Product Detail

  • 10x the cleaning power*
  • Tide Plus Coldwater offers 50% more energy savings when switching loads from warm to cold.
  • Amazing Tide clean from America’s #1 detergent based on sales**.
  • #1 recommended by washing machine manufacturers***.
  • Part of the trusted Tide Plus Collection.

*Based on stain removal using 1 dose Tide HE in the quick wash cycle vs. 10 doses of the leading bargain liquid detergent, base variant, in a normal wash cycle.
**Nielsen Laundry Detergents - Total US xAOC - Vol. Sales latest 52 weeks w/e 1/21/2017.
***Based on co-marketing agreements.

Removes Over 100 Stains in One Wash

Dosage

Directions:
Measure with cap.

  • For Medium Loads, fill to bar 1.
  • For Large Loads, fill to bar 3.
  • For he Full Loads, fill to bar 5.

Add detergent, then add clothes.

Usage Instructions: 
Follow care label instructions, then sort. 
Test inside seam for colorfastness.

Dosing instructions

FAQ

Q: Is to OK to use laundry detergent in cold water?
A: You can use our detergents with cold water, but warm or hot water provides the best cleaning results. If you wash with cold water, we suggest you use Tide Coldwater. Tide Coldwater can clean effectively in water as cold as 40°F (4°C). If the water in your washing machine is colder than this, add a bit of warm water to bring the temperature to that level. If you use another detergent, the water should be at least 60°F (16°C). If the water in your washing machine is colder than this, add a bit of warm water. We recommend you only use a cold wash for items that specify this on the care label.

 Q: Is this product good for whites as well as colors?

A: Yes, Tide Coldwater Clean can be used with both whites and colors; however, as with traditional laundry, sorting by color is highly recommended prior to cleaning, as some garments may bleed even in cold water conditions.

Q: Can I use this product on my delicates?
A: Yes, Tide Coldwater Clean can be used on any garments that are considered machine washable. Some garments can be more susceptible to color loss and bleeding, and as with all detergents, it is recommended that a small hidden area of the garment be tested for colorfastness if there is concern.

Q: What happens if I use warm water by mistake?
A: Tide Coldwater Clean can also be used in warm and hot water washes.

Q: Do I need to dilute Tide Coldwater Clean before I use it?
A: No, you do not need to dilute Tide Coldwater Clean prior to use. Simply follow the usage instructions on the packaging and fill the cap of Tide Coldwater Clean to the appropriate line and pour it.



Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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4.74/5 (166)
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    4.45/5
  • Value
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    4.38/5
96% Recommended

*Your Location
Ohio
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03/23/2019

Cold Water Tide is the best

I love this product but I can no longer find it which is very very disappointing.please tell me where this is available.

Recommend Product

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California
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02/05/2019

cleans up well and smell like fresh

Great product and thank y’all for the app brand and dedicated team to keeping this products a happy household name to trust

Recommend Product

Tide

Tide The Tide Team 02/06/2019

We love to hear from fans like you! We're thrilled that TIde is an essential part of your laundry routine.

*Your Location
Maryland
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12/11/2018

I need the cold water Tide

Please do not discontinue the Cold Water Tide in the small-ish bottle. I need it for my delicate items and could not possibly handle the huge bottle.

Recommend Product

*Your Location
Oklahoma
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09/08/2018

Outstanding all-around clean

I have many things that can not be washed in warm or hot water. This is by far the best detergent for cold water I have used. I really hope this will not be discontinued. Great product.

Recommend Product

*Your Location
Cincinnati, OH
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07/13/2018

Detergent that cleans and saves energy?

To test the claim that the Tide Coldwater detergent cleans in lower temperatures hence saving energy and money was tested by washing the clothes of two college students with loads of dirty laundry. First the whites: the armpit discoloration needed a second pretreatment and unfortunately hot water option as the initial coldwater option failed. However mud, dirt and even week old food markings did come off at first trial with single dose and coldwater cycle. As for the dark bright colors while sweat discolorations did not come off even with pretreatment at coldwater preference hot water was not applied in fear off not retaining their size and shape. In short while with pretreatment dirt, soil, and food/beverage discolorations were cleaned at coldwater single cycle:)

Recommend Product

This reviewer received incentives from the product manufacturer.

*Your Location
Mount Morris, MI
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07/12/2018

Works well on everything but whites

I lived the Tide plus for cold water. Lights and dark clothing came out wonderful. My whites not much. Clean but some socks were dingy. I'm kinda particular about stuff like that so...

Recommend Product

This reviewer received incentives from the product manufacturer.