Natural disasters like floods, fires and hurricanes can devastate communities and impact their access to basic resources like electricity and clean water.
Because after a disaster, you don’t just want something new. You want what’s yours back. Tide Loads of Hope brings laundry trucks to areas right after a natural disaster to provide free laundry service and clean clothes when they are needed the most.
90,000+
people served and counting.
Our program grew from a need to help people affected by natural disasters. Tide Loads of Hope has done over 68,000 loads of clean laundry and now we’re committed to expanding the impact of clean clothes tenfold by 2030.
Expanding to serve more
Tide Loads of Hope is expanding to provide clean clothes to people experiencing homelessness on Skid Row with the first permanent Loads of Hope laundry room.
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Watch The Tent Mender
Presenting The Tent Mender, an intimate look inside the world of homelessness. Filmed entirely in the heart of Skid Row, it introduces raw, inspirational, and true stories.
Show MoreEvery wash counts
Earn rewards on P&G products Good Everyday. One sign up = detergent for one day of clean clothes per person.
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During the COVID-19 Pandemic, we also launched Tide Loads of Hope Powered by Tide Cleaners.
During the COVID-19 Pandemic, we offered free laundry services to the immediate families of front-line responders. The service was visited over 100,000 times by front line responders.
