Product detail

Now whiter & brighter after one wash!*

The New Tide Plus Collection now gives you the amazing clean of Tide High Efficiency Liquid Laundry Detergent plus more of the added benefits you love. Tide Plus Bleach Alternative Liquid Laundry Detergent is designed to give you whiter and brighter fabrics after one wash*. Look bright in your whites with Tide plus Bleach Alternative!

*vs. previous formula


Measure with cap. For large loads, fill to line 2. For medium loads, fill to line 1. Use more for heavily soiled loads. Add clothes, pour into dispenser, start washer.


Ensuring the safety of our Tide® line of fabric care products is a responsibility that P&G takes very seriously. Before any product can appear on store shelves, it must be demonstrated safe to use as intended. But that is only the beginning of our journey. The Earth's resources are limited and valuable, and we have an obligation to future generations to use these resources wisely.


Q: What is the difference between HE and regular (non-HE) detergent?
A: HE (high efficiency) detergent is designed specifically for HE washers, which use less water than regular washers. Since HE washers use less water to clean, the water is dirtier.  HE detergents have special dirt capturing ingredients to help suspend dirt and dyes in the water, which helps keep them from re-depositing on your clean laundry.   Our HE detergents are suitable for use in both standard top load washers and High Efficiency (front and top loading) washers. Tide HE versions have an HE label on the neck of the bottle. 

Q: Is Tide Plus Bleach Alternative safe for my colors?
A: Yes, Tide Plus Bleach Alternative is safe for all washable fabrics since it doesn't contain any chlorine bleach. It provides powerful cleaning, whitening and brightening and is safe for all washable fabrics.

Q: What makes Tide Plus Bleach Alternative so effective on clothing?
A: The active enzymes break down stains in every wash, making it color safe and effective at whitening and brightening all your clothes.

Q: Does Tide Plus Bleach Alternative brighten colors?
A: Yes, it brightens colors by helping to remove the dingy layer that can make colors look dull.

Q: Why is Tide Plus Bleach Alternative better for clothes than chlorine bleach?
A: Chlorine bleach can fade colors, but since Tide Plus Bleach Alternative does not contain chlorine bleach, it is safe for all your machine-washable clothes. In addition, Tide Plus Bleach Alternative contains an ingredient that neutralizes the chlorine in your water so it won’t cause your colored garments to fade, so you can use it for all your loads. The result is you get white whites and bright brights, wash after wash.

Q: Is Tide Plus Bleach Alternative HE compatible with my standard washer?
A: Tide Plus Bleach Alternative is available in two formulations: HE and standard. We recommend only using Tide Plus Bleach Alternative HE with high efficiency washers.

Ratings And Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

2.04/5 (26)
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26% Recommended

Brandy W.


Just like the Tide you love, but works for all colors!

There's nothing like the smell of laundry day! Tide Original Plus with Bleach Alternative is that great original smell with the power of color-safe bleach to wash mixed loads and colors. Works great, smells even better.

Naylimar R.


My review on Tide Plus Bleach Alternative Liquid Laundry Detergent, Original

The Tide Plus Bleach Alternative Liquid Laundry Detergent, Original is always my go to product to wash my white clothe. I really like the brightness in my socks and my white t-shirts that this detergent gives.

Amber T.


Great laundry soap for colors and whites

Great product safe for colors and whites no need to worry about ruining your favorite garments

Nicole C.


Great detergent that whitens and brightens clothes!

This detergent is great! It whitens whites without bleach and it also brightens colors. It cleans my clothes well and the scent smells great!

Ashley B.


Cleans well but no scent left on clothes

This is a Tide product so I knew it would work well. The bleach alternative was not harsh but cleaned really well.

Kristen C.


Video is on Tide with bleach and why I love it!

I love all tide products, but this one in particular because of the Bleach alternative they've added to the product. I haven't found another detergent that cleans as well as Tide with Bleach. I have three children and have found Tide to be the best product. On top of its great cleaning power, I love the Clean Breeze scent; it leaves my clothes smelling fresh and makes me enjoy doing laundry

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philipsburg, pa

I love , love, love the new pods.

I received coupons for Tide pods, I would of never bought them without one. So, to make a long story short, I will NOT use anything else, saves me money, uses less detergent and the smells are wonderful. p.s. very very happy with the results of Tide.

Recommend Product

*Your Location


I wanrt my clothes to last but new too and I get that only when I use Tide VIVIDE

Recommend Product


Tide plus bleach alternative is great!

Tide is my favorite laundry detergent. I especially like using the bleach alternative in the original scent because it truly does whiten my white colors without the need for chlorine bleach. It also does an excellent job of cleaning colors.

Recommend Product

*Your Location
Gilbert, AZ

P&G, You have RUINED the scent

Why did you change the scent of this product from a super-clean smelling fresh scent to a cloying floral scent?!

Not Recommend Product

*Your Location
Erie, PA


Why did you change the smell from the original scent that it use to be? That always smelled so fresh and so clean. Why did you take 6 loads away? It used to be 78 and now it's 72 Why change the deep orange color? That new lighter orange looks like it cheaper, and now not worth spending the money. Heres an idea give the original scent back, make a 110 wash bottle ( for those of us that do a lot of wash those extra 38 washes make a difference), put it back in the dark orange bottle.

Recommend Product

*Your Location
Baltimore MD

New scent

Because of the new scent I have had to switch from my Tide w/Bleach Alternative to the Tide Free. The old one was great without a clinging aroma. This new scent does not appeal. Now I have to use Tide Free and Clorox 2. Very disappointed.

Not Recommend Product