Enjoy hypoallergenic detergent products designed for comfort and brilliant results. Tide's Free & Gentle collection includes standard and HE liquids, powders, and PODS®, developed especially for sensitive skin. These dermatologist-recommended detergents promise to be kind to your skin and tough on stains at the same time. For even more soft and fresh-smelling garments, try our new Tide Plus Downy PODS® or liquid detergent, endowed with the fabric-softening power of Downy.

Tide Free & Gentle

Tide Free & Gentle Collection

The Downy softness you love is now available in our Tide Plus Downy laundry collection. Our powerful PODS®, liquid, and powder detergents do more than just fight stains - They leave your garments soft and fresh-smelling, with a touch of Downy fabric softener in each load. In addition, Tide Plus Downy Free (available in PODS® and liquid detergent varieties) now ensures a safe and worry-free laundry experience for people with sensitive skin, providing a clean that is just as effective as our other products.

Tide Plus Downy Collection

The Tide Simply collection helps you get great laundry results at a friendly, low price. Choose from Tide PODS®, Simply Plus OXI liquid, or even Tide Simply Free & Sensitive, which has no dyes or perfumes. Tide Simply detergents are tough on dirt and odors, but gentle on your budget.

The Simply Collection

Tide Simply Collection

Tide purclean™ Liquid detergent is part of the plant-based collection of environmentally friendly products. This plant-based liquid laundry detergent delivers a powerful Tide clean, even in cold water, and is free of dyes and chlorine. Try Tide purclean™ detergent in Honey Lavender and Unscented varieties.

Tide Plant-Based Collection

If you’re the type of person who'd do anything for their dark and colored clothes, as well as precious silk, wool, and lace fabrics, then the Studio by Tide liquid detergent collection is just for you! Providing a gentle clean for all your favorite garments, even in a cold wash, this collection of detergents can help protect your most delicate pieces of clothing from pilling, discoloration, and fading.

Studio by Tide Collection

Studio by Tide

Keeping your life organized in today's hectic world is hard enough, but getting a week's worth of laundry cleaned in just one wash? That's hopeless territory. When your laundry load gets large, you're going to want to go bigger. With 50% more cleaning power than Tide Original Liquid, the Tide POWER PODS® collection helps you tackle large loads or whatever laundry obstacle life throws in your way. For heavily soiled loads, try Tide POWER PODS® Heavy Duty 10X to fight impossible stains like grease, red wine, and oil.

Tide POWER PODS Collection

Tide POWER PODS® Collection

The built-in pre-treaters of the Tide Plus Ultra OXI Collection promise a deep clean and lasting freshness for your garments, while OXI stain removers target set-in stains and odors deep within fibers. Tide OXI multi-purpose stain remover is available in powder, HE liquid, and PODS®.

Tide Plus Ultra OXI

Tide Plus Ultra OXI Collection

The cleaning power of Tide and the light scent of Febreze join forces in the Tide Plus Febreze collection. Liquid, HE liquid, Tide PODS®, and laundry boosters leave your fabrics stain-free and with scent of Botanical Rain and Spring & Renewal and our Sport Odor Defense technology. Enjoy Febreze laundry freshness with that trusted Tide clean in every load.

Tide Plus Febreze Freshness Collection

Tough sports odors don't have to ruin your favorite athletic gear with the Tide Sport Odor Defense collection. With 10x the cleaning power in just one wash, Tide liquid, HE turbo, and Tide PODS® detergents give you the clean you trust and effectively remove odor from clothes with the power of Febreze.

Tide Sport Odor Defense Collection

Shop __Tide Sport Odor Defense Collection__

Bright Colors PLP dynamic content 1

Bright Colors PLP dynamic content 1/RT

Bright Colors PLP - Bright and brilliant

Did you know that more than half of laundry loads today are large? Luckily, modern washing machines have the capacity to wash more at once. But, without the right cleaning detergent, the results will be far from optimal. That’s why Tide launched the ultimate solution for large loads – Tide POWER PODS®. Packed with more cleaning power than Tide Original Liquid, or even two regular-sized Tide PODS®, these laundry pacs will tackle your pile of dirty garments, while offering an effective and thorough clean.

Deep Clean

__Detergent for Deep Clean__

Sensitive skin needs special care, which is why Tide is here to help you with our range of hypoallergenic laundry detergents designed for sensitive skin, which is still effective at removing stains. Here you’ll find more information about our line of Tide products from Tide Simply Free & Sensitive to Tide Free & Gentle.

Sensitive

__Detergent for Sensitive Skin__

Delicates

__Detergent for Delicates__

Keep those colored clothes bright and brilliant with Tide and our specially formulated laundry detergents for color clothes. You no longer need to compromise when it comes to washing colors and removing stains. See our products and discover how you can help keep those colors popping wash after wash with a little help from Tide.

Bright Colors

__Detergent for Bright Colors__

If you want to know how to whiten whites, then let Tide help you out. Here you’ll find all our product information, such as how to dose, along with our consumer reviews and information on where to buy them. When looking for a detergent for white clothes, use the product that helps you get those brilliant whites.

Whiteness

__Detergent for Whites__

Enhance your washing with Tide’s laundry boosters and additives. Get that edge when it comes to removing stains with Tide to Go, and keep your washing machine healthy and clean with our Tide washing machine cleaner. Here you’ll find all the product information and reviews for our Tide laundry detergent additives.

Additives

__Tide Additives__

Here, you’ll find the best selection of stain removers for everyday messes and the toughest washing challenges with Tide's range of detergents for all your laundry needs. Start your search here to find the best variety of stain removal products to keep your clothes looking and feeling fresh, from liquids to powders and handy Tide PODS®.

Stain Removal

__Detergents for Stain Removal__

Experience that fresh laundry smell with Tide. Whether you want your clean, fresh laundry to capture the scent of botanical rain or a Touch of Downy, see our selection of liquid laundry detergents, powder detergents, and Tide PODS® to find the freshness you’re looking for. Here, you can also learn about our products and read the reviews, too!

Freshness/Scent

__Detergents for Freshness/Scent__

Are you looking for a laundry odor remover to get rid of unwanted smells from your clothes? Tide is here to help you out. Eliminate laundry odors with our specially designed odor removal laundry products. Now you can remove smells from clothing easily with a little help from Tide.

Odor Removal

__Detergents for Odor Removal__

Bright Colors PLP

Keeps your favorite clothes looking newer, longer. Keeps your darks bold and colors bright.

Studio by Tide Darks & Colors Liquid Laundry Detergent

Studio by Tide __Darks & Colors__ Liquid Laundry Detergent

Tide PODS® Laundry Detergent Original Scent

Tide PODS® Laundry Detergent __Original Scent__

Tide __Brights + Whites__ Rescue™

Sometimes fabrics need a little extra care between washes. Tide offers a variety of products to help you care for your hard-to-wash items, including our Antibacterial Fabric Spray that kills 99.9% of bacteria on your clothes, linens, and upholstery.

Fabric Care

Shop __Tide Fabric Care Products__

Are you facing tough stain removal challenges? Then let us give you a helping hand with our stain removers, formulated to offer you great results when it comes to stain removal. For that extra punch you need to get rid of stains, check out our Tide products specifically designed to help you say bye-bye to stains.

Stain Remover

Shop __Tide Stain Remover Products__

Washing machine care is an important part of your laundry routine, and Tide's machine care products make washer care simple. See our product information and reviews to learn more about how to choose and where to buy the right machine cleaner, as well as pick up some tips for how to care for your washing machine.

Machine Care

Shop __Tide Washing Machine Care Products__

If you’re looking for an effective liquid laundry detergent that gives you the results you want, then Tide has you covered. Whether you’re looking for a detergent that’s compatible with high-efficiency or regular washers, Tide liquid detergents can provide stain removal, whitening, or even the fresh scent of Febreze for great laundry results. See our product information and reviews to learn more.

Liquid

Shop __Tide Liquid Detergents__

Here you can find out more about our range of Tide powder laundry detergents. Whether you need a laundry detergent that offers effective stain removal or you need a powder compatible with a high efficiency washing machine, check out or range of Tide powders to find the laundry detergent that meets your needs.

Powder

Shop __Tide Powder Detergents__

If you're looking for an easy and effective way to do your laundry, then try our laundry pacs. Look through our range of Tide PODS® to find the detergent that meets your needs, from the super-sized Tide POWER PODS®, designed especially for large and heavily soiled loads, to laundry pacs equipped with innovative 4-in-1 technology available in four different varieties. So, whether you need to wash a week’s worth of laundry in one go, or you need a boost of Febreze freshness, color protection, odor removers, or the added power of OXI, we have the right detergent pac for you. Here, you can learn how to use Tide PODS® and how to dose correctly, as well as see other consumer reviews and find out where to shop.

Pacs

Shop __Tide Laundry Pacs__

Looking to give your laundry an edge? You’ve come to the right place with Tide laundry detergent boosters, which help you get that extra bit out of your laundry, whether you need to remove odors from clothes, add freshness, or leave your whites bright. Check out these laundry boosters designed for odor removal, long-lasting freshness or brightening whites for those great laundry results.

Detergent for Bright Colors

Why choose Tide for bright colors

Bright and brilliant

By Type

By Need

Detergent for Bright Colors

Related articles

Why choose Tide for bright colors

Bright and brilliant