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Tide Free and Gentle Liquid Laundry Detergent

Keeps your clothes brilliantly clean and your family’s skin safe. 

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Tide Free and Gentle Liquid Laundry Detergent

  • Deeper clean** that is gentle on skin

  • Free of dyes and perfumes

  • Hypoallergenic

  • #1 recommended by washing machine manufacturers***

Overview

A bottle of Tide Free and Gentle Liquid Laundry Detergent with the stamps of NEA and NPF approval

Enjoy peace of mind with Tide Free and Gentle Liquid Laundry Detergent that will keep your clothes brilliantly clean and your family’s skin safe.

Tide Free and Gentle is a powerful, hypoallergenic laundry detergent that is free of dyes and perfumes. It removes more residue from dirt, food, and stains than the leading free detergent,* and it’s recognized by both the NEA & NPF**. Tide Free and Gentle is available in two formulas for use in regular and high-efficiency washing machines.

**vs. the leading national free detergent competitor

***based on co-marketing agreements

Dosage

For best results, refer to the dosage instructions found on the package of your Tide detergent. Be sure to read and follow care label instructions for your clothes. Always test an inside seam for colorfastness.

Overall Review

StarStarStarStarStar4.2/5
Pros
Price (80 Reviews)
Satisfaction (44 Reviews)
Smell (71 Reviews)
Cons
Price (35 Reviews)
Satisfaction (80 Reviews)
Smell (45 Reviews)
Still irritates me
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Of course, if something smells good and sounds good, I’m open to trying it. But if I’m being honest, most name-brand products that claim to be for sensitive skin still irritate me. I can’t even say they irritate me less, because the difference is usually minimal. If it’s a typical detergent you find at places like Walmart, Kroger, Dollar General, or Family Dollar, chances are I’ve already tried it. At this point, when my options are limited to name brands, I usually have to fall back on baby laundry detergent. Otherwise, the only products that truly work for me are ones with very few ingredients or plant-based formulas. I’ve had to spend time actually reading the ingredient lists and noticed that even when companies market their products as “for sensitive skin,” they rarely do the one thing that would make the biggest difference—limit the ingredients. They might remove one harsh chemical, but they leave several others in the formula.

03/07/2026
The Tide Team
Thank you for sharing your thoughts on Tide Free & Gentle. We understand that finding a laundry detergent that is truly gentle on sensitive skin can be a challenge, and we appreciate your honesty regarding your experiences with various products. Tide Free & Gentle is specifically formulated to be free from dyes and perfumes, making it a suitable option for those with sensitive skin. It has been dermatologist tested to ensure it is gentle and safe for even the most delicate skin types. We take safety and quality very seriously, and our products undergo rigorous quality checks to ensure they meet high standards. We recognize that everyone's skin is different, and while many consumers find Tide Free & Gentle to be effective, we understand that it may not work for everyone. If you have specific concerns or would like to discuss your experience further, we encourage you to reach out to us directly at (800) 879-8433. Our service team is here to assist you and would be happy to look into this matter further. Thank you for considering Tide Free & Gentle, and we hope to provide you with a solution that meets your needs.
03/10/2026
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02/26/2026
This really is so GENTLE!!
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I have a lot of clothing that is very delicate, made of materials like wool and silk. I always hesitate to wash these items with regular detergent because of the dyes and scents. This is the first detergent that I've felt comfortable using on my gentle clothes. I also live with a few people who have sensitivities and allergies to dyes and scents. This detergent has been a heaven sent.

02/18/2026
731 Reviews

FAQ

A: Our laundry products have been thoroughly evaluated and are safe to use in homes with septic tanks. Using normal, recommended amounts of these products will not disturb the septic system (including aerated systems) or damage plumbing systems with a properly functioning septic tank.

A: Tide Free and Gentle Liquid Laundry Detergent is free from dyes and perfumes.

A: Tide Free and Gentle can be used on any garments that are considered machine washable. Some garments can be more susceptible to color loss and bleeding, and, as with all detergents, it is recommended that a small hidden area of the garment be tested for colorfastness if there is concern.

A: Tide Free and Gentle will work great on heavily soiled clothes. Although Tide Free and Gentle is free from dyes and perfumes, this won’t affect its great cleaning power.

A: Depending on the level and type of soil, you may still have other laundry additives that you choose to add. For typical laundry, nothing else will be required for cleaning.

A: Yes. Tide Free and Gentle is free from dyes and perfumes, so it’s perfect to use for your baby’s sensitive skin.