Brightens whites without bleach
Advanced stain removal and whitening power
No pretreating, bleach, stain removers, or additives necessary
Safe on colors
America’s #1 Most Trusted Laundry Detergent Brand*
Tide Ultra White Liquid Laundry Detergent
Brightens whites without bleach.
#1 Most Trusted by Americans 2023*
*Voted most trusted laundry brand by American shoppers based on the 2023 Brandspark American Trust Study
Overview
Get brilliant whites in one easy step with Tide Ultra OXI White and Bright. A new liquid laundry detergent that brightens whites without bleach, Tide Bright and White has 2X the whitening power to make your loads of white look whiter and brighter. No pretreating, bleach, stain removers, or additives necessary— Tide White and Bright takes care of white laundry in one simple step while being safe on all colors. Formulated with coldzymes, Tide Ultra OXI White and Brights gives you the ability to clean, even in cold water. Give your whites the brightness they deserve with Tide, America’s #1 most trusted laundry detergent brand*.
*Voted most trusted laundry brand by American shoppers based on the 2023 Brandspark American Trust Study.
Dosage
For best results, refer to the dosage instructions found on the package of your Tide detergent. Be sure to read and follow care label instructions for your clothes. Always test an inside seam for colorfastness.
Overall Review
bronz12/30/2025
Why change perfect product to this???
I LOVED the previous version, Tide Ultra Oxi White Bright safe on colors since it really was color safe and still brightened whites as well. This stuff fades colors so fast : ( If someone who complained about the previous version and that's why they changed it to this : ( why don't they just buy stain remover to add to laundry????? Now I'm left to find yet again another product that doesn't fade colors. Disappointed!!!
Why oh why12/09/2025
The Tide Team
We're disappointed to hear you aren't enjoying the new formula. Feedback like this is very important to us, so we'll be sure to let the rest of our team know how you feel. If you'd like to share more, you're always welcome to give our team a call at (800) 879-8433.
12/10/2025
Staining my clothes
I love Tide and have always used your brand. I am disappointed with the ultra oxy white and bright. It is staining my colored clothes thank goodness if I put them through the wash again without soap the stain comes out. I actually threw out an expensive pair of fig scrubs before learning the stain would come out. I have tried to wait to put the soap in until after the washer fills with water but it still leaves a stain. I would like to be refunded so I can buy a different tide product
Maria2612/20/2024
This reviewer received incentives from the product manufacturer.
The Tide Team
Firstly, thank you so much for your loyalty and support, Maria. We're sorry to hear about the stains, but we're glad you managed to get them out. As you know this isn't normal especially if you're using the right amount of detergent for your load size, so we'd love to collect some details for our Quality Team and help. Please call us at (800) 879-8433.
12/22/2024
7 Reviews
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