StarStarStarStarStar2.6/5

Tide Plus Ultra Oxi White and Bright Liquid Laundry Detergent

Brightens whites without bleach.

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Tide Plus Ultra Oxi White and Bright Liquid Laundry Detergent

  • Brightens whites without bleach

  • Advanced stain removal and whitening power

  • No pretreating, bleach, stain removers, or additives necessary

  • Safe on colors

  • America’s #1 Most Trusted Laundry Detergent Brand*

Overview

Keeps whites looking bright even after 10 washes

Get brilliant whites in one easy step with Tide Ultra OXI White and Bright. A new liquid laundry detergent that brightens whites without bleach, Tide Bright and White has 2X the whitening power to make your loads of white look whiter and brighter. No pretreating, bleach, stain removers, or additives necessary— Tide White and Bright takes care of white laundry in one simple step while being safe on all colors. Formulated with coldzymes, Tide Ultra OXI White and Brights gives you the ability to clean, even in cold water. Give your whites the brightness they deserve with Tide, America’s #1 most trusted laundry detergent brand*.

*Voted most trusted laundry brand by American shoppers based on the 2023 Brandspark American Trust Study.

Dosage

Directions:

Measure with cap.

  • For medium loads, fill to bar 3.

  • For large loads, fill to bar 4.

  • For HE full loads, fill to bar 5.

Always follow usage instructions indicated on the package.

Add clothes, pour into dispenser, start washer.

Usage Instructions:

  • Follow care label instructions, then sort.

  • Test inside seam for colorfastness.

How to dose Tide Simply Odor Rescue Liquid Laundry Detergent: Full HE loads: Fill to bar 5. Large loads: Fill to bar 4. Medium loads: Fill to bar 3.

Overall Review

StarStarStarStarStar2.6/5
Value2.4/5
Quality2.6/5
Pros
Smell (4 Reviews)
Price (2 Reviews)
Satisfaction (2 Reviews)
Cons
Price (3 Reviews)
Satisfaction (3 Reviews)
Smell (1 Reviews)
Staining my clothes
StarStarStarStarStar1/5
Value1/5
Quality1/5

I love Tide and have always used your brand. I am disappointed with the ultra oxy white and bright. It is staining my colored clothes thank goodness if I put them through the wash again without soap the stain comes out. I actually threw out an expensive pair of fig scrubs before learning the stain would come out. I have tried to wait to put the soap in until after the washer fills with water but it still leaves a stain. I would like to be refunded so I can buy a different tide product

12/20/2024
This reviewer received incentives from the product manufacturer.
The Tide Team
Firstly, thank you so much for your loyalty and support, Maria. We're sorry to hear about the stains, but we're glad you managed to get them out. As you know this isn't normal especially if you're using the right amount of detergent for your load size, so we'd love to collect some details for our Quality Team and help. Please call us at (800) 879-8433.
12/22/2024
Smells Horrible
StarStarStarStarStar1/5
Value1/5
Quality1/5

I have used several Tide formulas recently with no issues; I figured I’d try this one because I was looking for something to brighten whites but when I opened the bottle the scent almost knocked me out. This is by far the most disgusting smelling detergent I have ever used. It smells like chemical. I honestly don’t know that I can even use the rest of it. What a waste of money.

12/20/2024
The Tide Team
We're very sorry that this has been your experience with Tide Plus Ultra Oxi White and Bright Liquid Detergent. Our products go through many tests and checks to ensure they are safe and to ensure consumer satisfaction. We appreciate you letting us know that you didn't like the scent, and we'll be sure to share this with our team. Based on what you described, we recommend discontinuing the use of the detergent, but please hold onto it for at least 2 weeks incase our team needs any additional information. We would love to learn more about your experience to help us best assist you. When you have the chance, please give us a call at (800) 879-8433.
12/20/2024
Lousy
StarStarStarStarStar1/5
Value1/5
Quality1/5

Tide is not worth the money. It did not get out any of my stains. I mean none of them the ring around the collar some rusting other stains do better with a cheaper brand. Same amount of cleanliness. In fact cheaper brand cleans better.

07/01/2024
The Tide Team
We're so sad to learn you're not happy with the clean you've received from your bottle of Tide+ Ultra OXI White and Bright Liquid Laundry Detergent. Because this detergent features advanced stain removal and whitening power, with no pretreating, bleach, stain removers, or additives necessary, we only expect you'll have the best results from this bottle of laundry detergent. We'd be happy to talk more with you about your results, and make sure you're using the detergent to get the best results possible. We're phone-side Mondays through Fridays, from 9 AM to 6 PM, EST, and on Saturdays and Sundays from 9 AM to 5:30 PM, EST. Our number is 1 (800) 879-8433.
07/02/2024
Because My Daughter Insists On Wearing White
StarStarStarStarStar5/5
Value5/5
Quality5/5

We thought it would never come out! My daughter Emily invariably decides to wear her whitest clothes when she eats the messiest foods. So when I cooked up my spaghetti and meatballs for her and she was wearing her bright white cheerleading turtleneck, I had a feeling it wouldn’t end well. And not even a few bites in our fears were realized, a rogue meatball fell off the fork and right down the front of her shirt. My meatballs swim in grease. So to say she was upset was an understatement. It was covered in a trail of sauce and grease and on an all white shirt there was no hiding it. Thankfully we had recently saw the new ad for Tide Oxi White And Bright, in which Emily said she could be a future advertisement star for, and got it right away to store away in the laundry room for moments like this. And amazingly enough after one wash, the stains were gone. Spaghetti sauce AND grease gone in one wash. We were both thrilled. She will absolutely be packing this with her when she goes away to college this fall.

06/27/2024
Awesome product!
StarStarStarStarStar5/5
Value4/5
Quality5/5

I have been waiting for a newer Tide product for a while. This certainly did not disappoint. The scent is incredible. Nice, fresh, and clean smelling. As expected, cleaning is top notch. To top it all off, it is low sudsing and rinses easily. I am very glad to see Cellulase included in the formula. I just wish they would make a detergent with Phosphodiesterase or Deoxyribonuclease to target body oil.

06/03/2024
5 Reviews