Introducing Tide Original’s Boosted Liquid Formula

The laundry landscape is constantly evolving – new synthetic fabrics, new machines, and busier lifestyles that create new cleaning challenges. At Tide, we never stop innovating to stay ahead of those changes and give you the certainty of clean.

Over the course of 10 years, Tide scientists have been conducting tens of thousands of tests and wash simulations across real-life conditions - different fabrics, stains, wash temperatures, and machine types - to develop this upgraded formula and ensure it works for the toughest everyday challenges. From sports uniforms to coffee spills and thrifted finds, this new formula gives you the certainty of clean - every time.

The new formula has been boosted with 25% more cleaning surfactants to power through tough grease stains, even in a cold-water wash. The new formula also contains 40% more non-ionic surfactants to break down body soils, like sweat, which are one of the toughest sources of lingering odors.

With its new soil-release polymer technology, the boosted formula helps prevent dirt from re-depositing onto clothes during the wash. That means your fabrics stay cleaner for longer, protecting the vibrancy of your favorite colors and helping your whites resist dullness over time. This means brighter brights and whiter whites, so your wardrobe stays fresh.

The upgraded formula doesn’t just remove soils and odors - it also features Tide’s signature advanced perfume technology that helps preserve the iconic Tide scent, keeping clothes smelling fresher for longer.

Tide is committed to making sure you get the best possible clean without added cost. Thanks to large-scale production efficiencies and decades of scientific innovation, this advanced formula has replaced Tide Original Liquid on shelves at the same price.

The new formula began rolling out nationwide in September 2025 - replacing the current Tide Original formula. You can find it across the country at major retailers and local grocery stores. Whether you shop in-store or online, just look for Tide Original Liquid and you will get our most advanced clean yet.