Brightens whites without bleach
Advanced stain removal and whitening power
No pretreating, bleach, stain removers, or additives necessary
Safe on colors
America’s #1 Most Trusted Laundry Detergent Brand*
Tide Ultra White Liquid Laundry Detergent
Brightens whites without bleach.
#1 Most Trusted by Americans 2023*
*Voted most trusted laundry brand by American shoppers based on the 2023 Brandspark American Trust Study
Overview
Get brilliant whites in one easy step with Tide Ultra OXI White and Bright. A new liquid laundry detergent that brightens whites without bleach, Tide Bright and White has 2X the whitening power to make your loads of white look whiter and brighter. No pretreating, bleach, stain removers, or additives necessary— Tide White and Bright takes care of white laundry in one simple step while being safe on all colors. Formulated with coldzymes, Tide Ultra OXI White and Brights gives you the ability to clean, even in cold water. Give your whites the brightness they deserve with Tide, America’s #1 most trusted laundry detergent brand*.
*Voted most trusted laundry brand by American shoppers based on the 2023 Brandspark American Trust Study.
Dosage
For best results, refer to the dosage instructions found on the package of your Tide detergent. Be sure to read and follow care label instructions for your clothes. Always test an inside seam for colorfastness.
Overall Review
Loved this Tide Detergent. No longer made.
This Tide worked great on all lights and white colored laundry but now it’s no longer available. Tide keeps changing their formulas. They got rid of Tide with bleach and now Tide Ultra White is gone. We’re back to using multiple products or have gray looking clothes. Regular Tide does not keep whites looking white. Laundry gets gray looking with Tide even when it’s sorted by colors. Do better for your customers Tide, give us something that works. Oxygenated bleach doesn’t work that well to keep whites looking white.
Liz32107/07/2026
The Tide Team
Hi! We're so very sorry to hear of your disappointment regarding the discontinuation of Tide Ultra White Liquid Laundry Detergent. We truly understand and your feedback about having to use multiple products and the concern about clothes turning gray with regular Tide deeply resonates with us, and this is certainly not the experience we want our loyal consumers to have. Please be assured that our product go through many quality checks to make sure it reach you and perform in perfect condition.
We hear you and we want to assure you that while formulas may evolve, our commitment to providing powerful cleaning, particularly for whites, remains paramount.
We would like to know more of this experience and help you with this. Please contact us at 1-800-879-8433 and our team will be more than happy to take your insights and assist you further. Thank you for your review and we wish you the best!
07/10/2026
Great detergent!!
This is the best detergent I’ve ever used, but now I can’t find it in the stores.
Wanted06/29/2026
Great product
Tide Ultra White detergent smells so nice and fresh. Our towels and undies are clean and white. I will definitely continue to use.
Sstater2204/04/2026
10 Reviews
Related Articles
Tips and Tricks on How to Wash Colored Clothes
Colorful garments are fun, but they also need special care, since they can fade and lose color quicker than light...
Read More
Find Out Everything You Need to Know about Your Detergent
Even the most experienced washers sometimes need tips for better laundry, so here are Tide's top laundry tips for experts.
Read More
How to Read Laundry Symbols
Laundry symbols seem like another language, but the washing machine symbols on your garments’ care labels tell...
Read More
