Life after disasters — hurricanes, floods, tornadoes, wildfires — can feel like a nightmare. Families are displaced. Routine is interrupted. Nothing feels normal. And while the future is uncertain, one thing is not:

We are committed to helping people rebuild their lives after disaster strikes.

‎We work to make sure those affected have the everyday essentials they need, like clean clothes and personal care products, and to bring back a sense of normalcy in times of chaos.


loads of clean laundry to over 90,000 people

Ever since Hurricane Katrina, Tide’s Loads of Hope program has been providing clean clothing for families in the midst of chaos through its community outreach program.


People talking about loads of hope

“Tide Loads of Hope is nothing short of hope, we couldn’t be more thankful for it at this time.”

testimonials 2

“Clean clothes smelling good and fresh kinda gives you a renewed spirit and I’m just grateful for people like you all out here to help us”

Ways to get involved.

Ways to get involved

Your purchases can go even further with P&G Good Everyday

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Ways to get involved

Donate clothes to your local Tide Dry Cleaners

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A woman handing out two bags of clothes cleaned with Tide

Helping our first responders

During the COVID-19 Pandemic, we also launched Tide Loads of Hope Powered by Tide Cleaners.

Front-line responders are putting their safety on the line every day to ensure the health and well-being of the communities around the country during the current COVID-19 Pandemic. Tide helped to lighten the load on them by offering free laundry services to the immediate families of front-line responders through Tide Loads of Hope Powered by Tide Cleaners. The program was available to medical personnel, police officers and firefighters at at Tide Cleaners locations in over 30 cities across the country.​

Throughout the program over 40,000 front line responders were served cleaning over 260,000 pounds of laundry and 340,000 dry cleaned garments. 

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More help is on the way

At a laundry shop
A child wearing clean clothes in school thanks to Tide Loads of Hope
Eliminate odorsLearn more