I can see the huge different on white clothes and love the smell too and I do not need to add bleach at all (unless you want to kill the germs/virus). Also I notice it work the best on small to medium size load (with downy infusions calm Lavender and Vanilla) while large and heavy duty use Tide original bleach alternative red bottle. Yes there always pretreat some heavy stain but other than that it works great for white  and for color clothes medium to light color and dark color i use tide pods hygienic heavy duty. By the way I got it from Kroger food store.

Super White Clothes

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Tide Simply Plus Bleach Alternative Liquid Laundry Detergent

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