Product Detail

  • 6x cleaning power*
  • Tide Plus Bleach Alternative offers more of the brilliant whiteness after just one wash vs. Tide Original.
  • Amazing Tide clean from America’s #1 detergent based on sales.
  • #1 recommended by washing machine manufacturers**.
  • Part of the trusted Tide Plus Collection.

*Based on stain removal using 1 dose of base Tide vs. 6 doses of the leading bargain liquid detergent, base variant.

**Based on co-marketing agreements

Dosage

Directions:
Measure with cap.

  • For medium loads, fill to bar 2.
  • For large loads, fill to bar 4.
  • For HE full loads, fill to bar 5.
Add clothes, pour into dispenser, start washer.

Usage Instructions: 

Follow care label instructions, then sort.
Test inside seam for colorfastness.

Liquid Measurement Instructions for the Tide Collection

FAQ

Q: What is the difference between HE and regular (non-HE) detergent?
A: HE (high efficiency) detergent is designed specifically for HE washers, which use less water than regular washers. Since HE washers use less water to clean, the water is dirtier.  HE detergents have special dirt capturing ingredients to help suspend dirt and dyes in the water, which helps keep them from re-depositing on your clean laundry.   Our HE detergents are suitable for use in both standard top load washers and High Efficiency (front and top loading) washers. Tide HE versions have an HE label on the neck of the bottle. 

Q: Is Tide Plus Bleach Alternative safe for my colors?
A: Yes, Tide Plus Bleach Alternative is safe for all washable fabrics since it doesn't contain any chlorine bleach. It provides powerful cleaning, whitening and brightening and is safe for all washable fabrics.

Q: What makes Tide Plus Bleach Alternative so effective on clothing?
A: The active enzymes break down stains in every wash, making it color safe and effective at whitening and brightening all your clothes.

Q: Does Tide Plus Bleach Alternative brighten colors?
A: Yes, it brightens colors by helping to remove the dingy layer that can make colors look dull.

Q: Why is Tide Plus Bleach Alternative better for clothes than chlorine bleach?
A: Chlorine bleach can fade colors, but since Tide Plus Bleach Alternative does not contain chlorine bleach, it is safe for all your machine-washable clothes. In addition, Tide Plus Bleach Alternative contains an ingredient that neutralizes the chlorine in your water so it won’t cause your colored garments to fade, so you can use it for all your loads. The result is you get white whites and bright brights, wash after wash.

Q: Is Tide Plus Bleach Alternative HE compatible with my standard washer?
A: Tide Plus Bleach Alternative is available in two formulations: HE and standard. We recommend only using Tide Plus Bleach Alternative HE with high efficiency washers.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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2.08/5 (36)
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    2.06/5
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    2.29/5
31% Recommended

Brandy W.

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2/24/2015

Just like the Tide you love, but works for all colors!

There's nothing like the smell of laundry day! Tide Original Plus with Bleach Alternative is that great original smell with the power of color-safe bleach to wash mixed loads and colors. Works great, smells even better.

Naylimar R.

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11/2/2014

My review on Tide Plus Bleach Alternative Liquid Laundry Detergent, Original

The Tide Plus Bleach Alternative Liquid Laundry Detergent, Original is always my go to product to wash my white clothe. I really like the brightness in my socks and my white t-shirts that this detergent gives.

Amber T.

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10/30/2014

Great laundry soap for colors and whites

Great product safe for colors and whites no need to worry about ruining your favorite garments

Nicole C.

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1/13/2012

Great detergent that whitens and brightens clothes!

This detergent is great! It whitens whites without bleach and it also brightens colors. It cleans my clothes well and the scent smells great!

Ashley B.

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3/1/2015

Cleans well but no scent left on clothes

This is a Tide product so I knew it would work well. The bleach alternative was not harsh but cleaned really well.

Kristen C.

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1/21/2012

Video is on Tide with bleach and why I love it!

I love all tide products, but this one in particular because of the Bleach alternative they've added to the product. I haven't found another detergent that cleans as well as Tide with Bleach. I have three children and have found Tide to be the best product. On top of its great cleaning power, I love the Clean Breeze scent; it leaves my clothes smelling fresh and clean...it makes me enjoy doing laundry

Reviews Text

*Your Location
New Hampshire
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05/01/2016

Tide is not what it used to be!

Three of us have discovered purple stains on various items. Unable to remove (tried using: warmest water, bleach, Shout). It’s a shame to see the quality of Tide change.

Not Recommend Product

Tide

Tide Response From Tide 05/04/2016

We’re sorry that you’re finding purple stains left behind. This may sometimes be caused by the colorant in the product coming into direct contact with wet fabric, if the wash water is too cold, or when the product is poured directly on top of clothing. Our detergent ingredients are water soluble and this should rinse away by running the clothing through another wash cycle. Please give us a call at 1-800-879-8433 and we’ll be glad to assist if you need any further help.

*Your Location
Missouri
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03/19/2016

I Like this product

I have used this product for years and I hate when a store is out of it when needed.

Recommend Product

*Your Location
Trinidad
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03/12/2016

This product is exactly what I needed!

I now use this product Tide alternative bleach to wash my whites! It works wonders. I love it so far.

Recommend Product

*Your Location
Hoboken, NJ
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02/26/2016

Never use on white - it turns purple

Being a loyal customer I'm furious to see this product ruin our white clothes. All our white t-shirts and shirts are now purple stained. P&G, Make the formular back to what it was!!!!

Not Recommend Product

Tide

Tide Consumer Relations 03/31/2016

Thanks for being so loyal to Tide. I'm so sorry to hear that your whites have purple stains on them. Please be assured that our detergents are water soluble and the stains should be easily removed by rewashing the items in the hottest water safe for the fabric. We'd love a chance to talk to you about your experience and offer help (1-800-879-8433). Thanks again. Pattie Tide Team

*Your Location
Chicago
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02/20/2016

Not safe on anything you might sweat on

This Tide makes purple stains ANYWHERE sweat has been. I'd recommend not using this on anything you sweat on, esp. whites. (I emailed P&G about the sweat issue but sadly only got a scripted response.)

Not Recommend Product

Tide

Tide Consumer Relations 03/31/2016

Hi Christian, Sorry to hear about your experience with Tide Plus Bleach Alternative and also with your experience after emailing us. I'll definitely share your feedback with the team. I want to assure you that what you're describing is unusual. In order to best help you, I'd recommend getting in touch with us at 1-800-879-8433. Hope to hear from you soon. Pattie Tide Team

*Your Location
Michigan
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01/23/2016

Turned some of my whites pale red/pink

White washcloths and my husband's white shirts have turned a slight red/pink. I do not recall having this problem before the turbo clean product.

Tide

Tide Response From Tide 01/25/2016

Oh no. We’re sorry you’ve had this experience. This condition is commonly known as “red flash”. Red flash is a term to describe the red/pink color of wash water after the addition of chlorine bleach. However this is not the experience we want you to have and we’d like to help further. Please give us a call at 1.855.236.3353 when you have a moment.