Product Detail

  • Deeper clean* that is gentle on skin.
  • Free of dyes and perfumes.
  • Hypoallergenic.
  • America's #1 Detergent**
  • #1 recommended by washing machine manufacturers***. 

*vs. leading national competitor Free detergent
**based on sales
***based on co-marketing agreements

Like most Tide detergents, Tide Free & Gentle contains surfactants. Surfactant molecules have two parts. One is "water loving" and the other is "water hating." The water-loving (hydrophilic) part breaks the surface tension of water. The water-hating (hydrophobic) part is attracted to oil and grease in soils, loosening and removing them from fabrics.

Detergents usually contain more than one type of surfactant to remove certain types of soils and clean different types of fabrics. Other ingredients in laundry detergent can include fluorescent whitening agents (to help maintain whiteness or brightness) and enzymes (to help break down complex soils such as blood and grass).

Most detergents also contain dyes and perfumes. Tide Free & Gentle does not.

Dosage

Directions:

Measure with cap.

  • For medium loads, fill to bar 1.
  • For large loads, fill to bar 3.
  • For HE full loads, fill to bar 5.

Add clothes, pour into dispenser, start washer.

Usage Instructions:
Follow care label instructions, then sort.
Test inside seam for colorfastness.

FAQ

Q: Are your laundry products ok to use with Septic Tanks?
A: Our laundry products have been thoroughly evaluated and are safe to use in homes with septic tanks. Using normal, recommended amounts of these products will not disturb the septic system (including aerated systems) or damage plumbing systems with a properly functioning septic tank.

Q: What does the Free in the product name mean?
A: Tide Free & Gentle is free from dyes and perfumes.

Q: Can I use this product on my delicates?
A: Tide Free & Gentle can be used on any garments that are considered machine washable. Some garments can be more susceptible to color loss and bleeding, and as with all detergents, it is recommended that a small hidden area of the garment be tested for colorfastness if there is concern.

Q: Will Tide Free & Gentle work on heavily soiled clothes?
A: Tide Free & Gentle will work great on heavily soiled clothes. While Tide Free & Gentle is free from dyes and perfumes, this won’t affect its great cleaning power.

Q: Do I need to add anything else (bleach, laundry aid, pre-treat) to get my clothes clean?
A: Depending on the level and type of soil, you may still have other laundry additives that you choose to add. For typical laundry, nothing else will be required for cleaning.

Q: Can I use Tide Free & Gentle on my baby's clothes?
A: Yes. Tide Free & Gentle is free from dyes and perfumes, which is perfect to use for a baby’s sensitive skin.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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4.55/5 (329)
  • Quality
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    4.58/5
  • Value
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    3.85/5
92% Recommended

Reviews Text

*Your Location
Springfield, KY
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07/15/2018

#1 Laundry Detergent In The World

I would want to have peace of mind and tell everyone to pick "Tide Free & Gentle High Efficiency Laundry Detergent" that will keep your clothes brilliantly clean and your family's skin safe! Tide Free and Gentle is a powerful hypoallergenic laundry detergent that is free of dyes and perfumes. It removes more residue from dirt, food and stains than the leading Free detergent! Now that's the kind of detergent I like and would recommend! I love Tide and have always did! But this is the BEST especially it being Free & Clear and gets my clothes clean and smelling good all day!

Recommend Product

This reviewer received incentives from the product manufacturer.

Tide

Tide The Tide Team 07/16/2018

What a glowing recommendation! Thanks so much for your loyalty. It's fans like you that inspire our team to keep making the best detergent, and offering detergents for the wide variety of laundry needs out there. We appreciate you sharing your love of Free & Gentle with the world!

*Your Location
Holtsville, NY
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07/15/2018

Works Great!!!

This product matched my need for hypo allergenic products given that my whole family has sensitive skin. It cleaned my clothes beautifully. I was pleasantly surprised at how well it lifted stains. However, I felt the smell was very overpowering and strong, especially for a hypo allergenic product. I would recommend this the friends and family.

Recommend Product

This reviewer received incentives from the product manufacturer.

*Your Location
Mercer Island, WA
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07/14/2018

Surprisingly soft with a pleasent aroma

Tide is not a product I normally choose, so I when Tide Free & Gentle came to my attention I was skeptical. I've simply become loyal to other brands because of their scent, the ingredients and how it makes my clothes feel. Once I find something, I tend to stick to it. I now find myself sticking to Tide Free & Gentle! When opening the bottle, I'm not immediately wowed by the scent. But this product has shown me that the clothes after the wash smell amazing! They also are incredibly soft. Maybe the softest I've ever had. I used it during a normal weekday and also used it right after I came home from a big hiking trip. All the clothes that I washed and wore at different moments felt amazing. I'm really glad I tried out this product and would definitely buy it in the future.

Recommend Product

This reviewer received incentives from the product manufacturer.

*Your Location
Natick, MA
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07/13/2018

Just the Way Detergent Should Be!

Tide Free and Gentle is just the way I like my detergent (and my men) - powerful yet gentle, and with no odor!I love that this product combines the Tide cleaning power that I've come to know and love, but without anything that can irritate our skin and without any discernable scent. (While I can appreciate nice smells, even those I love best become unpleasant if they persist for long, so I definitely prefer an unscented product for washing my clothes, since they usually stay on me for hours at a time.)My laundry is done and I couldn't be happier!

Recommend Product

This reviewer received incentives from the product manufacturer.

*Your Location
Bronx, NY
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07/13/2018

A cleaner clean

Tide free & gentle is a really great product. I like the fact that I do not need a lot of detergent to get my clothes clean and that it is not as harsh as other detergent on the market. It is very good that I can have my clothes washed once and not have to perform an extra rince because it seems like my clothes is still soapy. I would recommend this to my friend and family members because of the fact that your clothes really smell clean and fresh and they look clean.

Recommend Product

This reviewer received incentives from the product manufacturer.

*Your Location
Union City, NJ
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07/11/2018

Tide Free & Gentle

I'm not sure why I didnt come across Tide Free and Gentle sooner! It's a great product. It removed the toughest stains on my daugters' clothes(They can be real messy). Its scent free, which is a great plus for my daughters' skin. I would definitely recommend this product, especially for the moms and dads out there!

Recommend Product

This reviewer received incentives from the product manufacturer.

Tide

Tide The Tide Team 07/12/2018

We're so glad you gave us a try. Kids are bound to make messes-- it's practically their job! We're happy to help parents keep everyone's outfits looking great.