Loads of Good

For nearly a century, Tide has continued to reimagine, innovate and evolve the laundry experience with people, community and our planet at the heart of everything we do. We believe every load of laundry presents a fresh start and the opportunity to do a load of good.

1. Climate

Working to achieve climate neutral manufacturing operations by 2030.

2. Packaging

100% of our consumer packaging will be designed to be recyclable or reusable by 2030.

3. Community

Expanding our Tide Loads of Hope program by 10X.

4. Consumer Use

Increase cold water loads to 3 in 4 by 2030 in North America.

Progress We’ve Made

100% Renewable Electricity

We harness the power of nature, using renewable electricity powered by a wind farm in Tyler Bluff, TX.

90, 000+ People served

Our Tide Loads of Hope program provides free laundry service to people impacted by natural disaster.

Designing for circularity and easy to recycle packaging

Most Tide products, including Tide POD tubs, are considered widely recyclable according to How2Recycle. See how2recycle.info for more details. We're also continuing to develop innovative solutions to decrease the climate impact of our packaging.

Nearly 4 million tons of CO2 emissions avoided

We're convincing people to switch to cold water washing which can reduce energy use.

Turn to Cold

Did you know that up to 90% of the energy used in warm or hot loads comes from heating water? By 2030, our goal is to achieve 75% of North American loads of laundry washed on cold. The cumulative impact of turning 3 out of 4 laundry loads to cold water would save enough electricity to power all of New York City and San Francisco for over a year.*

*by 2030 compared to a 2020 baseline

Learn more

The Future of Laundry Starts Here

From our beginnings as “The Washday Miracle” to driving the #turntocold movement, we’re always exploring how laundry can do more good. Our latest chapter? Tide evo – a revolutionary new tile form that replaces the plastic bottle. We’re looking way into the future too. For Tide, changing the way laundry is done is our mission.

Learn More

Featured Sustainability Articles

Learn more about how every load of Tide is a load of good

Tide in Space
A limited-resource study to bring clean innovations back to Earth.
Loads of Hope
Tide Loads of Hope brings laundry trucks to areas right after a natural disaster to provide free laundry service when they are needed the most.
Eco-Friendly Packaging
At Tide, we aim to make packaging that is both attractive and functional.
How To Save Energy
When doing your laundry, you may not be thinking about the environment – but we are!
Laundry Detergent based on renewable material
Environmental sustainability is important for our world and our future. That is why P&G has both short and long-term sustainability goals.
Concentrated Detergent
Many people assume that when a product is concentrated or smaller, they are paying more for less.
Sustainable Manufacturing
Tide is committed to sustainable manufacturing.