Product Detail

  • 10x cleaning power*.
  • Tide Plus Bleach Alternative offers more of the brilliant whiteness after just one wash vs. Tide Original.
  • Amazing Tide clean from America’s #1 detergent based on sales**.
  • #1 recommended by washing machine manufacturers***.
  • Part of the trusted Tide Plus Collection.

*Based on stain removal using 1 dose Tide HE in the quick wash cycle vs. 10 doses of the leading bargain liquid detergent, base variant, in a normal wash cycle.
**Nielsen Laundry Detergents - Total US xAOC - Vol. Sales latest 52 weeks w/e 1/21/2017.
***Based on co-marketing agreements.

Removes Over 100 Stains in One Wash

Dosage

Directions:
Measure with cap.

  • For Medium Loads, fill to bar 1.
  • For Large Loads, fill to bar 3.
  • For he Full Loads, fill to bar 5.

Add detergent, then add clothes.

Usage Instructions:
Read and follow care label instructions, then sort. Always test inside seam for colorfastness.

Dosing instructions

FAQ

Q: What is the difference between HE and regular (non-HE) detergent?
A: HE (high efficiency) detergent is designed specifically for HE washers, which use less water than regular washers. Since HE washers use less water to clean, the water is dirtier.  HE detergents have special dirt capturing ingredients to help suspend dirt and dyes in the water, which helps keep them from re-depositing on your clean laundry.   Our HE detergents are suitable for use in both standard top load washers and High Efficiency (front and top loading) washers. Tide HE versions have an HE label on the neck of the bottle. 

Q: Is Tide Plus Bleach Alternative safe for my colors?
A: Yes, Tide Plus Bleach Alternative is safe for all washable fabrics since it doesn't contain any chlorine bleach. It provides powerful cleaning, whitening and brightening and is safe for all washable fabrics.

Q: What makes Tide Plus Bleach Alternative so effective on clothing?
A: The active enzymes break down stains in every wash, making it color safe and effective at whitening and brightening all your clothes.

Q: Does Tide Plus Bleach Alternative brighten colors?
A: Yes, it brightens colors by helping to remove the dingy layer that can make colors look dull.

Q: Why is Tide Plus Bleach Alternative better for clothes than chlorine bleach?
A: Chlorine bleach can fade colors, but since Tide Plus Bleach Alternative does not contain chlorine bleach, it is safe for all your machine-washable clothes. In addition, Tide Plus Bleach Alternative contains an ingredient that neutralizes the chlorine in your water so it won’t cause your colored garments to fade, so you can use it for all your loads. The result is you get white whites and bright brights, wash after wash.

Q: Is Tide Plus Bleach Alternative HE compatible with my standard washer?
A: Tide Plus Bleach Alternative is available in two formulations: HE and standard. We recommend only using Tide Plus Bleach Alternative HE with high efficiency washers.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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3.06/5 (67)
  • Quality
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    2.79/5
  • Value
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    2.91/5
58% Recommended

Reviews Text

*Your Location
Countryside, IL
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06/20/2018

Stain free & Stress Free Washing

I have to say I am impressed by Tide! This one tops the other tide products I have used! Why, You ask?Well lets just say that I am a mother of 3 boys that range in ages. As you know with kids they are messy little people! My stains ranged anywhere from spaghetti stains to grass stains. Not just on my whites but also on their color clothing. I am always looking for the best product out there to help me have a stress free washing experience. Guess what? I found one! This Tide Bleach Alternative Javellisant really amazed me when I took my clothes out of my washer. I was like oh wow NO STAINS and best of all my color clothes looked brighter! I am not kidding I was amazed by how this product really added a pop of color to my clothes. I have attached a photo to show you of my toddlers clothing to see for yourself! Before the white shirt looked like it needed help! It wasn't looking its best, well that's probably because it had so many stains on it. Now look at it! I can actually see the white stand out against the design! There is no filter on this picture! This is the original picture! Look at the colors pop! You wont be disappointed with this product! Truly worth every cent!

Recommend Product

This reviewer received incentives from the product manufacturer.

*Your Location
Indianapolis, IN
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06/19/2018

Tide plus bleach

I am very hard on my clothes but tide plus bleach worked i sweat heavy and other detergents don't always remove odor

Recommend Product

This reviewer received incentives from the product manufacturer.

*Your Location
Deltona, FL
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06/19/2018

Tide is for me

I love thos laundry detergent. I love the light fresh smell. I only had to use one cap full of detergent to clean close. My clothes were bright and clean

Recommend Product

This reviewer received incentives from the product manufacturer.

*Your Location
Chicago, IL
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06/19/2018

It's good. No bleach!

Overall I liked this tide with no bleach. It washed good, left a pleasant scent, but best of all no bleach to ruin my colors! Works great on colors but i think ill sticl with bleach for my all whites. I woyld buy this again.

Recommend Product

This reviewer received incentives from the product manufacturer.

*Your Location
franklin, NC
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06/19/2018

Tide plus bleach alternative liquid

I think this is fantastic !!! Having two kids and never being able to keep things clean means extra work for me . But after just one kid of laundry I could tell a difference. I would highly recommend this product !

Recommend Product

This reviewer received incentives from the product manufacturer.

*Your Location
Cincinnati, OH
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06/19/2018

Love this product

Tide Plus Bleach is a keeper! I was afraid at first that it would fade darker colors, but it proved me wrong. I will definitely buy for future laundry use.

Recommend Product

This reviewer received incentives from the product manufacturer.