Detergent for Whiteness

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  • Tide Brights + Whites Rescue™

    Tide Brights + Whites Rescue™ Color Safe In-Wash Laundry Booster Pacs get clothes up to three shades whiter in one wash*! Containing unique oxygen bleach technology not found in liquid detergents today, they’re formulated to fight dinginess and dullness, and help restore and brighten whites. Tide Brights + Whites Rescue™ Pacs prevent yellowing by breaking down body soils and residues, so you can be sure your whites stay white, and your colors are kept safe.

    *when washing with Base Tide Liquid detergent

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  • Tide Plus Bleach Alternative Liquid

    Tide Plus Bleach Alternative Original Scent Liquid Laundry Detergent offers the brilliant clean you know and love plus helps your fabrics look brighter and whiter after just one wash*. It allows you to look bright in your whites while also protecting your colors, by reviving dingy fabrics and preventing the dirty wash water from soaking back into them.

    *vs. Tide Original

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  • Tide Plus Bleach Powder

    Tide With Bleach HE Turbo Powder Laundry Detergent with Acti-Lift™ Crystals offers more whitening and brightening for your money* and is safe on colored clothing. It’s formulated with HE Turbo technology for 6x the cleaning power in half the time**. That’s why it’s the #1 recommended detergent by washing machine manufacturers***.

    *vs. Tide Original
    **1 dose of Tide HE Turbo in quick cycle vs. 6 doses of the next leading liquid HE compatible detergent in normal cycle
    ***Based on co-marketing agreements

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  • Tide Plus Bleach Alternative High Efficiency Liquid

    Tide Plus Bleach Alternative Original Scent HE Turbo Clean Liquid Laundry Detergent offers the brilliant clean you know and love plus helps your fabrics look brighter and whiter after just one wash*. It allows you to look bright in your whites while also protecting your colors, by reviving dingy fabrics and preventing the dirty wash water from soaking back into them.

    *vs. Tide Original

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    (43)