TIDE LOADS OF HOPE DISASTER RELIEF AID

At Tide, we believe in the power of clean. That for people, in times of crisis, clean clothes look, smell and feel like hope.

At Tide, we believe in the power of clean and
in times of crisis, hope can come from the look,
smell, and feel of clean clothes.

Therefore, in the aftermath of Hurricane
Katrina, Tide created Loads of Hope:
a mobile laundromat developed to restore
a sense of normalcy and dignity through
the basic comfort of clean clothing for
those in the midst of chaos.

Since 2005, Tide has helped renew
hope for more than 48,000 families across
the country affected by natural disasters -
from tornadoes in Missouri to hurricanes
in Texas and wildfires in California.

Powered by Matthew: 25 Ministries,
a top-ranked, international humanitarian
aid and disaster relief organization, the
trucks are equipped with high-efficiency
washers and dryers donated by Whirlpool
and can do up to 300 loads of laundry
per day for communities in need.

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Recently, we expanded our fleet to improve our ability to respond to more types of disasters in multiple communities at one time. This allows Tide Loads of Hope to help more people, because we’ve learned that something as simple as fresh, clean clothing can truly make a difference.