Product Details

Tide purclean™ is a formula made with 100% renewable wind power electricity* and is made at a site that sends zero manufacturing waste to a landfill. It is also formulated to be free of dyes, chlorine and phosphates. The formula contains water, plant derived surfactants, coconut derived cleaning agent, plant derived processing aid, bio-derived enzymes, mineral based enzyme stabilizer, pH adjuster, chelant, and for scented variance, fragrance (Honey Lavender scent only).

  • 1st bio-based detergent with the cleaning power of Tide (65% bio-based)
  • USDA Certified Tide liquid laundry detergent
  • Formula made with 100% renewable wind power electricity
  • This product is made at a zero manufacturing waste to landfill site
  • It is designed free of dyes, chlorine, phosphates or optical brighteners (unscented variant is also free of perfumes)
  • Available in Honey Lavender scent and Unscented variants

*The same facility also uses steam power; electricity represents approximately 50% of total energy used.

First bio-based detergent with the power of Tide  65% bio-based

Dosage

Directions:

Measure with cap.

  • For medium loads, fill to bar 1.
  • For large loads, fill to bar 3.
  • For HE full loads, fill to bar 5.

Add clothes, pour into dispenser, start washer.

Usage Instructions:
Follow care label instructions, then sort. Test inside seam for colorfastness.

Liquid measurement instructions

FAQ

Q: What is new Tide purclean™?
A: Tide purclean™ is the first bio-based detergent with the trusted cleaning power of Tide. Tide purclean™ delivers superior stain removal and cleans well in energy-saving cold water. In fact, Tide purclean™ cleans as well as Tide Original Laundry Detergent. With 65% bio-based ingredients, as certified by the USDA BioPreferred program, Tide purclean™ aims to set the performance standard for natural detergents and in turn bring more consumers to the natural detergent category.

Q: Why is Tide choosing to launch a natural detergent?
A: We believe the best way to help create a more sustainable future is to make the products that people use and love every day better. Tide purclean™ is the next step in our journey to create detergents that help consumers make sustainable choices. We are exploring using more natural ingredients not only because of the positive impacts an increased use of renewable materials will have on the environment and the sustainability of our business, long-term, but also because more and more consumers are seeking out natural ingredients in their products. After all, a more sustainable detergent can only have impact if people use it!

Q: How is new Tide purclean™ different from Base Tide? What changes did you make to the formula?
A: Tide purclean™ is the first bio-based detergent with the cleaning power of Tide, containing 65% bio-based ingredients. The Tide purclean™ formulation includes plant-based surfactants and solvents. Both formulas are held to the highest standards of safety and efficacy, but Tide purclean™ offers an option for consumers seeking a simple step to integrate renewable biobased products into their daily routines that meet their cleaning expectations.

Q: Does this really clean as well as Tide? (vs. Tide Original)
A: Yes! When we set out to develop Tide purclean™, our goal was to create a detergent we’d be proud to have in the Tide family.

Q: Does Tide purclean™ clean in cold water?
A: Yes. Our formulators have designed Tide purclean™ to clean even in cold water, helping you to do your part in energy conservation via cold-water washing. Heating wash water is the largest driver of energy consumption when running your washing machine. All the steps your take toward preserving the planet for future generations add up to make a meaningful impact.

Q: Is Tide purclean™ designed for High Efficiency machines and traditional top loading machines?
A: Yes, it provides outstanding cleaning performance in all types of machines.

Q: What is required for a product to qualify for the USDA BioPreferred designation?
A: To achieve the USDA BioPreferred seal, the product must be at least 34% bio-based. Tide Purclean™ is 65% bio-based, certified by the USDA BioPreferred program, meaning the current formulation contains nearly twice the bio-based content required for certification.

Q: Should I use Tide purclean™ for all my loads?
A: Tide purclean™ is safe for all your loads. It is packed with bio-based cleaning ingredients that will keep your whites white, colors bright, and your clothes looking and smelling clean and fresh.

Ingredients

Ingredient In Simpler Terms  Purpose
water water stabilizes formula
sodium laureth 1.0 sulfate plant based surfactant * provides deep cleaning
propylene glycol plant based solvent stabilizes formula
laureth-9  plant based surfactant * provides deep cleaning
sodium citrate  plant based pH adjuster controls water hardness
lauramine oxide  plant based surfactant * provides deep cleaning
sodium hydroxide  mineral based pH adjuster balances formula pH
sodium cocoate plant based cleaning agent reduces sudsing
ethanol plant based solvent stabilizes formula
polyethyleneimine ethoxylate petroleum based polymer suspends soils in wash water
polyethyleneimine ethoxylate propoxylate petroleum based polymer enhances cleaning efficiency
sodium tetraborate mineral based enzyme stabilizer maintains enzyme performance
pentasodium pentetate petroleum based chelant binds metal ions in wash water
Tide purclean™ perfume (scented only) fragrance adds scent to laundry
calcium formate mineral based enzyme stabilizer maintains enzyme performance
protease ** bio-based enzyme fights tough stains
amylase ** bio-based enzyme fights tough stains



 
*Surfactants are built from plant based raw materials and contain some petroleum based components. This is accounted for in the 65% USDA BioPreferred certification.

**Formula also contains small amounts of sodium formate, sorbitol, and phenoxyethanol. These ingredients act as enzyme stabilizers prior to manufacturing to ensure optimal cleaning performance. Formula also contains a small amount of silicone polymer for manufacturing.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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4.8/5 (724)
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    4.54/5
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    3.62/5
99% Recommended

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Nixa
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10/27/2016

I love this product

This is a great liquid detergent. The smell is great, and it gets my items nice and clean. I love that it's a natural product. I would love if it was in pod form too.

Recommend Product

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ontario
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10/26/2016

tide purclean liquid

i love this detergent it smells so good and leave clothes soft and with a great smell for days i will keep buying this detergent as you dont need a lot for it to actually get the clothes clean

Recommend Product

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Cleveland
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09/09/2016

Looks like dirty dishwater

I cant get past the dirty dishwater look of the liquid detergent.

Not Recommend Product

Tide

Tide Response From Tide 09/12/2016

We appreciate your feedback, Mary, and we'd really like to learn more. Could you please give us a call at 855-236-3353?

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Sarasota, FL
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08/22/2016

Love the new Tide Purclean!

I usually buy Tide Clean Breeze, Sweet Dreams, or Mountain Spring. I had to try this. I love it. It smells so good on clothes and it's a very thin liquid which is nice. 5 stars!

Recommend Product

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07/22/2016

I honestly didn't think this cleaned any better than any other detergent I've used before. I do appreciate the fact that it had more "clean" ingredients than other leading brands. I'm also a HUGE fan of the Tide smell and brand. But it didn't outperform my usual laundry detergent that I make myself, so I wouldn't buy this on a regular basis. If I were to purchase any detergent though, this would probably be one of my top choices, if I were say, on vacation or something. It does clean quite effectively and has a great smell. It left my laundry feeling and smelling fresh. [This review was collected as part of a promotion.]

Recommend Product

Originally posted on Product Sampling Community

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07/22/2016

The pure clean detergent is a great laundry detergent that not only cleans my clothes it is great for the environment. The tide pure clean makes me feel using it because it is 100% renewable electricity. [This review was collected as part of a promotion.]

Recommend Product

Originally posted on Product Sampling Community