolutely! Let’s show America how much dirt is hidden in their favorite clothing items.”
Little did I know everything I would be put through. Thankfully, I was washed in Tide Hygienic Clean in the end, which is designed to clean down to the microscopic level to remove both visible and invisible dirt.
Moral of the story: 1) Take care of your clothes with Tide Hygienic Clean, and 2) When you’re a humanoid hoodie asked to be in a Super Bowl commercial, be sure to read the script first.
“I am so excited to partner with Tide because they have had some iconic Super Bowl commercials in recent years. In this year’s commercial, we really wanted to have fun with the idea that your clothes – like my character, the hoodie – go through a lot and you don’t even realize it!”
Jason Alexander
What press is saying
Tide Giphy Library
Let the #TideHoodie do the talking for you with a GIF that says it all or dress up your stories with stickers of Jason Alexander. Just type our hashtag on gif and sticker keyboards across messenger and social media apps or check out our Giphy gallery.
The Jason Alexander Hoodie Snapchat Lens
Try on the Jason Alexander Hoodie in our augmented reality Snap Lens. You can even hoodie-fy your own face with just a simple toggle. If you are on your computer, just open up your Snapchat app and aim your camera at the code. Otherwise, just click the button below.
Tide Hygienic Clean Heavy Duty 10x Collection
Unfortunately, when it comes to laundry, just because you can’t see dirt doesn’t mean it isn’t there. Did you know that 70% of the soils on your clothes are invisible to the naked eye? Designed to clean fabrics down to the microscopic level, Tide Hygienic Clean Heavy Duty 10X Power PODS® removes both visible and invisible dirt from your garments, giving you a clean you can trust.
Containing 10 concentrated cleaning actives, Tide Hygienic Clean Heavy Duty is the #1 Stain and Odor Fighter detergent*.
*Among liquid laundry pacs
