Product Details

  • America’s #1 detergent*, now even better
  • 10x the cleaning power**
  • Cleans deeper and smells fresh.
  • Cleans, freshens, whitens, brightens

*Based on sales, Nielsen laundry detergent category

**Stain Removal of 1 dose vs. 10X doses of the leading liquid bargain brand

Cleaning power 

Dosage

Directions:
Measure with cap.

  • For medium loads, fill to bar 1.
  • For large loads, fill to bar 3.
  • For HE full loads, fill to bar 5.

Add clothes, pour into dispenser, start washer.

Dosing Directions 



FAQ

Q: Can I save energy by washing in cold water with Tide laundry detergent?
A: Yes. In fact, if all Las Vegas households switched to washing in cold for one month, you could power the Strip for up to six days!* Just imagine the savings you could see in your household by doing the same.

*Based on total electricity use in the United States and all US households switching all loads from warm to cold temperature in standard top-loading machines with electric water heaters.

Q: Does Tide Scent clean in cold water?
A: Yes. In fact, Tide’s trusted cleaning ingredients are so powerful that it cleans even better* in cold water than the competition does in similar wash conditions.

*Stain removal of one dose of Tide vs. six doses of the leading competitor liquid brand base variant.

Q: Is Tide Clean safe to use with both my whites and colors?
A: Yes. Tide helps keep your whites white and your colors colorful, wash after wash.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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3.82/5 (278)
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    3.77/5
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    3.59/5
69% Recommended

*Your Location
Chicago
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11/11/2018

new original scent Tide stinks

I have used original Tide liquid for 15+ years. The bottle I purchased last week has a terrible smell. Instead of my clothes smelling great, they smell like a horrible perfume. Please fix it!

Not Recommend Product

Tide

Tide The Tide Team 11/12/2018

We haven't made any recent changes to our Original Scent, so we'd like to learn more about what's going on with that bottle! Could you give us a call when you have a moment? Our number is (800) 879-8433.

*Your Location
Florida
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11/10/2018

New smell is devastating

I have smell migraine issues. I have used Tide all my life and now I’m looking for a new detergent. I hate visiting my mom because her whole house reeks of this smell.

Not Recommend Product

Tide

Tide The Tide Team 11/12/2018

We don't want to see you go, and we're so sorry to hear that you're looking into different options! Please give us a call so we can find out more about what's going on, our number is (800) 879-8433.

*Your Location
Florida
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11/05/2018

New scent is gross!

The new scent/ formula change is disgusting. I will be looking for a new brand.

Not Recommend Product

Tide

Tide Response From Tide 11/06/2018

Please know your feedback doesn’t go unnoticed, and we’ll be sharing your thoughts regarding the scent of Tide Original with our team. Please don’t hesitate to call us at (800) 879-8433 if there’s anything else we can do to help.

*Your Location
Washington DC
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11/01/2018

New Scent is Terrible- will switch brands

I used to LOVE the Original TIde and was a faithful customer but you have changed the scent and it is terrible. You will lose a lot of customers if you do not bring back the original scent.

Not Recommend Product

Tide

Tide Response From Tide 11/01/2018

Your loyalty means so much to us, and we truly appreciate your honest feedback. Rest assured we’ll be letting our team know how you feel, and if there’s anything else we can do to help, please feel free to give us a call at (800) 879-8433.

*Your Location
Michigan
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10/21/2018

new tide smell is bad

I have used Original Tide for many years. This new bottle smells so bad, I could not sleep on the sheets washed in it. It doesn't seem to wash as well as it used to either.

Not Recommend Product

Tide

Tide Response From Tide 10/22/2018

We always expect our liquid detergent to provide your laundry with the best cleaning power and scent possible, Mati, so we hate to hear this hasn’t been your experience recently. Your satisfaction is incredibly important to us, so we’d like the chance to help you further. Could you please give us a call at (800) 879-8433 when you have a few minutes to talk?

*Your Location
North Dakota
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10/01/2018

don't like the new scent

We have used Tide Original for the last 18 years.. Disgusting new smell. It is not from washing machine. We will have to find new product. Too bad.

Not Recommend Product

Tide

Tide The Tide Team 10/02/2018

We haven't made any recent changes to our Original scent, so we're very sorry to hear that you've had this experience! Please give us a call at (800) 879-8433, we'd like to learn more and try to make this right.