At Tide, we are committed to holding ourselves to the highest standards of clean when making our detergents. We are also committed to helping those in need of clean clothes, while also keeping our impact low and helping the planet.
What if every load could also do a load of good for people and the planet too?
Turn to Cold with Tide
Washing in cold is not only beneficial for you and your wallet, but for the environment, too.
Don't pay for water, pay for clean
Tide PODS are formulated with 88% concentrated ingredients to powerfully remove stains.
Tide in Space
A limited-resource study to bring clean innovations back to Earth.
America’s #1 Detergent
The results are in. Word of mouth is important when it comes to laundry reviews, and Tide's numbers don't lie.
Loads of hope
Life after disasters — hurricanes, floods, tornadoes, wildfires — can feel like a nightmare. Families are displaced. Routine is interrupted. Nothing feels normal.
From classic powder to powerful liquid detergent, and now the convenient and compact Tide PODS®, Tide has always been a leader in innovation.
All About Tide Ingredients
You have many reasons to be interested in what ingredients are – and are not – in the products you use, so...
Introducing Tide Cleaners!
Laundry is something we all have to do, but most of us don’t enjoy it.