Ingredient Choices and How We Make Them
You might have been told that natural ingredients are safer to use than man-made, synthetic ones. In reality, though, it’s not that simple, because both natural and synthetic ingredients have a safe range and an unsafe range. Even basics like sunlight, oxygen, and water have safety limits. So, what goes into choosing our product ingredients?
Safety. As outlined above, every ingredient’s safety is assessed through a four-step, science-based process.
Performance. Every ingredient has a role in delivering the cleaning performance you expect from Tide. We seek to use the best ingredients for our products so that you can use them with confidence.
Sustainable sourcing. Synthetic ingredients can oftentimes be more sustainable than natural ingredients, because they require fewer resources. The sustainable features of a product ingredient depend on the resources used in creating it, harvesting it, making the product, and then ultimately using the product. We’re working hard to try and use the most sustainable and earth-friendly solutions in all of our products.