Product Detail

  • 10x cleaning power*.
  • Tide Plus Ultra Stain Release formula that helps remove 99% of everyday stains vs. Tide Original.
  • Amazing Tide clean from America’s #1 detergent based on sales**.
  • #1 recommended by washing machine manufacturers***.
  • Part of the trusted Tide Plus Collection.

*Based on stain removal using 1 dose of base Tide vs. 10 doses of the leading bargain liquid detergent, base variant.
**Nielsen Laundry Detergents - Total US xAOC - Vol. Sales latest 52 weeks w/e 1/21/2017.
***Based on co-marketing agreements.

Removes Over 100 Stains in One Wash

Dosage

Directions:
Measure with cap.

  • For Medium Loads, fill to bar 1.
  • For Large Loads, fill to bar 3.
  • For he Full Loads, fill to bar 5.

Add detergent, then add clothes.

Dosing instructions

FAQ

Q: What is the difference between liquid laundry detergent and powder?
A: Both types of laundry detergent provide excellent cleaning results. In general, powders work better on clay and mud. Liquids work better on greasy, oily marks. Liquids can be used to pretreat stains, by pouring a little directly on the stain and rubbing lightly.

Q: What makes Tide Ultra Stain Release special?
A: Our Tide Ultra Stain Release formula gives you the powerful clean of Tide and is designed to help remove even the toughest stains, especially food-related grease stains.

Zap! Cap

You can still get your free Zap! Cap! Just fill out our short registration form, and get this unique, pre-treat cap with scrubbing bristles. The Zap! Cap helps you pre-treat heavily stained garments deep down for even better results with Tide liquid detergent.

You Can Still Get the Zap! Cap - Get Yours Free

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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3.76/5 (66)
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    2.74/5
  • Value
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    2.61/5
65% Recommended

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*Your Location
New Jersey
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01/22/2018

Way to thick, Very disappointed!

So thick it didn’t even fully dispense. Product was fully at room temp. Returned it and tried what seems to be up and coming persil which consumer reports says it’s the best they have ever tested

Not Recommend Product

*Your Location
Alabama
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01/21/2018

Toooo thick!

This detergent is so thick it will not dispense from the detergent cup. If you have a front-load washer, do not buy this product.

Not Recommend Product

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01/10/2018

LOVE IT

I love this detergent...overall, the best out!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Recommend Product

Originally posted on

*Your Location
Omaha
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01/04/2018

Very disappointing

Product is so thick, it clogged the intake & little appeared to be used in cycle. Tried re-running load, but no luck. Washed another load using half the amount, same result. Tide is room temperature.

Not Recommend Product

Tide

Tide Response From Tide 01/12/2018

We always expect our detergents to reach you in perfect condition, and we’re sorry to hear this wasn’t your experience recently. The consistency of the liquid can change if it’s exposed to extreme temperatures or past it’s shelf life. We’d like to help find the best solution for you, please give us a call at (800) 879-8433.

*Your Location
Des Moines
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12/20/2017

New product too thick/viscous

Used to love this product, but seems a recent formulation change has made it far too thick to properly dispense in HE washers. At the end of the cycle there is still product in the dispenser cup.

Not Recommend Product

Tide

Tide Response From Tide 12/27/2017

We always expect our products to reach you in perfect condition, Peejay, and we’re so sorry to hear this hasn’t been the case with your most recent purchase. It might be helpful to know that our detergents can become thicker if they are exposed to extreme temperatures. Rest assured, the product is okay to use and should return to normal when it reaches room temperature. Still, we value your loyalty and we'd like to help you further with this, please call us at (800) 879-8433.

*Your Location
Texas
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12/18/2017

Way too thick!

This detergent is way too thick and is constantly left behind in the dispenser and not getting in the tub for the wash cycle. I see numerous others are having the same problem.

Not Recommend Product

Tide

Tide Response From Tide 12/18/2017

That’s definitely not what we’d expect Anne, and we’re sorry that was your experience! Sometimes a detergent can thicken if it’s exposed to extreme temperatures, hot or cold, which can happen during shipping or storage. We’d like to find out more, and see what we can do to help. Please call us at (800) 879-8433, when you have a minute.