StarStarStarStarStar4.1/5

Tide Plus Coldwater Clean Liquid Laundry Detergent

The brilliant clean you know and love, plus amazing color protection, even in cold water.

smartlabelto read about the ingredients and more,click here.

Tide Plus Coldwater Clean Liquid Laundry Detergent

  • America’s #1 Trusted detergent*

  • Amazing Tide clean from America’s #1 detergent based on sales**

  • #1 recommended by washing machine manufacturers***

  • Part of the trusted Tide Plus Collection

Overview

Tide Plus Coldwater Clean Liquid Laundry Detergent offers the brilliant clean you know and love, plus amazing color protection, even in cold water.

It’s specially formulated for cold water conditions, giving you brilliant color protections while using 50% less energy when you switch loads from warm to cold. Tide Plus Coldwater Clean is available in two formulas: one for use in regular machines, and one for use in high-efficiency machines.

*Consumers’ #1 Trusted laundry detergent brand in Reader’s Digest survey

**Nielsen Laundry Detergent - Total US x AOC - Vol. Sales latest 52 weeks /e 1/21/2017

***Based on co-marketing agreements

Dosage

Directions:

Measure with cap.

  • For medium loads, fill to bar 1.

  • For large Loads, fill to bar 3.

  • For HE full loads, fill to bar 5.

Always follow usage instructions indicated on the package.

Add clothes, pour into dispenser, start washer.

Usage Instructions:

  • Follow care label instructions, then sort.

  • Test inside seam for colorfastness.

Directions for use with standard detergent in a regular washing machine: Measure detergent with cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5.

Overall Review

StarStarStarStarStar4.1/5
Value3.6/5
Quality3.7/5
Pros
Smell (14 Reviews)
Price (17 Reviews)
Satisfaction (10 Reviews)
Cons
Price (6 Reviews)
Satisfaction (14 Reviews)
Smell (10 Reviews)
Do not buy!
StarStarStarStarStar2/5
Value1/5
Quality2/5

I bought this item and on the first use it irritated my skin and did not get stains off my clothes.

01/30/2024
This reviewer received incentives from the product manufacturer.
The Tide Team
Thank you for giving our Tide Plus Coldwater a try, Jackie. Safety is at the heart of everything we do, and our team is committed to performing safety and quality checks to ensure our products are safe for use to provide you with the best laundry clean. If you are experiencing irritated skin from our Tide Plus Coldwater, we recommend discontinuing use. We also appreciate you sharing that you noticed that it didn't help to remove the stains from your clothes. Dried stains can be difficult for detergents to remove the stain, and some factors that can affect the stain removal is how long that stain has been dried, or if the washer was overloaded. We recommend pre-treating any stains, and ensuring to not to overload your washer to allow enough room for water and detergent to circulate. We hope that you are feeling much better, and please know that your safety is our highest priority. We want to learn more about your experience, and we ask that you give us a call at (800) 879-8433, any time from 9:00Am-6:00PM EST. -The Tide Team
01/31/2024
StarStarStarStarStar5/5
Value5/5
Quality5/5

01/29/2024
Quality Control?
StarStarStarStarStar2/5
Value4/5
Quality2/5

I fell in love with this detergent the first time I used it, for it was the first time I finally had clean clothes coming out of my washer after too many failed attempts with other brands, which unfortunately is mainly due to an expensive yet inefficient washing machine. I have purchased this product a handful of times and literally every other bottle (sometimes when purchased same store same day), I receive the “thin, green, separated” liquid mentioned in a multitude of other reviews, and I don’t care what Tide keeps telling us, IT IS NOT THE SAME! I have MORE problems than with the previous failed detergent brands, and forces me to use 2-3x the amount of water just trying to rinse the dirty water out of my clothes, post-washing. Adding anything other than dark clothing comes out looking worse than before washing, and I have done half a dozen tests using the original blue liquid, and separate cycle using the defected, always with the same colors, fabric type, and soil levels. Every time, the blue comes out perfect, cleaner than I’ve seen my clothes in years, smelling fresh but not fragranced, and no white residues or dirty looking clothes and water is crystal clear during 2nd rinse cycle. The green liquid is the exact opposite. All clothes come out looking worse than before washing, always tons of white residue left that barely comes off with 2nd and 3rd rinse cycles, and the water always turns cloudy and extremely dirty, even though it had just been “washed”. Tide needs to stop lying because I know enough about chemistry to know when the color and entire consistency of a product changes that much, so does the functionality of it. If you add one to the other to mix, they won’t even combine like it would if it was just a difference in color, and no amount of mixing will create a uniform consistency. I honestly thought the first time it happened that I had poured a different detergent by mistake into the Tide bottle because it was that much different. Get your act together, Tide, own up to the mistake, find the solution, and TAKE CARE OF IT! Otherwise, I (and many others), will be boycotting the detergent and most likely Tide altogether if a company this big deflects and denies obvious problems instead of handling the quality of their products

12/16/2023
The Tide Team
Thank you for taking the time to share your feedback, and experiment with us. Please know our Tide Team is continuously researching, and performing quality tests on our products to provide you with the best laundry cleaning experience, and we apologize that has not been the case for you. Laundry detergent can change color if it is exposed to sunlight, and it can also change over time. We recommend storing it in a cool dry place away from sunlight, and using it within 12 months after purchasing it. We want to gather more information for our Quality Team, and would appreciate you giving us a call at
12/18/2023
Coldwater formula
StarStarStarStarStar2/5
Value1/5
Quality1/5

Like everyone else has complained about the smell, color, cleaning ability, the thickness of the liquid and price - I agree. I also noticed that the new lid is larger in diameter so the measurement for a load requires additional liquid so the number of loads per bottle is a question in my mind. Please go back to the original formula that was better in ALL ways.

12/02/2023
The Tide Team
As someone who has used our detergent for so long, it pains us to hear when one doesn't arrive to you in perfect condition. We're sorry this happened, but know this detergent hasn't undergone any major changes recently to where we expect it to impact its performance. We'd love to collect some details and help you with this, so please call us at (800) 879-8433.
12/10/2023
Cold water Clean
StarStarStarStarStar3/5
Value4/5
Quality3/5

Another Nana here that has used Coldwater Clean for all my laundry! Do NOT care for the green color - the blue kept my whites and light colors bright! PLEASE bring back the old formula!!!!!

11/12/2023
The Tide Team
Thanks for leaving your review, Nan54. Some Tide liquid detergents may experience a slight change in color from blue to green over time. This change in color doesn't affect the product’s performance, however. It's still safe to use as directed and will provide the same great clean you’ve come to trust with Tide. But please don't hesitate to call us if you have any additional concerns! (800) 879-8433
11/16/2023
What happened to the original Tide?
StarStarStarStarStar1/5
Value1/5
Quality1/5

This Coldwater whatever it is I can’t stand it . It is way too strong . I break out in hives if I use anything but the original and I can’t find it . Time to shop around .

11/09/2023
The Tide Team
Thanks so much for your review, and we're sorry you're having trouble finding Tide Original. We have many quality and safety checks in place to ensure every version is safe for use, and we hope you're doing better. We recommend discontinuing use, and want to learn more for our Safety Team. We'd also like to help you find Tide Original in your area. Please give us a call at (800) 879-8433 when you can.
11/30/2023
Bring back the original formula.
StarStarStarStarStar1/5
Value1/5
Quality1/5

My family have use only Tide products since early 1950’s. I switched to Cold Water Tide with excellent results for years. Your new light green formula Cold Water Tide in the same container does NOT clean the clothes. I am seriously considering switching to an inferior product that is going to give me the same results but at a more economical price. I do not want “ marketing nonsense”, I want clean clothes. Please bring back your original formula.

07/03/2023
The Tide Team
We are sorry you that after all these years we didn't provide a positive experience. Please contact us at 1-800-879-8433 so we can learn more and see how we can make things right for you!
07/06/2023
Color and scent are OFF!
StarStarStarStarStar3/5
Value3/5
Quality3/5

I agree with the other reviews. My previous bottle had bright blue liquid, and the new bottle is yellowish green in color and does not smell as good. If the formula has not changed, what happened???

06/29/2023
The Tide Team
We have many quality checks in place to make sure every detergent reaches you in perfect condition and we're sorry to hear you felt this way about your last purchase. Please feel free to reach out to us at 1-800-879-8433 if you'd like to share more about the color and fragrance of your last purchase.
07/03/2023
No more clean laundry!
StarStarStarStarStar2/5
Value2/5
Quality2/5

Tide has been my laundry detergent for over 30years. I use original, cold water and bleach alternative. I too thought maybe my washing machine but no - same results so I bought new washer. It’s been a year now and my clothes are still not getting as clean as they use to be. I’m ok with the scents but please give me my old Tide back!!

06/01/2023
The Tide Team
We're so sorry that a loyal Tide fan has been experiencing this for so long. All of our laundry detergents are designed to provide good overall cleaning, so be assured this isn't what we expect. While we're sure you know these things, for the best results, don't overload the washer, pre-treat noticeable stains before washing, and follow the items care instructions, and use the hottest water safe for the fabric. This may help, but we'd like to hear from you about this and help. Please call us at (800) 879-8433.
06/06/2023
Something changed for the worse!
StarStarStarStarStar3/5
Value3/5
Quality3/5

Been using Coldwater Tide for years, BUT something changed! The last 4 bottles have been swirly green

05/24/2023
The Tide Team
Thank you for sharing with us. We want to assure you that we put our products through many quality checks, to provide you with the best laundry experience. There has been no recent changes to our Tide Cold Water detergent, and the color change may have been due to prolonged exposure to sunlight. We know how upsetting this can be, and would like to learn more about your experience. If you would like to share please feel free to give us a call at (800) 879-8433 (9:00AM-6:00PM CST).
06/02/2023
Coldwater Clean has changed
StarStarStarStarStar3/5
Value3/5
Quality2/5

I have used Tide Coldwater Clean for years. Liquid in new bottle is green and more runny. First I thought it was spoiled, but I guess Tide changed the formula. Will be looking for a new detergent.

04/28/2023
The Tide Team
The dye we use has changed, but we fixed these at the plant and won't affect the detergent's performance in any way. We hope you'll continue to use our detergent because the scent, and other ingredients have not changed. Please call us at (800) 879-8433 to share more and see how we can help get back to the detergent you've loved for all these years!
05/02/2023
Poor Quality
StarStarStarStarStar3/5
Value3/5
Quality2/5

I totally agree with Teejee.. I've used tide coldwater for years. Definitely see a change in the last few bottles. Color change and fragrance is not as prevalent. Now it's even hard to find it in local stores. Please change it back so I'm not searching for a new laundry detergent.

04/18/2023
The Tide Team
We're very sorry that the bottles you have come to know, love, and trust over the years aren't performing as well as before. Be assured that our formula hasn't changed, and that the formula should still break up dirt and provide effective cleaning. We'd like to get to the bottom of this, so when you have a moment, please call us at (800) 879-8433.
04/19/2023
Something changed
StarStarStarStarStar3/5
Value3/5
Quality2/5

I've used Tide Coldwater Original for years and have been pleased until the last two jugs. I don't know what has changed but something has. It no longer smells good, it seems more watery, and my clothes are not getting as clean as before. I hate it; I am going to have to change, either another formula of Tide or another brand all together. So sad.

04/11/2023
The Tide Team
We did update our Tide scents to have a longer lasting fragrance, and we're sorry to hear you feel this way about this change. Our Quality Team tests all our scents with consumers to ensure we continue to deliver the great scent experience you expect from Tide, and we’re sorry if you felt that this wasn’t the case. If free to share more with us at 1-800-879-8433, and we hope to hear from you soon!
04/12/2023
Question about Cold Water Tide
StarStarStarStarStar5/5
Value5/5

We recently purchased Cold Water Tide. Although both had identical packaging, the color of the product was blue and the next green. Any insight about the difference? Are they different formulas being sold by different retail businesses with the same packaging?

04/08/2023
Say NO to coldwater tide!
StarStarStarStarStar1/5
Value1/5
Quality1/5

I have been using Tide for over 50 years. My mom used Tide when I was growing up. This product does not remove simple garden dirt and does nothing for stains that have been pre treated. I thought perhaps that it was my very old machine, but now have a new samsung and there is no change. When did detergent makers decide to remove all refreshing scents from the detergent and then expect users to purchase bottled scent crystals ($10.00) to add to your laundry. Stop the greed and go back to fresh smelling detergent. Looking for a new detergent for first time in 50 years.

06/01/2022
The Tide Team
We certainly appreciate your loyalty to Tide over the years, Ruby. We can assure you that our laundry detergents go through many quality checks to ensure that you can enjoy an effective clean when using them, and we'd be happy to share some tips with you. Make sure to follow the item's care instructions, and use the hottest water temperature safe for the fabric. As well, sort your clothes and don't overload the machine. As well, it may be helpful to know that liquid and powder detergents contain different properties. If the dirt you want to remove is clay or soil, powders work best. We'd also like to mention that a lot of thought goes into creating features that we think you'll love, such as scents that provide noticeable freshness. However, we do understand that preferences can vary from person to person. We'll be sure to share your feedback with our team, and we'd be happy to learn more about your experience. When you have a moment, please give us a call at (800) 879-8433.
06/09/2022
Bring back Coldwater Tide
StarStarStarStarStar5/5
Value5/5
Quality5/5

Bring back the Coldwater Tide. It saved me a lot of money through the year. With the price of everything going up, Tide has now contributed to the rising prices. Hot water and warm water washes cost more money!

05/01/2022
Please bring back
StarStarStarStarStar5/5
Value5/5
Quality5/5

Like others I've been very disappointed I can't find this on any stores near me anymore. I see some people complained but it worked fine for me for years and like others on here this was my favorite Tide product.

04/25/2022
Doesn't clean well in cold water
StarStarStarStarStar3/5
Value3/5
Quality3/5

I tried using this on a baby onesie that got baby poo on it. It did not clean well. I tried it again with hot water and it did clean the onesie completely. My conclusion is that Tide does not really work well in cold water. I have to wonder what invisible stuff is still in the clothes cleaned in cold water. I wouldn't chance it.

04/23/2022
The Tide Team
Thank you for taking the time out of your day to leave a review of our Tide PLUS Coldwater Clean. We know that switching to cold is a great choice for the environment and for your household. Tide Coldwater cleans better than regular Tide in cold water conditions, because it has more enzymes to break up dirt, ‘surfactants’ to release soils from fabric, and polymer to suspend the soils in cold water. It can be used in any temperature wash water (hot/warm/cold). We have a great article that can help remove the poop stains that inevitably will come with a baby. Check it out here: http://spr.ly/6420KCsdG If you have any other questions or if we can help further, please give us a call at (800) 879-8433.
04/24/2022
No thanks
StarStarStarStarStar2/5
Value1/5
Quality1/5

Stains do not come out and clothes do not smell fresh. I know Tide is about to blame the washer, but Tide with Oxy works so much better. Even Tide Simply makes the clothes smell clean! Same washer so obviously the product is the problem. Definitely not worth the price. I'll still with the Tides that do the job.

02/13/2022
The Tide Team
We certainly appreciate your great loyalty to Tide, Lori, and we're sorry that this has been your experience with our Tide PLUS Coldwater. We can assure that all of our laundry detergents go through many quality checks to ensure that you can enjoy the best results with them. We'd be happy to share some tips so that your clothes can get an effective clean. We suggest making sure to wash your clothes using the hottest water temperature safe for the fabric, and to pre-treat noticeable stains before washing. As well, don't overload the washer. We hope this helps, and we'd be happy to look into this further for you. When you have a chance, please give us a call at (800) 879-8433.
02/15/2022
Coldwater Tide
StarStarStarStarStar5/5
Value3/5
Quality5/5

Been looking to restock......REALLY DISCONTINUED???? Why? Anyone know of other brands for cold water wash?

02/13/2022
Great scent, clothes always
StarStarStarStarStar5/5

Great scent, clothes always come out clean and smelling fresh. Doesn't matter how dirty or how old the stain is, it will always come out clean.

09/26/2021
I cold wash everything
StarStarStarStarStar5/5

I cold wash everything I own except for towels and sheets, and this stuff is totally the bomb for it. Works great, smells great, works great.

09/13/2021
This product works great
StarStarStarStarStar5/5

This product works great in cold water just as it says. Easy to handle size. I recommend it to all.

08/31/2021
Cold water Tide
StarStarStarStarStar5/5
Value5/5
Quality5/5

Please bring this product back. I’ve never liked Tide until someone told me about cold water tide and now I can no longer get it. Very disappointed.

08/09/2021
Why discontinue this product?
StarStarStarStarStar5/5
Value5/5
Quality5/5

Would someone there please tell me why you discontinued Tide Coldwater? Who in your corporate office would make such an ignorant decision? This product was known to be one of your best, so why do away with it...it makes no sense! Don't you think you owe your customers an explanation?

07/29/2021
Smell
StarStarStarStarStar1/5
Value1/5
Quality1/5

I religiously buy only tide product. I have for years. However, I have washed numerous loads now in the coldwater clean and nothing smells clean. It smells like it’s never been washed at all. The same odor that goes in is still there when it comes out of the wash.

07/26/2021
The Tide Team
We're sorry this is happening to you. It sounds like your washing machine could use a good clean out. Proper care of your machine, which includes monthly clean-outs with a Washing Machine Cleaner, helps keep odor-causing residues from causing odor problems down the road. In addition, be sure to remove clothes from the washer and dryer as soon as the cycle has been completed. You may even want to keep the door open between uses to allow the washer to air out. If you have any questions, or if we can help you further, please give us a call at (800) 879-8433.
07/31/2021
How cold
StarStarStarStarStar1/5
Value1/5
Quality1/5

My tap water ( well water) is extremely cold will this new cold water formula work ?

06/23/2021
The Tide Team
Great question! We've designed this detergent specifically to give a great clean in cold water, so this would be a great option for your well water. If you have any other questions, feel free to call us at: (800) 879-8433 anytime!
06/23/2021
Any other scents again?
StarStarStarStarStar4/5
Value4/5
Quality4/5

Original doesn't work for me. Will there ever be more scents like "fresh scent"? Sure miss the old days. Must not have been a big seller.

06/09/2021
Discontinued!
StarStarStarStarStar5/5
Value3/5
Quality5/5

Tide Coldwater I believe is being discontinued. Of 6 major retailers I shop Meijer is the only that carried it and now three of their stores we go to don't carry it anymore. This is something that should be shown on the website- discontinued! My wife really liked this product too, it's all she would use.

04/26/2021
Unpleasant changes to the scent
StarStarStarStarStar2/5
Value3/5
Quality3/5

I’m a little sensitive to scents, and after almost 20 years of use I had to give up on the “Original”when P

04/10/2021
The Tide Team
We certainly appreciate your loyalty to Tide, and we're sorry to hear that you're not a fan of this scent. We'll be sure to pass your thoughts along to the rest of our team. Our Tide PLUS Coldwater did undergo a scent change back in 2016, when we transitioned from a Fresh scent to our current Original scent. This new scent features subtle fruitiness and a green floral base. We'd like to mention that we do offer Tide Coldwater Free, which still deeply cleans in cold water, but contains no perfumes or dyes. Your satisfaction means everything to us, and we'd be happy to learn more about your experience. Please give us a call at (800) 879-8433.
04/13/2021
Stinks ... Literally
StarStarStarStarStar2/5
Value2/5
Quality3/5

Cleans well but it smells like a chemical factory. Even worse than Gain. I don't need the scent of my clothes to proceed me 10 feet into the room. Also proven that cold water does not remove bacteria

04/08/2021
The Tide Team
While we’re glad you’re enjoying the trusted cleaning power of Tide, we’re sorry that you’re not a fan of the scent. This feedback is much appreciated, and we’ll be passing your thoughts along to the rest of our team. We suggest giving our Tide Coldwater Free a try. This detergent is also designed to clean deeply in cold water, but is free of any fragrances and dyes. We’d be happy to learn more about your experience and answer any questions you may have, so please give us a call at (800) 879-8433.
04/08/2021
highly satisfied
StarStarStarStarStar5/5
Value5/5
Quality5/5

I wouldn't use anything other than TIDE COLDWATER. Please do not discontinue and make more available in stores.

04/08/2021
Don’t discontinue!
StarStarStarStarStar5/5
Value5/5
Quality5/5

I have used this for years. Please bring it back!

03/24/2021
Please do NOT discontinue!
StarStarStarStarStar5/5
Value4/5
Quality5/5

Cold Water Clean is your very best product. Please do NOT discontinue it! You have a corner on the market and everything. This isn't a lost leader. It is the best and we need it. Please, please, please do not discontinue Cold Water Clean.

02/28/2021
StarStarStarStarStar5/5

I won’t use any other laundry detergent, Tide gets the job done! I like that they have a cold water formula which breaks down easier in cold water washes. I use this when washing jeans, dress pants and more. Gentle on clothes and had a great scent.

02/23/2021
StarStarStarStarStar5/5

This product is great at everything very clean and smelling great, all while using just cold water, which is better for the bills and the environment

02/22/2021
StarStarStarStarStar5/5

Love this detergent. Smells nice and gets out most of the spills my kids have on their clothes without having to pre treat all while using cold water which helps the clothes last longer. Only use hot water on linens and undergarments most of the time now.

02/14/2021
StarStarStarStarStar5/5

My one and only laundry detergent that I use. You cannot beat the value and price. Cleanse is amazingly I love the long lasting sent that it leaves on your clothes

01/31/2021
StarStarStarStarStar5/5

It gets my clothes clean using the cold water setting and keeps my colors in tact and my clothing from shrinking with the same tide smell you know and love. This is the only kind we buy

01/25/2021
StarStarStarStarStar4/5

I use cold water while washing clothes to save on energy. I love that Tide has a coldwater detergent option. The price is fair especially if you by in bulk.

11/22/2020
StarStarStarStarStar5/5

Our family just loves this laundry detergent! It does a thorough job of cleaning and leaves our clothes smelling so fresh and clean! We highly recommend this laundry detergent! Great product and good value!

11/18/2020
Love it - but hard to find..?
StarStarStarStarStar5/5
Value5/5
Quality5/5

I love the cold water version of Tide and prefer to wash my clothes in cold water. It saves energy and my clothes. But this is getting harder to find in stores. I cannot find the large size anywhere and, increasingly, I cannot find the standard size. Is it being discontinued? Hope this stays on store shelves.

11/02/2020
Coldwater Tide discontinued?
StarStarStarStarStar5/5
Value5/5
Quality5/5

Why, Why Why are you discontinuing the best laundry detergent available? All reviews list Coldwater Tide as THE BEST detergent over every other detergent. Why then, would you discontinue your best product? I'm at a loss for an answer.

10/13/2020
StarStarStarStarStar5/5

Great Tide quality as usual. I didn’t notice my clothes being any cleaner than usual as I always use cold water. The smell is fresh and clean. Not my favorite Tide product but still good.

09/14/2020
Coldwater Tide is Truly Amazing!
StarStarStarStarStar5/5
Value5/5
Quality5/5

For over a decade, and long before there were HE washers, I thought there was only one true detergent, and that was Tide with Bleach. I may have tried others brands, but always returned to Tide with Bleach. Until it was discontinued. Then, I was lost. I turned to Arm and Hammer as a runner up. Then, I bought a new washer and dryer, probably because, I renovated my family room and the laundry room. And the new HE washers were so beautiful, I had to have them in my life. Well, the beautiful and fancy washer with all the washing options.... 3 months later, the novelty of the beauty and the sophisticated options wore off. Is it my imagination, or are my husbands white tee shirts looking dingy/grayish? Is it the new lighting in the laundry room or are my eyes aging? Well, maybe, that slight odor, I’m picking up is part of my imagination too. Well, the lighting in my bedroom has not changed, and the once white tee shirts are still dingy and gray. But, when my husband said are these clean? That was confirmation, that I had a problem. So, not wanting to believe, there was a problem with my fancy HE washer, I decided to compare the just washed white tee shirts, to some old ones in the bottom of the drawer, that haven’t been in rotation for awhile. Yep, I was right, this is gray! So, I went on a hunt to find the best detergent for my fancy HE washer, that I can’t tell my husband, is a piece of junk after spending a fortune on it. I fell in love with Perasil. The tee shirts are looking whiter, and smelling fresher, but still slightly gray. My hunt continues, as Tide has been my friend for over a decade, and I know Tide with Bleach is obsolete and I tried the Bleach alternative, but it did not impress me. And, now for some reason, the hot water in my Fancy HE washer is not working for some reason. I’m getting error codes, and I’m too busy to figure it out, the cold water is working without error codes. And my research says, Tide Coldwater is excellent! I bought it and gave it a try. Is it my imagination? Let’s take this dingy/grayish tee shirt out into the sun, yep it’s gray, and the old one in the drawer is white And the gray one washed in the New Tide Coldwater is whiter than the dingy gray one. So, I tricked the fancy HE machine into soaking the dingy and grayed Tee shirts overnight with The New Tide Coldwater detergent. Let’s just say, I still haven’t taken the time to see why the hot water doesn’t load in my fancy HE washer, and it’s been 2 years now. My husband old and new tee shirts are all white and smell so fresh! Thank you Tide, please don’t discontinue the Coldwater... as it is, it’s really hard to find....But, it’s a true gem!

09/07/2020
Coldwater Tide is Truly Amazing!
StarStarStarStarStar5/5
Value5/5
Quality5/5

For over a decade, and long before there were HE washers, I thought there was only one true detergent, and that was Tide with Bleach. I may have tried others brands, but always returned to Tide with Bleach. Until it was discontinued. Then, I was lost. I turned to Arm and Hammer as a runner up. Then, I bought a new washer and dryer, probably because, I renovated my family room and the laundry room. And the new HE washers were so beautiful, I had to have them in my life. Well, the beautiful and fancy washer with all the washing options.... 3 months later, the novelty of the beauty and the sophisticated options wore off. Is it my imagination, or are my husbands white tee shirts looking dingy/grayish? Is it the new lighting in the laundry room or are my eyes aging? Well, maybe, that slight odor, I’m picking up is part of my imagination too. Well, the lighting in my bedroom has not changed, and the once white tee shirts are still dingy and gray. But, when my husband said are these clean? That was confirmation, that I had a problem. So, not wanting to believe, there was a problem with my fancy HE washer, I decided to compare the just washed white tee shirts, to some old ones in the bottom of the drawer, that haven’t been in rotation for awhile. Yep, I was right, this is gray! So, I went on a hunt to find the best detergent for my fancy HE washer, that I can’t tell my husband, is a piece of junk after spending a fortune on it. I fell in love with Perasil. The tee shirts are looking whiter, and smelling fresher, but still slightly gray. My hunt continues, as Tide has been my friend for over a decade, and I know Tide with Bleach is obsolete and I tried the Bleach alternative, but it did not impress me. And, now for some reason, the hot water in my Fancy HE washer is not working for some reason. I’m getting error codes, and I’m too busy to figure it out, the cold water is working without error codes. And my research says, Tide Coldwater is excellent! I bought it and gave it a try. Is it my imagination? Let’s take this dingy/grayish tee shirt out into the sun, yep it’s gray, and the old one in the drawer is white And the gray one washed in the New Tide Coldwater is whiter than the dingy gray one. So, I tricked the fancy HE machine into soaking the dingy and grayed Tee shirts overnight with The New Tide Coldwater detergent. Let’s just say, I still haven’t taken the time to see why the hot water doesn’t load in my fancy HE washer, and it’s been 2 years now. My husband old and new tee shirts are all white and smell so fresh! Thank you Tide, please don’t discontinue the Coldwater... as it is, it’s really hard to find....But, it’s a true gem!

09/07/2020
StarStarStarStarStar5/5

05/14/2020
StarStarStarStarStar4/5

05/07/2020
StarStarStarStarStar5/5

03/22/2020
StarStarStarStarStar5/5

03/22/2020
StarStarStarStarStar5/5

02/29/2020
StarStarStarStarStar5/5

02/10/2020
StarStarStarStarStar4/5

02/09/2020
StarStarStarStarStar5/5

02/06/2020
StarStarStarStarStar5/5

02/05/2020
StarStarStarStarStar5/5

02/02/2020
StarStarStarStarStar3/5

01/29/2020
StarStarStarStarStar4/5

01/25/2020
StarStarStarStarStar5/5

01/23/2020
StarStarStarStarStar5/5

01/18/2020
StarStarStarStarStar5/5

01/17/2020
StarStarStarStarStar5/5

01/17/2020
StarStarStarStarStar4/5

01/17/2020
StarStarStarStarStar5/5

01/12/2020
StarStarStarStarStar4/5

01/05/2020
StarStarStarStarStar5/5

01/02/2020
StarStarStarStarStar4/5

12/02/2019
StarStarStarStarStar5/5

11/18/2019
StarStarStarStarStar4/5

11/15/2019
StarStarStarStarStar5/5

09/10/2019
Not the one.
StarStarStarStarStar1/5
Value1/5
Quality1/5

DOES NOT REMOVE STAINS & EVERYDAY ODORS. Loyal lifetime user but with changes every few years to fragrance and quality I no longer trust this brand. I've moved on to a nonP&G brand.

08/19/2019
The Tide Team
We want you to be assured that we've tested Tide to ensure it gives you the best clean possible. It may help to make sure your machine isn't overloaded and any noticeable stains are pretreated. We'd love the chance to restore your confidence in us, so when you have a little time, give us a call at (800) 879-8433.
08/31/2019
StarStarStarStarStar5/5

08/18/2019
StarStarStarStarStar5/5

06/19/2019
StarStarStarStarStar5/5

05/23/2019
StarStarStarStarStar5/5

04/29/2019
Cold Water Tide is the best
StarStarStarStarStar5/5
Value5/5
Quality5/5

I love this product but I can no longer find it which is very very disappointing.please tell me where this is available.

03/23/2019
cleans up well and smell like fresh
StarStarStarStarStar4/5
Value5/5
Quality5/5

Great product and thank y’all for the app brand and dedicated team to keeping this products a happy household name to trust

02/05/2019
The Tide Team
We love to hear from fans like you! We're thrilled that TIde is an essential part of your laundry routine.
02/06/2019
I need the cold water Tide
StarStarStarStarStar5/5
Value5/5
Quality5/5

Please do not discontinue the Cold Water Tide in the small-ish bottle. I need it for my delicate items and could not possibly handle the huge bottle.

12/11/2018
Outstanding all-around clean
StarStarStarStarStar5/5
Value5/5
Quality5/5

I have many things that can not be washed in warm or hot water. This is by far the best detergent for cold water I have used. I really hope this will not be discontinued. Great product.

09/08/2018
Too many suds
StarStarStarStarStar4/5
Value3/5
Quality4/5

I use this in my Speed Queen washer with the Normal Eco cycle that has the cold wash. It works well but is suds too much; especially during the spray rinse.

05/15/2018
The Tide Team
We're sorry to hear you were seeing so many suds! As long as your washer isn't an HE machine, these aren't the results we expect. So we can learn more and help get you to the Tide experience you love, please call us at (800) 879-8433.
05/16/2018
So sad they changed it.
StarStarStarStarStar1/5
Value1/5
Quality1/5

They changed the scent. Now it smells icky like so many of the other scented liquid versions. Have to find a new liquid brand. This was the last scented liquid by tide I could use.

05/10/2018
Bring back Mountain Breeze
StarStarStarStarStar5/5
Value3/5
Quality5/5

I loved that scent! But I can't find it anymore. Please reconsider bringing it back!

02/13/2018
I love tide
StarStarStarStarStar5/5
Value5/5
Quality5/5

I buy this product because my clothes is more clean and smell more good i love tide

01/28/2018
Gets makeup out of washcloths!
StarStarStarStarStar5/5
Value5/5
Quality5/5

This is the only detergent I found that will get makeup out of washcloths! It works great on everything else too! I highly recommend this laundry detergent.

08/21/2017
The Tide Team
We’re glad you’re a fan of our Tide Plus Coldwater, Jan! :) We work hard to bring you the best detergent and we’re happy you found a favorite.
08/23/2017
I love Tide!
StarStarStarStarStar5/5
Value5/5
Quality5/5

Please bring back the coldwater fresh scent in the smaller bottles i have to purchsse the huge tide coldwater just to get that detergent i personally love that product!!

05/24/2017
Great product
StarStarStarStarStar5/5
Quality5/5

one day I was low on money and I found this for a cheap price and I decided to try it. i couldn't believe how great it was. I just wish I could get a big gallon of this that would help me out a lot.

12/27/2016
A keeper, I'm very pleased with this product
StarStarStarStarStar5/5
Value5/5
Quality5/5

Bcuz of this product I'm able to use the coldwater cycles more often. I'm using this one the most with great results!

10/04/2016
I cannot Lie, I love "Tide"
StarStarStarStarStar5/5
Value5/5
Quality5/5

Best washing detergent ever! I've used lots of other laundry detergents. Nothing compares to the "Tide"! Hey what can I say; here in Bama we roll with the "Tide"!

09/06/2016
Great scent
StarStarStarStarStar5/5
Value5/5
Quality5/5

Exactly like the really old Tide Original scent. Unfortunately this one's scent is changing again :(

06/20/2016
Works great!!
StarStarStarStarStar5/5
Value5/5
Quality5/5

This product works great using cold water, clothes are always clean and smell fresh.

05/04/2016
Need unscented Coldwater detergent
StarStarStarStarStar3/5
Value2/5
Quality3/5

I am dismayed to find no coldwater detergents w/o fragrance. Prior to buying, I only used he unscented detergent. I am undecided whether I will repurchase. Please add free&clear to the line.

02/29/2016
The Tide Team
We're sorry you weren't completely satisfied with your Tide Coldwater, Jnet. Even though we do offer a couple Free and Gentle versions (free of dyes and perfumes), our Tide Coldwater Free is currently only available in Canada. However, we'll be sure to share your interest in the product with our team and in the meantime, it may be helpful to know that you can still wash your clothing in cold water (down to 60°F) with your regular Tide detergent. Also, if you have any further questions or would like to share more about your experience, we welcome you to give us a call at 1-855-236-3353 as we'd be more than happy to help.<!--[if ReviewResponse]><![endif]-->
03/03/2016
two recent changes i've noticed
StarStarStarStarStar4/5
Value5/5
Quality5/5

the new scent is artificial and off-putting. the cap leaks and spills down the side of the container which it never did before. i like how the product works and that it for cold water.

02/27/2016
Scent has changed :(
StarStarStarStarStar3/5
Value5/5
Quality4/5

Every place I have gone in my area, doesn't smell like it used to! Please tell me if you have changed it, or if the wrong product is in the wrong bottle!

12/23/2015
The Tide Team
Tide Coldwater Fresh Scent has been upgraded to a new perfume, Kristi, and will change names to Tide Coldwater Original Scent. We hope this newer scent will still provide you with a great washing experience. If you have any questions, please give us a call at 1-877-256-3265 and we'll be happy to help.<!--[if ReviewResponse]><![endif]-->
12/30/2015
This Product is exactly what I needed!
StarStarStarStarStar5/5
Value5/5
Quality5/5

This Product is exactly what I needed!This Product is exactly what I needed!This Product is exactly what I needed!This Product is exactly what I needed!

12/22/2015
Its great love it use this only!!!!
StarStarStarStarStar5/5
Value5/5
Quality5/5

Love tide used all my life raised my children on it over 40 years

12/10/2015
Turned our whites purple!
StarStarStarStarStar1/5
Value3/5
Quality1/5

Last week my wife and I did a load of whites and noticed purple splotches all over our white clothing. We were totally perplexed as to what had happened since we couldn't find the culprit colored item. We were upset but figured it was an anomaly. This morning we took another load of whites out of the washer and realized there were purple splotches all over them as well! We had only pure white shirts in there so we're sure it's not due to transfer. Both my wife and I have been using only Tide brands since we were little kids so this was completely unexpected. We've been trying to find a solution online and so far nothing has helped. We're soaking the clothes in the tub overnight with another product in hopes of at least salvaging this load of clothes but we're just so disappointed that another load has been ruined! :(

03/30/2015
The Tide Team
We’re really sorry this has been your experience with our detergent. Since our detergents are water soluble usually rewashing the items removes any stains. We appreciate you bringing this to our attention and we’d like to make this right. Please give us a call at 1-855-236-3353 and we can help further. Lisa Tide Team<!--[if ReviewResponse]><![endif]-->
03/31/2015
Love the Mountain Spring!!
StarStarStarStarStar5/5

PLEASE bring back the Downy Mountain Spring dryer sheets so my laundry "smell" will match again!!!! I do not like either of the two scents now available, April Fresh or the Clean Breeze, if I remember those two correctly. Again, MOUNTAIN SPRING DOWNY SHEETS, please return to our store shelves!!!

10/28/2014
awesome
StarStarStarStarStar5/5

this works the best I've been using for 17 years and my parent's been using for 40 years

03/15/2014
great product
StarStarStarStarStar5/5

I love tide cold water it makes my laundry clean and takes out tough stains and smells great!

03/08/2014
99 Reviews

FAQ

A: You can use our detergents with cold water, but warm or hot water provides the best cleaning results. If you wash with cold water, we suggest you use Tide Coldwater. Tide Coldwater can clean effectively in water as cold as 40°F (4°C). If the water in your washing machine is colder than this, add a bit of warm water to bring the temperature to that level. If you use another detergent, the water should be at least 60°F (16°C). If the water in your washing machine is colder than this, add a bit of warm water. We recommend you only use a cold wash for items that specify this on the care label.

A: Yes, Tide Coldwater Clean can be used with both whites and colors; however, as with traditional laundry, sorting by color is highly recommended prior to cleaning, as some garments may bleed even in cold water conditions.

A: Yes, Tide Coldwater Clean can be used on any garments that are considered machine washable. Some garments can be more susceptible to color loss and bleeding, and as with all detergents, it is recommended that a small hidden area of the garment be tested for colorfastness if there is concern.

A: Tide Coldwater Clean can also be used in warm and hot water washes.

A: No, you do not need to dilute Tide Coldwater Clean prior to use. Simply follow the usage instructions on the packaging, and fill the cap of Tide Coldwater Clean to the appropriate line and pour it.