StarStarStarStarStar4.2/5

Tide Free and Gentle Liquid Laundry Detergent

Keeps your clothes brilliantly clean and your family’s skin safe. 

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Tide Free and Gentle Liquid Laundry Detergent

  • Deeper clean** that is gentle on skin

  • Free of dyes and perfumes

  • Hypoallergenic

  • #1 recommended by washing machine manufacturers***

Overview

A bottle of Tide Free and Gentle Liquid Laundry Detergent with the stamps of NEA and NPF approval

Enjoy peace of mind with Tide Free and Gentle Liquid Laundry Detergent that will keep your clothes brilliantly clean and your family’s skin safe.

Tide Free and Gentle is a powerful, hypoallergenic laundry detergent that is free of dyes and perfumes. It removes more residue from dirt, food, and stains than the leading free detergent,* and it’s recognized by both the NEA & NPF**. Tide Free and Gentle is available in two formulas for use in regular and high-efficiency washing machines.

**vs. the leading national free detergent competitor

***based on co-marketing agreements

Dosage

For best results, refer to the dosage instructions found on the package of your Tide detergent. Be sure to read and follow care label instructions for your clothes. Always test an inside seam for colorfastness.

Overall Review

StarStarStarStarStar4.2/5
Pros
Price (81 Reviews)
Satisfaction (45 Reviews)
Smell (72 Reviews)
Cons
Price (37 Reviews)
Satisfaction (82 Reviews)
Smell (47 Reviews)
Irritation in the skin
StarStarStarStarStar1/5

We bought this product because my baby has very sensitive skin, and it has caused a very large irritation on my baby's skin. It has even caused a lot of itching on my skin, and I have never had problems with any detergent before.

05/11/2026
This reviewer received incentives from the product manufacturer.
The Tide Team
We're really sorry to hear you had this experience with our Tide Free and Gentle Liquid Laundry Detergent, Gisselle. It must upsetting that the liquid caused such effect on your baby's health. We appreciate your providing this feedback, but this is definitely not the type of experience we want you to go through. Please know, safety is our top priority, all our products are thoroughly evaluated to be safe when used as directed, so this is not what we would expect. Please feel free to contact us at (800) 879-8433 so we can learn more about this situation and take care of you for this inconvenience. Your satisfaction is highly important for us at Tide.
05/13/2026
NOW CONTAINS SCENT!!
StarStarStarStarStar1/5

The latest bottle we purchased now has a scent to it. Ruined! Will never purchase again. Whatever executive decided to add scent to an unscented/free and clear product should be tossed into a volcano. I’m not the only one- lots of recent reviews at multiple retailers saying the exact same thing. Tide ruined this product.

04/19/2026
The Tide Team
Thank you for sharing your concerns regarding the scent in the latest bottle of Tide Free & Gentle Liquid. We understand how important it is for our Free & Gentle products to meet your expectations, especially when it comes to fragrance sensitivity. Please know that Tide Free & Gentle is formulated without dyes and perfumes; Although fragrance or perfume is not added to the product, they will have a scent due to their natural smell. Since there's no masking fragrance added to cover this smell, you may notice it before using the product, but it should not transfer to your fabrics after use. Sometimes under unique circumstances, such as prolonged contact with strongly scented products, the product can pick up fragrance from other nearby products. We take product quality very seriously and strive to ensure every item reaches you in perfect condition. Your feedback is valuable to us, and we would like the opportunity to look into this matter further. Please contact our service team at 1-800-879-8433 so we can assist you directly. Thank you for your understanding and for giving us the chance to address your concerns.
04/20/2026
StarStarStarStarStar5/5

03/27/2026
760 Reviews

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