Natural disasters like floods, fires and hurricanes can devastate communities and impact their access to basic resources like electricity and clean water.

That’s why Tide Loads of Hope’s mission is to clean clothes for families in need and give them a sense of normalcy.

Because after a disaster, you don’t just want something new. You want what’s yours back. Tide Loads of Hope brings laundry trucks to areas right after a natural disaster to provide free laundry service and clean clothes when they are needed the most.


people served and counting.

Our program grew from a need to help people affected by natural disasters. Tide Loads of Hope has done over 68,000 loads of clean laundry and now we’re committed to expanding the impact of clean clothes tenfold by 2030.

Tide Loads of Hope Expansion Project

Poster for the documentary film The Tent Mender showing a man shot from the back with a toolbox in his hand and a big city in the background

Watch The Tent Mender

Presenting The Tent Mender, an intimate look inside the world of homelessness. Filmed entirely in the heart of Skid Row, it introduces raw, inspirational, and true stories.

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Ways to get involved.

Ways to get involved

Earn rewards on P&G products Good Everyday. One sign up = detergent for one day of clean clothes per person.

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An orange Tide Cleaners van with the logo on its side

Donate clothes to your local Tide Dry Cleaners

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A woman handing out two bags of clothes cleaned with Tide


People talking about loads of hope

“Tide Loads of Hope is nothing short of hope, we couldn’t be more thankful for it at this time.”

A woman telling how grateful she is for Tide's help

“Clean clothes smelling good and fresh kinda gives you a renewed spirit and I’m just grateful for people like you all out here to help us”

Additional Loads of Hope Programs

During the COVID-19 Pandemic, we also launched Tide Loads of Hope Powered by Tide Cleaners.

Helping first responders

During the COVID-19 Pandemic, we offered free laundry services to the immediate families of front-line responders. The service was visited over 100,000 times by front line responders.

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A child wearing clean clothes in school thanks to Tide Loads of Hope