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  • Tide Simply Clean & Sensitive Liquid

    The days of compromising for a liquid laundry detergent that is safe for sensitive skin but still provides a great clean for a low price are over. Tide Simply Clean & Sensitive contains no dyes and is gentle on skin with only a light, Cool Cotton scent. It has everything you expect from a Tide detergent - tough on dirt and odors with 2x the power of the leading baking soda laundry detergent.*

    *stain removal of 1 dose vs. 2 doses of the leading detergent with baking soda in a standard, top-loading machine

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  • Tide PODS® Plus Febreze™ Spring and Renewal Laundry Detergent

    Spring & Renewal, one of your favorite Tide scents is now available in convenient laundry detergent pacs! Tide PODS Plus Febreze Freshness laundry pacs are designed to fight tough odors and offer a powerful clean in one wash while providing freshness that lasts 3x longer*. Featuring 4-in-1 technology, provides super concentrated detergent, odor fighters, stain removers, and Febreze odor-fighting all-in-one solution. These Tide PODS help eliminate set-in stink at the source while infusing your garments with your favorite Spring & Renewal scent. Also, thanks to the upgraded film and HE Turbo technology with quick-collapsing suds, the capsules dissolve completely in all water conditions.

    *vs. Tide Original

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  • Tide Simply Odor Rescue Liquid Laundry Detergent

    Tide Simply Odor Rescue Liquid Laundry Detergent fights dirt and odors with twice the odor-removal power*.
    Tide’s innovative odor-eliminator technology targets smells deep in the fibers of your clothes, while the Fresh Linen scent infuses your clothes with cool, crisp, and light notes every time you do laundry.
    Get odor-free laundry results in both HE and standard washing machines at a low price with Tide liquid laundry detergent!

    *vs. Arm & Hammer Base

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  • Studio by Tide Delicates

    Keep your silk, wool, and lace clothing looking like new for longer with the new Studio by Tide laundry detergent, specifically designed for delicates. Studio by Tide is your garments' best friend, providing delicate care that protects the color and fabric of your clothes, even in a cold wash. This liquid laundry detergent, made without parabens, phthalates, and phosphates, helps you achieve so much more than clean clothes. Studio by Tide improves your garments' appearance and texture by trimming down stray fibers, and it eliminates the water's chlorine content to prevent fading. It also lifts body oils, dead skin, and sweat from fabrics to refresh your clothes. Put an end to discoloration, fading, and pilling with Studio by Tide.

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  • Studio by Tide Darks & Colors

    New Studio by Tide laundry detergent for darks and colors keeps your favorite clothes looking newer, longer. Studio by Tide’s gentle clean keeps your darks bold and colors bright. This paraben-, phthalate-, and phospate-free liquid laundry detergent trims down stray fibers to improve garment quality, removes chlorine from water to prevent fading, and lifts body soils from fabrics to refresh your clothes. Offering great cleaning power even in cold water, Studio by Tide protects your favorite denim, cotton, and fleece clothes from pilling, discoloration, and fading wash after wash.

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  • Tide Free and Gentle Powder

    Tide Free and Gentle HE Turbo Powder Laundry Detergent provides a great clean that's gentle on skin. It's a dermatologically-recommended detergent for your sensitive skin that is formulated without dyes and perfumes. It’s been specially formulated with HE Turbo technology. That’s why it’s the #1 recommended detergent by washing machine manufacturers*.

    **Based on co-marketing agreements

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  • Tide Ultra OXI High Efficiency Liquid

    New Tide Ultra OXI liquid laundry detergent. Next-level stain fighting with 10x cleaning power* features built-in pre-treaters to remove even the toughest stains. Tide Ultra OXI targets tough set-in odours deep down in clothing fibres for a deep clean.

    With the combination of built-in pre-treaters, surfactants, and enzymes, this powerful liquid detergent effectively removes even the toughest stains, all in one step. It works in both high efficiency (HE) and standard washing machines.

    *Stain removal of 1 dose vs. 10X doses of the leading liquid bargain brand.

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  • Tide Ultra OXI Powder

    New Tide Ultra OXI laundry detergent powder. Better Cleaning with Ultra OXI Power for your money*. With 6x cleaning power** vs. the next leading OXI detergent. Tide Ultra OXI Powder targets tough set-in odors deep down in clothing fibers for a deep clean.
    With the combination of built-in pre-treaters, surfactants and enzymes, this powerful powder detergent effectively attacks even 14 day old stains, all in one step.

    *vs. Tide Original
    **stain removal of 1 dose of Tide Ultra OXI powder vs. 6 doses of leading OXI liquid detergent, in standard machines

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  • Tide Plus Febreze Botanical Rain Liquid Detergent

    Tide with Febreze Freshness Botanical Rain HE Turbo Clean liquid laundry detergent offers an excellent clean and odor removal, with Febreze Freshness up to 3x longer*. Its 10X cleaning power** targets tough stains and helps removing set-in odors. It’s reformulated with Tide’s latest scent-renewal technology. Combining complimentary perfumes, dual-scent pearls activate upon movement to provide your fabrics with bursts of freshness all day. Enjoy the fresh Botanical Rain scent wear after wear.

    *vs. Tide Original
    **Based on stain removal using 1 dose of Tide HE in the quick wash cycle vs. 10 doses of the leading bargain liquid detergent, base variant, in a normal wash cycle.

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  • Tide purclean™ Liquid

    Tide purclean™ is the first plant-based liquid laundry detergent that has the cleaning power that you expect and deserve from Tide, even in cold water. Tide has been on a journey of sustainability for many years now and this is the latest step in this journey to deliver a more sustainable product that does not compromise on cleaning performance. It is the first 75% USDA certified plant-based detergent with the cleaning power of Tide.

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