Benefits of washing in cold

Joining forces to drive next impactful eco-habit

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Turn to Cold with Tide - Benefits of washing in cold

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Every load adds up on your energy bill, especially for families. With Tide, you can save up to $150 on your yearly energy bill simply by turning to cold water.*** Tide is designed to work powerfully in cold water temperatures, giving you a great clean in every single load. 

Save money

Tide Hygienic Clean Heavy Duty 10X Power PODS® Original Scent - 48 count, color orange

Get great results, no matter the water temperature. Tide is specially designed to give you the best clean in every wash, even in cold water. Tide even cleans better in cold water than the bargain brand does in warm.****

Get a powerful clean

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Turn to Cold with Tide - Turn to Cold with Tide (new section April '24) 

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How many times would you be willing to wash in cold a week?

Based on average electricity rate, the amount you saved this week by switching from hot to cold water:

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__In partnership with NFL__, we partnered with 16 NFL teams to wash 1 million pounds of NFL laundry a year to cold, while inspiring 80 million households of NFL fans to join the cold movement during the ‘21-‘22 football season.

__We collaborated with Hanes__, the leading basic apparel brand in the United States, to host a “wash in cold” call-to-action on Hanes packaging along with Tide POD® samples and coupons.

__Together with World Wildlife Fund (WWF)__, we're collaborating to make washing in cold the next energy-saving eco-habit as ubiquitous as turning off the lights when not in use.

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