Keeping You and Your Family Safe – Our Ingredient Safety Process

For more than 70 years, we’ve been committed to making everyday life a little better and brighter as a brand you can trust to clean and care for your clothes. Because Tide is designed for everyday use, product safety is our top priority.

Before any of our brands are on shelves or online, they are rigorously tested to ensure they are safe for use as directed in your home. Each ingredient is carefully selected: To even be considered for use in our products, every ingredient must be known to be safe for its intended use. We hold ourselves to the highest standards of safety, and as such, our brands meet or exceed every product safety standard in North America. We go beyond regulatory compliance to ensure continued monitoring of every ingredient, in every product. Simply put, if an ingredient has not been proven safe for its intended use, we don’t put it in our products.

Tide's Safety Process

Ingredient Choices and How We Make Them

Ingredients Tide will Never Use