Brightens whites without bleach
Advanced stain removal and whitening power
No pretreating, bleach, stain removers, or additives necessary
Safe on colors
America’s #1 Most Trusted Laundry Detergent Brand*
#1 Most Trusted by Americans 2023*
*Voted most trusted laundry brand by American shoppers based on the 2023 Brandspark American Trust Study
Overview
Get brilliant whites in one easy step with Tide Ultra OXI White and Bright. A new liquid laundry detergent that brightens whites without bleach, Tide Bright and White has 2X the whitening power to make your loads of white look whiter and brighter. No pretreating, bleach, stain removers, or additives necessary— Tide White and Bright takes care of white laundry in one simple step while being safe on all colors. Formulated with coldzymes, Tide Ultra OXI White and Brights gives you the ability to clean, even in cold water. Give your whites the brightness they deserve with Tide, America’s #1 most trusted laundry detergent brand*.
*Voted most trusted laundry brand by American shoppers based on the 2023 Brandspark American Trust Study.
Dosage
Directions:
Measure with cap.
For medium loads, fill to bar 3.
For large loads, fill to bar 4.
For HE full loads, fill to bar 5.
Always follow usage instructions indicated on the package.
Add clothes, pour into dispenser, start washer.
Usage Instructions:
Follow care label instructions, then sort.
Test inside seam for colorfastness.
Overall Review
Tide is not worth the money. It did not get out any of my stains. I mean none of them the ring around the collar some rusting other stains do better with a cheaper brand. Same amount of cleanliness. In fact cheaper brand cleans better.
We thought it would never come out! My daughter Emily invariably decides to wear her whitest clothes when she eats the messiest foods. So when I cooked up my spaghetti and meatballs for her and she was wearing her bright white cheerleading turtleneck, I had a feeling it wouldn’t end well. And not even a few bites in our fears were realized, a rogue meatball fell off the fork and right down the front of her shirt. My meatballs swim in grease. So to say she was upset was an understatement. It was covered in a trail of sauce and grease and on an all white shirt there was no hiding it. Thankfully we had recently saw the new ad for Tide Oxi White And Bright, in which Emily said she could be a future advertisement star for, and got it right away to store away in the laundry room for moments like this. And amazingly enough after one wash, the stains were gone. Spaghetti sauce AND grease gone in one wash. We were both thrilled. She will absolutely be packing this with her when she goes away to college this fall.
I have been waiting for a newer Tide product for a while. This certainly did not disappoint. The scent is incredible. Nice, fresh, and clean smelling. As expected, cleaning is top notch. To top it all off, it is low sudsing and rinses easily. I am very glad to see Cellulase included in the formula. I just wish they would make a detergent with Phosphodiesterase or Deoxyribonuclease to target body oil.
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