What is upcycling?
Upcycling is the process of converting old or discarded material into something useful and beautiful.
Recycling is great, but you can also creatively turn that empty bottle into something new and useful. Tide created a content series to show you just how fun (and good for the environment) upcycling can be. Check out some of the different ways you can repurpose used Tide products and packaging by watching all our videos and tutorials here on the Tide Keepsies page.
Our sustainability resources page can show you how to save energy and, while you're there, learn what makes our concentrated detergents so eco-friendly.