Our Commitment / Top section

At Tide, we are committed to holding ourselves to the highest standards of clean when making our detergents. We are also committed to helping those in need of clean clothes, while also keeping our impact low and helping the planet.

A person pouring Tide liquid laundry detergent into a measurement cup

# Our __Commitment__

Our Commitment / Main section

A hand dialing the water temperature to the coldest setting

Washing in cold is not only beneficial for you and your wallet, but for the environment, too. 

Turn to Cold with Tide

Our Commitment / small section

NFL 20240927 - Enter for a chance to win 2 Super Bowl LIX tickets

Tide meets NFL season. A sneak peek into all the ways fans experience game day across the country. 

Tide fights game day messes so you don't have to.

Meet Tide evo. Detergent entirely made of clean.

Tide evo

A box of Tide PODS capsules in front of an old, dirty, and see-through bottle of liquid laundry detergent

Tide PODS® are formulated with 88% concentrated ingredients to powerfully remove stains. 

Don't pay for water, pay for clean

A limited-resource study to bring clean innovations back to Earth.

Tide in Space

The results are in. Word of mouth is important when it comes to laundry reviews, and Tide's numbers don't lie. 

America’s #1 Detergent

Life after disasters — hurricanes, floods, tornadoes, wildfires — can feel like a nightmare. Families are displaced. Routine is interrupted. Nothing feels normal.

Loads of hope

A person holding a Tide liquid detergent product in front of a washer

You have many reasons to be interested in what ingredients are – and are not – in the products you use, so...