Product Details

Tide purclean™ is a formula made with 100% renewable wind power electricity* and is made at a site that sends zero manufacturing waste to a landfill. It is also formulated to be free of dyes, chlorine and phosphates. The formula contains water, plant derived surfactants, coconut derived cleaning agent, plant derived processing aid, bio-derived enzymes, mineral based enzyme stabilizer, pH adjuster, chelant, and for scented variance, fragrance (Honey Lavender scent only).

  • 1st bio-based detergent with the cleaning power of Tide (65% bio-based)
  • USDA Certified Tide liquid laundry detergent
  • Formula made with 100% renewable wind power electricity
  • This product is made at a zero manufacturing waste to landfill site
  • It is designed free of dyes, chlorine, phosphates or optical brighteners (unscented variant is also free of perfumes)
  • Available in Honey Lavender scent and Unscented variants

*The same facility also uses steam power; electricity represents approximately 50% of total energy used.

First bio-based detergent with the power of Tide  65% bio-based

Dosage

Directions:

Measure with cap.

  • For medium loads, fill to bar 1.
  • For large loads, fill to bar 3.
  • For HE full loads, fill to bar 5.

Add clothes, pour into dispenser, start washer.

Usage Instructions:
Follow care label instructions, then sort. Test inside seam for colorfastness.

Liquid measurement instructions

FAQ

Q: What is new Tide purclean™?
A: Tide purclean™ is the first bio-based detergent with the trusted cleaning power of Tide. Tide purclean™ delivers superior stain removal and cleans well in energy-saving cold water. In fact, Tide purclean™ cleans as well as Tide Original Laundry Detergent. With 65% bio-based ingredients, as certified by the USDA BioPreferred program, Tide purclean™ aims to set the performance standard for natural detergents and in turn bring more consumers to the natural detergent category.

Q: Why is Tide choosing to launch a natural detergent?
A: We believe the best way to help create a more sustainable future is to make the products that people use and love every day better. Tide purclean™ is the next step in our journey to create detergents that help consumers make sustainable choices. We are exploring using more natural ingredients not only because of the positive impacts an increased use of renewable materials will have on the environment and the sustainability of our business, long-term, but also because more and more consumers are seeking out natural ingredients in their products. After all, a more sustainable detergent can only have impact if people use it!

Q: How is new Tide purclean™ different from Base Tide? What changes did you make to the formula?
A: Tide purclean™ is the first bio-based detergent with the cleaning power of Tide, containing 65% bio-based ingredients. The Tide purclean™ formulation includes plant-based surfactants and solvents. Both formulas are held to the highest standards of safety and efficacy, but Tide purclean™ offers an option for consumers seeking a simple step to integrate renewable biobased products into their daily routines that meet their cleaning expectations.

Q: Does this really clean as well as Tide? (vs. Tide Original)
A: Yes! When we set out to develop Tide purclean™, our goal was to create a detergent we’d be proud to have in the Tide family.

Q: Does Tide purclean™ clean in cold water?
A: Yes. Our formulators have designed Tide purclean™ to clean even in cold water, helping you to do your part in energy conservation via cold-water washing. Heating wash water is the largest driver of energy consumption when running your washing machine. All the steps your take toward preserving the planet for future generations add up to make a meaningful impact.

Q: Is Tide purclean™ designed for High Efficiency machines and traditional top loading machines?
A: Yes, it provides outstanding cleaning performance in all types of machines.

Q: What is required for a product to qualify for the USDA BioPreferred designation?
A: To achieve the USDA BioPreferred seal, the product must be at least 34% bio-based. Tide Purclean™ is 65% bio-based, certified by the USDA BioPreferred program, meaning the current formulation contains nearly twice the bio-based content required for certification.

Q: Should I use Tide purclean™ for all my loads?
A: Tide purclean™ is safe for all your loads. It is packed with bio-based cleaning ingredients that will keep your whites white, colors bright, and your clothes looking and smelling clean and fresh.

Ingredients

IngredientIn Simpler Terms Purpose
waterwaterstabilizes formula
sodium laureth 1.0 sulfateplant based surfactant *provides deep cleaning
propylene glycolplant based solventstabilizes formula
laureth-9 plant based surfactant *provides deep cleaning
sodium citrate plant based pH adjustercontrols water hardness
lauramine oxide plant based surfactant *provides deep cleaning
sodium hydroxide mineral based pH adjusterbalances formula pH
sodium cocoateplant based cleaning agent reduces sudsing
ethanolplant based solventstabilizes formula
polyethyleneimine ethoxylatepetroleum based polymersuspends soils in wash water
polyethyleneimine ethoxylate propoxylatepetroleum based polymerenhances cleaning efficiency
sodium tetraboratemineral based enzyme stabilizermaintains enzyme performance
pentasodium pentetatepetroleum based chelantbinds metal ions in wash water
Tide purclean™ perfume (scented only)fragranceadds scent to laundry
calcium formatemineral based enzyme stabilizermaintains enzyme performance
protease **bio-based enzymefights tough stains
amylase **bio-based enzymefights tough stains



 
*Surfactants are built from plant based raw materials and contain some petroleum based components. This is accounted for in the 65% USDA BioPreferred certification.

**Formula also contains small amounts of sodium formate, sorbitol, and phenoxyethanol. These ingredients act as enzyme stabilizers prior to manufacturing to ensure optimal cleaning performance. Formula also contains a small amount of silicone polymer for manufacturing.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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4.78/5 (732)
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    4.09/5
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    3.32/5
98% Recommended

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*Your Location
San Diego
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02/13/2017

Curious about the fragrance

The lavender does smell great, but what ingredients are used in the perfume? Why not use natural scents/essential oils/found in nature ingredients?

Recommend Product

Tide

Tide Response From Tide 02/13/2017

You can find a full ingredient list at pg.com/productsafety, Allison!

*Your Location
Oregon
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02/11/2017

Very disappointed!

I used this product in my front loading HE machine, filled to line, and had suds everywhere! My two year old washer is now clogged and won't rinse! I'm hoping it's not ruined! Do not buy!

Not Recommend Product

Tide

Tide Response From Tide 02/13/2017

We're sorry this was your experience, Treena. We'd like to gather a few details and see how we can help further. When you have time, please give us a call 1-800-879-8433.

*Your Location
Virginia
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01/18/2017

Holy Suds!

I got this in the unscented version. OMG the amount of suds was outrageous! Never in my life have I seen so many suds from a detergent. I actually had to clean out the middle part of my washer.

Not Recommend Product

Tide

Tide Response From Tide 01/20/2017

We're certainly sorry to hear you had this experience. We'd very much like to see how we can help and learn more. Could you call us at 1-800-879-8433?

*Your Location
New Philadelphia, OH
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01/17/2017

My clothes smell great!!

I have men who work out regularly, filling their clothes up with sweaty smells. This detergent is wonderful. Gets all the stink out. I just with it were more affordable.

Recommend Product

*Your Location
Pittsburgh, PA
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01/11/2017

BEST TIDE EVER

Smelled the Tide and had to buy it! It is the best scent ever, cleans as Tide always does and love the scent on the clothes especially after they come off the clothesline!! Highly recommend!!

Recommend Product

*Your Location
Calgary
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12/26/2016

Eco Friendly with Clean Fragrance

It would be way better branding as Ivory product with Ivory soap as a base ingredient with no petroleum additives. [I was recruited to try this product for a reduced price and share my honest review]

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