Wash Smarter: Why Cold Water Wins
Cold water washing is better for your clothes, wallet, and the planet — and Tide makes it easy.
You’re past the ‘throw everything in and hope for the best’ phase. Cold water washing is the adult hack for protecting those grown-up upgrades — like delicates, one-of-a-kind pieces, and your go-to work clothes. Let’s keep your wardrobe in top shape so everything stays looking sharp.
Why is Cold Water the Ultimate Hack?
Makes laundry simpler
No sorting needed + less stress
Extends the life of your favorite clothes
Help keep colors brighter longer
Easy by default
One setting that works across fabrics and loads
Uses way less energy
Cold water skips the heat, reducing energy useby up to 90% compared to washing in hot and lowering utility costs
Your Fabrics Love Cold Water Too!
Delicates (Silk, Lace): | Helps prevent fiber damage |
Workout Clothes & Synthetics | Helps maintains stretch |
Dark & Bright Colors | Helps reduce fading and dye transfer |
Cotton Basics, Machine Washable Wool, Linen | Helps prevent fading and dye transfer |
Jeans | Helps prevent the denim from fading |
Stain SOS
When you stain your clothes, your first instinct might’ve been to call Mom or Dad because let’s be real, they have all the cheat codes. But now you don’t need the family hotline. Here are some quick, clever tips to help you save your favorites and level-up your adulting game.
Some Common Stains That Can All Be Taken Care of with Cold Water!
Remove excess with a dull knife or spoon without rubbing the stain particles deeper into the fabric
Wash on cold
Adulting made easy:
Just Boosted Tide and cold water.
