TIDE’S WHAT WOULD IT TAKE? CONTEST

1. CONTEST PERIOD: Tide's What Would It Take? Contest (the “Contest”) starts at 12:00 AM Eastern Time (“ET”) on September 15, 2022 and ends at 11:59 PM ET on October 23, 2022 (the “Contest Period”). The Contest Period will consist of eight (8) player periods (each a “PlayerPost Period”). Further details of the Player Post Periods can be found on tide.com/wwittcs. Please note, Sponsor may, in their sole discretion add Player(s) and additional Player Post Period(s) during the Contest Period, and if any additional Player Post Periods are added, check tide.com/wwittcs for details.

2. ELIGIBILITY: Contest is open to legal residents of the 50 states of the United States and the District of Columbia, who are 18 years of age or older as of the last day of the month prior to date of entry. Employees of The Procter & Gamble Distributing LLC (the “Sponsor”), The NFL Entities (as defined below), their respective parents, subsidiaries, divisions, affiliates, suppliers, distributors and advertising, promotional and judging agencies, including Don Jagoda Associates, Inc. (“Administrator”) and their immediate family members (spouses, parents, children, and siblings and their spouses) and household members of each (whether related or not), are not eligible to participate or win. Void where prohibited by law. All federal, state and local laws and regulations apply.

3. HOW TO ENTER: During the Contest Period, check tide.com/wwittcs to see how/where to participate during each Player Post Period (each Player, team and/or Tide on behalf of Player will make several posts during that Player Post Period). Entries must be submitted by the end date and time listed for each Player Post Period to be eligible for that Player Post Period only. To enter the Contest, you must have either a Tik Tok, Instagram or Twitter account and you must meet all site guidelines to create an entry. Creating a Tik Tok, Instagram and Twitter account is free but is subject to terms and conditions available at each site. Message and data rates may apply. Your account settings must be set to "public". There is no limit to how many entries each entrant can submit, but each entry must be unique. Entries must answer the question, “What would it take for you to wash your lucky jersey?” (each, an “Entry”).

4. ENTRY GUIDELINES: Entries may not contain obscene, profane, lewd, defamatory or inappropriate images or text including no nudity, acts of violence or acts that appear to cause harm or are illegal/dangerous, as determined at Sponsor’s sole discretion. Any Entry material or portion thereof that is, in the Sponsor’s sole discretion, obscene, profane, lewd, defamatory, highlights Sponsor or any of its brands in a negative way, contains any third party materials (other than Sponsor-owned), or otherwise violates or infringes (or may infringe) any copyright, trademark, logo, mark that identifies a brand (other than Sponsor-owned or NFL owned) or other proprietary right of any person living or deceased (including, but not limited to, rights of privacy or publicity or portrayal in a false light) or entity, or is otherwise objectionable, will not be considered and may disqualify the entrant. Entrants may not copy or otherwise plagiarize the Entry from any source. The Entry must be the sole, original work of the entrant. By submitting an Entry, you represent that you are a legal resident of the 50 US/DC who is 18 years of age or older, your Entry conforms to the Entry guidelines and you have read and agree to these Official Rules. Entries generated by script, macro or other automated means and Entries by any means which subvert the entry process are void. All Entries become the sole property of the Sponsor and will not be returned.

5. GRANT OF RIGHTS: Once submitted, Entries cannot be modified by entrant. By submitting an Entry, each entrant gives permission (and warrants and represents that he/she has obtained all rights necessary from third parties to give such permission and grant the license herein described) to Sponsor and its licensees, sublicensees, successors, and assigns, the exclusive, irrevocable, perpetual, worldwide, royalty-free, transferable, sublicensable right and license (including but not limited to, all intellectual property and proprietary rights including without limitation patents, trademarks, and copyrights) to use, perform, exhibit, edit, adapt, reproduce, manufacture, construct, tailor, distribute, sell, offer to sell, import and/or otherwise exploit the Entry, and the entrant’s likeness, name, voice and biographical information (including, but not limited to, city and state of residence), in any manner and in any and all distribution channels, venues, formats and media now or later known or developed (collectively, the “License”) without compensation (where permitted by law) and without review, approval or notice, to the extent permitted by law. The rights granted pursuant to the License shall also include, without limitation, the right to: (a) change, alter, distort, edit or revise the Entry, or any part thereof; and (b) make derivative works based on the Entry, or any part thereof. Entrant agrees to sign any documents required by Sponsor upon request (and without compensation) to confirm such License. Sponsor is not obligated to exercise any of the rights granted in these Official Rules. Entrant further agrees that (a) Sponsor does not owe him/her a duty of confidence (or fiduciary duty or the like) and that he/she has no expectation of privacy as to his/her Entry and (b) Sponsor has wide access to ideas, stories, designs and other literary/artistic materials submitted to it from outside sources or being developed by its own employees and that such ideas/stories/designs/literary/artistic materials may be competitive with, similar to (or even identical to) his/her Entry and that Sponsor shall have no liability to entrant or any third party in conjunction therewith. Sponsor grants to each qualified entrant a limited, non-transferable, non-exclusive, non-sublicensable, revocable right to use its and/or its licensor's trademarks solely for purposes of and limited to their Entry submitted in this Contest; such right and license will automatically expire without further act of any party at the expiration of the Contest Period, unless specifically extended on an individual basis by Sponsor in writing in its sole discretion. Any other use of Sponsor’s and/or its licensors’ trademarks will be a violation of Sponsor’s or its applicable licensors’ intellectual property rights.

6. JUDGING: Each submitted Entry for each Player Post Period will be judged by a panel of Sponsor-selected judges to determine the two (2) Grand Prize winners for each Player Post Period based on the following judging criteria:40% Creativity; 30% Feasibility; 30% Relevance to the Theme of that Post. In the event of a tie, tied Entries will be re-judged by the judges based solely on Creativity. Decisions of judges/Sponsor are final with respect to all matters relating to the Contest.

7. PRIVACY: Information collected from entrants is subject to Sponsor’s Privacy Policy at https://www.pg.com/privacy/english/privacy_statement.shtml and will be used and disclosed for the purpose of administering this Contest. This section does not limit any other consent(s) that an individual may provide the Sponsor in relation to the collection, use and/or disclosure of their personal information.

8. WINNER NOTIFICATION/VERIFICATION: Potential Grand Prize winners will be initially contacted by direct message from the Tide Tik Tok, Instagram or Twitter account (depending on each winner’s method of Entry) and must respond to the direct message within three (3) days of notification. By responding to the direct message with his/her email address, potential winner provides his/her express consent to electronic communications with the Sponsor and/or Administrator for the purposes of administering this Contest. Each potential Grand Prize winner may be required to sign and return a Declaration and Release Form (“Release”) confirming compliance with these Official Rules. If a potential Grand Prize winner fails to return the completed Release (as applicable) within three (3) days, Entrant shall be deemed to be ineligible, the prize will be forfeited and an alternate potential Grand Prize winner will be determined. Releases will be sent via email. Return of any prize notification as undeliverable may result in disqualification and alternate determination.

9. PRIZE AND APPROXIMATE RETAIL VALUE (“ARV”): Sixteen (16) Grand Prizes (two per Player Post Period): Each winner will have the opportunity to receive a version of their submitted Entry (e.g., if a winner’s Entry response is that winner would wash their lucky jersey only if they could travel to the team’s next game, then the prize would be some version of travel to winner’s team’s game on a specified date). In the event, Sponsor does not believe that any winning version would be possible to create, they reserve the right (in their sole discretion) to offer the winner a check for $6,000 as the complete prize. The maximum ARV of each Grand Prize is $6,000. All details of the Grand Prize are at Sponsor’s sole discretion. Sponsor has the sole discretion to determine how closely the Grand Prize relates to each winner’s Entry. If a Grand Prize is less than $6,000, winner will not be awarded the difference in value. No transfer or substitution for Grand Prize is permitted for any reason, except at the sole discretion of the Sponsor, and, in such circumstance, an alternate prize of equal value will be awarded and the Sponsor’s obligation to the winner will be fulfilled, and no other additional compensation will be provided. All taxes related to the Grand Prize (if applicable) are the sole responsibility of each Grand Prize winner. Airline carrier's regulations and conditions may apply. If applicable, a trip may not be combined with any other offer and travel may not qualify for frequent flyer miles. Any guest must be 18 years of age or older and may need to execute a release of liability prior to use of prize. Prizes must be used on date specified, as applicable. All expenses and costs associated with acceptance or use of the prize not included in the prize details (once presented to each winner) are the responsibility solely of the Grand Prize winners. No refund or compensation will be made in the event of the cancellation or delay of any flight, transportation or event except at the sole discretion of Sponsor. Lost, stolen or damaged tickets will not be replaced or exchanged. Sponsor will not be responsible for any cancellation, delay, diversion or substitution or any other act or omission whatsoever by any air carrier(s) or other transportation company or provider or any other person or entity providing any services in connection with the Grand Prize trip, or any results thereof such as changes in services or accommodations necessitated by same. All aspects and components of the Grand Prize will be determined by Sponsor in Sponsor’s sole discretion. ln the event the Grand Prize winner or any guest engage in behavior that (as determined by Sponsor in Sponsor's sole discretion) is inappropriate or threatening, illegal or that is intended to annoy, abuse, threaten or harass any other person, Sponsor reserves the right to terminate any trip early, eject winner and/or guest from any event, in whole or in part, and send the Grand Prize winner and any guest home with no further compensation to the Grand Prize winner or guest, as applicable. Sponsor is not responsible for damages, losses, illnesses or injury resulting from acceptance or use of prize. The prize and each component thereof are awarded “as is” without any warranty of any kind except as required by law. Winner and any guest must also pass any required medical testing and comply with any additional requirements, at any time, that may be required or recommended by any government agency, venue, or Sponsor, including without limitation, passing one or more COVID-19 antigen and screening tests, and testing negative for COVID-19 or having been vaccinated against COVID-19. Winner and any guest may also be required to execute any assumption of risk and/or other documents relating to COVID-19. Limit one (1) prize per person.

10. GENERAL: By participating in the Contest, entrants agree to be bound by these Official Rules and the decisions of the Sponsor and/or Administrator which are final. Winning a prize is contingent upon fulfilling all requirements set forth herein. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Contest materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control. Entries become the property of the Sponsor and none will be acknowledged or returned. The Sponsor accepts no liability for printing errors on material(s) distributed for this Contest nor will any responsibility be taken for late entries, hardware, software or telephone malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications caused by the user or by any of the equipment or programming associated with or utilized in the Contest or by any human error which may occur in the processing of the entries in the Contest or for any liability for damage to any computer system resulting from participation in, accessing or downloading information in connection with the Contest. Proof of entering information via Tik Tok, Instagram or Twitter does not constitute proof of delivery or receipt of such information. Sponsor is not responsible for the failure of any Entry to be received by Sponsor on account of technical problems, including malfunctions, or congestion on the internet or at any site. The Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the entry process or the operation of the Contest or any website, violates the Official Rules, or acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. If, for any reason, the Contest is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the reasonable control of the Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Contest, then the Sponsor reserves the right, at its sole discretion to cancel the Contest, in whole or in part, a notice will be posted online and winners will be determined for from among all eligible Entries received for each Player Post Period prior to cancellation. Sponsor reserves the right to modify the Contest or disqualify entrant if fraud, misconduct or technical failures destroy the integrity to the Contest as determined by the Sponsor, in its sole discretion.

11. RELEASE: Without limiting any other provisions of these Official Rules, by accepting a prize, each winner agrees to release and hold harmless the Sponsor, Administrator, its agencies, suppliers, Tik Tok, Instagram, Twitter, and the NFL Entities (as defined below) and each party’s respective subsidiaries, affiliated companies, officers, directors, employees and agents, from and against any and all claims or cause of action, including death and property, sustained due in whole or in part, directly or indirectly, from participation in this Contest, use, misuse or redemption of any prize, including, but not limited to, any injuries, death, damages, or losses sustained while participating in any activity made possible by utilizing the prize. The National Football League, its member professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., NFL Properties LLC, NFL Enterprises LLC, and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and employees (collectively, the “NFL Entities”), will have no liability whatsoever for, and will be held harmless by entrant for any liability for any bodily injury, loss, cost or damages of any kind to persons, including death and property, damages sustained due in whole or in part, directly or indirectly, from Entry submission, winner’s use of a prize associated with the NFL Entities, the acceptance, possession, use or misuse of any prize or parts thereof, if applicable or participation in the Contest or participation in any Contest or related activity. Entrants waive the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages. The NFL Entities have not offered or sponsored this Contest in any way. By entering the Contest, you hereby represent and warrant that you have read these Official Rules and are fully familiar with its contents.

12. PUBLICITY: By accepting a prize, each winner agrees to be governed by these rules, and, if requested, agrees to have his/her name and address (city and state only) in a winners’ list. Winner further agrees to allow the Sponsor to use his/her name, address (city and state only) and photograph and Entry in perpetuity without compensation for advertising or other purposes worldwide, in any and all media now known or hereafter devised, including the internet, without compensation related to this Contest.

13. GOVERNING LAW: You agree that any and all disputes, claims and causes of action arising out of, or connected with, the Contest or the prizes awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in the State of Ohio. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, your rights and obligations, or the rights and obligations of the Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the State of Ohio, without giving effect to any choice of law or conflict of law rules (whether of the State of Ohio or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Ohio.

14. WINNERS: To receive a Winners List by email, send an email to: winners@dja.com with Tide’s What Would It Take? Contest (20-2803-07) as the subject line. Requests must be received by December 31, 2022.

15. SPONSOR/ADMINISTRATOR: The Sponsor of the Contest is The Procter & Gamble Distributing LLC, One P&G Plaza, Cincinnati, OH 45202. The Administrator of the Contest is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, New York 11747.

This Contest is in no way sponsored, endorsed or administered by, or associated with Tik Tok, Instagram or Twitter. You understand that you are providing your information to Sponsor, and not to Tik Tok, Instagram or Twitter.