Product Detail

  • 10x cleaning power*.
  • Tide Plus Bleach Alternative offers more of the brilliant whiteness after just one wash vs. Tide Original.
  • Amazing Tide clean from America’s #1 detergent based on sales**.
  • #1 recommended by washing machine manufacturers***.
  • Part of the trusted Tide Plus Collection.

*Based on stain removal using 1 dose Tide HE in the quick wash cycle vs. 10 doses of the leading bargain liquid detergent, base variant, in a normal wash cycle.
**Nielsen Laundry Detergents - Total US xAOC - Vol. Sales latest 52 weeks w/e 1/21/2017.
***Based on co-marketing agreements.

Removes Over 100 Stains in One Wash

Dosage

Directions:
Measure with cap.

  • For Medium Loads, fill to bar 1.
  • For Large Loads, fill to bar 3.
  • For he Full Loads, fill to bar 5.

Add detergent, then add clothes.

Usage Instructions:
Read and follow care label instructions, then sort. Always test inside seam for colorfastness.

Dosing instructions

FAQ

Q: What is the difference between HE and regular (non-HE) detergent?
A: HE (high efficiency) detergent is designed specifically for HE washers, which use less water than regular washers. Since HE washers use less water to clean, the water is dirtier.  HE detergents have special dirt capturing ingredients to help suspend dirt and dyes in the water, which helps keep them from re-depositing on your clean laundry.   Our HE detergents are suitable for use in both standard top load washers and High Efficiency (front and top loading) washers. Tide HE versions have an HE label on the neck of the bottle. 

Q: Is Tide Plus Bleach Alternative safe for my colors?
A: Yes, Tide Plus Bleach Alternative is safe for all washable fabrics since it doesn't contain any chlorine bleach. It provides powerful cleaning, whitening and brightening and is safe for all washable fabrics.

Q: What makes Tide Plus Bleach Alternative so effective on clothing?
A: The active enzymes break down stains in every wash, making it color safe and effective at whitening and brightening all your clothes.

Q: Does Tide Plus Bleach Alternative brighten colors?
A: Yes, it brightens colors by helping to remove the dingy layer that can make colors look dull.

Q: Why is Tide Plus Bleach Alternative better for clothes than chlorine bleach?
A: Chlorine bleach can fade colors, but since Tide Plus Bleach Alternative does not contain chlorine bleach, it is safe for all your machine-washable clothes. In addition, Tide Plus Bleach Alternative contains an ingredient that neutralizes the chlorine in your water so it won’t cause your colored garments to fade, so you can use it for all your loads. The result is you get white whites and bright brights, wash after wash.

Q: Is Tide Plus Bleach Alternative HE compatible with my standard washer?
A: Tide Plus Bleach Alternative is available in two formulations: HE and standard. We recommend only using Tide Plus Bleach Alternative HE with high efficiency washers.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

write review blank
rating review selected
4.24/5 (221)
  • Quality
    rating blocks
    2.79/5
  • Value
    rating blocks
    2.91/5
85% Recommended

*Your Location
Tulsa, OK
write review blank
rating review selected
07/13/2018

Love tide plus bleach alternative

Tide is my favorite laundry detergent now. I really love using the bleach alternative in the original scent because it truly does whiten my whites without the need for chlorine bleach and at the same time it also does an excellent job of protecting my color clothes,I always wondered about the dingy water getting back into my clothes and this helps with that as well....so if you ask me you just can’t beat that,two thumbs way up and a new favorite for my family

Recommend Product

This reviewer received incentives from the product manufacturer.

*Your Location
Coopersburg, PA
write review blank
rating review selected
07/12/2018

Not the Cleanest Clean

Let's start with a little story: once upon a time, way back in the dark ages of the 1980's, my mother used Tide detergent on my baby clothes. I grew up thinking that Tide is THE ONLY detergent to use, and I still use exclusively Original Tide to this day. Here's the thing: I've got horses. Horses are dirty. My clothes are always stained, sweat-soaked, and stinky. My Original Tide does a good job of making them feel and smell clean, but I would love to have a Tide that also makes them LOOK clean. I had very high hopes that this product would be it, and it... sort of does the job.I have noticed, since starting to use it, that my coloured clothes aren't holding stains like they usually do. I can't tell if they're staying bright or not, I've only been using it a few weeks. The problem is that my clothes are no longer SMELLING fresh. I'm not sure why--this Tide smells pretty similar to the Original stuff, is very thick and seems to have substance to it, and, as I said, makes things look clean. But since using it, I've noticed that I often pull a shirt out of the dryer and catch a whiff of laundry that just isn't fresh. I've been re-washing a lot more than usual, which is a bummer. Maybe my water is too hard. Maybe I need to use the maximum quantity of soap with loads of EVERY size. I'm not sure--but I am sure this problem doesn't exist with Original Tide, for whatever reason.

Recommend Product

This reviewer received incentives from the product manufacturer.

*Your Location
Victorville, CA
write review blank
rating review selected
07/12/2018

Gets the stinky out!

This is my Favorite Laundry Detergent EVER! I have always been a Tide Fan. I have tried many other companies and always come back to tide. This Tide plus Bleach Alternative is the perfect product for my families needs. My husband and I work out a lot, so sweaty clothing can be STINKY, this always gets the smell out in one wash! We have little kids who know how to make messes and I never have to worry about their clothing having stains because this Tide always removes the stains w/out ruining the color/integrity of the clothing. My son still wets his bed and I wash it with tide with bleach and omg you can’t tell he ever peed it smells soo good.

Recommend Product

This reviewer received incentives from the product manufacturer.

*Your Location
Campton, KY
write review blank
rating review selected
07/12/2018

Just changed my brand.

I'm the type of person that doesn't like to shop and normally count on my husband to pick up the laundry detergent. He would always buy cheap brands even though I complained about how they didn't work well. Finally, I've convinced him that Tide is the best. He's currently been splitting our wood for next winter and that is a very dirty job. His jeans are so hard to get clean after a day of cutting. I showed him his jeans washed with the cheap detergent, then I showed him his jeans with the Tide detergent. He was amazed at the difference, and I believe I convinced him that Tide was better. He now brings home Tide Plus Bleach Alternative Original Scent Liquid Laundry Detergent. It could either be because he's finally convinced, or I threatened him with the dog house if he brought anything other than the Tide Plus Bleach.

Recommend Product

This reviewer received incentives from the product manufacturer.

*Your Location
North Babylon, NY
write review blank
rating review selected
07/12/2018

NO MORE BLEACH SPOTS!!

I have used Tide in the past but never Tide Plus Bleach Alternative Original Scent Liquid Laundry Detergent. I have always done my whites separate and hated doing it that way. I would always somehow end up with bleach stains on my colored laundry I did after the whites. But I assumed this was the only way to get my whites really white. Boy has this Tide proven me wrong. I was hesitant to put my whites in with my colors but I shouldn't have been. The whites were sparkling and the colors looked amazing. There was no strong bleach smell on my clothes and my son's skin didn't get irritated from the strong chemical bleach residue like it usually does. Overall a terrific product, works well on both colors and whites, no strong odor, feels great on sensitive skin and saves time and money!! This product is what every busy Mom needs in her life - oh and more sleep we all need more sleep, can Tide put that in a bottle???

Recommend Product

This reviewer received incentives from the product manufacturer.

*Your Location
Clovis, CA
write review blank
rating review selected
07/12/2018

Same Tide I love, plus whiter whites!

I love Tide detergent and have used it for years. It gets my clothes super clean and leaves them with a lasting, light, fresh scent. But this product took it to another level for me. Tide Plus Bleach Alternative Original Scent Liquid Laundry Detergent does all the amazing things I have come to expect from Tide, but also works to get my whites white again without the fear or smell of traditional bleach. Tide clean and scent, but now for ALL my clothes!

Recommend Product

This reviewer received incentives from the product manufacturer.