Product Details

  • America’s #1 detergent*, now even better
  • 10x the cleaning power**
  • Cleans deeper and smells fresh.
  • Cleans, freshens, whitens, brightens

*Based on sales, Nielsen laundry detergent category

**Stain Removal of 1 dose vs. 10X doses of the leading liquid bargain brand

Cleaning power 


Measure with cap.

  • For medium loads, fill to bar 1.
  • For large loads, fill to bar 3.
  • For HE full loads, fill to bar 5.

Add clothes, pour into dispenser, start washer.

Dosing Directions 


Q: Can I save energy by washing in cold water with Tide laundry detergent?
A: Yes. In fact, if all Las Vegas households switched to washing in cold for one month, you could power the Strip for up to six days!* Just imagine the savings you could see in your household by doing the same.

*Based on total electricity use in the United States and all US households switching all loads from warm to cold temperature in standard top-loading machines with electric water heaters.

Q: Does Tide Scent clean in cold water?
A: Yes. In fact, Tide’s trusted cleaning ingredients are so powerful that it cleans even better* in cold water than the competition does in similar wash conditions.

*Stain removal of one dose of Tide vs. six doses of the leading competitor liquid brand base variant.

Q: Is Tide Clean safe to use with both my whites and colors?
A: Yes. Tide helps keep your whites white and your colors colorful, wash after wash.