Our Commitment - Learn More About The Brand | Tide

A smiling woman handing over a Tide bag to another smiling woman at a mobile cleaning center

Our Ambition

What if every load could also do a load of good for people and the planet too?

A hand dialing the water temperature to the coldest setting

Turn to Cold with Tide

Washing in cold is not only beneficial for you and your wallet, but for the environment, too.

NFL 20240927 - Enter for a chance to win 2 Super Bowl LIX tickets

Enter for a chance to win 2 Super Bowl LIX tickets

Tide meets NFL season. A sneak peek into all the ways fans experience game day across the country.

Tide evo

Tide evo

Meet Tide evo. Detergent entirely made of clean.

A box of Tide PODS capsules in front of an old, dirty, and see-through bottle of liquid laundry detergent

Don't pay for water, pay for clean

Tide PODS® are formulated with 88% concentrated ingredients to powerfully remove stains.

Tide in Space

Tide in Space

A limited-resource study to bring clean innovations back to Earth.

America’s #1 Detergent

America’s #1 Detergent

The results are in. Word of mouth is important when it comes to laundry reviews, and Tide's numbers don't lie.

Loads of Hope

Loads of hope

Life after disasters — hurricanes, floods, tornadoes, wildfires — can feel like a nightmare. Families are displaced. Routine is interrupted. Nothing feels normal.

A person holding a green plant

Sustainability

From classic powder to powerful liquid detergent, and now the convenient and compact Tide PODS®, Tide has always been a leader in innovation.

A person holding a Tide liquid detergent product in front of a washer

All About Tide Ingredients

You have many reasons to be interested in what ingredients are – and are not – in the products you use, so...

Introducing Tide Cleaners!

Introducing Tide Cleaners!

Laundry is something we all have to do, but most of us don’t enjoy it.