Product Detail


Now whiter & brighter after one wash!*


The New Tide Plus Collection now gives you the amazing clean of Tide High Efficiency Liquid Laundry Detergent plus more of the added benefits you love. Tide Plus Bleach Alternative Liquid Laundry Detergent is designed to give you whiter and brighter fabrics after one wash*. Look bright in your whites with Tide plus Bleach Alternative!

*vs. previous formula

Dosage



Measure with cap. For large loads, fill to line 2. For medium loads, fill to line 1. Use more for heavily soiled loads. Add clothes, pour into dispenser, start washer.

Safety

Ensuring the safety of our Tide® line of fabric care products is a responsibility that P&G takes very seriously. Before any product can appear on store shelves, it must be demonstrated safe to use as intended. But that is only the beginning of our journey. The Earth's resources are limited and valuable, and we have an obligation to future generations to use these resources wisely.

Store Out of Reach of Children

FAQ

Q: What is the difference between HE and regular (non-HE) detergent?
A: HE (high efficiency) detergent is designed specifically for HE washers, which use less water than regular washers. Since HE washers use less water to clean, the water is dirtier.  HE detergents have special dirt capturing ingredients to help suspend dirt and dyes in the water, which helps keep them from re-depositing on your clean laundry.   Our HE detergents are suitable for use in both standard top load washers and High Efficiency (front and top loading) washers. Tide HE versions have an HE label on the neck of the bottle. 

Q: Is Tide Plus Bleach Alternative safe for my colors?
A: Yes, Tide Plus Bleach Alternative is safe for all washable fabrics since it doesn't contain any chlorine bleach. It provides powerful cleaning, whitening and brightening and is safe for all washable fabrics.

Q: What makes Tide Plus Bleach Alternative so effective on clothing?
A: The active enzymes break down stains in every wash, making it color safe and effective at whitening and brightening all your clothes.

Q: Does Tide Plus Bleach Alternative brighten colors?
A: Yes, it brightens colors by helping to remove the dingy layer that can make colors look dull.

Q: Why is Tide Plus Bleach Alternative better for clothes than chlorine bleach?
A: Chlorine bleach can fade colors, but since Tide Plus Bleach Alternative does not contain chlorine bleach, it is safe for all your machine-washable clothes. In addition, Tide Plus Bleach Alternative contains an ingredient that neutralizes the chlorine in your water so it won’t cause your colored garments to fade, so you can use it for all your loads. The result is you get white whites and bright brights, wash after wash.

Q: Is Tide Plus Bleach Alternative HE compatible with my standard washer?
A: Tide Plus Bleach Alternative is available in two formulations: HE and standard. We recommend only using Tide Plus Bleach Alternative HE with high efficiency washers.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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2/5 (31)
  • Quality
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    1.77/5
  • Value
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    2.08/5
22% Recommended

Brandy W.

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2/24/2015

Just like the Tide you love, but works for all colors!

There's nothing like the smell of laundry day! Tide Original Plus with Bleach Alternative is that great original smell with the power of color-safe bleach to wash mixed loads and colors. Works great, smells even better.

Naylimar R.

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11/2/2014

My review on Tide Plus Bleach Alternative Liquid Laundry Detergent, Original

The Tide Plus Bleach Alternative Liquid Laundry Detergent, Original is always my go to product to wash my white clothe. I really like the brightness in my socks and my white t-shirts that this detergent gives.

Amber T.

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10/30/2014

Great laundry soap for colors and whites

Great product safe for colors and whites no need to worry about ruining your favorite garments

Nicole C.

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1/13/2012

Great detergent that whitens and brightens clothes!

This detergent is great! It whitens whites without bleach and it also brightens colors. It cleans my clothes well and the scent smells great!

Ashley B.

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3/1/2015

Cleans well but no scent left on clothes

This is a Tide product so I knew it would work well. The bleach alternative was not harsh but cleaned really well.

Kristen C.

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1/21/2012

Video is on Tide with bleach and why I love it!

I love all tide products, but this one in particular because of the Bleach alternative they've added to the product. I haven't found another detergent that cleans as well as Tide with Bleach. I have three children and have found Tide to be the best product. On top of its great cleaning power, I love the Clean Breeze scent; it leaves my clothes smelling fresh and clean...it makes me enjoy doing laundry

Reviews Text

*Your Location
Michigan
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01/23/2016

Turned some of my whites pale red/pink

White washcloths and my husband's white shirts have turned a slight red/pink. I do not recall having this problem before the turbo clean product.

Not Recommend Product

Tide

Tide Response From Tide 01/25/2016

Oh no. We’re sorry you’ve had this experience. This condition is commonly known as “red flash”. Red flash is a term to describe the red/pink color of wash water after the addition of chlorine bleach. However this is not the experience we want you to have and we’d like to help further. Please give us a call at 1.855.236.3353 when you have a moment.

*Your Location
Columbus
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01/23/2016

DO NOT BUY

Stained my favorite white college shirt with purple blotches under the armpits. Been a Tide customer for over 25 years. Boo!

Not Recommend Product

Tide

Tide Response From Tide 01/26/2016

We're sorry your favorite college shirt was splotched with purple spots after washing, Braydon. We can imagine your frustration and if you'll please give us a call at 1-855-236-3353, we'd like to help make this right.

Tide

Tide Response From Tide 01/26/2016

We're sorry your favorite college shirt was splotched with purple spots after washing, Braydon. We can imagine your frustration and if you'll please give us a call at 1-855-236-3353, we'd like to help make this right.

*Your Location
San Francisco
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01/15/2016

Ruined new set of towels

I was highly disappointed when I saw that the "color-safe" bleach alternative left bleach marks all over my brand new set of bath, hand, and face towels. I will need to find another detergent.

Not Recommend Product

Tide

Tide Response From Tide 01/20/2016

Oh no! We’re very sorry this happened to your new towels while using our Tide Plus Bleach Alternative. As long as the items are washed according to the care instructions, our detergent will not cause fading or bleaching marks. A great deal of work has gone into our product and it is designed to be safe for both white and colored items. When something happens in the laundry it’s natural to assume the detergent is to blame, however there is no detergent on the market that can completely remove color. The problem would have been caused by something other than the detergent, most likely bleach. Even if you don’t use bleach in your home, other products in the home also contain bleach. This isn’t the experience we want you to have and we’d like to help further. Please give us a call at 1.855.236.3353 and one of our agents will be more than happy to assist you further.

*Your Location
Alexandria, VA
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01/13/2016

UnhappyWithPurpleShirts

Bought Tide Advanced Power w/bleach alternative at Costco and started noticing white dress shirts and undershirts turning purple, especially around armpits! Awful product!

Not Recommend Product

Tide

Tide Response From Tide 01/15/2016

Oh no, DAS. We’re sorry you’re finding purple stains in the armpit area of your shirts. This isn’t what we’d expect from our detergent and we’d like to gather some more information. When you have a moment please give us a call at 1.855.236.3353 and one of our agents will be happy to assist you further.

*Your Location
Worden, MT
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12/09/2015

The only detergent I use!!

Used Tide w/ Bleach for years. Went to homemade because our septic system is sick. Didn’t work-changed our washer so it drains outside & waters lawn. Construction jobs & we have clean clothes again!

Not Recommend Product

*Your Location
Saint Louis
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08/10/2015

Unhappy with purple shirts that were white

I thought my wife or I had washed something purple and ruined some of my undershirts. I will try to wash them in hot with only bleach and see what happens. I now have 12 purple shirts.

Not Recommend Product

Tide

Tide Response From Tide 08/12/2015

We’re so sorry your white shirts are now purple after using our Tide Plus Bleach Alternative. All of our detergents are water soluble, so rewashing the shirts in the hottest water temperature safe for that fabric should remove any stains left behind. However, this isn’t the experience we want you to have with any product of ours and we’d like to help further. Please call 1.855.236.3353 at your convenience so we can assist further.