Gentle: Experience a formula that's gentle on skin and provides a great clean.
Dermatologist tested: Specially formulated to be gentle on skin and suitable for people with allergies.
Easy to use: Simply measure, toss in the drum and wash.
Compatibility: Suitable for use in regular and HE machines.
Tide Clean and Gentle Powder
Specially formulated and dermatologist tested for a great clean that's gentle on skin.
Tide Clean and Gentle Powder
Tide Clean and Gentle Powder is a powder detergent that delivers a powerful clean. It is tough on stains but not on your skin. Its NEA—and NPF-certified hypoallergenic formula is gentle and has been tested to be safe for skin. It’s suitable for all kinds of washing machines and will even dissolve in cold water, giving a thorough clean that removes stains and odors without pre-treating.
Overview
Enjoy a laundry experience that deep cleans your clothes while providing a gentle experience on your skin with the new Tide Clean and Gentle Powder. It's specially formulated for sensitive skin and comes with Clean Dissolve technology to dissolve quickly in water, leaving less residue behind. It's tested by dermatologists and now it's your turn to try. Simply toss in the drum of your regular or HE machine and wash. Suitable for those with allergies.
Dosage
Measure with scoop.
For medium loads, fill to bar 1.
For large loads, fill to bar 3.
For he full loads, fill to bar 5.
Start washer, add detergent, then add clothes.
Safety
KEEP THEM
UP
KEEP THEM
CLOSED
KEEP THEM
SAFE
Overall Review
please bring back Free and Gentle powdered Tide
Clean and Gentle is not the same as Free and Gentle. Clean and Gentle has brighteners and bleach in it!!! Free and Gentle did not have those. I was never afraid to use Free and Gentle powder in whatever I washed. I mostly used it to wash towels and underwear because I just think powder cleans those items better. Now I only use Clean and Gentle to wash white towel and clothes because I don't want to chance fading my colored towels or colored underwear. Please bring back the Free and Gentle powdered laundry detergent!!! and get into stores!! Our Target in Bismarck will not have the Tide Clean and Gentle on their shelves anymore!! Disappointed.
Robynn08/22/2026
The Tide Team
Hello there! We understand your disappointment regarding the changes in the product formulation. It is clear that the original Free and Gentle powder was a trusted product for you, and you valued its specific qualities, especially for certain laundry items.
We want to reassure you that while this product does contain brighteners, it is designed not to bleach or fade your colored garments. Your feedback is very important to us, and we are sorry to hear that the new product does not meet your expectations or provide the same confidence you had with the previous version. Please contact us at (800) 879-8433 for further attention.
08/25/2026
It IS scented
But no scent is listed in the ingredients on this website. I ordered online from Walmart and as soon as I opened the shipping box, I could smell the fragrance, without even opening the product box. Back it goes. I guess I should have expected this from Tide. All of their products have nasty fragrances and give me a terrible rash.
KT8525408/19/2026
The Tide Team
What an honest piece of feedback regarding Tide Clean and Gentle Powder. We are truly sorry to hear that you noticed a fragrance right away and that fragranced products have caused you discomfort and rashes in the past.
Your safety is out top priority and we understand how important it is to have clear information, especially for those with sensitivities, and this is certainly not the experience we want you to have.
We take concerns about fragrance and skin reactions very seriously, and we’d like the opportunity to help further. Please contact us at (800) 879-8433 so we can gather a few details and assist you directly.
08/24/2026
Why has powder disappeared?
Like many others here, it is becoming impossible to locate this laundry powder. Not only can I not find this product in the store, but I can’t seem to find ANY powdered detergent at any store. Everything is liquid or pods in thick plastic jugs! Tide, if you could make sure there is a reliable online retailer with this product, I have a feeling they would be greatly appreciated.
Teardrop08/06/2026
The Tide Team
We are so glad to hear you consider Tide Clean and Gentle Powder a great item that you buy all the time! We know how frustrating it can be when your favorite products are hard to find.
Generally, our Tide powders are available at grocery stores, drugstores, and large chain retailers, and occasionally at home improvement stores.
If you enjoy shopping online, checking with online retailers can be a convenient option as well.
If you have trouble locating it locally, we recommend letting the store manager know your interest—consumer demand often helps stores decide which products to carry and in what quantities.
Thank you for choosing Tide and for your continued support!
08/12/2026
120 Reviews
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