Saving Energy with Every Wash

Turn to cold and save up to $100 a year

When doing your laundry, you may not be thinking about the environment – but we are! We are continually looking for ways to make your laundry experience better AND ensure it is environmentally friendly. We also know that when your laundry process is efficient, it's not only good at saving energy, but can also save you money. Let’s look at ways on how to save energy in your laundry routine and lead a more sustainable lifestyle.

Saving Water and Energy at Home

Turning to Cold and Save

Heating water for warm and hot wash cycles has a high impact on energy consumption. This is why all of Tide detergent are uniquely formulated to work well in cold water which helps save both money AND the environment...

Did you know that washing in cold water uses 90% less energy?*

By switching your wash water temperatures from hot to cold, you can save enough energy in 1 year to charge your smartphone for a lifetime.** This also means that you can save more than $100 per year on your energy bill***.

Upgrading to an HE Washing Machine

One of the biggest demands for water in your home is your washing machine. One way to use less water is by upgrading to an HE washer, which can use 20 to 66% less water than traditional machines, according to the American Cleaning Institute, cutting your cost per wash significantly.

Efficient Detergents

For the most efficient laundry process, and to avoid rewashing, chose a detergent you can count on to remove soils and stains on the first wash. Tide detergents are concentrated, so there are more cleaning ingredients and less water in each dose compared to other brands.

Use the Right Amount of Detergent

Use the right amount of detergent

With your detergent, it’s important to get your dosing right. Too much or too little, and you may not get the desired outcome of clean, fresh clothes, meaning an extra wash may be necessary.

Make the most of every load by filling your machine to the point where you can still fit your hand in the top of the drum, making sure there is room for the clothes, detergent and water to move.

Many of today’s sophisticated HE machines weigh the load to ensure there is sufficient water to clean the clothes; however, an overloaded machine does not allow the water and detergent to reach the fabrics for complete cleaning.


What about after the wash? The first thing you can do is make sure to recycle the packaging. You should also look for packaging that comes from recycled sources; Tide bottles are made from 25% or more post-consumer recycled plastic and are recyclable.

Tide's Water-saving Initiatives and Innovations

Tide is making an impact on water conservation

At P&G, water is of crucial importance for both the production and use of our products. Thus, our approach to water is twofold, aiming for responsible use by both our company and the consumers who use our products.

There are two areas in particular where Tide is making an impact on water conservation: our own reduced water use and our use of new technologies and product innovation.

At Tide, this means ensuring that when you wash a load of laundry, you’re getting the best performance from your detergent and the detergent is efficient in your machine so as not to require extra water in the washload. Additionally, two recent innovations - Tide HE Turbo Clean and Tide PODS® are clear examples of efficient water use. Tide HE Turbo Clean is designed to work optimally with high efficiency washers by ensuring a low-sudsing formula that will not impede efficient rinsing and water usage by the washer. Tide PODS® have very little water in the formula and require less water to manufacture.

* Based on energy usage to charge an average smartphone battery from 0% to 100% daily and an average US household switching all loads for 12 months from warm to cold temperature in standard top loading machines with electric water heaters.

** +On average when switching from hot to cold water

*** +When switching all loads from hot to cold water, assuming electricity rate of 13.3c/kWh and 8 loads per week.