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Tide Free & Gentle Collection

Enjoy hypoallergenic detergent products designed for comfort and brilliant results. Tide's Free & Gentle collection includes standard and HE liquids, powders, and PODS®, developed especially for sensitive skin. These dermatologist-recommended detergents promise to be kind to your skin and tough on stains at the same time. For even more soft and fresh-smelling garments, try our new Tide Plus Downy PODS® or liquid detergent, endowed with the fabric-softening power of Downy.

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  • Tide Free and Gentle Powder

    Tide Free and Gentle HE Turbo Powder Laundry Detergent provides a great clean that's gentle on skin. It's a dermatologically-recommended detergent for your sensitive skin that is formulated without dyes and perfumes. It’s been specially formulated with HE Turbo technology. That’s why it’s the #1 recommended detergent by washing machine manufacturers*.

    **Based on co-marketing agreements

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  • Tide Free and Gentle Liquid

    Enjoy peace of mind with Tide Free and Gentle Liquid Laundry Detergent that will keep your clothes brilliantly clean and your family’s skin safe. Tide Free and Gentle is a powerful, hypoallergenic laundry detergent that is free of dyes and perfumes. It removes more residue from dirt, food, and stains than the leading free detergent,* and it’s recognized by both the NEA & NPF**. Tide Free and Gentle is available in two formulas for use in regular and high-efficiency washing machines.

    *vs. the leading national free detergent competitor
    **based on exclusive partnership with the NPF

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  • Tide PODS® Free and Gentle Laundry Detergent

    Taking care of sensitive skin doesn’t have to be hard. Each individual pac of Tide PODS® Free & Gentle HE Turbo laundry detergent cleans, fights stains, brightens fabrics, and is specially designed to be free of dyes and perfumes. Simply put in one pac for most loads, but use two pacs for large loads and three pacs for extra-large loads. For a simple, worry-free laundry experience that’s gentle on skin, Tide PODS® Free & Gentle laundry detergent will keep your family looking and feeling great. It outperformed the leading free detergent on 10 different stains,* and it's recognized by both the NEA & NPF**.

    *under standard, single-wash conditions on Polycotton fabric in a standard, top-loading washer
    **based on exclusive partnership with the NPF.

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  • Tide PODS® Plus Downy Free

    Free of irritants like dyes and perfumes, the dermatologist-recommended Tide PODS + Downy Free pacs offer gentle, yet thorough clean: The hypoallergenic formula ensures a safe and worry-free laundry experience for people with sensitive skin, delivering outstanding results, wash after wash. Recognized by the National Eczema Association (NEA) and the National Psoriasis Foundation (NPF)*, Tide PODS + Downy Free comes in an innovative, water-soluble washing capsule that dissolves completely even in cold water to provide you with an easy and effective clean.

    *based on exclusive partnership with the NPF

  • Tide Plus Downy Free Liquid

    Developed specifically for people with sensitive skin, Tide + Downy Free is a dermatologist-recommended liquid laundry detergent that provides tough stain removal while being gentle on your skin. Recognized by the National Eczema Association (NEA) and the National Psoriasis Foundation (NPF)*, Tide's hypoallergenic, liquid laundry detergent gives you the amazing clean you expect, without the use of irritants, such as dyes and perfumes. All of this results in a safe and worry-free laundry experience and silky smooth clothes.

    *based on exclusive partnership with the NPF

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