USDA Certified Tide liquid laundry detergent
Formula made with 100% renewable wind power electricity***
This product is made at a zero manufacturing waste to landfill site
It is designed free of dyes, chlorine, phosphates or optical brighteners (unscented variant is also free of perfumes)
Tide purclean™ Liquid
Now EPA Safer Choice certified**
Tide purclean™ is the first plant-based* liquid laundry detergent that has the cleaning power that you expect and deserve from Tide, even in cold water.
Tide has been on a journey of sustainability for many years now and this liquid detergent is our latest endeavor to deliver a more sustainable product that does not compromise on cleaning performance. Now EPA Safer Choice certified**, Tide purclean™ is the first 75% plant-based* detergent with the cleaning power of Tide.
*Plant-based means 75% of ingredients are plant-derived and subjected to processing.
**EPA/Safer Choice recognition does not constitute endorsement of this product. The Safer Choice label signifies that the formula for this product, as Tide has represented it to the EPA, contains ingredients with more positive health and environmental characteristics than conventional products. EPA/Safer Choice relies solely on Tide, its integrity and good faith, for information on the composition, ingredients, and attributes of this product. EPA/Safer Choice has not independently identified, i.e., via chemical analysis, the ingredients in the product formula, nor evaluated any of Tide’s non-ingredient claims. EPA/Safer Choice provides its evaluation only as to the environmental and human health characteristics of the product, based on currently available information and scientific understanding.
***The same facility also uses steam power; electricity represents approximately 50% of total energy used.
Measure with cap.
For Medium Loads, fill just below bar 1
For Large Loads, fill just below bar 3
For HE Full Loads, fill to bar 5
Always follow usage instructions indicated on the package.
Add clothes, pour into dispenser, start washer.
Follow care label instructions, then sort.
Test inside seam for colorfastness.
I used to love this detergent. The smell was divine, it cleaned wonderfully, and I used it exclusively. Then the scent changed - they say they “improved” it, but that couldn’t be more inaccurate. It is called “honey lavender”, but the new scent smells like honey dew melon, no hint of lavender. I have purchased this a couple of times since the scent changed, hoping either they would change it back or it would grow on me, but neither happened. I won’t buy it anymore.
Having tried all the other available market detergents, this PUR product is unequivocally SUPERIOR to all the others. I will not buy any other. SO worth it! Clothes come out cleaner, smell great, don't need that much, value IS THERE. Thank you finally!!!
Contact dermatitis. I was hoping to go the plant-based route for washing my clothes. I did one load of laundry with Tide’s purclean. I ended up with contact dermatologist. I had itchy red rashes where I had worn the clothes from that load (Socks, shorts, shirt, and undergarments). I’ll be going back to Tide original.
I used to use this exclusively. When the scent changed, I could not use it anymore. It it really gross. Now I have switched to a locally made natural laundry detergent. I see from the comments that it has not changed back, so I won't be buying again. It sounds like you might be able to make a LOT of customers happy if you could bring back the old scent instead of the nasty rotten melon scent that smells worse than pretty much any other detergent on the market. I was willing to pay a bit more before bc it smelled so fresh and clean.
I had a coupon for Tide purclean™ Liquid I wasn’t sure if I would like tide purclean, but to my surprise my clothes came out soft and to my shock clean. It smells clean. It’s affordable and I will recommend to friends and family. I would continue to buy.
I used to absolutely love this detergent and used it for all of my baby clothes. The scent was amazing. I recently bought more and the scent has completely changed. Now it smells like rotten melon. I recently had another baby and was getting out some clothes I had packed up from before and they STILL smell amazing. There is no comparison. PLEASE BRING BACK THE OLD SCENT!
My daughter tried this as it was supposed to be allergy friendly and both of us have used the fragrance-free varieties in the past. So she smelled this at the store and thought it would be fine. Nope. It was so bad that I made her rewash her clothes as I could not even stand to be in the same room with her-my nose closed up and my throat swelled up-fortunately I had a spare eppi-pen. NOT allergy friendly.
I've been using Tire Purclean for a couple of years. Price is high and many other lower priced products work just as well, but I have been willing to pay the high price because of the wonderful scent it left on the laundry. I've highly recommended it to other people for that very reason. Overnight guests would comment how nice the sheets smelled. So, of course someone decided it needed changing and now it smells yuk. Thought maybe it was just a fluke the first time, but now I see that it's a "new" thing. I will not spend the money for something that isn't outstanding from other similar products in some way. That heavenly scent was Tide's outstanding feature. So disappointing.
just recently switched to this from seventh generation. I feel like it cleans my clothes better and I love the smell. my husband who has sensitive skin, works in the trades. he wears work boots all day and gets very dirty. I didn't feel the seventy generation worked on his clothes as good as this stuff does.
I absolutely loved the original scent of the Tide PureClean Honey Lavender. I purchased a new jug of it yesterday and I am so disappointed. Why would you change the scent!? The new scent is horrible and the original was great. It was my favorite detergent. Please go back to the original scent!
I’m genuinely wondering who at Tide decided that selling 4 detergents - Tide purclean “honey lavender”, Tide Zero “soft lavender”, Home Made Simple “lavender” and NBD “lavender
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I have been using Tide purclean since it came to the shelves. I really do enjoy using it especially since it is plant based without additives. I just wish that you hadn't changed the packaging. With using the original container, you could rinse it out and then recycle. Now you can only recycle the box, there is no way to clean the plastic inside container. Please bring back the old container! It would also be nice if you offered other sense other than lavender.
Loved the original honey lavender scent. The new scent smells nothing like honey or lavender, it smells like rotten melons. Please bring back the original scent. I will not buy this again.
I have used Tide Free and Clear HE for years and recently tried this product for the first time. I was intrigued by the plant-based claim. For a large load of towels, I followed the dose guidelines and filled the cup only to the 1st line. I had to run 2 additional wash cycles (no additional detergent) with extra rinses to get the suds rinsed out of the load. It took a total of 3 hours and 6 rinse cycles to get rid of the suds. Not very eco-friendly, a waste of money, water, and now I have detergent I don't know how best to throw away. Overall very disappointing. I see comments elsewhere that this product suds more than your other products, but how little are you supposed to use?
I love this because it’s fragrance free. Fragrances are harmful to your home and for your family so buying free and clear products is important to me. I love that Tide has this detergent as an option because they are popular and carried in every store making it easily accessible. It cleans clothes perfectly and is scent free but leaves everything smelling clean and new! No dyes or dangerous chemicals. It makes me feel really good about my family’s health.
I LOVED the original scent of Tide Honey Lavender ... especially for sheets. The new smell is horrible -- like rotten melon. I've submitted my request to bring back the original scent. Now, I can't find it at all!
I've used this product to wash my two girls' clothes while they were babies and when my third baby comes, I'll be using this to wash his clothes in it as well. The scent is nice but not too strong and it doesn't seem to irritate their skin. It cleans remarkably well, like most Tide products. It can be pricey but it's well worth it.
Absolutely loved this detergent until they changed the scent. Now it smells like melon and it’s horrible.
I’ve been using this product to wash my infant daughters clothing and absolutely loved the original scent. The scent has completely changed - it smells terrible! Bring back the original scent!
Why? Since you changed the scent,I’ll not be buying anymore. It cleans fine but I was really pleased with the previous scent.
I loved this product and have been using it for years. Recently the scent changed without notice. It's awful! Smells like watermelon and bubblegum. Please change it back!
I have never smelled something so wonderful. Intoxicating scent with a power to clean! Highly recommend it--have already gotten three of my friends using it!
This product cleans so well and the original scent was amazing, but the scent change is horrible!! It smells like melon. Please Tide... listen to all of the reviews!!!
Loved the honey lavender for years. Then the scent changed. Now it’s a horrible artificial melon scent. Please change it back!
This product is bad. The clothes came out as dirty as they went in. They were washed three times before moving on to a different detergent that washed them fine. I would not recommend it to anyone.
Love the way this product works still, but the scent change is aweful. Miss the more natural scent of the original.PLEASE CHANGE IT BACK,
Just washed a few loads with a new bottle and was disgusted by the new scent. Even my son asked why his sheets smelled gross. Why would they mess up something that was perfect? So disappointed!
The replacement bottle smells nothing like the one I just finished. The new one is awful. It's sweet smelling, the previous scent was nice, fresh, and clean smelling. Change it back please.
They changed the formula, smells pretty bad now. I also get white particles floating around inside and settling on the bottom. Two bottles, same issues. Never had issues before. What's going on here?
Once loved the Honey Lavender scent. Not a noxious scent, just clean & pleasant. The Honey Lavender scent is now a cheap & artificial melon—it doesn’t suit laundry and doesn’t smell fresh. Why, Tide?
I loved everything about Purclean honey lavender Tide until you changed the scent! The former scent was natural & pleasant. The new scent smells like bubble gum. Please change it back.
This is the very first scented detergent I found that cleans my clothes thoroughly, makes my clothes smell good, and doesn't irritate my skin. Please sell in more stores!
Very disappointed you changed the smell of the honey lavender. It is awful. I will no longer be using Tide since you no longer make a soft smelling plant based detergent.
Never buying this again. All three bottles had cracks and leaked everywhere.
I noticed a drastic change in the fragrance, What was once a pleasing and subtle refreshing lavender scent has become a pungent smell. Returning my unopened bottles.
While i really enjoyed tide purclean honey lavender i will not be buying anymore. The new scent change is definitely not pleasant.
I love this Tide. Our clothes get clean my son doesn't itch. I like the smell of Honey/Lavender. Please keep it on the market and make it available at grocery stores.
Honey lavender was amazing prior to the scent change. The new smell is so rancid that I assumed something terrible happened with my plumbing. I couldn’t believe it was the Tide. I had to return it.
I love that it's plant based. My family can only use unscented detergent. It really works well with a little boy who stains everything. I wish it came in a big container like regular unscented Tide.
LOVE it, smells good and doesn't bother our skin. However, I can rarely ever find it anywhere! For a product that I see advertised regularly, its weird that they aren't in most stores!
Just picked up a new bottle from target. Opened it and the smell is definitely not the old honey lavender. So sad. This new scent is yuck. Won’t buy again.
I've never been impressed with plant-based detergents, but this stuff is great. It cleans like regular Tide, the Honey Lavender smells great, and I feel good using it. Hoping for bigger bottles soon!
I absolutely loved this product until you changed the scent! It smells terrible now!!! Will not be purchasing again. Why????
What I put on my skin is just as important as what goes in my body. Thank you Tide for this plant based option!!
I have used this for a very long time and I loved it! Why change the scent??? It is AWFUL!!! Please change it back!
Did you think your customers wouldn’t notice you changed the scent on this?. Opened a brand new bottle tonight and was bombarded by an awful smell. The formula changed w no notice it’s so bad.
I love that you get the same cleaning power as original Tide but that its plant based. Would like to see it in a bigger container or in powder form.
Easily washes out red Alabama clay from all clothig; even the expensive pants I wear to work
Love it but can't get the last bit out of the bottle. Fix this and it would be perfect! Value includes not wasting, I could wash a whole load with the inaccessible detergent. Plz Fix?!
My clothes come out PERFECT thanks to Tide purclean!! Thank you Tide for developing a plant-based liquid that is WONDERFUL on clothes AND for the environment!! Have you considered making this in PODS?
My grandmother and I love love love this detergent. It’s the best !!!!!!!
This product contains "Benzisothiazolinone" which is a relative of Meisothiazolinone. Would not use if you are allergic to this chemical.
My clothes not only smell better with this formula but stay smelling nice for much longer than the original tide formula... I have no idea why.. but I hope they continue to make this one!
Love this detergent. I've also encountered the issues of excessive suds so I've learned to use less per washing. I consider this a good thing! Using less saves me money and is better for my septic.
I need a detergent without whiteners & dyes for workout clothes, and this does the trick. I don't need an expensive specialized detergent anymore.
We have had to run multiple loads through double wash cycles (the second without any new soap) because there were still soap suds after the first load was finished.
The perfect laundry detergent! Only problem, can't get it in the giant size with pour spout/cup. So I usually get All.... until Tide comes out with the big one for this!
I love the plant based ingredients and the light scent. We do all the laundry in cold water. I have used all the “natural” products. This beats them all.
I love this version of Tide. I have used Tide forever, and this is by far my favorite. It smells wonderful, cleans perfectly, and no one in the family has reactions to it.
Good scent, but left white stains on black shirts. Not recommended.
I've used several detergents, this had great results. I'm thrilled that the product is sustainable. If other products follow suit, the future will be a bright place for our clothes and our planet!
I had been trying to find Tides Simple Pleasures (lavender) laundry soap and ran across this product - a close second. Does a nice job enjoy the fragrance. Bring Simple Pleasures back.
I love this product I would recommend this product to everyone
Bought this because I didn't want to go completely scent free, even though my doctor said I should, just started using but appreciate Tide's effort to switch to more natural ingredients.
My class did an experiment with this and I would say the classroom smelt good for once. Thank you Tide. (I did not wash my clothes with it)
Confused by all the "suds" reviews. Read the bottle. It's HE and a little goes a long way. This stuff works great and I love that tide could possibly be moving all things to biodegradable cleaning.
Leaves your clothes fresh and clean through two washes!
I was looking for something to wash baby clothes in and this was on on sale and I had a coupon so I decided to try it. It is very comparable to dreft.
I have tried alot of detergents and tide is the best and i let my friends know it is the best product of detergents and this is the one i need.
Washed my clothes in this twice and my son's socks still were dirty & smelly. Had to use a different Tide to get the smell and dirt out of the clothes. Left with 2 useless bottles of this stuff!
Overall, great product. However, be wary with SMALL loads! Use very little! I washed 2 small loads, and got LOTS of suds in my machine. I had to wash them a 2nd time to get rid of the suds/residue!
I love this new Honey & Lavender Tide scent. I'm not sure about the issues with too many suds, I don't need that much to get my clothes clean. I wish there was a fabric softener that matches!
Wow! I have never seen so many suds. This detergent clogged my LG front load machine. A warning bell went off and the machine was so full of suds I had to scoop it out. Still can't get it to work.
The lavender does smell great, but what ingredients are used in the perfume? Why not use natural scents/essential oils/found in nature ingredients?
I used this product in my front loading HE machine, filled to line, and had suds everywhere! My two year old washer is now clogged and won't rinse! I'm hoping it's not ruined! Do not buy!
I got this in the unscented version. OMG the amount of suds was outrageous! Never in my life have I seen so many suds from a detergent. I actually had to clean out the middle part of my washer.
I have men who work out regularly, filling their clothes up with sweaty smells. This detergent is wonderful. Gets all the stink out. I just with it were more affordable.
Smelled the Tide and had to buy it! It is the best scent ever, cleans as Tide always does and love the scent on the clothes especially after they come off the clothesline!! Highly recommend!!
It would be way better branding as Ivory product with Ivory soap as a base ingredient with no petroleum additives. [I was recruited to try this product for a reduced price and share my honest review]
I've always used Tide free & gentle (he) - love it. So thought I'd try Tide pur clean (he); used as directed - never saw so much suds. Had to put the wash through two extra rinses.
The scent is INCREDIBLE and the cleaning power is consistent with Tide's standards. Is the only detergent we use. I just wish it was available in 5gal sizes and more scents.
I've always used Tide but THIS product has me obsessed! My son and I cannot stop smelling our laundry and he even took his plush elephant and threw him in the wash so he could carry the scent around.
This is a great liquid detergent. The smell is great, and it gets my items nice and clean. I love that it's a natural product. I would love if it was in pod form too.
i love this detergent it smells so good and leave clothes soft and with a great smell for days i will keep buying this detergent as you dont need a lot for it to actually get the clothes clean
I cant get past the dirty dishwater look of the liquid detergent.
I usually buy Tide Clean Breeze, Sweet Dreams, or Mountain Spring. I had to try this. I love it. It smells so good on clothes and it's a very thin liquid which is nice. 5 stars!
I received this product for free to try and share my experience from #Crowdtap.Tide pureclean leaves my clothes with a great scent,removed old stains,and the colors look brighter.
Our family struggles with skin allergies. We had no trouble switching to this product. We like the cleaning power and Love the smell. This is a winner.
Unfortunately my clothes smell like perfume. They need a natural scent if they'd like to compete with the "eco-friendly" products. Too bad, Tide out cleans them all.
THANK YOU for FINALLY offering scent similar-ish to my beloved white lilac scent. I stopped buying Tide products after it was discontinued. I hope to see larger bottles in stores (Target had 50 oz).
EXACTLY WHAT I NEED I have use the tide pods easy to use no messy ness just grab one drop it on the washer and done
I was always bummed when you took away the Lilac scent ....but....then....I found this Honey & Lavender ......LOVE LOVE LOVE!
This product has been subject to my tough laundry, and has passed! The scent is great and smells nice after drying. I too would love to see a Downy variant or a "pursoft" liquid to accompany it.
So far, I have used this detergent for two wash loads and I love it! I love LOVE the fragrance and it gets my clothes nice and clean. I hope that a companion fabric softener will come soon! :)
A: Tide purclean™ is the first plant-based* detergent with the trusted cleaning power of Tide. Tide purclean™ delivers superior stain removal and cleans well in energy-saving cold water. In fact, Tide purclean™ cleans as well as Tide Original Laundry Detergent. With 75% plant-based ingredients, as certified by the USDA BioPreferred program, Tide purclean™ aims to set the performance standard for natural detergents and in turn bring more consumers to the natural detergent category.
A: We believe the best way to help create a more sustainable future is to make the products that people use and love every day better. Tide purclean™ is the next step in our journey to create detergents that help consumers make sustainable choices. We are exploring using more natural ingredients not only because of the positive impacts an increased use of renewable materials will have on the environment and the sustainability of our business, long-term, but also because more and more consumers are seeking out natural ingredients in their products. After all, a more sustainable detergent can only have impact if people use it!
A: Tide purclean™ is the first plant-based detergent with the cleaning power of Tide, containing 75% plant-based ingredients. The Tide purclean™ formulation includes plant-based surfactants and solvents. Both formulas are held to the highest standards of safety and efficacy, but Tide purclean™ offers an option for consumers seeking a simple step to integrate renewable plant-based products into their daily routines that meet their cleaning expectations.
A: Yes! When we set out to develop Tide purclean™, our goal was to create a detergent we’d be proud to have in the Tide family.
A: Yes. Our formulators have designed Tide purclean™ to clean even in cold water, helping you to do your part in energy conservation via cold-water washing. Heating wash water is the largest driver of energy consumption when running your washing machine. All the steps your take toward preserving the planet for future generations add up to make a meaningful impact.
A: Yes, it provides outstanding cleaning performance in all types of machines.
A: To achieve the USDA BioPreferred seal, the product must be at least 34% plant-based. Tide Purclean™ is 75% plant-based, certified by the USDA BioPreferred program, meaning the current formulation contains nearly twice the plant-based content required for certification.
A: Tide purclean™ is safe for all your loads. It is packed with plant-based cleaning ingredients that will keep your whites white, colors bright, and your clothes looking and smelling clean and fresh.