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  • Studio by Tide Darks & Colors

    New Studio by Tide laundry detergent for darks and colors keeps your favorite clothes looking newer, longer. Studio by Tide’s gentle clean keeps your darks bold and colors bright. This paraben-, phthalate-, and phospate-free liquid laundry detergent trims down stray fibers to improve garment quality, removes chlorine from water to prevent fading, and lifts body soils from fabrics to refresh your clothes. Offering great cleaning power even in cold water, Studio by Tide protects your favorite denim, cotton, and fleece clothes from pilling, discoloration, and fading wash after wash.

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  • Studio by Tide Delicates

    Keep your silk, wool, and lace clothing looking like new for longer with the new Studio by Tide laundry detergent, specifically designed for delicates. Studio by Tide is your garments' best friend, providing delicate care that protects the color and fabric of your clothes, even in a cold wash. This liquid laundry detergent, made without parabens, phthalates, and phosphates, helps you achieve so much more than clean clothes. Studio by Tide improves your garments' appearance and texture by trimming down stray fibers, and it eliminates the water's chlorine content to prevent fading. It also lifts body oils, dead skin, and sweat from fabrics to refresh your clothes. Put an end to discoloration, fading, and pilling with Studio by Tide.

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  • Tide Free and Gentle High Efficiency Liquid

    Enjoy peace of mind with Tide Free & Gentle High Efficiency Laundry Detergent that will keep your clothes brilliantly clean and your family's skin safe. Tide Free & Gentle is a powerful, hypoallergenic laundry detergent that is free of dyes and perfumes. It removes more residue from dirt, food, and stains than the leading Free detergent,* and it's the first and only detergent accepted by both the NEA and NPF.

    *vs. the leading national Free detergent competitor

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    (360)
  • Tide Free and Gentle Liquid

    Enjoy peace of mind with Tide Free & Gentle Laundry Detergent that will keep your clothes brilliantly clean and your family's skin safe. Tide Free & Gentle is a powerful, hypoallergenic laundry detergent that is free of dyes and perfumes. It removes more residue from dirt, food, and stains than the leading Free detergent, and it's the first and only detergent accepted by both the NEA and NPF.

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  • Tide Free and Gentle Powder

    Tide Free and Gentle HE Turbo Powder Laundry Detergent provides a great clean that's gentle on skin. It's a dermatologically-recommended detergent for your sensitive skin that is formulated without dyes and perfumes. It’s been specially formulated with HE Turbo technology. That’s why it’s the #1 recommended detergent by washing machine manufacturers*.

    **Based on co-marketing agreements

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  • Tide Odor Rescue™ with Febreze Odor Defense™

    Tide Odor Rescue™ with Febreze Odor Defense™ helps eliminate odors at the source by cleaning deep into the fibers. The Odor Defense™ technology breaks down built in odors and layers of body soil and dinge, which can lead to odor issues over time. To achieve the best results, add Tide Odor Rescue™ with Febreze Odor Defense™ to your wash along with the Tide PODS® Plus Febreze Odor Defense™ laundry detergent. This product is a part of the Tide + Downy Odor Defense™ Collection.

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  • Tide Plus A Touch of Downy High Efficiency Liquid

    Tide Plus Downy HE Turbo Clean Liquid Laundry Detergent offers the brilliant clean you know and love. Cozy up to a fresher clean* with added scent pearls that leave behind a long-lasting, comforting scent.

    *vs. Tide Original

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  • Tide Plus A Touch of Downy Liquid

    Tide Plus A Touch of Downy Liquid Laundry Detergent offers the brilliant clean you know and love. Cozy up to a fresher clean* with added scent pearls that leave behind a long-lasting, comforting scent.

    * vs. Tide Original

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  • Tide Plus A Touch of Downy Powder

    Tide With a Touch of Downy HE Turbo Powder formulated with HE Turbo technology and it’s the #1 recommended detergent by washer manufacturers*.

    *Based on co-marketing agreements

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    (10)
  • Tide Plus Febreze Botanical Rain Liquid Detergent

    Tide with Febreze Freshness Botanical Rain HE Turbo Clean liquid laundry detergent offers an excellent clean and odor removal, with Febreze Freshness up to 3x longer*. Its 10X cleaning power** targets tough stains and helps removing set-in odors. It’s reformulated with Tide’s latest scent-renewal technology. Combining complimentary perfumes, dual-scent pearls activate upon movement to provide your fabrics with bursts of freshness all day. Enjoy the fresh Botanical Rain scent wear after wear.

    *vs. Tide Original
    **Based on stain removal using 1 dose of Tide HE in the quick wash cycle vs. 10 doses of the leading bargain liquid detergent, base variant, in a normal wash cycle.

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