StarStarStarStarStar3.6/5

Tide Simply Clean and Fresh Liquid Laundry Detergent

Experience the right clean at just the right price.

smartlabelto read about the ingredients and more,click here.

Tide Simply Clean and Fresh Liquid Laundry Detergent

  • 2x the power of baking soda laundry detergent*

  • Cleans fabrics in just 1 wash

  • Compatible with HE and standard washing machines

  • At a great low price

Overview

Tide Simply Clean and Fresh Liquid Laundry Detergent - tough on odors, easy on your wallet: dirt out, odors out, low price.

Experience the right clean at just the right price with Tide Simply Clean and Fresh.

It has 2X the Baking Soda Power* to target tough odors deep in the fibers of your clothes. You only need one dose per load and there’s no pretreating necessary. As part of the Tide family, you can expect a consistent, quality clean from Tide Simply Clean and Fresh. Tough on odors and easy on your wallet, it gives you the results you’re looking for.

*stain removal of 1 dose vs. 2 doses of leading detergent with baking soda in a standard top loading machine

Dosage

Directions:

Measure with cap.

  • For Medium Loads, fill just below bar 1

  • For Large Loads, fill just below bar 3

  • For he Full Loads, fill to bar 5

Add clothes, pour into dispenser, start washer.

Usage Instructions:

Follow care label instructions, then sort. Test inside seam for colorfastness.

For medium loads fill to bar 1, for large loads fill to bar 3, for High Efficiency full loads fill to bar 5

Overall Review

StarStarStarStarStar3.6/5
Value3.6/5
Quality3.6/5
Pros
None!
Cons
None!
Horrible Smell
StarStarStarStarStar1/5
Value2/5
Quality1/5

I thought the strong perfume type smell was because I was smelling it from the bottle. But my clothes came out smelling like cheap perfume that has gone bad. There is absolutely nothing clean or fresh about this scent. Please stop selling this or label it “grandmother’s old Avon scent”

02/25/2021
Doesn't get rid of odor!
StarStarStarStarStar1/5
Value2/5
Quality1/5

I washed my daughter's laundry twice (and even added borax booster) but the armpits still smelled like bo. The second time it smelled like cheap cologne on top of bo! Ewww. I can only assume it is not getting the clothes clean. Will donate/throw this detergent away.

02/02/2021
Great Tide product
StarStarStarStarStar5/5
Value5/5
Quality5/5

This Tide detergent is great! I have sensitive skin and I can use this product. Great smell and cleans well! Wish it was available in larger size

11/12/2020
The scent is unacceptable
StarStarStarStarStar1/5
Value1/5
Quality1/5

I bought the product because I thought it was same Tide with new color scheme. No real warning it was something new and cheaper. I have to throw it away, reorder from the grocery store and REWASH an entire load because the scent was so strong it permeated the fabric of my clothes. I will stick with Tide and get the original which I would have if I had paid more attention.

11/03/2020
watered down garbage
StarStarStarStarStar1/5
Value1/5
Quality1/5

This product is cheap watered down garbage. Not sure how people are giving it a good rating. I don't know what you would use this garbage to wash? Maybe unused bedding from a spare bedroom? Maybe? But never on any clothing that has been worn. I've used Tide for most of my life and thought I would give it a try with what appeared to be similar to a sales price. Absolutely awful at removing stains and the clothes do not feel clean. First time ever returning a detergent to the store, but wanted to make sure P&G understands this is garbage.

10/29/2020
Awful Smell
StarStarStarStarStar1/5
Value1/5
Quality1/5

Awful and overwhelming chemical smell. This product is exactly what I didn’t need to wash my laundry in.

05/31/2020
Simply Wonderful!
StarStarStarStarStar5/5
Value5/5
Quality5/5

We all do laundry. Try Simply Fresh&Clean Daybreak Fresh Scent, and enjoy Freshness doing laundry today.

03/26/2020
everything a detergent needs for clean clothes
StarStarStarStarStar5/5
Value5/5
Quality5/5

love the aroma, cleaning of all my stains and pen marks on t shirts and polo shirts....and affordable price!!!

10/30/2019
Misleading advertising
StarStarStarStarStar3/5
Value5/5
Quality1/5

The ad says no pretreating is necessary, but it doesn’t remove stains. The price is ok, the scent is ehhh, but disappointed I have to pretreat and rewash the clothes.

08/05/2019
Half empty??
StarStarStarStarStar1/5

I just bought a bottle of Tide Simply Oxi & I just got home & realized the bottle I bought is half empty. I have never used this before, is it suppose to be like this??

06/15/2019
They dont carry this at my grocery store.
StarStarStarStarStar5/5
Value5/5
Quality5/5

Love it!!! Great for my kids clothing. Makes all the stuff so fresh and clean. Switched from Gain and never happier.

06/04/2019
OMG BAD STUFF
StarStarStarStarStar1/5
Value1/5
Quality1/5

This is a horrible product. Your clothes will smell terrible for days, maybe weeks. Rewashing doesn't fix it. It smells like dollar store detergent and the price is just to bait you. I dumped it out.

05/18/2019
Tide is really skimping
StarStarStarStarStar2/5
Value2/5
Quality2/5

They are half full now! They moved thin window on bottle to handle side to hide or cover up their cheapness. OXI one has less oz. for same price. Will stay away from P&G

05/07/2019
This detergent smells like a gas station bathroom.
StarStarStarStarStar1/5
Value1/5
Quality1/5

Why create an inferior Tide? Smells like a gas station bathroom. Ok when sniffed from the bottle, but clothes end up smelling disgusting. Gross.

04/17/2019
SOMETHING HAS CHANGED
StarStarStarStarStar3/5
Value4/5
Quality3/5

You have changed the packaging of the bottles & now they won't stay on their side. An entire 138 fl oz bottle slide off my shelf, emptied on the floor & got wasted! The liquid itself has changed also.

01/30/2019
Cleans very well
StarStarStarStarStar4/5
Value3/5
Quality4/5

A good detergent very affordable and design is great. Leaves clothes smelling and looking clean i recommend this product when i can. I will definitely use it for a long time.

01/25/2019
is a good procduct
StarStarStarStarStar4/5
Value4/5
Quality4/5

with this product can I wash white and color together

01/19/2019
Like Pouring $$ Down the Drain!
StarStarStarStarStar1/5
Value1/5
Quality1/5

I've been a loyal Tide user FOR EVER, always buying Tide in the ORANGE bottle. Well last week I was price-suckered into buying Tide in a YELLOW bottle. TOTAL GARBAGE! DON'T YOU DO IT! I'm so MADD!

01/10/2019
Doesn't clean clothes
StarStarStarStarStar1/5
Value1/5
Quality1/5

At first I thought maybe it was my washing machine but it wasn't. This detergent did not get my clothes clean at all. So very disappointed in this Tide product.

12/26/2018
Bleach and Tide
StarStarStarStarStar4/5
Value4/5
Quality5/5

Should I use any bleach with this product to wash white clothes? I once used a sodium bicarbonate based bleach with Tide and clothes smelled awful. What kind of bleach you recommend?

12/24/2018
This product is the worst ever!!!!
StarStarStarStarStar1/5
Value1/5
Quality1/5

The scent of this detergent is so unbelievably offensive! It stinks so bad and it just keeps going and going getting more nasty as the day goes on.

11/10/2018
This is exactly what I needed!
StarStarStarStarStar5/5
Value5/5
Quality5/5

I needed a Tide product that would remove the smell from my son's football uniform and practice jersey. The Tide Sport was okay for my workout clothes but not his. This stuff really did the trick!

09/04/2018
Middle of the road
StarStarStarStarStar3/5
Value2/5
Quality2/5

This stuff is alright if you are just average Joe who doesn’t get dirty and has an office job. I’d buy it again, but probably just for sheets and towels etc.

09/02/2018
Stinks after clothes are washed
StarStarStarStarStar1/5
Value1/5
Quality1/5

This detergent smells great out the bottle, but it leaves clothes smelling old and musty after it's been dried.

08/28/2018
Best Tide Ever
StarStarStarStarStar5/5
Value4/5
Quality5/5

The freshest smell and cleans fantastic. Please continue to make this one!

08/09/2018
leaves spots
StarStarStarStarStar1/5
Value1/5
Quality1/5

This RUINED my 44.00 dress :( :( . I had a few small spots on my NEW dress so I put some of this rot gut on the spots to take them off. It got the spots out but left bigger ones!

07/25/2018
Really like
StarStarStarStarStar4/5
Value5/5
Quality5/5

Great product. Would buy again !! Smells great. Works fantastic.

06/28/2018
Unbelievable
StarStarStarStarStar5/5
Value5/5
Quality5/5

I loved the scent, the clean, and the stain removal. I think there’s different strokes for different folks. For me, this works. This product does what I need it to do.

06/17/2018
It smells like summer
StarStarStarStarStar4/5
Value4/5
Quality4/5

I use Refreshing Breeze on occasion. I usually do 4 loads of wash every week.It gets my clothing clean and it smells fresh. I usually break out with most scented detergents but I do not with this one

06/08/2018
This product seems too harsh on clothes
StarStarStarStarStar2/5
Value4/5
Quality2/5

I really liked this at firs but then I noticed my clothes looking shabby and piling. This detergent seems too harsh on material.

05/07/2018
Perfectly named!!!!
StarStarStarStarStar5/5
Value4/5
Quality5/5

This product is perfectly named. My laundry is always clean and fresh. I love the scent and the results. Reminds me of throwback times when people hung their cloths outside and they smelled so fresh.

04/30/2018
14796858130
StarStarStarStarStar4/5
Value5/5
Quality4/5

what wizardry are you guys using up there to get such a wonderful scent?! Refreshing Breeze literally smells like line dried clothes on a beautiful and sunny spring day! BRAVO!

02/04/2018
Really good price and product
StarStarStarStarStar5/5
Value5/5
Quality5/5

Really good price and product I like because is really good

01/27/2018
LOVE IT!!!!!!!!!!!!
StarStarStarStarStar5/5
Value5/5
Quality5/5

I found this on accident.... This was a great find. I really stop buying Tide since you stop making the Ocean breeze scent. LOVE IT.

01/09/2018
Smells So freaking Good
StarStarStarStarStar5/5
Value5/5
Quality5/5

I love the smell. This will be the only detergent I use. I recommend this product.

10/25/2017
I am VERY picky and this is great!
StarStarStarStarStar5/5
Value5/5
Quality5/5

The refreshing breeze scent in this product is wonderful! It smells a little strong when washing which is ok for me but it is PERFECT when coming out of the dryer.

09/16/2017
My FAVORITE Tide
StarStarStarStarStar5/5
Value5/5
Quality5/5

I have ALWAYS loved tide but this particular one is my absolute FAVORITE!!! I just wish I could find it in larger quantity. I'll never cheat on my FAVORITE tide!!! LOL!!! Thanks Tide Family

09/14/2017
Smells awful
StarStarStarStarStar1/5
Value4/5
Quality4/5

Cleans great - smells awful. Clothes are left with a musty odor.

09/03/2017
Inexpensive and awesome!
StarStarStarStarStar5/5
Value5/5
Quality5/5

Inexpensive and awesome all around! Love this product! I never use anything else. My clothes look great after every wash!

08/23/2017
Love love love
StarStarStarStarStar5/5
Value5/5
Quality5/5

I love this product! I only wish the fresh cotton scent (light purple color on bottle) was still around! Why does that happen to me? lol I found a good scent and detergent I loved and poof it's gone!

08/18/2017
Smell is awful
StarStarStarStarStar1/5
Value3/5
Quality3/5

The smell is terrible. I can't put my finger on what exactly it is but it's awful. Why doesn't it tell you what the ingredients are on the jug of detergent? Hmmmm…

08/17/2017
works great
StarStarStarStarStar5/5
Value5/5
Quality5/5

I was always unwilling to pay a higher price for Tide, but now with Tide simply I stay on budget

08/13/2017
Suds too much
StarStarStarStarStar2/5
Value2/5
Quality2/5

I buy Tide HE for tough loads, and a value brand for less dirty loads. This product just suds too much in the machine and causes it to run forever. It also does not rinse cleanly.

08/13/2017
Actually cleans clothes
StarStarStarStarStar4/5
Value4/5
Quality4/5

Love this detergent but please bring back the Cool Cotton smell! It smelled great! The other scents are too over powering!!!

08/07/2017
This product is the best out there !
StarStarStarStarStar5/5
Value5/5
Quality5/5

I really love the tide pods, they are so easy to use and don't make a mess if you drop them verses dropping the liquid itself. I definitely try to tide pods when money is good.

08/01/2017
The smell "stinks"
StarStarStarStarStar1/5
Value1/5
Quality1/5

The smell is a cross between lemon jello and moth balls. AND IT NEVER LEAVES! I use my Downy...but I can't smell it because this smell overpowers it.

07/26/2017
I love this product!
StarStarStarStarStar5/5
Value5/5
Quality5/5

I am on a well, and this "Cool Cotton" scent is so refreshing and clean smelling. And, my clothes are actually clean--not just smelling good!

06/29/2017
THis product is great to have
StarStarStarStarStar5/5
Value4/5
Quality4/5

This is a really good product. I have used it a lot and will continue to use it.

06/19/2017
LEAVE STAINS ON WHITE AND YELLOWS
StarStarStarStarStar1/5
Value1/5
Quality1/5

PRODUCT LEAVES STAINS on brand new whites, yellow and athletic clothing..

06/06/2017
Clean fresh and wonderful
StarStarStarStarStar5/5
Value5/5
Quality5/5

love it and I have recommended this product to family and friends, I cannot find coupons,

05/12/2017
Best product to keep clothes fresh and tidy
StarStarStarStarStar4/5
Value4/5
Quality4/5

This product is exactly perfect for my kids clothes and scent gives good smell. The clothes retains its smell for a week and stays fresh.

05/06/2017
LOVE, LOVE, LOVE IT!!
StarStarStarStarStar5/5
Value5/5
Quality5/5

I love the smell that it leaves in the house and clothes. Not sure if it's just me, but this one seems to make the clothes cleaner. I'm a fan!

04/29/2017
Love It worked great
StarStarStarStarStar5/5
Value4/5
Quality4/5

I cant believe how all my whites smelled, so fresh, I like a laundry soap that it works and makes everything smell fresh very happy and will continue to use

04/17/2017
The smell NEVER leaves
StarStarStarStarStar1/5
Value1/5

This stuff is awful, I don't care how well it cleans, the overpowering smell is enough to make you gag, and NEVER goes away. Can't get the smell off my hands, out of my clothes, even with re-washing.

03/05/2017
best ever!!!
StarStarStarStarStar5/5
Value5/5
Quality5/5

My husband and I have used this and the one with oxy and we really like it!! just wish we could get coupons for it!

02/22/2017
Suds suds and more suds!
StarStarStarStarStar1/5
Value1/5
Quality1/5

I used the cup and measured to the lowest mark. I cut back on subsequent loads but my clothes still come out with a soapy residue. NOT compatible with front loaders. I had to scoop out all the suds!

02/11/2017
Ridiculous Amount of Suds
StarStarStarStarStar1/5
Value1/5
Quality1/5

This Tide filled machine with suds.Figured I used too much, but used very little and had same issue. I cleaned my machine 8times now, and still every time a ton of suds come out.

01/18/2017
Have used Era for over 35 years... NO MORE :-)
StarStarStarStarStar5/5
Value4/5
Quality4/5

Love the clean smell. Usually don't buy Tide, it is expensive. Shopped Walmart Online bought the 64 load for $6.50, less then Era. Would love some coupons.

01/10/2017
I love this product
StarStarStarStarStar4/5
Quality5/5

I love the fresh clean smell of this tide, I can use without fabric softener. When I do add softener the smell is even more amazing.

12/08/2016
Moth balls
StarStarStarStarStar1/5
Value1/5
Quality1/5

Not sure how a detergent can smell light and fresh in the container, yet make your laundry and entire house smell like mothballs. Terrible. Beware.

11/27/2016
Highly recommended!!
StarStarStarStarStar5/5
Value5/5
Quality5/5

Tide simple leave your clothes feeling clean and soft no need for fabric softener!! Leaving the color of the clothes vibrant as if it was never wore!! I swear by it!

11/14/2016
Amazing Detergent!
StarStarStarStarStar5/5
Value5/5
Quality5/5

Used to think I was getting a deal on cheap detergent. One day I bought a small bottle of Tide Simply, and my clothing came out really clean! I have switched to Tide and won't use anything else again!

10/22/2016
Love this product
StarStarStarStarStar5/5
Value5/5
Quality5/5

So glad tide has come out with an affordable brand of detergent it does a really good job! A++++++

10/02/2016
Stained my clothes
StarStarStarStarStar2/5
Value4/5
Quality2/5

The last few bottles I have used have left a blue stain mark on my clothes. My white sweatshirt and underwear have blue stains that are not from any pen or marker....but the detergent.

09/09/2016
Love, Love, Love it!
StarStarStarStarStar5/5
Value5/5
Quality5/5

I love how my clothes smell and how clean they are. Thank you Tide!!

09/07/2016
This product is amazing!
StarStarStarStarStar5/5
Value3/5
Quality5/5

Not only does this remove stains but it also makes your washer and clothes smell fantastic!

09/01/2016
Agree with earlier reviewer- smell too strong!!
StarStarStarStarStar1/5
Value3/5
Quality2/5

I'm distracted by the strong scent it leaves on my clothes. I can't complain about cleaning power but the scent should not linger like this.

07/13/2016
Too many suds!
StarStarStarStarStar1/5
Value4/5
Quality1/5

New colored bottle, low introductory price? No mention of Baking Soda. Used less than recommended amount, added extra water to wash & extra rinse. Tried towels first, did not remove stains.

06/25/2016
Great laundry soap
StarStarStarStarStar5/5
Value5/5
Quality5/5

I luv this laundry soap leaves my clothes smelling so clean and fresh.

06/21/2016
Great for busy house
StarStarStarStarStar4/5
Value4/5
Quality4/5

Got kids clothes really clean, great sales and coupons help buy it often

06/02/2016
excellent in every sense
StarStarStarStarStar5/5
Value5/5
Quality5/5

It cleans excellent and makes the clothes smell very good long lasting scent fresh.

05/11/2016
Amazing results
StarStarStarStarStar4/5
Value3/5
Quality4/5

I use this product frequently and I love it!! It has a nice scent and gets the clothes very clean.

04/17/2016
Smells so strong!
StarStarStarStarStar1/5
Value2/5

This detergent smells so strong I cannot use it. Even after rinsing, the strong smell lingers on fabric.

04/13/2016
too many suds for HE machine
StarStarStarStarStar1/5
Value5/5
Quality5/5

I put less then the 1st line and I had suds covering the window of my machine.........not recommend for HE?

04/12/2016
This product is a pleasant surprise!
StarStarStarStarStar5/5
Value5/5
Quality5/5

This product works as well as Classic Tide. My clothes are clean and they smell so good. Thank you again for rolling out this product.

03/22/2016
Thank You Tide!!!
StarStarStarStarStar5/5
Value5/5
Quality5/5

Thanks for making a detergent that my skin and wallet approves of. Smells great and cleans great.

03/04/2016
IT STINKS LOUDLY!!
StarStarStarStarStar1/5
Value1/5
Quality1/5

It stinks bad; a rubberized funk like a men's locker room of dirty, sweaty clothes. It makes those with real body odor smell worse.

02/28/2016
THE BEST INEXPENSIVE TIDE EVERRR!
StarStarStarStarStar5/5
Value5/5
Quality5/5

I purchased this tide on sale at CVS and its is amazing ! This detergent cleans like no other and for 3 BUCKS u cant beat that! I RECOMMEND !

02/25/2016
Best Tide I have ever used
StarStarStarStarStar5/5
Value5/5
Quality5/5

Best Tide I have ever bought, great value and works great I have allergies to just about everything this works great for me.

02/15/2016
Best Laundry Detergent
StarStarStarStarStar5/5
Value5/5
Quality5/5

This is probably the best laundry detergent I've ever bought! ! I would recommend this product to anyone looking for a good, quality detergent.

02/03/2016
Great product
StarStarStarStarStar5/5
Value5/5
Quality5/5

I LOVE IT!! However, I can never find any coupons for this product. The coupons I see always seem to exclude Tide Simply Clean.

01/23/2016
I'm here to stay!
StarStarStarStarStar5/5
Value5/5
Quality5/5

Recently, I came across Tide Simply Clean and Fresh. I just had to try it and I LOVE IT! Thank you for creating a quality product at a very affordable price.

01/15/2016
Stinks like ammonia
StarStarStarStarStar1/5
Value1/5
Quality1/5

This tide product emits a strong ammonia odor both while washing and after on the clothes

12/14/2015
First Time Go
StarStarStarStarStar4/5

I purchased this product while on sale a CVS and i must say I really like it. just a little pricey when not on sale

09/22/2015
I Love this New Tide Detergent!!!
StarStarStarStarStar5/5

It cleans clothes like all other Tide Products but the scent I Love-This is my new Tide Product.

09/17/2015
THE BEST ONE
StarStarStarStarStar5/5

LOVE LOVE LOVE THE NEW TIDE !!! It smells amazing, I am always getting asked wow what laundry soap do you use your clothes smell amazing . My clothes feel cleaner and fresher

09/07/2015
great product
StarStarStarStarStar5/5

I love using this product a lot. I would love to purchase more if I can found some coupons for 1.50 /1.

08/25/2015
StarStarStarStarStar5/5

06/10/2015
Tide Simply Clean works Great!
StarStarStarStarStar5/5

Have used both scents - the daybreak is stronger but fine. Gets clothes clean and smells fresh. Simply Clean makes a ton of suds in my washer. Use carefully.

04/23/2015
Hands down my favorite!
StarStarStarStarStar5/5

I love this Tide. It smells so amazing! I never have a issue having my husband help do laundry anymore once I started buying this scent. Now he wants to help so he can smell all the clothes lol This just like every other tide keeps my clothes clean. I don't have an issue with dirty clothes or stains. And it's more affordable than regular Tide! I hope this scent doesn't go away any time soon!!!

04/18/2015
Smells Horrible
StarStarStarStarStar1/5
Value1/5
Quality1/5

I usually can only buy Tide on sale because of the price. When I saw this i figured it was a new product at an introductory price. I bought it figuring it was tide must be good product I'm just getting a deal at this price....OMG WAS I WRONG!!!...after about 4 loads of clothes the things I washed in it starting getting into circulation again....wore something just kept smelling this stale rancid smell. Figured man did this get washed or not? Took it off changed again same bad smell. Kids started also complaining of smell. Had to pull all the clothes and re-wash in another detergent. $9.99 wasted. store wont take it back because it was opened. After a bit of complaining. The Lady at counter said real reason is to many bottles were coming back they couldn't afford to refund everyone that complained. Tide claims they tried to make a cheaper product...they succeeded...This stuff is trash! tide should be embarrassed.

03/21/2015
Listening to Cursory Reviews is Foolish
StarStarStarStarStar5/5
Value5/5
Quality5/5

I bought this Tide because I found it on a deal site but was unaware this was an economy version of Tide. Then when I bought my third large bottle I realized the entire shelf was full and that no one else was buying this. My deal sense(6th?) then kicked in and I thought there might be something wrong with this version of Tide so I bought 1 bottle instead of 2(maybe stocking up is unnecessary because the price will always be low) and decided to go home and research(sometimes purchases often made before the rise of internet purchasing(2005ish) I forget to research first). So I came here and read all the reviews and comments. The positive reviews often can be negated(but useful in this case most think the smell isnt bad) but seemed to outweigh the negative(which often over accumulate due to revenge product attack dissatisfaction) that focused on the fact that this detergent smells like cheap men's deodorant(not cologne,... deodorant) and I got that note from smelling directly from the bottle but there is allot of floral top note on top it that you also get straight from the bottle. I then worried about washing but was recently forced to wash a week ago and decided might as well try the new soap. Upon removing the first load from the dryer the smell was stronger and did have the same bottle smell but I now realize later that it is heavier in bottom note. At the time it just smelled like a heavier bottle smell but not bad it does have that mans deodorant near the bottom but it has allot of floral on top of it and I don't think it smells bad(I'm a very discerning shopper and only buy the best of everything but I am also a man so stronger perfume I would find beneficial, this product is probably market targeted for someone exactly like me). Tho after using my towel for a few days I then realized as the top notes fell off(they seem to stay on unused clothes at least a week so far) to reveal the true nature of the bottom note which is not at all men's deodorant but what I have identified as PATCHOULI. So I believe the misunderstanding is that either men's deodorant(most of the negatives pointing men's deodorant were women one driven by the fact maybe her husband didnt like her smelling like young men's deodorant) is a mix of floral and patchouli or the mixed smells in this Tide make a similar scent. The base note isn't bad and original top note while not as good as the base note by itself isn't bad and really I think by the time I go to wash that my clothes stink anyway so maybe detergent should have more perfume..... Also great for workout/yard or around the house high use clothes. I'm sure cologne would easily overpower the washed clothes and throughout the day it dissipates. After reading many reviews online I find the scathing reviews even if overall positive of the product are the most useful.

03/21/2015
Fragance!
StarStarStarStarStar5/5
Value5/5
Quality5/5

When I first smelled my clothes after coming out of they dryer. It was like fresh air. While wearing my blouse, I could still smell that wonderful fragrance! I passed it along to several friends and family. My sister who only buys Tide didn't know about the new one until I bought it home. She went back to Walmart to buy her one and get me another. Love love love the New Tide Simply Clean and Fresh! Annette

11/08/2014
New Idea
StarStarStarStarStar4/5
Value4/5
Quality4/5

Many years ago my mother used tide, then I did. Due to its rising price I stopped. Due to many variations of product I became more costly and confusing. Now with this new product I am pleased, but is it just making my clothes smell clean or is it actually cleaning. Results still being tested.

10/26/2014
I've Found My Tide!
StarStarStarStarStar5/5
Value5/5
Quality5/5

Tide's Simply Clean & Fresh "Daybreak Fresh" is my absolute favourite laundry detergent - hands down. I first bought it 3 months ago and haven't used another brand since! Always leaves a lasting FRESH smell on clothes. Lovely and unique fragrance. Have recommended it to friends and they've also bought and enjoyed this detergent. Would love to see this product distributed in more stores!!

10/08/2014
Thank You! Tide I Love It
StarStarStarStarStar5/5
Value5/5
Quality5/5

I love tide but of course the original is a bit pricey. I normally stick to buying the cheaper brands as I feel they do a great job cleaning my clothes I mean I don't work in construction or anything like that and even with a 4 yr old our stains aren't major. But I saw Tide Simply Fresh and Clean on sale at my local market and I actually did think it was a pricing error but I decided to snatch it up and try it out. I am so happy I did. My clothes came out very clean and I think they smell even better. I love the smell of freshly washed clothing I rather that over perfume or any body spray. You can't beat the price either I just snagged another bottle on sale at cvs. I will be purchasing the 89 load bottle soon it will definitely last long in my house hold which is easier on the pockets.

10/08/2014
Yuck!
StarStarStarStarStar1/5
Value1/5
Quality1/5

Sooo disappointed ! I am usually a die hard Purex user. Love the quality for the price. BUT this week the 138 oz bottle of Tide Clean and fresh was on sale for $6.99. I was excited to try it. Tide that was actually affordable. IT IS AWFUL!! It smells awful, and the smell lingers. Our clothes looked like I'd washed them in a dollar store brand. AWFUL. What's worse is now I have this big bottle of the stuff to use up. Might just bite the bullet and get rid of it and by myself some Purex.

10/02/2014
Really Like It!
StarStarStarStarStar5/5
Value5/5
Quality5/5

I bought a small bottle to try, for the purpose of washing my husband's workout clothes; it made his clothes smell great! I'm very scent particular & frugal as well...this suits our needs perfectly!

09/30/2014
Love it
StarStarStarStarStar5/5
Value5/5
Quality5/5

I have always used Tide Original. My husband has developed skin allergies and it was suggested we switch to a detergent that did not have all the dyes, perfumes and other additives. I have not been able to find Tide Free & Clear except in the industrial size bottle in our hometown, but Tide Simply Clean was available, so I tried it. So far it seems to have worked well as far as hubby's allergies are concerned, and it has a really nice scent as well. If you don't like the scent, don't buy it; same as if you don't like the scent of a candle, you wouldn't buy it.

09/29/2014
Best quality for the price
StarStarStarStarStar5/5
Value5/5
Quality5/5

I have always loved the results of Tide but the price was always so high. I have a large family and cost as well as the ability to clean well is always my first priority. I can't say that any have really impressed me until now. I tried the Tide simply clean & fresh and was so happy with the cleaning results for this price. The smell really is so fresh and stains just disappeared. In W.V. coal dust is a real problem but this product just washes it all away.That is why I had to write and tell you. Thank you. I am a commited customer to Tide Simply Clean & Fresh.

09/25/2014
Awesome Results!
StarStarStarStarStar5/5
Value5/5
Quality4/5

I have fell in love with this new product from Tide. I have a large family and alot of laundry each week. This product really gets the job done and it is very inexpensive. I have recommended it to my co -workers and others.

09/22/2014
Should Not Be Called Tide
StarStarStarStarStar1/5
Value1/5
Quality1/5

When I first saw this new product called Tide Simply Clean and Fresh at 1/2 the price of regular Tide, I thought this would be really good. I WAS WRONG!!! After a few weeks of using it, I started noticing the clothes were getting very dingy looking. I thought how can they call this Tide, our clothes look terrible. I'm glad I only bought a small bottle to try. I'm switching to Gain, they haven't tried cutting their quality and using their good name like it's the same product.

09/15/2014
Ahhh, Simply Clean & Fresh
StarStarStarStarStar5/5
Value5/5
Quality5/5

Really like your new Tide "Simply Clean & Fresh"! Some of the reviews state the fragrance is too strong. It is my opinion it may have quite the impact smelling it directly from the bottle but after it's gone through the wash & rinse cycle and then the dryer...what remains is very nice and not strong at all. I am also well pleased with the cleaning results. We own and run a 70 acre cattle farm. You can imagine how dirty (and oft times smelly) our clothes can get. The new Tide does a very good job of taking care of the dirt and smell. If I have a tough stain I spray it with a stain remover or use a detergent booster. Love it, love it!

09/13/2014
doesn't smell good
StarStarStarStarStar2/5
Value2/5
Quality2/5

not the Tide quality and smell I associate the brand

09/12/2014
like it
StarStarStarStarStar5/5

A friend gave me this. She bought it on accident (she has and HE washer, I do not) So i tried it. I dont buy anything else now. Its more affordable, and I like the way my laundry smells.

08/08/2014
Awful smell
StarStarStarStarStar1/5

It smells ok in bottle but not on clothes. Clothes are having to be rewashed and I will now have to waste money using more detergent, if I had receipt I would want money back

08/04/2014
Feeling Duped
StarStarStarStarStar1/5

I always purchase Tide products, always have. While doing my shopping, I came across Tide Simply Clean & Fresh. We are on a pretty strict budget so being this was half of the price I normally spend, I went with this product. It claims 2x the power, so thought I would be safe. After all, it is a Tide product. I couldn't be more wrong. I used the amount for a medium load, as I just wanted to test the product first. We have front loaders, and this soap created so many suds, I had to spend even more time cleaning the washer. I am not at all pleased. I thought maybe I had put too much in, so I did a 2nd load. Still way beyond the amount of suds there should be. Product states that you can use it with "he" machines. I would beg to differ. I will definitely not be using this product anymore. It did not do the job of cleaning the clothes as well as it should have either. Guess "2x power" is right, I had to wash 2x in order to get the cleaning power. Awful. Twice the work at half the price, not to mention having to clean out my washer. Horrible. Totally unsatisfied. Please read reviews before purchasing so you don't end up with an almost full bottle that gets thrown in the trash. I live too far from the store purchased to make it worth my time to go back & return it. I would spend more than what the product costs in gas to get there & back. My experience was a loss. Two thumbs down.

08/02/2014
bad smell
StarStarStarStarStar1/5

I have washed my clothes twice now, trying to get the smell of this product out of them. I hope i don't have to throw an entire wash load of perfectly good clothes away!

07/25/2014
Surprised
StarStarStarStarStar5/5

When I first saw the 138 oz jug at a store I do not usually shop at, I thought the store had mispriced it! I usually don't buy Tide because of the price. I bought TWO that day just in case the price was wrong! LOVE it and have requested that my local store start ordering the large container!! Thanks TIDE!!!

07/24/2014
Pleasantly surprised
StarStarStarStarStar5/5

I usually buy Tide when I can afford it. The SImply Clean & Fresh was within my "soaps" budget and I have to say I am pleasantly surprised by the scent and the cleaning power of this product. From delicates to denim and all the office clothing required...everything came out of the wash looking impressively clean. I hope this not a test product that will disappear from the grocery store shelves.

07/21/2014
Great detergent for the price!
StarStarStarStarStar4/5

Thanks for making a good quality and budget friendly detergent. As a consumer, I feel the price of laundry detergent has gotten out of control. This detergent is perfect for my husband and I. We don't really have many stains to treat so we don't need a lot of "stain fighting" gimmicks. I found this detergent to clean better than other bargain or store brand detergents. It does not fade my clothing. The detergent is a bit smelly. I wish this line came in a fragrance free.

07/10/2014
Nice to see P&G going green!
StarStarStarStarStar4/5

Tide's Clean and Natural product demonstrates you are reaching out to families that want a good value, clean and fresh laundry and you're being wiser with our environment. Thanks for innovating and being savvy with our resources!

07/09/2014
Good, BUT not Regular Tide
StarStarStarStarStar3/5

I tried this Tide due to it's low price at Walmart. I love the scent. However, I had to wash my clothes twice to get them clean. I only use Tide and would never use another brand. However, I have to stick with April Fresh Tide.

07/08/2014
Love Simply Tide!
StarStarStarStarStar4/5

Laundry smells great with good cleaning results! The cost will make this my "go to" brand from now on!

07/06/2014
Had to try
StarStarStarStarStar3/5

As a father, I always try to take care of our family the best I can and that is one of the reasons I have always used Tide. I was attracted to the Simply Clean & Fresh branding because of the economically friendly pricing. I just don't feel that I am getting the same cleaning that I do from my regular Tide. Maybe I should have known better, the largest size was priced at 1/2 of what I usually pay....Selah.....I will go back to my standard Tide.....Thanks for trying though, just step up the cleaning power.....

07/06/2014
Not what I expected
StarStarStarStarStar2/5

After using regular Tide religiously for years, I thought I would finally try Tide Simply Clean and Fresh. Well I believe they got part of the name right. I am having a terrible time getting my clothes clean. Most of the time I have to wash things twice to get it to be the same as one regular load of Tide. Its not worth the effort and will not be using the rest of it. The pricing was good, but factor in the extra time and expense and its not worth it in the long run

07/02/2014
Smells good, DOES NOT CLEAN
StarStarStarStarStar1/5

I've always associated the Tide brand with the best in laundry detergent and the very best at removing stains from clothing. Unfortunately this product does not live up to the Tide reputation. Honestly I'm surprised that Tide would put their name on this product. It smells nice but does not remove stains (even minor ones). Upon further inspection I noticed that it does not contain any enzymes which all "good" detergents contain because I believe they give detergent stain-removing power. I won't buy this product again. I'm going back to Wisk.

06/28/2014
An awesome buy
StarStarStarStarStar5/5

I came across the tide simply clean and fresh while shopping and seeing i wasnt happy with what detergent i was using i figured id try it considering it was tide which is what my mom always used i bought it and loved it way to go tide im able to use a lot less then what i did before and for a mom of 6 that ends up saving money in the end although i do find it suds up alot in my he machine i just cut back on the ammout used and problem solved thank you tide

06/27/2014
I LOVE TIDE
StarStarStarStarStar5/5

Tide is the only detergent that gets my husbands work clothes smelling clean.

06/19/2014
Not a good choice
StarStarStarStarStar1/5

I picked up a small bottle of this just to try. I have a good HE front loader than I have never had issue with and only use Tide products with good results. With this product, just besides the unpleasant artificial scent, came a huge sudsing problem. While the bottle said that it was HE compatible and I did not use that much detergent, each time I used it, it created far too many suds. The last time I used it and pinpointed the issue, the entire drum was filled with suds and I did not use that much detergent. Spending my evening trying to clean my washer when I had a lot of laundry to do was not my idea of fun. While I will continue using Tide products, this specific product is extremely disappointing.

06/19/2014
Awfully Perfumed
StarStarStarStarStar1/5

I wanted to try this product and bought 138 oz bottle. The minute I opened the bottle to pour it in Washing Machine I was struck with awful highly perfumed scent. I had to redo all the clothes of that load with regular tide. I would not recommend this product to anyone unless they don't mind its extreme scent.

06/18/2014
Simply clean, fresh and GREAT!!!
StarStarStarStarStar5/5

Like the name says, it leaves your clothes simply clean and fresh. I love it. The price is great too. Good job Proctor & Gamble. Just keep the price low.

06/08/2014
Awesome product
StarStarStarStarStar5/5

I love how clean Tide always gets our clothes, so when Simply Clean came out I decided to give it a try. I am thrilled how great it smells, how clean it got our clothes and how much cheaper it is than regular Tide. So far we have bought 4 of the big bottles and will continue to buy more. Highly recommend this.

06/06/2014
Good Buy
StarStarStarStarStar5/5

I rarley use the regular tide. Too pricey. So, compared to others lower priced products this one is right up there. Great for outdoor work clothes. Cloths stay fresh during the work day, can't say that about other lower priced brands.

06/03/2014
Love it! Fragrance that last!
StarStarStarStarStar5/5

Very happy with the product. Finally found a detergent that leaves clothes smelling great without extra scent boosters. Got refreshing breeze and just used downy April fresh softener and clothes smell great! I like a heavy scent that last... and after trying numerous combinations this works great. If your sensitive to fragrance this would be too strong for you, but that is what I like about it. The baking soda helps with my hard water too. Please keep offering this.

06/02/2014
UNHAPPY
StarStarStarStarStar1/5

Bought the new Tide Simply Clean & Fresh it doesn't even come close to regular tide for cleaning actually bought two bottles and returning one it smell good but doesn't do its job NEVER BUYING AGAIN

05/30/2014
Bargain Yes,
StarStarStarStarStar3/5

Ok I am a guy who does his on laundry. I always use tide even when I travel abroad. Tide has always been dependable, strong, and an amazing fragrance. This new tide is ok. I was skeptical but I bought two bottles. It's just ok. Does not remind me of tide at all. I am a fan of tide with baking soda in the cream bottle. Tide should bring it back.

05/27/2014
Not such a great buy
StarStarStarStarStar2/5

I feel that this product did not clean my clothes as well as the other Tide products. I noticed that some of the stains did not come off my clothes. My colors seemed to fade with this detergent. I have been using Tide for 14 years and this is the first time I was not happy with my purchase.

05/21/2014
Will not use again!
StarStarStarStarStar2/5

First I want to say I only use Tide on my clothes. Hands down it is the best detergent out there, takes all stains out in the first wash. I am not happy that the price continues to go up but I try to use coupons and buy on sale. When I first saw the price on the Clean and Fresh I thought "Wow!" a tide that is at a great price. Well it is no where near a Tide product. It washed like a cheap store brand. I won't buy again but will stick with the original Tide!

05/21/2014
"GOOD PRODUCT"
StarStarStarStarStar5/5

I like Tide, but I have used other Procter & Gamble products, like Gain, Era and Cheer. I saw this new Tide Simply Clean & Fresh Detergent while shopping in Walmart, so I decided to buy it. I purchased the small size just in case it did not work "WOW" it worked. I have since purchased two more bottles. This is some good detergent, I like both of the scents, they knock the musty smell right out of my husband work clothes. I will continue to buy it. Thanks P&G for making something that works and is affordable.

05/17/2014
Highly Disappointed!!!
StarStarStarStarStar1/5

I am truly disappointed with the new tide " Refreshing Breeze". The smell alone was just to much. I was not able to due my laundry because of the smell. I have always been a tide customer and I was overjoyed to be saving a few bucks on my washing powder, but this one is not going to work for me. Please go back to the lab and work on the scent...

05/16/2014
I absolutely love it!
StarStarStarStarStar5/5

I am a tide kind of girl. My mother has always used tide so that is what I've grown up on. In my household I was using Tide Sport version because I loved the smell and how well it handled my childrens clothes. Now with Simply Clean and Fresh I am in love. I love the scent and how clean my clothes come. The price is a plus, but that isn't a concern for me. I just love them!! Thank you so much for creating this amazing product.

05/15/2014
Tide Simply Clean
StarStarStarStarStar4/5

i have to say at our local walmart tide simply clean was 3.97. WOW first off i have never seen tide that low. i was thinking well its by tide so it has to be good right ? well not only did dollar general have a sale going on for $2.95 i also had $3 off of any 2 tides. so i basically picked up 15 of these for $1.50 a bottle and i must say i would totally buy these again and again. i love them and they was already at a fair price but i couponed and got them for way cheaper. now i don't know if i would pay $4 dollars for them. but i would $1.50 hehe. love the product though.

05/15/2014
We like it!
StarStarStarStarStar5/5

We like Tide Simply Clean and Fresh in the Daybreak Fresh scent. Did not care for the Refreshing Breeze scent. Does an excellent job of cleaning our everyday clothes, as well as my work uniforms. I really like the fragrance. Clothes smell nice without being overwhelmed. My wife has bad allergies and they can be affected by laundry detergent. She usually uses a fragrance free or hypoallergenic detergent, but this Tide is gentle enough for her. The price point is a bonus as well. Thanks Tide for making an affordable option for our laundry.

05/14/2014
The Smell is Awful
StarStarStarStarStar1/5

Most of the reviews here seem to focus on the price point. Tide is offering a bargain product with a premium brand name. Who doesn't want to save money. Believe the few reviews that complain about the awful smell. "Simply Clean & Fresh" smells like antiseptic -- menthol or a terrible, chemical pine smell, and it is strong and long lasting. I tried to use scented dryer sheets to get it out of my clothes. If you are tempted to save money by buying this, do yourself a favor - open it up and take a whiff before you purchase. If the overpowering industrial cleaner smell doesn't bother you, you will save money over other Tide products. I have never smelled a "refreshing breeze" like this one, and there are less noxious baking soda based laundry detergents out there.

05/12/2014
tide simply clean and fresh
StarStarStarStarStar4/5

I will purchase it again for the price point. old tide doesn't perform any better. why do you still market it at twice the cost? until the new version became available I used anything but tide as they all produce the same results at half the cost. I guess there's something to be said about brand recognition but certainly not brand loyalty because at 20 bucks a bottle there's no value for the results.

05/11/2014
Great product
StarStarStarStarStar5/5

This is a great product. I purchased it because Tide is always the most expensive brand, but this one was actually reasonable! I just love it and will never use anything else.

05/09/2014
Finally clean clothes with a clean scent.
StarStarStarStarStar5/5

OK.now.To all those folks that don't like the smell of this Tide.Please stop dating guys with a cheap cologne and travel.Preferably to Europe,where clean laundry and clean house smells just like this Tide.(I used Refreshing Breeze).It is so nice to find something for a change ,that just reminds you of clean airy house and clean sheets ,that you remember from your childhood. So for all non travellers -that is what clean smells like in Europe. And by the way ,all the cheap colognes truly are just trying to make you smell clean.Duh!!!!! BRAVO Tide ! Finally clean is now in America.And my clothes and sheets are just coming out of washing machine beautiful and bright.LOVE IT ! Please keep the quality coming ! Thank You.

05/03/2014
It Works For Me
StarStarStarStarStar5/5

I purchased out of curiosity. I am so glad that I did. It got all of our clothes clean and fresh. It removed those horrible foot odor in his socks of the athletes in the house and those with some incontinence issues. No other product has removed that odor like this one. The only issue is that I am having a hard time finding it in stores.

05/03/2014
Finally a reasonably priced bottle of Tide !
StarStarStarStarStar5/5

I love this product and i can't understand all the bad comments about the scent ! I love the scent and wish you made dryer sheets with the same scent . I also wish it was easier to find , it is only sold at one of the big box grocery stores I shop at . To bad Target doesn't sell it ! Best of all it does a good job cleaning and at a much better price then regular Tide.

05/02/2014
Simply AWESOME!
StarStarStarStarStar5/5

I get that scent is a very subjective and personal thing however, I don't get the negative reviews on the scent. I will admit, I specifically bought the "Refreshing Breeze," because when I smelled the other scent in the store, it wasn't my favorite - maybe that's the scent that everyone is complaining about. The "Refreshing Breeze," on the other hand is AWESOME! I love how clean and fresh my laundry smells! I can't say how the cleaning performance compares to the more expensive versions of Tide as I never really used those due to the expense and lack of lasting fresh scent. I can say that the cleaning power is comparable to the Gain I was previously buying and has the only scent (at the current price) capable of converting me to a Tide user! If the prices are ever comparable to original Tide, I'll switch back. I am curious to know if the formula does, indeed, contain baking soda. I didn't see a response to a previous comment from "Curious" and I, too, would like to know. In the meantime, thanks for a great product at a better price!

04/30/2014
Disappointed
StarStarStarStarStar2/5

I usually purchase Tide with Bleach alternative, but I saw this product and price and decided to give it a try. It didn't remove the dirt any where close to my other Tide product. I followed directions on the bottle. Should I have used more product? I'm going back to the store to buy my Tide with bleach alternative. It's worth the extra money to have my wash done right the first time!

04/30/2014
Smells horrible - not fresh
StarStarStarStarStar1/5

If you are looking for simple, clean and fresh.. Keep looking. This detergent has an overwhelming artificial scent that is neither simple nor fresh. It smells pretty awful. I had to rewash all the closes origninally washed in this detergent because the smell on my clothes was awful. I use Tide detergent exclusively but this formulation is a big miss!

04/29/2014
Really Awful Scents
StarStarStarStarStar1/5

I had coupons and a sale at a local store, so purchased two different scents of this product. Honestly, both smelled horrible. I hung some of the clothing (delicate blouses) up to dry, and after being gone for a few hours I entered my house and could not figure out what that horrible smell was - it was the clothes hanging up. I ended up re-washing both loads I had washed with Tide Simply Clean, and threw both bottles of detergent away. Both scents smelled like men's cheap cologne. I do no recommend this product.

04/29/2014
I can finally afford clean clothes
StarStarStarStarStar5/5

Before I tried Tide Simply Clean , I was using a mid level detergent that I thought was a decent alternative to the more expensive Tide. The brand I used is the same price as TSC so my last purchase, I decided to forgo the purchase of my regular detergent to try the new TSC . Well let me say that I am now in laundry heaven. My clothes smell fantastic and my laundry is bright! My only question is : How long before Tide realizes they can get another $3.00 per unit out of this product ?

04/27/2014
Awful smell
StarStarStarStarStar1/5

I have never rated a product before, but the smell on this Tide is so awful, I felt I needed to add a comment against this product. I like all the other Tide scents, but this particular one is just horrible. It reminds me of cheap cologne and musk mixed together. Many times during the day, I'll get a whiff of a horrible scent and try to figure out where it's coming from... then I realize it's originating from my clothes or my towels... it is the scent of the laundry detergent still on the fabrics! I will never buy this again.

04/17/2014
Not as good as regular Tide
StarStarStarStarStar2/5

This product does not clean as well as regular Tide. You need twice the amount to do the same job. Not really a savings if you have to use twice as much. Also, the scent is not very pleasant. We'll be going back to Tide w/Febreeze. It's worth the extra $$ to get the job done right.

04/15/2014
LOVE THE FRAGRANCE
StarStarStarStarStar5/5

I've used Tide for Years, but now you have out done your self. The Bright Yellow Bottle! WOW I can Spot it first in the detergent Isle! The Fragrance is OUTSTANDING! Love the Refreshing Breeze You could just call it BREEZE! WISH you had the FABRIC SOFTENER TO MATCH! Breezy

04/08/2014
great value
StarStarStarStarStar5/5

Tide is the only detergent I will ever use. It is cheap yet it still is a great brand . It is quality detergent that I would recommond to a friend . I will defineitly keep on buying tide.

04/02/2014
A Great Buy for Wonderful Detergent
StarStarStarStarStar5/5

I love Tide it does the best job on all my clothes, but Tide Simply Clean & Fresh is awesome, the smell is wonderful I can't stop smelling the clothes they are so fresh. Thank You.

04/01/2014
It works
StarStarStarStarStar5/5

Just bought Tide Simply Clean. And want to say if you have grease, oil, heavy odors. This product is the best. I have mechanics and chiefs in this. House. So I deal with oil, Greece, food, dirt, just name it. Simply clean takes the grime out and still smells good. Excellent work Tide!

03/30/2014
Spectacular!
StarStarStarStarStar5/5

I purchased a small jug of Tide Simply Clean & Fresh and was mystified by the way my clothes smelled after coming out of the dryer. This is simply the best smelling laundry detergent on the market. I immediately went to the store to purchase a family size jug. I love the smell and can't believe that I don't have to bother with buying dryer sheets. Usually I purchase the dryer sheets to camouflage the smell of bleach after washing my whites. I am very pleased that this products has a long lasting scent that withstands the bleach smell and the dryer that can sometimes remove the fresh scent from your clothes. GREAT JOB TIDE! Your forever customer!

03/25/2014
Great Price!
StarStarStarStarStar5/5

I have always loved Tide but over the years it has just gotten so expensive. I saw this at Walmart and thought that it was a mistake with the price and grabbed a bottle before they were all sold out. I was hooked the first time. I was even more excited when I went back and found that $9 was the regular price! Love the smell, Love the way it cleans my laundry! Can't go wrong with this if you are a Tide lover!

03/23/2014
Tide Loyalist Loving This New Version
StarStarStarStarStar5/5

I come from a family of Tide loyalists and am in love with this new version. A great value and same great outcome as regular Tide. The fragrance is bold but not overwhelming. I'm a laundry nerd if there can be such a thing - my grandmother & mom taught me how to take care of things the right way. Props to P&G's product team - you hit a home run! Thank you Publix for carrying this great product!

03/23/2014
FINALLY!
StarStarStarStarStar5/5

Tide has been a hands down favorite in our family for generations. Recently, penny pinching has led me to try other (cheaper) brands. I would stand at the laundry display and lament the cost of Tide compared to the bargain brands. When this affordable Tide showed up on the shelf, I was delighted!!! I bought one to try it, and it delivers every bit of the cleaning and deodorizing power of the Tide I have loved since my Grandma did the lundry! GO TIDE!!! Way to make an affordable option! I love this new product and will NEVER buy a cheap-Oh-NO!! again! Thank you.

03/22/2014
WONDERFUL
StarStarStarStarStar5/5

I purchased a bottle of this due to the great price. I usually don't purchase TIDE due to the purchase price. BUT THIS STUFF IS WONDERFUL. GREAT PRICE AND THE SCENT IS WONDERFUL> My husband of 35 years is even commenting how wonderful his t-shirts and sheets smell. LOVE IT

03/20/2014
Awesome Product
StarStarStarStarStar5/5

I have been a tide user for over 50 years. I recently had to quit using Tide for the expense reasons. I was so happy to find Tide Simple in my local grocery store and local Target for under $10.00. I'm back to Tide and could not be happier. Thank You Tide for coming out with an Awesome product and the affordability of the product. Keep up the good work!!!

03/15/2014
138 oz of tide for $9 cant beat it it's great
StarStarStarStarStar5/5

now the whole world can use tide not just the rich lol i can now afford to buy tide!! yeepie hurray for me i feel like a million bucks !! i love you tide!! works just like tide its clean and simple and i would buy it again and again.

03/12/2014
Simply AWESOME!
StarStarStarStarStar5/5

Tried the Refreshing Breeze and LOVE IT! The fresh smell last for days even after you wear your clothes. Love the clean...not perfume like...smell. Washed my sheets 8 days ago and they smell like they came out of the wash today. Great price, great product, just can't say enough....

03/10/2014
Wanted to try new Tide
StarStarStarStarStar1/5

I have used Tide in the past for many years. I stopped using it because of the expense. When this less expensive version came out I used the Daybreak Fresh. Although it cleaned well I really disliked the scent. I agree with another reviewer, it makes the clothes smell like cheap men's cologne. Scent is a personal preference and I do not like this one. I rewashed the entire load of laundry in my favorite less expensive brand.

03/08/2014
A SATISFIED CUSTOMER
StarStarStarStarStar5/5

I can say that I am a truly satisfied customer when it comes to Tide simply clean and fresh laundry detergent. I can honestly say that I haven't really been a fan of Tide in the past. Usually my detergent of chose was Gain but I will be switching over to tide. I love everything about this product the Smell, Price and the end result of my clothes. The only thing that I would suggest is to make a larger load count. So I won't have to make so many trips to the store.

03/06/2014
First time I've not liked a Tide product
StarStarStarStarStar1/5

First, it smells terrible. It wasn't that bad then I whiffed it in the store, but after going through the wash and smelling piles of clothes with this "perfume" I had a headache. My husband asked if I was wearing men's deoderant! The smell is like cheap men's grooming products. But, I digress, scents are a personal thing. The biggest problem is that it does not clean well. I wanted to post pictures, but I can't on this site. My white socks looked dingy and embarrassing! I use unscented Tide, usually, and I never had this happen before. The clothes don't even look like they went through the washing machine. I was hoping to find a good product at a good price, but I'll just pay the dollar more for my tried and true Tide and forget this product. Too bad I bought two of these before I knew how terrible they were. There is 10 bucks down the drain I guess. I'll just be using it to wash dog bedding and my outdoor gardening gear.

03/02/2014
Great price and great scents
StarStarStarStarStar5/5

I love the smell of the daybreak fresh it soaps up good and my clothes smells great with tide I know my laundry is clean. I hope the price stays the same its very affordable.

02/28/2014
CURIOUS
StarStarStarStarStar4/5

Although my results with Tide Simply Clean & Fresh were positive, I am curious as to why there is a reference to baking soda on the cap; however, baking soda is not listed among the ingredients. It appears that the product might not contain trusted baking soda and the introduction of this formula detergent was to compete with the leading baking soda brand. Kirk

02/25/2014
New, and most definitely liking it!
StarStarStarStarStar5/5

First of all, the thing that has really hooked me on this, is the all but too CLASSIC scent! The scent isn't overpowering; it's just a pure, clean scent, that lasts and lasts. It kinda reminds me of how DOWNY original use to smell. It cleans well, in my opinion. Using it in a Standard Washing machine. (I don't like HE washers) - With it, I use DOWNY original, so that I have the full scent of the new TIDE smell. Thanks Tide! Keep this CLASSIC non-perfume scent around! Good price too! :-)

02/18/2014
StarStarStarStarStar1/5

02/18/2014
A steal
StarStarStarStarStar5/5

My clothes are squeaky clean with the freshest scent. The price is affordable and it's better then any of the other brand alternatives I have used at this price. Thank You for this product. Honestly, I was thinking it's a promotional price and the quality of the detergent was to raise sales. It's almost too good to be true. I have two teen boys and soiled laundry. This Tide Simply Clean & Fresh has my whites and colors bright, clean and fresh smelling.

02/17/2014
Scented detergent
StarStarStarStarStar2/5

Purchased the Simply Clean & Fresh Refreshing Breeze. Do not care for the scent as it is too strong & clings to the fabric. I would only use it again on towels and not clothing. Next time I will only buy unscented detergent.

02/15/2014
StarStarStarStarStar5/5

02/10/2014
Curious of a "Cheaper" Tide
StarStarStarStarStar4/5

I Bought This in the"Refreshing Breeze Scent"- liquid has a bit more of a runny consistency but not much & color is the same tide blue. Scent is REALLY STRONG & doesn't have that original Tide smell to me. It did perform about as well as my tide with bleach alternative & stood up to my husbands lightly soiled work clothes but I had to use 2 capfulls. .My overall opinion: Good. But 2 capfuls a load at only $1 less than original tide isn't worth the heavy scent.

02/08/2014
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