Product Detail

  • 6x cleaning power*
  • Tide Plus Coldwater offers 50% more energy savings when switching loads from warm to cold.
  • Amazing Tide clean from America’s #1 detergent based on sales.
  • #1 recommended by washing machine manufacturers**
  • Part of the trusted Tide Plus Collection.

*Based on stain removal using 1 dose of base Tide vs. 6 doses of the leading bargain liquid detergent, base variant.

**Based on co-marketing agreements

Dosage

Directions:
Measure with cap.

  • For medium loads, fill to bar 2.
  • For large loads, fill to bar 4.
  • For HE full loads, fill to bar 5.

Add clothes, pour into dispenser, start washer.

Usage Instructions:
Follow care label instructions, then sort. Test inside seam for colorfastness.

Liquid Measurement Instructions for the Tide Collection

FAQ

Q: Is it OK to use laundry detergent in cold water?
A: You can use our detergents with cold water, but warm or hot water provides the best cleaning results. If you wash with cold water, we suggest you use Tide Coldwater. Tide Coldwater can clean effectively in water as cold as 40°F (4°C). If the water in your washing machine is colder than this, add a bit of warm water to bring the temperature to that level. If you use another detergent, the water should be at least 60°F (16°C). If the water in your washing machine is colder than this, add a bit of warm water. We recommend you only use a cold wash for items that specify this on the care label.

Q: Is this product good for whites as well as colors?
A: Yes, Tide Coldwater Clean can be used with both whites and colors; however, as with traditional laundry, sorting by color is highly recommended prior to cleaning, as some garments may bleed even in cold water conditions.

Q: Can I use this product on my delicates?
A: Yes, Tide Coldwater Clean can be used on any garments that are considered machine washable. Some garments can be more susceptible to color loss and bleeding, and as with all detergents, it is recommended that a small hidden area of the garment be tested for colorfastness if there is concern.

Q: Do I need to dilute Tide Coldwater Clean before I use it?
A: No, you do not need to dilute Tide Coldwater Clean prior to use. Simply follow the usage instructions on the packaging and fill the cap of Tide Coldwater Clean to the appropriate line and pour it.

Q: What happens if I use warm water by mistake?
A: Tide Coldwater Clean can also be used in warm and hot water washes.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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4.1/5 (10)
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    4.29/5
85% Recommended

Cynthia B.

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7/12/2012

Tide Fresh Scent Cold Water liquid laundry detergent

I've been using the Tide Cold Water laundry detergent for a few months now and I really love the way it gets my white laundry clean using cold water. I like the fact that I don't have to use as much energy to wash my white laundry. For example, I would usually use hot water that would cause me to use more energy by heating hot water in order to clean my laundry. But now with Tide Cold Water laundry detergent I only use cold water that doesn't require they use of my hot water tank. And my laundry gets as clean. And it also saves me money in the long run.

Ann L.

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1/20/2012

Tide is reliable

I am not usually brand loyal, as I love to try new things, but Tide is one thing I always splurge and spend the extra money on because it gets my clothes clean and fresh, and is gentle on my sensitive skin

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*Your Location
Kentucky
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05/04/2016

Works great!!

This product works great using cold water, clothes are always clean and smell fresh.

Recommend Product

*Your Location
New Hanpshire
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02/29/2016

Need unscented Coldwater detergent

I am dismayed to find no coldwater detergents w/o fragrance. Prior to buying, I only used he unscented detergent. I am undecided whether I will repurchase. Please add free&clear to the line.

Recommend Product

Tide

Tide Response From Tide 03/03/2016

We're sorry you weren't completely satisfied with your Tide Coldwater, Jnet. Even though we do offer a couple Free and Gentle versions (free of dyes and perfumes), our Tide Coldwater Free is currently only available in Canada. However, we'll be sure to share your interest in the product with our team and in the meantime, it may be helpful to know that you can still wash your clothing in cold water (down to 60°F) with your regular Tide detergent. Also, if you have any further questions or would like to share more about your experience, we welcome you to give us a call at 1-855-236-3353 as we'd be more than happy to help.

*Your Location
Southern CA
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02/27/2016

two recent changes i've noticed

the new scent is artificial and off-putting. the cap leaks and spills down the side of the container which it never did before. i like how the product works and that it for cold water.

Recommend Product

*Your Location
Toledo, Ohio
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12/23/2015

Scent has changed :(

Every place I have gone in my area, doesn't smell like it used to! Please tell me if you have changed it, or if the wrong product is in the wrong bottle!

Tide

Tide Response From Tide 12/30/2015

Tide Coldwater Fresh Scent has been upgraded to a new perfume, Kristi, and will change names to Tide Coldwater Original Scent. We hope this newer scent will still provide you with a great washing experience. If you have any questions, please give us a call at 1-877-256-3265 and we'll be happy to help.

*Your Location
bangalore
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12/22/2015

This Product is exactly what I needed!

This Product is exactly what I needed!This Product is exactly what I needed!This Product is exactly what I needed!This Product is exactly what I needed!

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Hattisburg,ms
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12/10/2015

Its great love it use this only!!!!

Love tide used all my life raised my children on it over 40 years