*on average, when switching from hot to cold water
**based on average American household electricity consumption, as reported by the U.S. Energy Information Administration
Benefits of washing in cold
Washing in cold is not only beneficial for you and your wallet, but for the environment, too.
Save money
Every load adds up on your energy bill, especially for families. With Tide, you can save up to $150 on your yearly energy bill simply by turning to cold water.*** Tide is designed to work powerfully in cold water temperatures, giving you a great clean in every single load.
Help the environment
By switching to cold, you can save on average 90% of the energy you use with every load of laundry. That means less energy wasted and less impact on the environment with every wash. That’s just one way Tide contributes to a cleaner, brighter future.
Get a powerful clean
Get great results, no matter the water temperature. Tide is specially designed to give you the best clean in every wash, even in cold water. Tide even cleans better in cold water than the bargain brand does in warm.****
***In non-HE washer, 8 loads/wk from hot to cold, avg electricity rate (13.3c/kWh).
****Tide Power Pods in cold vs. leading bargain detergent in warm.
Try the personal calculator and save money
If you’ve been thinking about washing in cold water, here’s how you can calculate how much money you can save with Tide. Just enter how many times you would be willing to #TurnToCold a week, and you’ll be able to see instantly why it’s all worth it.
How many times would you be willing to wash in cold a week?
Based on average electricity rate, the amount you saved this week by switching from hot to cold water:
?
How many times would you be willing to wash in cold a week?
Based on average electricity rate, the amount you saved this week by switching from hot to cold water:
?
Joining forces to drive next impactful eco-habit: washing in cold
Tide and WWF have an answer for the 3 in 4 Americans who say they are looking for more ways to save energy in their daily lives*: “wash your laundry in cold water.” The cumulative impact of turning to cold is so significant for our planet that Tide and WWF are teaming up to study sustainable behavior change in the laundry room and make cold wash the next broadly adopted energy-saving eco-habit. Join us and #TurnToCold!
*Based on an April 2022 survey commissioned by Tide and WWF
Starting a #TurntoCold Movement
We’ve engaged some of the most iconic, influential brands and organizations in America to help spread the word about cold water washing. And we're only just getting started.
Take the pledge
Let’s #TurnToCold together!
Savings:
Phones recharged:
CO2 saved:
Best products for washing in cold
