Detergent for Bright Colors

Keep those colored clothes bright and brilliant with Tide and our specially formulated laundry detergents for color clothes. You no longer need to compromise when it comes to washing colors and removing stains. See our products and discover how you can help keep those colors popping wash after wash with a little help from Tide.
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  • Studio by Tide Darks & Colors

    New Studio by Tide laundry detergent for darks and colors keeps your favorite clothes looking newer, longer. Studio by Tide’s gentle clean keeps your darks bold and colors bright. This paraben-, phthalate-, and phospate-free liquid laundry detergent trims down stray fibers to improve garment quality, removes chlorine from water to prevent fading, and lifts body soils from fabrics to refresh your clothes. Offering great cleaning power even in cold water, Studio by Tide protects your favorite denim, cotton, and fleece clothes from pilling, discoloration, and fading wash after wash.

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  • Tide Brights + Whites Rescue™

    Tide Brights + Whites Rescue™ Color Safe In-Wash Laundry Booster Pacs get clothes up to three shades whiter in one wash*! Containing unique oxygen bleach technology not found in liquid detergents today, they’re formulated to fight dinginess and dullness, and help restore and brighten whites. Tide Brights + Whites Rescue™ Pacs prevent yellowing by breaking down body soils and residues, so you can be sure your whites stay white, and your colors are kept safe.

    *when washing with Base Tide Liquid detergent

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  • Tide PODS® Laundry Detergent Original Scent

    Tide PODS® Original laundry detergent pacs offer a powerful clean in one step. Combining super-concentrated detergent, odor fighters, and stain removers, each capsule cleans and rejuvenates clothes for brighter brights and whiter whites. Count on Tide PODS® to deliver 10x the cleaning power* in one convenient capsule. The Original scent is infused with floral and fruity notes to keep your clothes smelling great.

    *stain removal of 1 dose vs. 10x doses of the leading liquid bargain brand

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