The Tide Plus Collection gives you the amazing clean of Tide plus more of the added benefits you love. Tide Coldwater Clean is formulated with special ingredients and is designed to enable a powerful clean in cold water. It also helps save energy and money by eliminating the need to wash in warm water. Save up to 50% on your energy bills by switching loads from warm to cold. Great savings and great stain removal with Tide Coldwater Clean. Now, that’s cool.