Aiming to alleviate the financial strain of higher education

This program will distribute $10,000 scholarships to 150 students across the country. Every year, 20 million students begin their journey at a university. Among these, 3 million freshmen will do their laundry for the first time. Tide and Downy wanted to celebrate to this universal rite of passage, and ease the burden of student loan payments that average $235 per month.

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