StarStarStarStarStar3.7/5

Tide Plus Bleach Alternative Liquid Laundry Detergent

It allows you to look bright in your whites while also protecting your colors.

smartlabelto read about the ingredients and more,click here.

Tide Plus Bleach Alternative Liquid Laundry Detergent

  • More of the brilliant whiteness after just one wash vs. Tide Original

  • Amazing Tide clean from America’s #1 detergent based on sales**

  • #1 recommended by washing machine manufacturers***

  • Part of the trusted Tide Plus Collection

Overview

Tide Plus Bleach Alternative Liquid Laundry Detergent removes over 100 stains in one wash.

Tide Plus Bleach Alternative Liquid Laundry Detergent offers the brilliant clean you know and love, plus, it helps your fabrics look brighter and whiter after just one wash.****

It allows you to look bright in your whites while also protecting your colors, by reviving dingy fabrics and preventing the dirty wash water from soaking back into them. Tide Plus Bleach Alternative Liquid Laundry Detergent is available in two formulas for use in regular and HE washing machines.

*Consumers’ #1 Trusted laundry detergent brand in Reader’s Digest survey

**Nielsen Laundry Detergents - Total US x AOC - Vol. Sales latest 52 weeks w/e 1/21/2017

***Based on co-marketing agreements

****vs. Tide Original

Dosage

Directions:

Measure with cap.

  • For medium loads, fill to bar 1.

  • For large loads, fill to bar 3.

  • For HE full loads, fill to bar 5.

Always follow usage instructions indicated on the package.

Add clothes, pour into dispenser, start washer.

Usage Instructions

  • Follow care label instructions, then sort.

  • Test inside seam for colorfastness.

For medium loads fill to bar 1, for large loads fill to bar 3, for High Efficiency full loads fill to bar 5

Overall Review

StarStarStarStarStar3.7/5
Value2.3/5
Quality2/5
Pros
Price (13 Reviews)
Satisfaction (6 Reviews)
Smell (3 Reviews)
Cons
Smell (29 Reviews)
Price (14 Reviews)
Satisfaction (22 Reviews)
an excellent product that now literally stinks
StarStarStarStarStar1/5
Value5/5
Quality5/5

I have been a long time Tide consumer. I always look forward to Saturday morning wash day when I can use my Tide with Bleach to get everything fresh and clean again, especially my bedding. I recently purchased a new bottle of Tide with Bleach and washed my bedding this morning. As soon as I took it out of the washer, I noticed the spicy scent. It smells like men's cologne. I cannot tolerate the smell, it is suffocating and it gave me a headache. I work in a hospital where we cannot wear heavy scents as they may not be tolerable to our patients. I cannot wash my work scrubs with Tide anymore. If I wanted to smell like a man I'd wear mens cologne and I certainly don't want it in my bedding (neither does my husband for that matter) I won't even be able to wear my own perfume. Nothing like a woman smelling like a man! Please please please bring back the light pleasant CLEAN scent. The way laundry is supposed to smell!

10/02/2022
new formula = smelly clothes
StarStarStarStarStar1/5
Value1/5
Quality1/5

I am so glad I came here to see these reviews. Clothes smell stinky when they come out of the wash. The first few times I used the new TIde I thought the clothes were still dirty and repeated the wash 3 times before I realized it was just a smell, they smell great after coming out of the dryer with a dryer sheet. I relentlessly hunt for the original formula when I shop, especially online.

07/17/2022
The Tide Team
We know how much our fans love our Tide Original Scent, so we changed the floral and fruity scent to the Tide Original. We're sorry that you're not a fan, and although scent is a preference, we do many tests to get it just right. You may be a fan of our Tide Mountain Spring as it has the floral and fruity scent you know and love, so we'd like to share more about it, and learn more about your experience. Please give us a call at (800) 879-8433.
07/18/2022
Changing Detergents
StarStarStarStarStar2/5
Value2/5
Quality2/5

I’ve been a longtime user of Tide with bleach. I work in a barn. A vet recommended this detergent to me years ago to effectively disinfect clothing and I used it ever since. I absolutely loved the clean, fresh smell. I did my first load with a new bottle and the new scent instantly brought on a headache. Clothing was washed in warm water, DOUBLE rinse and still has a highly perfumed smell. What’s worse, is I can still detect barn odor under the perfume! It’s not cleaning, it’s masking. And poorly so. I never detected any barn odor on clothing when using the old scent. As one of the more expensive detergents on the market, I’d trust it would be the best. I will not buy this product again and I’m also highly irritated that I now have a new bottle of detergent that is useless to me. I cannot had this scent around me non-stop or I will be physically ill. And please, no defensive company response to this review. You made a horrible judgement call with this product and plenty of people have spoken out about it. Accept and acknowledge it and restore the product people loved and trusted.

05/11/2022
The Tide Team
We're very sorry you had this experience with our Tide PLUS Bleach Alternative. Please know that your health and safety are very important to us, and we thoroughly test our product to be safe when used as directed. When you get a moment, please give us a call at (800) 879-8433. We'd like to learn more about your experience for our Safety Team and help you further.
05/11/2022
The new version is terrible
StarStarStarStarStar1/5
Quality1/5

The smell of the new version makes me nauseous. The "Original" white label is the gold standard in our house, thankfully we have found it on Amazon.

03/10/2022
The Tide Team
We want you to love the clean you get and the freshness on your fabrics when you use our Tide Plus Bleach Alternative. We're very sorry this is happening to you. Please know that your health and safety are the most important things we consider, and our products are tested to be safe for you and your family when used as directed. Please call us a t (800) 879-8433, so we can learn more and help you further.
03/13/2022
Can't find it anywhere anymore.
StarStarStarStarStar5/5

I don't like the HE version of this product. I cannot find the regular one anywhere. I wish Tide would sell direct to the customer.

02/15/2022
Beware: New scent is overpowering and sickening
StarStarStarStarStar2/5
Value3/5
Quality2/5

I have used the older version of Tide with bleach alternative for years. It said 'original' on the bottle, but had little to no scent. The new scent is sickening; I had to wash my clothes twice just to try to get that scent out of the first load I tried of the new version. One could smell the sweet odor all the way out on the street from running the dryer. The label says 'original', but the bottle with the blue bubbles is not the same as the bottle with the white background. I returned to store and got my money back. Just AWFUL.

02/14/2022
The Tide Team
We're sorry you found the fragrance of your last bottle to be too strong. We definitely understand that the scent of your clothes is something you care about very much, and we want you to love what you're using. To remove odor you can rewash with the hottest water safe for the fabric, being sure to use the recommended amount of detergent and fabric softener. If item is bleach-safe, use bleach while washing (one cup of vinegar can be used if not bleach safe). It's also a good idea to check your owner’s manual on how to clean out your machine or do service wash. Your many years of turning to Tide are appreciated, and we'd like to learn more about your experience to further help. Please give us a call at 1-800-879-8433.
02/15/2022
Excellent Laundry Detergent
StarStarStarStarStar5/5
Value5/5
Quality5/5

I have been using this product for over 15 years and I would never change to another product. I will say I have try others but I always come back to tide with bleach alternative. and yes I read the other reviews but sometimes when you switch different laundry detergent and body soaps you might get a rash and to the new scent formula change. It still smells the same!

02/13/2022
confusing amounts,smells and itch
StarStarStarStarStar1/5
Value2/5
Quality1/5

first off,anywhere my clothes contact my skin such as socks tight,and underwear at belt line,,i get this itching.ive had to roll down my socks as much as possible to curb some of it.never did i have this with my old tide with bleach,plus this new smell has got to me.its really bad.why change a good product..to this..i,m to a point i have to look for a new brand ,after all these years.i use a top load.

02/13/2022
The Tide Team
We're sorry a loyal Tide fan like you is having this experience, David, and we hope that you're feeling better. Since safety is our top priority, we can assure you that all of our products have been thoroughly evaluated to be safe when used as directed. The scent of our Tide PLUS Bleach Alternative liquid detergent was changed in January 2021, and this product now features our Tide Original scent. We're always looking to bring you the latest innovations, which is why we occasionally update our products. We do value your feedback, and we'll be sure to pass your comments along. When you have a moment, please give us a call at (800) 879-8433. We'd like to gather some more details for our Safety Team.
02/15/2022
Yup, the smell is awful
StarStarStarStarStar1/5
Value1/5
Quality1/5

My son is covered in a head to toe rash, I'm so upset with the new scent! It literally gags me, and my son is miserable. Please change it back.

02/04/2022
The Tide Team
We're sorry to hear this, Marcie. We hope that both you and your son are feeling better. Since safety is our top priority here at Tide, we can assure you that all of our products have been thoroughly evaluated to be safe when used as directed. We did update this product to our Tide Original scent back in January 2021, and we'll be sure to pass your comments along. We'd like to gather some more details for our Safety Team, so please give us a call at (800) 879-8433 when you have a moment.
02/08/2022
Ruined the scent
StarStarStarStarStar1/5
Value1/5
Quality1/5

I used to have a stain treatment that was miraculous: Tide with Bleach Alternative, Oxyclean and Borax. Soak. Soak a lot. It got out nearly everything. For oily stains I used Dawn for pretreatment. Double rinse to get out the scents because I am sensitive to scents. Then they changed the smell of all the Tides, and I just couldn't stand it. But I had to donate all the clothes that I had washed in the new scented Tide because I couldn't get the smell out. I washed them in baking soda, I soaked them in vinegar. Everything smelled even WEEKS after I had used scented Tide. I even had to stop using my dry cleaner/laundry because it was bought out by Tide. Even though my husband's shirts weren't washed in scented detergent, they came back smelling like Tide! I couldn't even go in the store because the smell is so overpowering. If people want their clothes to smell, let them use those scented dryer products. Let the rest of us be scent-free in peace.

01/30/2022
The Tide Team
We're very sorry you had this experience. It's certainly not one we would expect. We completely understand that scent and fragrance preferences are very subjective and personal, which is why we make so many different products with different scents, and it's why we make our Tide Free & Gentle which is our unscented detergent. If you have any questions, or if we can help you further with this, please give us a call at (800) 879-8433. We're here for you.
02/01/2022
Allergic Reaction to NEW Tide with Bleach
StarStarStarStarStar1/5

I normally don't write reviews but I had to give my two cents on this new product. The NEW formula gave me an allergic reaction that I had to deal with for several weeks. I loved the old Tide with Bleach and had been using it for over 15 years. I also don't really care for the new smell. Why change a good thing, especially when you have so many loyal customers? Please bring back the old Tide with Bleach.

01/26/2022
The Tide Team
Olga, we're so sorry this happened to you. Please know that your health and safety are our primary concern, and our products are rigorously tested to be safe when used as directed. We'd like to find our more about your experience for our Safety Teams. When you get a moment, please call us at (800) 879-8433. In the meantime, we'll make certain to pass your comments on the scent to our teams. We look forward to hearing from you soon.
01/28/2022
It is an excellent
StarStarStarStarStar5/5

It is an excellent soap for all types of clothing. I have used it for many years and I love itTide Mountain Spring Liquid Laundry Detergent - 100 fl oz

11/10/2021
Beware! Not original smell! Look at your label!
StarStarStarStarStar1/5
Value1/5
Quality1/5

BEWARE!! If there are blue water bubbles then it is absolutely NOT the original scent! Make sure you see the white label used for years! This NEW original is very off putting. It has almost a burnt plastic lingering smell, very hard to describe. I rated it accordingly. It may clean from the perspective of getting dirt out, but if you have to re-wash to remove the smell of your detergent, not so much. There is no quality or value in a product that you will not use. This is been my go to for years… very disappointed they are branding it as “original”. No one in the family likes the way their clothes smell. I immediately was asked “why did you change detergent”. Our kids bring their laundry from school just so I, mom, can wash them. (In exchange for other chores). don’t bring back the true original I will be searching for a different detergent.

10/05/2021
The Tide Team
We never want to disappoint you, Mrs. Martuse, and your loyalty means so much to us! The scent and artwork of Tide + Bleach Alternative changed in January of this year. We’re sorry you’re not a fan, and while we understand that scent preferences vary, we want to do what we can to help. Please call us at (800) 879-8433.
10/06/2021
This is a Best
StarStarStarStarStar5/5

This is a Best laundry detergent liquid for all kind of clothes it’s fragrance also soooo so good

10/01/2021
Great scent, clothes always
StarStarStarStarStar5/5

Great scent, clothes always come out clean and smelling fresh. Doesn't matter how dirty or how old the stain is, it will always come out clean.

09/26/2021
Super fresh and my
StarStarStarStarStar5/5

Super fresh and my whole family love it ! Definitely recommend it to anyone who is looking for a good product!!!!!!!!!!!!

09/13/2021
New smell is terrible.
StarStarStarStarStar1/5
Value3/5
Quality3/5

I’ve loved Tide with bleach alternative for years but the new smell is awful. Please revert to previous fragrance. It’s unusable!!!

08/28/2021
The Tide Team
Thank you for your review. While we know that scent and fragrance preferences are very subjective and personal, we'll make certain to let our teams know that you don't like the scent. Give us a call at (800) 879-8433, so we can help you further.
08/28/2021
Hate the new fragrance!
StarStarStarStarStar1/5
Value1/5
Quality1/5

I have used Liquid Tide with Bleach for YEARS because I am allergic to many fragrances, especially Gain. I was really disappointment when I used the most recent bottle of Tide with Bleach that I purchased that the fragrance has been changed, apparently so that it smells more like Gain! Go back to the previous fragrance, there was nothing wrong with it or I'll need to find another laundry detergent.

08/16/2021
The Tide Team
Greg, we're very sorry you don't like the updated fragrance of our Tide Plus Bleach Alternative. Please know that your safety is our primary concern, and all of our products are rigorously tested to be safe when used as directed. We'll let our teams know how you feel about the scent change, but if you have any questions, or if we can help you further, please give us a call at (800) 879-8433.
08/19/2021
This detergent now stinks (literally)
StarStarStarStarStar1/5
Value1/5
Quality1/5

Just ran out of my stock of Tide with Bleach Alternative last week and bought 6 new containers. Did my first loads and was horrified by the disgusting sweet and strong perfume from my family's clothes. What happened? This detergent was always unscented! I don't have allergies but I hate any kind of perfumes or smells in any of my products. Scented detergent just reminds me of the extremely cheap detergents my mother always uses. I had to put a mask on to finish folding (good thing I have plenty of those!) I went online to see what the heck was going on with my favorite detergent and now I know that I am not alone! Tide has made this product unusable. I will be giving away the one container I opened and returning the other 5. If Tide offers this detergent again in an unscented version, I'll be back. Otherwise, forget it.

08/10/2021
The Tide Team
Although the Bleach Alternative detergent has always had a scent, we did change it recently, and we're disappointed to hear you didn't love the new scent, Angela! We appreciate your honest feedback about the updated scent, and we'll be sure to share it with our team. If you want to share more with us, so we can help, just give us a call at: (800) 879-8433 when you get a chance!
08/13/2021
New Smell is horrible
StarStarStarStarStar1/5
Value2/5
Quality1/5

I have used Tide w/Bleach for more years than I can count. I would use the Tide, with the blue Snuggle and Bounce outdoor fresh sent in dryer and have over the years people stop me in the store and ask what I use because my clothes smelled so good and even when my daughter was in daycare they asked what i used so they could. She's 21 now and was still asked that and i was still asked that was until ya'll changed the scent. Time for me to find a new detergent! Remember when Coke changed their formula and it bombed and they went back to original, you should have learned from them not to mess with stuff. so disappointed

08/05/2021
The Tide Team
We're very sorry you are not enjoying the scent of Tide like you used to. While we completely understand that fragrance and scent experiences are very subjective, personal, and changeable, we'll definitely let our teams know how you feel. If you have any questions, or if we can help you further, plese give us a call at (800) 879-8433.
08/07/2021
Absolutely HATE the new smell! UGH
StarStarStarStarStar1/5
Quality1/5

We have used Tide with Bleach Alternative for years and regularly stocked up on it. In fact, I recommended it to everyone. Recently, my son, who does not live at home and uses Tide with Bleach Alternative, has been coming home, and I always ask him why his clothes are so intensely perfumed. We thought it might be in the washer in his apartment. Today we ran out of our last stocked up bottle, so my husband bought more, and we did a load. I immediately smelled the extremely strong perfume odor and felt nauseous. I googled it, found this page, and realized that you changed the scent. It’s just awful - it gives me a headache and runny, itchy nose. I immediately ran out and bought ALL, which will be my new go to detergent. I do not trust TIDE anymore. Just awful product decision. I think this is your second time that you changed your product to an intense perfume smell. Very insensitive decision for customers with allergies. Why try to fix something that clearly works. Good bye TIDE.

07/12/2021
The Tide Team
Your many years in our Tide family means so much to us, and we're sorry to hear about your experience with the Bleach Alternative detergent. We hope you're feeling better and want you to know that your safety means the world to us. We'd like to check in on you and get more information, so when you have a minute, please reach out to us at (800) 879-8433.
07/14/2021
New Smell of Tide Plus Bleach Alternative
StarStarStarStarStar1/5
Value1/5
Quality1/5

Hello. The smell from my latest Tide plus Bleach Alternative is overpowering. I have used this product for years and years and was shocked when I opened the new container I purchased May 24, 2021. I understand from reading the other reviews in July and June of 2021 that I am not the only person noticing this. I will have to change to a different brand of laundry product and I am so very sorry to have to do this as I do an average of six loads a week in our household and nothing can compare to the cleaning quality of your products. I did want to let you know that your new scent was the reason for the change to a different laundry cleaning product in my household. Thank you for letting me contact you about this.

07/11/2021
The Tide Team
We want you to enjoy how fresh and clean your laundry is after using Tide, so we're disappointed to hear that wasn't the case with the Bleach Alternative scent upgrade. Your many years in our Tide family means the most to us, and we'd hate to see you go, so when you have a minute, please reach out to us at (800) 879-8433, and we'll find the best way to help.
07/14/2021
Dislike New Scent!
StarStarStarStarStar1/5
Value1/5
Quality1/5

Dear Tide, I have been buying Tide with bleach alternative for YEARS and have always loved it! Recently, you changed your formula. The old formula was basically unscented. The new formula has a heavy perfume. I think it was extremely inconsiderate of you to sell your new heavily scented formula without properly labeling and warning your loyal customer base. Personally, I felt sick from the heavy scent and had to frantically search for a new detergent. I will now have to re-wash all my laundry as the strong scent has not faded. I will not be using this Tide product anymore. I’m strongly disappointed that you didn’t simply warn us!!

07/10/2021
The Tide Team
Our goal is to leave your laundry fresh and clean, so we're disappointed to hear you didn't enjoy the scent upgrade, and assure you that your feedback is being shared with our team. We offer a variety of unscented products, so when you have a minute, we'd like to talk and find the right product for you. Please reach out to us at (800) 879-8433.
07/14/2021
What is that smell?
StarStarStarStarStar2/5
Value3/5
Quality3/5

Have always used Tide bleach alternative. For years! Did a load of laundry a few weeks ago couldn’t figure out what smelled so strong. The whole laundry room smelled

07/04/2021
The Tide Team
We appreciate your honest feedback about the scent, and we'll be sure to let our team know you're not a fan of the updated fragrance. We're always here to help, so if you want to chat more about this, so we can help, just give us a ring at: (800) 879-8433 anytime!
07/07/2021
Smells horrible
StarStarStarStarStar1/5
Value1/5
Quality1/5

I have used Tide bleach alternative for years. When I bought a recent bottle I didn’t realize the scent had been changed. I had to rewash my clothes to get the overly perfumed smell out. This is horrible, I’ll be charging brands!

06/21/2021
The Tide Team
We're sorry to hear you didn't love the updated scent! Your loyalty means the world to us, so we certainly don't want you to be disappointed. We appreciate your honest feedback about the scent, and we'll be sure to pass it along to our team. If you want to share more about this, so we can help, just give us a ring at: (800) 879-8433 when you're able!
06/21/2021
What did you do? The smell is unbearable!
StarStarStarStarStar1/5
Value2/5
Quality2/5

I have a medical condition and tide with bleach has been the only detergent I have been able to stand for decades. It’s 3 am and I up sick and stripping my bed , nightshirt and even had to shower again. I cannot believe you changed the smell with no warning. I always stock up which is why I am just now being tortured by this horrific smell. So I have tons of this disgusting detergent that can’t be used. I don’t know what I am going to do. I don’t understand. Just because new products have been developed to make clothes “smell fresh for weeks” doesn’t mean that everyone wants that or can even tolerate it. I really don’t know who does the thinking at tide or is that no one does?

06/16/2021
The Tide Team
There's nothing more important to us than your safety, so we hate to hear this, Darnold! Our team has done lots of testing to make sure the new scent is safe to use, so this certainly isn't what we expect. Your loyalty means the world to us, so we'd like to get some info for our Safety Team, so we can help you further! When you get a chance, will you call us at: (800) 879-8433 when you get a chance.
06/18/2021
Tide with bleach alternative
StarStarStarStarStar1/5
Value1/5
Quality1/5

Tide with bleach alternative has a new "original" scent that makes it unusable. I will try to return to the store. If I can't return it I will need to throw it out. It is overpowering and makes me sneeze. It is making my eyes water from the scent in the T-shirt I am wearing right now. Horrible, awful.

06/11/2021
The Tide Team
There's nothing more important to us than your safety, so we hate to hear this! Our team has done lots of testing to make sure the new scent is safe to use, so this certainly isn't what we expect. We'd like to get some info about this to share with our Safety Team, so we can help further, if you'll give us a call at: (800) 879-8433 when you have a moment!
06/11/2021
Tide with bleach alternative original
StarStarStarStarStar1/5
Value1/5
Quality1/5

Tide with bleach alternative - original has a new scent that is too overpowering. My clothes smell terrible, the scent makes my eyes water and makes me and my kids nauseous. Terrible that Tide did not notify customers that they changed the scent. Especially with the price of it. I can't seem to get the smell out of clothes washed with this. Waste of time, water and energy.

06/02/2021
The Tide Team
Your safety is the most important thing to us, so this certainly isn't what we want for you! Our team has done lots of testing to make sure the updated scent is safe to use, so this isn't the experience we expect. We'll be sure to share this with our Safety Team, and let them know you'd like the scent change to be noted in the future! We'd like to learn more to see how we can help, if you'll give us a ring at: (800) 879-8433 when you get the chance!
06/03/2021
Disappointed and Upset by new fragrance
StarStarStarStarStar1/5
Value1/5
Quality1/5

I've used Tide Bleach Alternative for 25 years and Tide Free And Clear for cloth diapering. I am so upset as I just opened a new bottle of Tide "original scent" bleach alternative and it is very overpowering. My nose is running and my eyes are burning from the scent. Why would you change a top rated product with so many loyal followers and not at least put a warning on the bottle that the scent is different?? Better yet, if you wanted to introduce a new scent, why not add it as a new offering instead of removing the existing option that everyone depended on? I do 1-3 loads of laundry a day and this is so upsetting.

05/31/2021
The Tide Team
Your loyalty means the world to us, and so does your safety, so this isn't what we want for you! Our team has done lots of testing to make sure the updated scent is safe to use, so this certainly isn't what we expect. We'd like to grab some into to share with our Safety Team, so we can help you further! Will you give us a call at: (800) 879-8433 when you have a moment?
06/03/2021
New Scent NOT for allergy / asthma customers
StarStarStarStarStar1/5
Value1/5
Quality1/5

I have used Tide with Bleach Original Scent for over 25 years. The new scent smells awful. It is too strong and smells like cheap men’s cologne. Very sad as this was the only detergent my family could use. I will not be buying again.

05/31/2021
The Tide Team
Your loyalty means the world to us, so the last thing we want is for you to be disappointed, Dee! We really appreciate your honest feedback, and we'll be sure to share it with our team. If you want to chat more about this, you can call us at: (800) 879-8433 anytime, and we'll be happy to help!
06/04/2021
Hate the new scent
StarStarStarStarStar1/5

New scent is overwhelming, I’m done with this product.

05/31/2021
The Tide Team
The last thing we want is for you to feel overwhelmed by the updated scent, so we're disappointed to hear this, Mike! Our team has done lots of testing to make sure the scent is pleasing, so this isn't what we expect. We're always here to help, so if you want to share more about this, you can call us at: (800) 879-8433 anytime!
06/04/2021
Had to throw away because of new scent
StarStarStarStarStar1/5
Value1/5
Quality1/5

This had been my absolute favorite detergent for years and years. I bought a new bottle in May and when I used it I had to rewash the load with something else. The smell was so overpowering and disgusting it made me nauseous. What the heck Tide??!!?? I literally threw it in the trash immediately. Please please bring back the detergent the way it was or take it off the market all together. It’s offensive to do this to long time customers. It’s enough to move me away from Tide all together.

05/26/2021
The Tide Team
Your safety means the world to us, so this certainly isn't what we want for you! Our team has done lots of testing to make sure the new scent is safe to use, so this isn't what we expect. We'd like to gather some info for our team, so we can help you further, if you'll give us a call at: (800) 879-8433 when you're able!
05/28/2021
DO NOT LIKE NEW SCENT!
StarStarStarStarStar1/5

I used Wisk until it was pulled. I switched to Tide. I tried the Tide Oxi--but too much scent. Switched to bleach alternative and was happy. The other day my husband did some laundry and I immediately noticed the scent. It was overwhelming! It permeates everything. Now, I have to find a new detergent. Very disappointed.

05/02/2021
The Tide Team
The last thing we want is for you to be disappointed, so we hate to hear this! We appreciate your honest feedback about the scent, and we'll be sure to share it with our team. If you want to chat more about this, so we can help, just give us a call at: (800) 879-8433 when you get a chance!
05/04/2021
New Scent Allergic
StarStarStarStarStar1/5
Value1/5
Quality1/5

I noticed rashes all over me. Couldn't figure it out. Then noticed the scent of tide with bleach is different. I can not use the product now and I am breaking out all over. Why would you change it and not let customers know.

04/30/2021
The Tide Team
There's nothing more important to us than your safety, so we hate to hear this, Mel! Our team has done lots of testing to make sure our detergent is safe to use, so this certainly isn't what we expect. We'd like to gather some more info to see how we can help, if you'll give us a call at: (800) 879-8433 when you get a chance! - The Tide Team
05/04/2021
Allergic Reaction
StarStarStarStarStar1/5
Value1/5
Quality1/5

I noticed rashes all over me. Couldn't figure it out. Then noticed the scent of tide with bleach is different. I can not use the product now and I am breaking out all over. Why would you change it and not let customers know.

04/29/2021
The Tide Team
Mel, we're sorry you're having this experience. Please know that your safety is paramount in importance to us, and we put our products through rigorous testing to make sure they are safe when used as directed. Please give us a call at (800) 879-8433, so we can learn more and help you further.
05/01/2021
The Tide Team
There's nothing more important to us than your safety, so we're sad to hear this, Mel! Our team has done lots of testing to make sure our products are safe to use, so this certainly isn't what we'd expect. We'd like to gather some more info to share with our team, so we can help you further, if you'll give us a call at: (800) 879-8433 when you get a chance!
04/29/2021
Hate the New Scent
StarStarStarStarStar1/5
Value1/5
Quality1/5

I happily used Tide Bleach for years with great satisfaction. Opened a new bottle this past weekend and discovered a sickening new scent! So purfumey!!!! I checked the bottle and it still looks exactly like the old bottle. Please add labeling when the product changes!! I buy things ahead of time to keep on hand. I now have 2 96oz bottles of powerfully purfumed laundry detergent that cannot be returned because the receipt was discarded. UGH.

04/28/2021
The Tide Team
The last thing we want is for you to be disappointed, so we're sad to hear this, Angela! We understand how important scent is, so we'll be sure to share your feedback with our team. If you want to chat further about this, so we can help, just give us a call at: (800) 879-8433 when you get a chance!
04/29/2021
The Tide Team
We're very sorry you had this experience. We changed the Tide Plus Bleach Alternative's scent to our Tide Original Scent in January of this year. We completely understand that everyone has very subjective and personal scent preferences, but we'll be certain to let our teams know how you feel. If you have any questions or if we can help you further, give us a call at (800) 879-8433.
05/01/2021
StarStarStarStarStar1/5
Value1/5
Quality1/5

04/18/2021
The Tide Team
We always want you to have a 5-star experience with our Bleach Alternative Detergent, so we're disappointed to see this! If you want to share more about this, so we can help, just give us a ring at: (800) 879-8433 when you get a chance! - The Tide Team
04/19/2021
New Scent is Not Bad
StarStarStarStarStar5/5
Value5/5
Quality5/5

Tide with Bleach Alternative has always been my go-to for my towels; it seems to be the only detergent that takes away musty smells that can occur when wet towels don't get in the wash quick enough! I immediately noticed that my new bottle had a different scent, but I found it to be a pleasant change from the "blah" scent that it has been. To me, the scent is not horrible as described by other reviewers, and it is not overpowering or strong after the wash is done. I'm glad they added a little bit of pleasant fragrance to an otherwise "bland-smelling" soap.

04/10/2021
New Scent is Not Bad
StarStarStarStarStar5/5
Value5/5
Quality5/5

Tide with Bleach Alternative has always been my go-to for my towels; it seems to be the only detergent that takes away musty smells that can occur when wet towels don't get in the wash quick enough! I immediately noticed that my new bottle had a different scent, but I found it to be a pleasant change from the "blah" scent that it has been. To me, the scent is not horrible as described by other reviewers, and it is not overpowering or strong after the wash is done. I'm glad they added a little bit of pleasant fragrance to an otherwise "bland-smelling" soap.

04/10/2021
Disappointed
StarStarStarStarStar1/5

My clothes have been washed with Tide fir the mat 40 years with plus bleach original scent. The new scent is awful. I will be changing brands. It’s so bad I may have to throw out and lose a lot of money. Please change back to old scent.

04/09/2021
The Tide Team
We certainly appreciate your loyalty, and we're sorry that you aren't enjoying the updated scent of our Tide PLUS Bleach Alternative. We do heavily rely on feedback such as this, and we'll be sharing your thoughts with the rest of our team. This detergent now features our Tide Original scent, which is warm and rich, with some woody notes, and is designed to provide a better freshness experience. Since your satisfaction means the world to us, we'd be happy to see how we can best make this right for you. Please give us a call at (800) 879-8433 when you have a moment.
04/13/2021
How Can You Keep Calling It "Original" Scent?!
StarStarStarStarStar1/5
Value1/5
Quality1/5

I hate the new scent. It stunk up my house so badly that I thought, What's happening, could I have gotten Covid and it made my sense of smell go berserk?! I've just donated my bottles to a homeless shelter but I feel sorry for them when they do their laundry. It's revolting. And to keep calling it "original" really seems insane. Please bring back the old scent to the Bleach alternative Tide!

04/07/2021
The Tide Team
We’re sorry a loyal Tide fan like you had this experience, since we want you to be able to enjoy using our products. We do heavily rely on feedback such as this, and we’ll be sharing your comments with the rest of our team. We’re always looking to bring you the latest innovations, so we did recently update the scent of our Tide PLUS Bleach Alternative to now feature our Tide Original scent. This scent is warm and rich, with some woody notes, and is designed to provide a better freshness experience. We’d be happy to look into this further for you and answer any questions you may have. When you have a chance, please give us a call at (800) 879-8433.
04/08/2021
Awful new scent
StarStarStarStarStar1/5
Quality1/5

It is so disappointing that after years of being a great product, you have changed the scent. It is terrible. I now need to purchase a new detergent and rewash all clothing and linens that have been infected by this smell. I have had horrible allergies since this scent changed. It is awful.

04/01/2021
The Tide Team
Your years of loyalty mean a lot to us! We're sorry you're disappointed, and we're sad to hear you're having allergies after our recent innovation. We always want you to be happy with the scent finish of Tide, and we'll share your comments with the rest of our team. Please feel free to try Tide Free & Gentle, as it's fragrance free. We'd love to hear how it goes! Give us a call at, if we could learn more: (800) 879-8433.
04/03/2021
Dreadful smell
StarStarStarStarStar1/5
Value1/5
Quality1/5

Because of smell sensitivity, I will no longer buy this product. It smells like a smelly dryer sheet. The label needs to be changed indicating new smell. I couldn't figure out where that disgusting smell was coming from and even checked to see if I bought the right "Tide". Yup, I did and am very disappointed. My clothes smell like floral dryer sheets. You just lost a customer.

03/31/2021
The Tide Team
We're sorry that you're disappointed with our updated Tide PLUS Bleach Alternative scent, since a lot of thought does go into our products. We do heavily rely on feedback such as this, and we'll be passing your thoughts along to the rest of our team. This detergent now features our Tide Original scent, which is a warm, rich scent with a bit of woody notes, and is designed to provide a better freshness experience. We don't want you to have to say goodbye to the trusted cleaning power of Tide, and we'd be happy to see how we can best help. When you have a chance, please give us a call at (800) 879-8433.
04/01/2021
StarStarStarStarStar1/5
Value1/5
Quality1/5

03/31/2021
The Tide Team
We expect the Bleach Alternative detergent to smell fresh and clean, so we're disappointed to hear this, Jo! We'd like to learn more about this to see how we can help, if you'll give us a call at: (800) 879-8433 when you have a moment! - The Tide Team
04/19/2021
What have you done with the smell?!
StarStarStarStarStar1/5
Value3/5
Quality1/5

I have used this product for years. But the new fragrance with the original is simply over powering. Those of us with sensitivity to odors will have to find a different manufacturer.

03/30/2021
The Tide Team
We're sorry a loyal Tide fan like you is having this experience, Dianne, since we always want you to be able to enjoy using our products. We do value feedback such as this, and we'll be sure to share your comments with the rest of our team. We did recently update the scent of our Tide PLUS Bleach Alternative, and it now features our Tide Original scent. We're always looking to bring you the latest innovations, so this warm, rich scent is designed to provide you with a better freshness experience. Your loyalty and satisfaction means everything to us, and we'd be happy to look into this for you and see how we can best help. Please give us a call at (800) 879-8433 when you have a moment.
03/31/2021
What have you done with the smell!!
StarStarStarStarStar1/5
Value3/5
Quality1/5

I have used this product for many years. The new fragrance is horrible. Those of us sensitive to odors could use the older product. Now I will have to switch to another product.

03/30/2021
The Tide Team
We're sorry that a loyal Tide fan like you, Dianne, isn't enjoying the new scent of our Tide PLUS Bleach Alternative. This feedback is much appreciated, and we'll be sharing your thoughts with the rest of our team. Since we're always looking to bring you the latest innovations, we did update the scent of this product back in January to now feature our Tide Original scent. This is a warm, rich scent with a bit of woody notes, and is designed to provide you with a better fresh experience. We value your satisfaction, and we'd be happy to learn more about your experience and see how we can best help. When you have a chance, please give us a call at (800) 879-8433.
03/30/2021
Absolutely horrible new scent!
StarStarStarStarStar1/5
Value3/5
Quality1/5

Very long time user of Tide products. The new bleach alternative scent is disgusting!! Absolutely horrible!! We have used this product for years and without any labeled change, the scent has completely changed and the new scent is overpowering and gross. Now all of my clothes stink, my home stinks and I have 1.5 bottles of useless laundry detergent.

03/28/2021
The Tide Team
We're sorry that a loyal Tide fan like you is having this experience, and we'll be sure to share your comments with the rest of our team. Since we're always looking to bring you the latest innovations, we did recently update the scent of our Tide PLUS Bleach Alternative to now feature our Tide Original scent. It's a warm, rich scent with woody notes, and is designed to provide a better freshness experience. If you'd like to remove the scent from your clothes, we suggest rewashing your items with the hottest water safe for the fabric, using the recommended amount of detergent and fabric softener. If the items are bleach-safe, use bleach when washing. We'd like to look into this further for you and see how we can best help, so please give us a call at (800) 879-8433 when you have a chance.
03/29/2021
Ruined it with the new smell
StarStarStarStarStar1/5
Value4/5
Quality1/5

I have used Tide with Bleach Alternative for over 15 years. The new smell is terrible. Why change a great product? Now I need to find another detergent to use.

03/22/2021
The Tide Team
Your loyalty over the years is much appreciated, Beth, and we're sorry to hear that you're not a fan of our updated Tide PLUS Bleach Alternative scent. We do heavily rely on feedback such as this, and we'll be sharing your thoughts with the rest of our team. This detergent now features our Tide Original scent, which is a warm, rich scent with a bit more woody notes, and is specially designed to provide a better freshness experience. Since we value your satisfaction, we'd be happy to look into this further for you and see how we can best help. When you have a chance, please give us a call at (800) 879-8433.
03/22/2021
Terrible new scent
StarStarStarStarStar1/5
Value1/5
Quality1/5

Long time user -over 20 years- but this new formula is overpowering! I think we’ll be looking for a new detergent.

03/11/2021
The Tide Team
Your loyalty means the world to us, so the last thing we want is for you to be disappointed, Paula! We appreciate your honest feedback, and we'll be sure to share it with our team. If you want to chat more about this, just give us a call at: (800) 879-8433 when you get a chance! - The Tide Team
04/26/2021
Terrible smell
StarStarStarStarStar1/5

This smell is so bad and so overpowering, I can’t use it. This was my favorite laundry detergent but I just can’t get past the smell. Plus it is irritating my skin. You should at least change the packaging so we could have been warned!

03/08/2021
The Tide Team
We're sorry a loyal Tide fan like you had this experience, and we hope that you're feeling better. Since safety is our top priority, we can assure you that all of our products have been thoroughly evaluated to be safe when used as directed. We do heavily rely on feedback such as this, and we'll be passing your thoughts along. We're always looking to bring you the latest innovations, which is why we recently updated our Tide PLUS Bleach Alternative to feature our Tide Original scent. This scent is warm and rich, with a bit more woody notes, and is designed to provide you with a better freshness experience. We'd like to gather some more details for our Safety Team, so please give us a call at (800) 879-8433 when you have a moment.
03/09/2021
Not my favorite tide
StarStarStarStarStar1/5
Value4/5
Quality1/5

When I switched from tide to tide bleach I have been breaking out in a rash and hives

03/04/2021
The Tide Team
We're sorry a loyal Tide fan like you is having this experience, Jennifer, and we hope that you're feeling better. Safety is our top priority, and we can assure you that all of our products have been thoroughly evaluated to be safe when used as directed. We'd like to gather some more details for our Safety Team, so please give us a call at (800) 879-8433 when you have a moment.
03/04/2021
New scent terrible
StarStarStarStarStar1/5

I have used this detergent forever. Completely loyal to ONLY this detergent. And now a new terrible scent - yet still calling it “original”???

03/03/2021
New Scent is awful.
StarStarStarStarStar1/5
Value1/5
Quality1/5

I have used Tide my entire life. The new scent is going to make me change to a different product. Absolutely awful. I am very sadened by this change.

03/01/2021
The Tide Team
We certainly appreciate your loyalty to Tide, Danielle, and we're sorry to hear that you feel this way about the scent. We do heavily rely on feedback such as this, and we'll be sharing your thoughts with the rest of our team. Since we're always looking to bring you the latest innovations, we recently updated our Tide PLUS Bleach Alternative to feature our Tide Original scent. This scent is green, floral, and woody, and is designed to provide you with a better freshness experience. We value your satisfaction, and we'd be happy to look into this further for you. When you have a chance, please give us a call at (800) 879-8433.
03/01/2021
BAD SMELL
StarStarStarStarStar1/5

The new scent is a very bad smell!! Smells up the whole house like a bad candle and now I'm having to rewash all the clothes that i washed in this new scent with a different detergent. I cant figure out how someone at Tide thought that this overwhelming, strong, perfumy scent was a good idea??? Please go back to the old scent, and soon, or you're probably going to loose customers.

02/27/2021
The Tide Team
We're sorry you're not pleased with the scent change, Stacy. We always want your Tide clothes to receive the wonderful Tide clean we promise. Your feedback is important to us, and we'll be sure to let the rest of our team know how you feel. If you'd like to share more about your experience, please give us a call at: (800) 879-8433.
02/27/2021
BAD scent
StarStarStarStarStar1/5

Just got a new bottle and the scent is TERRIBLE!! I barely opened the cap and new that i shouldn't have used it but did because i was out of the old scent, and now I'm having to redo my laundry with different detergent. Can not use it because the smell is nauseating and gives me headache! Please go back to the original scent!!!

02/27/2021
The Tide Team
We're sad to hear you didn't like the new scent as we strive to give you a scent you'll enjoy. We certainly hope you're feeling better! We're inspired by what people told us in this research, societal trends, and the science behind the sense of smell. That said, we improved our scents in April 2019. We also thoroughly test our products to be safe and make sure you get the best. Good news is we have our Tide Mountain Spring, which we formulate to match the old scent of the Tide Original. We'd be happy to hear more and see how you're doing. So give us a call to chat soon at (800) 879-8433.
02/28/2021
Horrible new scent
StarStarStarStarStar1/5
Value1/5
Quality1/5

This has been the only soap I have used for years because of the mild scent and positive results. The new scent is so strong and offensive. I had to rewash my laundry in unscented soap (which I dislike) and now I have a gigantic container of soap that will be thrown out. I am so disappointed in this change and will need to find a new soap!

02/27/2021
The Tide Team
We're proud to be the only detergent you've used for years, but we're sorry to disappoint you with the scent change, Bridget. We're always innovating and working to improve Tide's cleaning performance. Your feedback is important, and we've shared it appropriately with our team. We hope you'll give our Tide Free & Gentle a try! It's fragrance free and may help. Feel free to give us a call if you'd like to share more details with us, or if you have any questions: (800) 879-8433.
02/27/2021
The new scent is awful
StarStarStarStarStar1/5
Value3/5
Quality1/5

I have used only Tide with Bleach Alternative for years and years. I just opened a new bottle, used it and the new smell is just awful. My whole house smells like cheap perfume. I guess I will need to find a new brand of detergent now.

02/23/2021
The Tide Team
We certainly appreciate the loyalty you’ve shown Tide over the years, Michele, and we’re sorry to hear that you had this experience with the scent. We do heavily rely on feedback such as this, and we’ll be sure to share your thoughts with the rest of our team. Since we’re always looking to bring you the latest innovations, our Tide PLUS Bleach Alternative’s scent was recently updated to feature our Tide Original scent. To remove this scent from your items, we suggest rewashing them in the hottest water safe for the fabric, using the recommended amount of detergent and fabric softener. If the items are bleach-safe, use bleach while washing. We don’t want you to have to say goodbye to the superior cleaning power of Tide, so we’d be happy to look into this further for you and see how we can best help. When you have a chance, please give us a call at (800) 879-8433.
02/23/2021
Horrible new scent
StarStarStarStarStar1/5
Value1/5
Quality1/5

Tide that I’ve used for 30+ years has changed its scent. It now smells like cheap detergent, not the high quality detergent I’m used to. I can not and will not use this product, as it smells so strong like cheap perfumey fabric softener. If anyone has allergies or asthma, stay away from this product!

01/27/2021
The Tide Team
We're sorry that a loyal Tide fan like you had this experience. Safety is at the heart of all we do, and we can assure you that all of our products have been thoroughly evaluated to be safe when used as directed. We haven't recently made any changes to the scent of our Tide PLUS Bleach Alternative. This scent was last updated in 2014 for an improved scent experience. We'd like to gather some more details for our Safety Team, as well as look into this further for you, so please give us a call at (800) 879-8433 when you have a moment.
02/01/2021
useless product
StarStarStarStarStar1/5
Value1/5
Quality1/5

Did you learn nothing from the past? The last time you tried a bleach alternative, it didn't work. It isn't working this time either. The boys' sports clothes do not come clean, nor do they smell clean. I will no longer purchase any of the Tide products until I can buy Tide with bleach. I am sorry to see it go.

01/05/2021
The Tide Team
We're sorry to hear this, since we'd expect your boys' clothes to get a superior clean with Tide. Please be assured that we'll be sharing your feedback with the rest of our team. Our Tide PLUS Bleach Alternative is designed to deliver 6x the cleaning power, and our bleach alternative contains ingredients that enhance overall whitening and remove stains, all without damaging colors or fabrics. Your satisfaction means everything to us, and we'd be happy to look into this for you and see how we can best help. When you have a chance, please give us a call at (800) 879-8433.
01/06/2021
Best on the market
StarStarStarStarStar5/5
Value5/5
Quality5/5

Last week I left a pen in my laundry and it exploded in the dryer and the ink got into thr entire drum and the clothes. My sister thru out her favorite lounge sweater because she thought it was ruined ( so did I). I took it out of the garbage and washed it with Tide with bleach and guess what? Every spot of ink came out! It looks brand new! Tide with bleach is an amazing product, love it!,

10/12/2020
GREAT PERFORMANCE
StarStarStarStarStar2/5
Value3/5
Quality5/5

I have been using Tide w/bleach alternative since it was introduced and have always found it a solid performer. The fragrance of the recent iteration I find repulsive.

04/16/2020
The Tide Team
That's absolutely not what we'd expect when using Tide, and we can assure you that there have been no changes to this scent. Please give us a call at (800) 879-8433 as we'd really like to learn more about this experience.
04/30/2020
Love tide plus bleach alternative
StarStarStarStarStar5/5

Tide is my favorite laundry detergent now. I really love using the bleach alternative in the original scent because it truly does whiten my whites without the need for chlorine bleach and at the same time it also does an excellent job of protecting my color clothes,I always wondered about the dingy water getting back into my clothes and this helps with that as well....so if you ask me you just can’t beat that,two thumbs way up and a new favorite for my family

07/13/2018
This reviewer received incentives from the product manufacturer.
Not the Cleanest Clean
StarStarStarStarStar3/5

Let's start with a little story: once upon a time, way back in the dark ages of the 1980's, my mother used Tide detergent on my baby clothes. I grew up thinking that Tide is THE ONLY detergent to use, and I still use exclusively Original Tide to this day. Here's the thing: I've got horses. Horses are dirty. My clothes are always stained, sweat-soaked, and stinky. My Original Tide does a good job of making them feel and smell clean, but I would love to have a Tide that also makes them LOOK clean. I had very high hopes that this product would be it, and it... sort of does the job. I have noticed, since starting to use it, that my coloured clothes aren't holding stains like they usually do. I can't tell if they're staying bright or not, I've only been using it a few weeks. The problem is that my clothes are no longer SMELLING fresh. I'm not sure why--this Tide smells pretty similar to the Original stuff, is very thick and seems to have substance to it, and, as I said, makes things look clean. But since using it, I've noticed that I often pull a shirt out of the dryer and catch a whiff of laundry that just isn't fresh. I've been re-washing a lot more than usual, which is a bummer. Maybe my water is too hard. Maybe I need to use the maximum quantity of soap with loads of EVERY size. I'm not sure--but I am sure this problem doesn't exist with Original Tide, for whatever reason.

07/12/2018
This reviewer received incentives from the product manufacturer.
Gets the stinky out!
StarStarStarStarStar5/5

This is my Favorite Laundry Detergent EVER! I have always been a Tide Fan. I have tried many other companies and always come back to tide. This Tide plus Bleach Alternative is the perfect product for my families needs. My husband and I work out a lot, so sweaty clothing can be STINKY, this always gets the smell out in one wash! We have little kids who know how to make messes and I never have to worry about their clothing having stains because this Tide always removes the stains w/out ruining the color/integrity of the clothing. My son still wets his bed and I wash it with tide with bleach and omg you can’t tell he ever peed it smells soo good.

07/12/2018
This reviewer received incentives from the product manufacturer.
Just changed my brand.
StarStarStarStarStar5/5

I'm the type of person that doesn't like to shop and normally count on my husband to pick up the laundry detergent. He would always buy cheap brands even though I complained about how they didn't work well. Finally, I've convinced him that Tide is the best. He's currently been splitting our wood for next winter and that is a very dirty job. His jeans are so hard to get clean after a day of cutting. I showed him his jeans washed with the cheap detergent, then I showed him his jeans with the Tide detergent. He was amazed at the difference, and I believe I convinced him that Tide was better. He now brings home Tide Plus Bleach Alternative Original Scent Liquid Laundry Detergent. It could either be because he's finally convinced, or I threatened him with the dog house if he brought anything other than the Tide Plus Bleach.

07/12/2018
This reviewer received incentives from the product manufacturer.
NO MORE BLEACH SPOTS!!
StarStarStarStarStar5/5

I have used Tide in the past but never Tide Plus Bleach Alternative Original Scent Liquid Laundry Detergent. I have always done my whites separate and hated doing it that way. I would always somehow end up with bleach stains on my colored laundry I did after the whites. But I assumed this was the only way to get my whites really white. Boy has this Tide proven me wrong. I was hesitant to put my whites in with my colors but I shouldn't have been. The whites were sparkling and the colors looked amazing. There was no strong bleach smell on my clothes and my son's skin didn't get irritated from the strong chemical bleach residue like it usually does. Overall a terrific product, works well on both colors and whites, no strong odor, feels great on sensitive skin and saves time and money!! This product is what every busy Mom needs in her life - oh and more sleep we all need more sleep, can Tide put that in a bottle???

07/12/2018
This reviewer received incentives from the product manufacturer.
Same Tide I love, plus whiter whites!
StarStarStarStarStar5/5

I love Tide detergent and have used it for years. It gets my clothes super clean and leaves them with a lasting, light, fresh scent. But this product took it to another level for me. Tide Plus Bleach Alternative Original Scent Liquid Laundry Detergent does all the amazing things I have come to expect from Tide, but also works to get my whites white again without the fear or smell of traditional bleach. Tide clean and scent, but now for ALL my clothes!

07/12/2018
This reviewer received incentives from the product manufacturer.
Best bleach alternative on the market
StarStarStarStarStar5/5

Okay, I tried this product twice before writing this review. I wanted to make sure that it truly lived up to its name and boy did it. I am a busy mom of 2 girls under the age of 4 and the last thing I need is to have to separate my laundry. I tried it the first time with just whites that to be honest were lacking their white luster and I could actually see the difference in my families socks and my husband undershirts. My second attempt was not separating my laundry and throwing them in and my colored clothes were rejoicing. I have to admit I rarely buy tide because it can be pricey, but I am willing to spend the extra and just get my tide plus bleach and no more Clorox 2, so I spend less money and it saves me time which is hard to come by these days. I am super happy that this product lived up to its name. My clothes smelt fantastic and were even a little softer vs my old laundry detergent. I told my sister-in-law about it because she just had her clothes ruined by adding bleach to the laundry. This is a must try and have laundry product that everyone should have. Also, I used a different product for my kids clothes and I tried the Tide with bleach on their clothes and I was super impressed on how their clothes looked. It even got out some tough stains that I thought was a lost cause.

07/12/2018
This reviewer received incentives from the product manufacturer.
Best busy mom detergent!
StarStarStarStarStar5/5

I think this Tide Plus Bleach Alternative Original Scent Liquid Laundry Detergent is the best for a busy mommy like me! I try to make sure my whites are the whitest and colors are the brightest, but moments I don’t have time to separate them it seems hard to do. After using this Tide Plus Bleach Alternative Original Scent Liquid Laundry Detergent I’m convinced my mixed laundry with keeping the great colors is solved. I definitely see my clothes looking at their best even though they weren’t separated and there isn’t a strong bleach scent. Followed the directions not needing to add more than the cap full and I really appreciate this as a busy mommy. I’m always on the go and having one less worry about keeping my family’s clothes looking like day 1 is key to my laundry routines. I most definitely recommend to my family and friends.

07/12/2018
This reviewer received incentives from the product manufacturer.
The Tide Team
Thanks so much for writing. We're always happy to help busy moms and dads make the most out of their laundry routine!
07/12/2018
Tide plus bleach alternative
StarStarStarStarStar5/5

This is great! I used to spill bleach everywhere! With the new Tide with bleach alternative, I can get my whites really bright without the worry of getting bleach spots on my good clothes.

07/12/2018
This reviewer received incentives from the product manufacturer.
Tide bleach
StarStarStarStarStar5/5

I think this is a good product. I like Tide and was glad to have a good bleach detergent to use. It wasn’t too strong. It worked great on my clothes. I would recommend it and continue to buy it.

07/11/2018
This reviewer received incentives from the product manufacturer.
The Tide Team
Our Tide PLUS Bleach Alternative is a great addition to any routine. Not only is it color-safe, but it'll leave your whites 6X more white than before.
07/12/2018
Love Tide!
StarStarStarStarStar5/5

Really liked Tide plus bleach alternative. Has a nice scent and helped keep my white whiter! I would definitely recommend this product to others!

07/11/2018
This reviewer received incentives from the product manufacturer.
Love Tide with Bleach Alternative
StarStarStarStarStar5/5

I really like Tide with Bleach Alternative. It's great to be able to use something that is color safe but also whitens whites. The scent could be a little stronger, but all-in-all it's definitely a product I will purchase when looking for a color safe bleach alternative.

07/11/2018
This reviewer received incentives from the product manufacturer.
Fantastic Tide
StarStarStarStarStar5/5

As a mom, I’m always looking for ways to simply my household chores, including laundry. Having Tide Plus Bleach alternative has been fantastic as a mom. It helps keep my family’s whites fresh and clean and crisp, while still keeping colors vibrant. As a mom, sometimes laundry is a mixed load - how many cute white shirts or dresses have adorably bright patterns on them? This detergent means I can easily wash my daughter’s dirty laundry without having to do two or three separate loads. Whites stay white and colors stay bright. It’s the best of both worlds and I love you he time o save bybhaving to do less loads and less sorting. My clothes are looking better than ever thanks to Tide with Bleach Alternative.

07/11/2018
This reviewer received incentives from the product manufacturer.
I think this product is great
StarStarStarStarStar5/5

This product is great for my family's clothing. It gets everything clean and back to it's original state. My whites stay white and my colors stay vibrant. Will totally use in the future and suggest to others.

07/11/2018
This reviewer received incentives from the product manufacturer.
Love tide plus bleach
StarStarStarStarStar5/5

I love Tide plus bleach. I am always afraid to use regular bleach as I will get it on my colors and completely ruin them. So my whites tend to get a little dingy looking. But when I found tide plus bleach alternative it has been a lifesaver. It won't hurt my colors and my whites look super white! Thanks tied for another great product!

07/11/2018
This reviewer received incentives from the product manufacturer.
My nose and clothes approve!
StarStarStarStarStar4/5

I usually do not purchase Tide because it’s a little out of my price range, but I can see why it’s such a big contender in the detergent world. I really enjoyed this product. It made my clothes feel soft, look bright, and smell so amazing!

07/11/2018
This reviewer received incentives from the product manufacturer.
Tide Lover
StarStarStarStarStar5/5

I think that this detergent worked great. Had a really fresh, clean smell. I have used other Tide products in the past and this definitely lives up to their standards. Got stains out of clothes without the harsh smell of bleach. I would definitely recommend this product.

07/11/2018
This reviewer received incentives from the product manufacturer.
Tide Bleach Alternative
StarStarStarStarStar3/5

I was not super impressed with this product. I could take it or leave it. My clothes did not smell or feel super clean after washing. Although I did like it was safe to use with colors.

07/11/2018
This reviewer received incentives from the product manufacturer.
The Tide Team
Our Tide PLUS Bleach Alternative should be giving you a great clean and even brighter whites than before, Kaelan. We'd like to learn more about your experience, and ask that you call us at (800) 879-8433 when you have a moment. <!--[if ReviewResponse]><![endif]-->
07/11/2018
Exactly What I Was Looking For
StarStarStarStarStar5/5

I have been looking for a new detergent because I tend to have skin sensitivity to some so I have to be careful what ones I try and the one I have been using just doesn’t smell that great or make a huge difference. This one though smells amazing, you can definitely see the difference between clean and dirty, and it doesn’t irritate my skin! I will definitely be purchasing in the future and recommend!

07/11/2018
This reviewer received incentives from the product manufacturer.
The Tide Team
We're so glad you gave us a try!
07/11/2018
Tide Plus w Bleach Alternativ
StarStarStarStarStar5/5

Quality product. Nice smell, did not have to add additional color safe bleach. Clothes came out bright and clean. A win-win as part of the Tide family.

07/11/2018
This reviewer received incentives from the product manufacturer.
Tide Bleach Alternative
StarStarStarStarStar4/5

I’ve never used a bleach alternative before, but I must say I was impressed! My fiancé’s white under shirts haven’t been this bright since they came out of the package!!

07/11/2018
This reviewer received incentives from the product manufacturer.
The Tide Team
Our Tide PLUS Bleach Alternative should be delivering 6X whiter whites than ever before. We're so glad we could get your fiance's shirts looking pristine again!
07/11/2018
Best detergent out there!
StarStarStarStarStar5/5

Tide with Bleach literally gets all stains out! Everything from soccer stains to dog slime (150lb bullmastiff!!) to my sons grease stains!

07/11/2018
This reviewer received incentives from the product manufacturer.
Perfect for my light colors
StarStarStarStarStar5/5

This detergent has been a huge help for our light colored clothes and articles of clothing with white on them that can’t be bleached. They always get the short end of the stick since they show dirt and stains like all whites. This actually brightened up some of our clothes and it smells great!

07/11/2018
This reviewer received incentives from the product manufacturer.
An okay detergent
StarStarStarStarStar3/5

It seemed to clean towels, clothing, and sheets just fine. The color of the detergent is a striking blue, and I really do like that! I’m not a huge fan of the smell though. It really isn’t identifiable to me and I would have preferred that it was just fragrance free. It also bubbles a lot in my front loader. Much more than any detergent I’ve tried in there before.

07/11/2018
This reviewer received incentives from the product manufacturer.
The Tide Team
If you're looking for a fragrance free detergent, we suggest trying Tide Free & Gentle. Our Tide PLUS Bleach Alternative has a floral, fruity scent and offers even brighter whites than previous formulas. We offer an original and HE variety, and we always suggest using HE detergent in an HE washer. If you have any questions or would like to share more, please call us at (800) 879-8433. <!--[if ReviewResponse]><![endif]-->
07/11/2018
Clean and fresh!
StarStarStarStarStar5/5

I love this detergent! Besides the fact that it smells so fresh and clean, it actually got purple popsicle out of my daughters brand new shirt. I love how it has a bleach alternative so it is safe on colors. This is all I’ll ever use!

07/11/2018
This reviewer received incentives from the product manufacturer.
Works amazingly!
StarStarStarStarStar5/5

Tide plus bleach is definitely our new favorite! With an infant and toddler the stains come strong. Tide plus bleach pulls them right out without me even presoaking! They smell really nice also.

07/10/2018
This reviewer received incentives from the product manufacturer.
So fresh and so clean!
StarStarStarStarStar5/5

This stuff smells and works really well on whites. I wash only in cold water, so I was skeptical to say the least, but it did a good job getting stains out (my hubs is a painter/carpenter and is ALWAYS getting his white tees dirty). I didn't need to use bleach like usual either. I also liked how thick the detergent was, and it soaped up well. I'd definitely try this again.

07/10/2018
This reviewer received incentives from the product manufacturer.
Works great
StarStarStarStarStar5/5

I used Tide most on my towels and underwear but also on gym clothes or when my kids made a mess. All i can say is It Works ! My clothes are clean and fresh. The stains from my kids ... gone ! I definitely gonna stay with Tide bleach.

07/10/2018
This reviewer received incentives from the product manufacturer.
Tide Plus Bleach
StarStarStarStarStar5/5

A wonderful product! My clothes smell so fresh and clean! Really gets the grime out of my clothes. Love this product!!!

07/10/2018
This reviewer received incentives from the product manufacturer.
Tide plus bleach alternative
StarStarStarStarStar4/5

Initially I was skeptical to use this product. I tried it out on my fathers clothes a couple times then finally tried it with mine. The product works fine. it does not do well with blacks and that is shown in the front of the bottle on the color wheel. I did see difference in colors (pictured below) meaning the colors are more vibrant. Note. it did fade the black on my bag. I still dont know if i would purchase the product.

07/10/2018
This reviewer received incentives from the product manufacturer.
Love this Product
StarStarStarStarStar5/5

The scent is awesome I love it it keeps my cloths smelling clean for weeks! Also I am not a fan of separating laundry before washing with this product I don't have to it kept my whites white and my colors bright

07/10/2018
This reviewer received incentives from the product manufacturer.
Tide is awesome
StarStarStarStarStar5/5

This worked great for my white sheets that I always have a hard time keeping white with dogs. Also snells great! Would highly recommend

07/10/2018
This reviewer received incentives from the product manufacturer.
Suprised it works
StarStarStarStarStar5/5

At first I didn't think I would really work but after the first used I notice it worked.I used one top cup with one load,after I dry the clothes I really saw the difference it dose a good job at getting rid of stains.Also the smell of the clothes is clean and refreshing

07/09/2018
This reviewer received incentives from the product manufacturer.
Love it must try or buy
StarStarStarStarStar5/5

I have never tried tide bleach javellisant and i must say I absolutely love the smell love how it washes my clothes and I love how it keeps my clothes Bright.

07/08/2018
This reviewer received incentives from the product manufacturer.
Tide Plus Bleach Alternative
StarStarStarStarStar5/5

I absolutely love the Tide Original Bleach Alternative. I had a few white T-shirts that had become dingy from washing over time. These shirts had almost been parted with until I tried to give this a try. After one wash I could see the difference and life was brought back into my once vibrant shirts. Kudos to Tide!!! I am planning to go through all my clothes and use this product on my not so lively looking clothes. Give it a try, you won’t regret it!!

07/08/2018
This reviewer received incentives from the product manufacturer.
It's laundry detergent.
StarStarStarStarStar5/5

It's laundry detergent. I don't notice much difference between brands. My clothes are clean and smell good after using the product. I appreciate that it is concentrated so that I get loads out of smaller packaging.

07/07/2018
This reviewer received incentives from the product manufacturer.
A brighter, fresher, clean!
StarStarStarStarStar5/5

I tried the Tide plus bleach alternative original scent liquid laundry detergent, after years of using "whatever was on sale" and boy can I tell the difference from the clean fresh scent that lasts throughout the day to the vivid color that endures through multiple washes, this Tide detergent reminded me that you get what you pay for.

07/06/2018
This reviewer received incentives from the product manufacturer.
Amazing product!!
StarStarStarStarStar5/5

I keep wondering if Tide is really worth it until I use it again and then I am reminded that it really is. Now Tide is usually a good product but I really feel the tide plus bleach alternative is the best product they make. I struggle with keeping our clothes bright and not dingy thanks to hard water and children who are very hard on stuff,but this product really stood up to the challenge and I noticed an obvious difference in my clothes after using this product. This product alone is enough to make me brand loyal to Tide.

07/06/2018
This reviewer received incentives from the product manufacturer.
Gets the job done!
StarStarStarStarStar4/5

Tide plus bleach alternate liquid detergent is a fine detergent that will get the job done. I am usually a pod girl (for the perceived easiness), but the liquid detergent was just as easy as tossing a pod into the machine. The main positive to this detergent is the bleach alternative. I am someone who does not often separate my colors due to living on my own and having such small loads each week. It was nice to have a bleach alternative to make my whites brighter while protecting my colors. The main negative is that my clothes don't have a super strong clean smell when they come out of the dryer, like they do when I use the pods.

07/06/2018
This reviewer received incentives from the product manufacturer.
Tide with Bleach Alternative
StarStarStarStarStar4/5

Tide with Bleach Alternative smells great. The fragrance is not overwhelming. I am not impressed with the stain removing power. My daughter is a stain magnet!! I used Tide with bleach alternative on her grass, dirt, and food stained white and colored clothing following the stain removal tips on the Tide website. I did not see a difference between the regular Tide and the Tide with Bleach Alternative. It took several washes to see a result in stain removal and my whites do not look brighter. I think will continue to use regular tide for my laundry needs.

07/05/2018
This reviewer received incentives from the product manufacturer.
Bleach Alternative is a GO!
StarStarStarStarStar5/5

It was difficult for me to choose of the couple of pictures I took to put with this review. I chose this picture to show how much of a difference that the Tide Bleach Alternative liquid detergent. My shoes had gotten extremely dirty and I didn't know how I would be able to save them and get them back to white. I decided once the Tide came in the mail to try that. That little bit of dirt seen at the bottom is what the entire shoe looked like. I am very excited at the results that the Tide has given me and I am looking forward to using it on all of my laundry. I never believed in bleach alternatives, and although these shoes were white, the fabric is very delicate and bleach would have ruined them.

07/04/2018
This reviewer received incentives from the product manufacturer.
So bright, you'll need shades
StarStarStarStarStar5/5

I recently tried Tide Bleach Alternative Liquid Detergent to wash some clothes that I have been washing in a different brand. I was very pleasantly surprised upon opening the bootleg for the first time. The original fragrance is awesome. I noticed after washing the first load of clothes, they were brighter than they have been. I like having the bleach alternative in the wash to brighten the colors. There was one clothing item in the same wash that came out whiter than it has in my regular detergent. I like not having to add bleach to the wash. After the wash, the clothes smelled fresh and clean. I even returned from a long weekend and pulled a shirt out of my closet and it smelled as fresh as when I first took the clothes out of the dryer. I have now changed laundry detergents so that I can get the same clean that I have been getting after using Tide Bleach Alternative Liquid Detergent for 2 weeks worth of loads. Tide has a new and happy customer in this household.

07/04/2018
This reviewer received incentives from the product manufacturer.
Bleach alternative
StarStarStarStarStar4/5

We used to use bleach, but ruined a bunch of our clothes. Neither my husband or I could get the hang of how to bleach. Now, our normal washing regimine for whites has been vinegar and lemon juice which is ok but doesn't get the dingy all the way out. We did several loads of whites with Tide Plus Bleach Alternative. As you can see, it definately got the clothes whiter than the vinegar, and didn't damage our clothes like bleach! Our clothes also smell better than either of the other methods - lol.

07/04/2018
This reviewer received incentives from the product manufacturer.
Tide is the only brand I use
StarStarStarStarStar5/5

I have always used tide. I have tried other brands and it just doesn't compare. I tried the tide plus bleach and I wasn't disappointed. Even though it says bleach you can still use it on your colored clothes. It also does not smell like bleach it smells like the original scent which smells good and it left my clothes smelling so good. I did 2 different loads with it, a colored load and only whites and honestly it did a wonderful job. I will definitely buy this when it's time to buy more.

07/03/2018
This reviewer received incentives from the product manufacturer.
I have been scared
StarStarStarStarStar3/5

I have been scared to use a bleach on colors. I even tried a little dot from Tide Plus Bleach alternative using a q-tip inside dipped in it and applying to a shirt to confirm it was safe. Today I tried Tide Plus Bleach alternative on two loads. The first load appeared to work without “bleaching” any of the colors. However my second load came out with a towel that was bleached in certain areas. I don’t remember seeing any color disfiguring before I started the was but it is now noticeable. I will try one more load to confirm if it was the product or something else.

07/03/2018
This reviewer received incentives from the product manufacturer.
The Tide Team
We want to assure you that when used as directed, our Tide Plus Bleach Alternative is safe for colors and whites. We understand how you must feel seeing those spots on your towel, but it's important to keep in mind that there are many factors that can affect your laundry. Household items like acne treatments containing benzoyl peroxide, toothpastes with peroxide and hair dyes can cause color loss. It's also important to wash items according to their care tag. Please know that Tide PLUS Bleach Alternative contains no bleach. We're eager to help further, and ask that you call us at (800) 879-8433. <!--[if ReviewResponse]><![endif]-->
07/05/2018
Awesome Stuff
StarStarStarStarStar5/5

This worked great for my laundry especially my children who are very active and play rough. They got the clothes clean and had a fresh smell. I will definitely be buying more of this. It was way better than my regular laundry detergent. Id want to know before I got this product is that a little goes a long way. Follow the guides and it will last appropriately.

07/03/2018
This reviewer received incentives from the product manufacturer.
Tide plus bleach
StarStarStarStarStar5/5

Great product without the undesirable bleach smell! Clothes are clean and smell great after wash with the scent lasting for days. Convenient liquid detergent with measuring cup in cap.

07/03/2018
This reviewer received incentives from the product manufacturer.
Love this product
StarStarStarStarStar5/5

I love how its an alternative to beach and that it doesn't make the clothes feel scratchy or as if they need another washing like some other products do. The smell lasts for days.

07/03/2018
This reviewer received incentives from the product manufacturer.
Tide with bleach alternative
StarStarStarStarStar5/5

What can I say, I am a mom with two kids under 5, messes are inevitable. I have been looking for a detergent gentle enough for the baby, but with some real cleaning power! This stuff is it, between messy mishaps on onsies, and potty accidents on the sheets, so far this has cleaned it all and left them all smelling delightful!

07/03/2018
This reviewer received incentives from the product manufacturer.
Tide with Bleach Alternative
StarStarStarStarStar5/5

So far I am loving Tide with Bleach Alternative! It has a great smell and keeps my clothes looking amazing. I am definitely going to recommend this to my friends and my family, especially those with kids; as I think it works a bit better in whitening whites than regular tide, for sure.

07/02/2018
This reviewer received incentives from the product manufacturer.
The Detergent for really dirty clothes!!
StarStarStarStarStar5/5

I have been using Tide's Bleach Alternative Original Scent Detergent everyday for the past 15 days and I am totally impressed. I have two 8 year old tomboys that get their clothes REALLY dirty and this detergent was gentle enough to get the white parts of their clothes really white and the colorful parts of their clothes brighter. Even the white socks accidentally washed with the color clothes came out bright WHITE! This is definitely the laundry detergent for our family. No more dingy whites and washed out colors for us!

07/02/2018
This reviewer received incentives from the product manufacturer.
Hard working detergent
StarStarStarStarStar5/5

I recently tried the Tide Plus Bleach Alternative and am very impressed! The true test for this detergent was to clean my teenager’s expensive WHITE sneakers. I wanted to try a product that would be effective enough to restore the white, but gentle enough not to ruin them. Tide Plus Bleach Alternative did the trick (and made them smell great!)!! I will be using this detergent from now on.

07/02/2018
This reviewer received incentives from the product manufacturer.
Will buy again
StarStarStarStarStar5/5

Tide Plus Bleach Alternative Original Scent Liquid Laundry Detergent exceeded my expectations. I really love bleach, but have a lot of clothing that has colors and whites so I can't use it. I was skeptical that this product would really make my whites look whiter, but it actually did! I have not used liquid laundry detergent in some time so I am hoping to find this product in the pod form next time I need it, but I will be purchasing this in the future.

07/02/2018
This reviewer received incentives from the product manufacturer.
Tide plus bleach alternative
StarStarStarStarStar5/5

I love this product. Most products with bleach have a strong scent, but this doesn't. It smells good! I also love the handle on the bottle and all the markings on the cup. Not to mention, it works great! I love that I don't have to separate my colors and whites. I can throw them all together and start it. It is a very good product that I will definitely buy again.

07/02/2018
This reviewer received incentives from the product manufacturer.
Tide is a wonderful product!!
StarStarStarStarStar5/5

Tide Plus Bleach Alternative Original Scent Liquid Laundry Detergent is really good. I live in an area with hard/not real good water and it made my clothes look a little brighter in one wash. My only issue is that I have dogs with allergies - not sure yet how this will affect them, but I will see as I use it more. Loved what I saw so far!!

07/02/2018
This reviewer received incentives from the product manufacturer.
I wasn’t blown away...
StarStarStarStarStar3/5

Maybe I had my hopes set too high, or I haven’t used it long enough to see any long-term benefit over the brand I’ve used for 20+ years. My kids are mostly grown so I’m not dealing with lots of stains or mishaps with my laundry, so I didn’t get to see this product stand out in any way as a more beneficial detergent. I think it did the same job that any other detergent would do just as well. So, at this point, I’m not a convert as I feel my current detergent does just as well, leaves my laundry smelling better in my opinion, and has a lower price point. Overall, I wasn’t impressed much, which actually surprised me...

07/01/2018
This reviewer received incentives from the product manufacturer.
The Tide Team
Thanks so much for giving us a try! Our Tide Plus Bleach Alternative is a great way to get brighter whites and 6X the cleaning power. If you'd like to share more about your experience, please call (800) 879-8433. <!--[if ReviewResponse]><![endif]-->
07/02/2018
Fresh & clean laundry
StarStarStarStarStar5/5

I have been using the Tide Plus Bleach Alternative in original scent for about two weeks now & I’m totally impressed. My clothes feel clean & smell great! I’m not going to kid - the phrase bleach alternative made me feel a little nervous, but I have been washing all of our family’s laundry in this detergent & it comes out looking great. I don’t feel like there is detergent left on the clothes or any type of “film” like some other products I’ve used. The laundry comes out nice and clean feeling & smelling. The original scent is great - not over powering or “sweet” smelling. FYI: I have a high efficiency top load washer & always wash in cold water & hang our clothes to dry. A little goes a long way with this laundry detergent.

07/01/2018
This reviewer received incentives from the product manufacturer.
Amazing Product
StarStarStarStarStar5/5

I absolutely like this product. My towels no longer have that smell after a few days. My clothes definitely feel cleaner and smell absolutely amazing.

07/01/2018
This reviewer received incentives from the product manufacturer.
Tide Plus Bleach Alternative
StarStarStarStarStar5/5

I buy Tide all the time, but this is my first time using the Tide with Bleach. I would just add bleach to my wash and sometimes it would leave bleach spots on my linens or faded the color. After using Tide w bleach I find it awesome! It has my colored linens looking bright and brilliant.

07/01/2018
This reviewer received incentives from the product manufacturer.
Tide with bleach alternative
StarStarStarStarStar5/5

I used this in all my clothes and towels and sheets... the whites came out bright my colors did not fade and they smelled fresh and clean the scent is not overwhelming and I had no issues with my sensitive skin either. I would buy this again.

06/30/2018
This reviewer received incentives from the product manufacturer.
Tide plus bleach liquid laundry soap
StarStarStarStarStar5/5

I always use the tide with bleach powder.I love the liquid tide now,it has little scent,I hate scents on my washed clothes.It does give my clothes a brighter color.When I used the powder Tide sometimes the powder didn’t dissolve. This product will be one of my best laundry soap.

06/30/2018
This reviewer received incentives from the product manufacturer.
Tide bleach alternative
StarStarStarStarStar4/5

I really enjoyed this product. I typically do not use bleach just because I don’t like the smell it leaves on clothes but I usually suffer the consequences of having to use a separate product to soak clothes in to remove stains prior to washing. This allowed me to do everything at once and removed all stains except one. To be fair that stain was grease and it has to be removed by something other than a detergent.

06/30/2018
This reviewer received incentives from the product manufacturer.
Pretty great!
StarStarStarStarStar5/5

I've just recently started doing my own laundry since I moved to college and I'm not particularly picky about my laundry products, nor do I bleach very often, so getting a bleach alternative was interesting. I have hyperhidrosis so I have to avoid certain colors, as well as being a super messy eater, and with whites I get stains and blacks or darker colors I get what look like deodorant stains and this product has helped my clothes look brand new again and doesn't damage any of my clothes or colored clothes which is amazing. I'm a very big fan of this product!

06/29/2018
This reviewer received incentives from the product manufacturer.
Exceptional Cleaner
StarStarStarStarStar5/5

I was a fan of the original Tide detergent, and the sports Tide, but the Bleach Alternative takes it to another level. This product leaves behind the great clean Tide smell that you know, but works better to whiten clothes. It's even color safe! I used it on my towels and dish towels that are white with a colored stripe, and they came out so clean and smelling great!

06/29/2018
This reviewer received incentives from the product manufacturer.
Definitely Switching!
StarStarStarStarStar5/5

Tide Plus Bleach Alternative is amazing! I have never been brand loyal for detergent because I never found a detergent I liked... until now! My clothes smell fresh and look great- I will definitely be brand loyal from here on out!

06/29/2018
This reviewer received incentives from the product manufacturer.
Fresh and Clean Clothes for Dirty Boys.
StarStarStarStarStar5/5

Tide is a trusted brand in my house. It has been my go to brand for years. This Bleach Alternative has changed the laundry game. With 2 boys in the house we have loads of dirty clothes that need a stain removing product. Tide to the rescue!

06/29/2018
This reviewer received incentives from the product manufacturer.
Tide Bleach Alternative
StarStarStarStarStar5/5

I love the Tide Bleach Alternative! My husband works outside and gets his clothes filthy and smelly. I wanted to try a different detergent for HIS clothes, especially. This stuff cleans them very well and makes them smell so much better. It's also helped brigthen our white laundry. We have an HE washer, and is safe to use in it. Would recommended for all types of laundry.

06/29/2018
This reviewer received incentives from the product manufacturer.
Did its Job great! Very happy
StarStarStarStarStar5/5

I am very pleased with this Tide Product. It absolutely did its job and I will be buying some as we used it all up already! Would recommend.

06/28/2018
This reviewer received incentives from the product manufacturer.
Great Smell
StarStarStarStarStar5/5

I think this new product works well. My clothes seem brighter and smell awesome. Very easy to use just measure it out into the cap and pour right in and start very easy highly recommended

06/28/2018
This reviewer received incentives from the product manufacturer.
Brighter Whites!
StarStarStarStarStar5/5

I love this product! I have been using it for only a couple weeks and my co-workers have already mentioned a difference in my white shirts and colored shirts. I recommend this to anyone who has shirts that need washing. By far my favorite laundry detergent out there.

06/28/2018
This reviewer received incentives from the product manufacturer.
Tide plus bleach .. Loved it!!
StarStarStarStarStar5/5

This brand is my go to laundry detergent but I've never tried Tide with bleach alternative until yesterday ... It's an awesome product it didn't fade my dark colors which was a concern. It left my lights very bright and my whites were whiter than ever awesome product and i will be using it from this day forward.

06/28/2018
This reviewer received incentives from the product manufacturer.
Smells so go!!!
StarStarStarStarStar5/5

This product smell very clean and refreshing. It seems to clean my clothes very well. I haven't noticed any brightening of my clothes but maybe it take a couple washes for that. It's easy to use just pour into cup and dispense in washer. The color of the cap might make it a bit hard for so to read the number for measurement.

06/28/2018
This reviewer received incentives from the product manufacturer.
Tide with Bleach just OKAY
StarStarStarStarStar3/5

When I received the product I couldn’t wait to try it. I usually use Tide and I am relatively satisfied with the product, so I was sure with the addition of bleach I was going to love it. Unfortunately, I really didn’t see that much of a difference in the brightness of my whites. Some stains that usually come out dingy were slightly brighter (such as socks and undergarments), but overall, this definitely wasn’t worth my ripping the box and running to the washing machine. I would probably purchase this again as I am already a Tide user, and I feel like the bleach adds an extra level of antibacterial cleaning, but I feel like it should have performed better. It certainly didn’t make me joyfully fold my laundry with a huge satisfied smile on my face, if I were an emoji, I would be somewhere between Meh and Smile.

06/28/2018
This reviewer received incentives from the product manufacturer.
The Tide Team
Our Tide Plus Bleach Alternative contains no bleach-- but it still offers a great clean! We strive to put a smile on the face of all of our loyal fans, and we'd love to learn more about your experience. When you can, please call (800) 879-8433. <!--[if ReviewResponse]><![endif]-->
06/29/2018
Great product!
StarStarStarStarStar5/5

This Tide Bleach Alternative detergent did an excellent job brightening a dog bed that had discolored some and also did a good job protecting the colored clothes washed with it. It also left items smelling really fresh and clean with the notable Tide smell.

06/28/2018
This reviewer received incentives from the product manufacturer.
Great product that is really effective!
StarStarStarStarStar5/5

I used the Tide Bleach Alternative liquid on three loads of laundry so far and am so happy with the results. Clothes are coming out clean, whites look brighter, colors are still vivid and all smell nice and fresh. I don't have to use a lot to get the results I need so the entire bottle will last awhile. This has more of a laundry detergent feel than bleach, so it has none of the harsh smell other products have. The blue liquid flows out easily and the cap measures so you know how much you need. Overall, will buy again!

06/28/2018
This reviewer received incentives from the product manufacturer.
It's Got to be Tide!!!
StarStarStarStarStar5/5

I think that Tide is the very best laundry detergent on the market! You know the scent is unmistakable!! This weekend while washing clothes, my husband left a marker in his pocket and I washed it... along with my favorite shorts! There was blue marker all over his pants and my shorts! I put an extra dab of Tide with bleach on the stain and washed again. The marker stain came right out! I am a long time lover of Tide and can't say enough good things about the brand! If it's clean, it's got to be Tide!

06/28/2018
This reviewer received incentives from the product manufacturer.
So clean, so fresh, so bright!
StarStarStarStarStar5/5

I love this! My daughter has some bright colored clothes but my old detergent would dull the colors, once I used this BAM! They are bright and very clean! I also love how fresh my clothes smell using this! One of my favorites for sure!

06/27/2018
This reviewer received incentives from the product manufacturer.
The Tide Team
It sounds like your whole family can enjoy the great cleaning power of Tide. Thanks for giving us a try!
06/28/2018
Tide Plus Bleach Alternative Liquid
StarStarStarStarStar4/5

Tide Plus Bleach Alternative Liquid works well for minimal stains/dirt but is not as powerful as I had hoped. I will continue to stick with regular bleach for whites but this is a great alternative for colors! It did not fade/damage my color-mixed white shirts at all. I would definitely recommend for minimal stains or as a regular everyday detergent.

06/27/2018
This reviewer received incentives from the product manufacturer.
Tide Plus Bleach Alternative Liquid
StarStarStarStarStar5/5

I think its great my sons clothes have never been whiteer and brighter since the day we purchased them!!

06/27/2018
This reviewer received incentives from the product manufacturer.
Tide - Fresh and Clean
StarStarStarStarStar4/5

Tide Plus Bleach Alternative Liquid has a fresh clean scent that is light, not overpowering. It didn't work miracles on refreshing my already dingy whites and colors after only one wash, but it may be better at maintenance and over a prolonged period.

06/27/2018
This reviewer received incentives from the product manufacturer.
Love the Tide plus bleach alternative
StarStarStarStarStar5/5

When I first read the title on the tide bottle I thought it was bleach, then I read it again and thought ooh let me try and used this and was very excited. Loaded the liquid soap into the washer and when cycle done I couldn’t believe how clean my clothes smells, almost like neutral, And when I sweat onto the clothes it doesn’t smell like wet dog. So I think I am going to be purchasing this laundry detergent from now on because others detergents seems to get my clothes clean smelling out of the washer but after I sweat onto it, it smells like I didn’t wash my clothes.

06/27/2018
This reviewer received incentives from the product manufacturer.
Great clean
StarStarStarStarStar5/5

I think this detergent is great. It smells very clean not allot if perfume. My son had a pair if pants he got muddy. I used the tide and the stains and mud came right out. I also washed a load of whites with it. They seemed much brighter. I don't like to use bleach in my laundry. This is a great alternative. The clothes even feel softer and fluffier.

06/27/2018
This reviewer received incentives from the product manufacturer.
Best Detergent Ever!!
StarStarStarStarStar5/5

I have always used powder detergent but Tide Plus Bleach Alternative Liquid has changed that! Plus no more bleach! It has everything I need in one container! And it works so good! I definitely recommend you give it a try!

06/27/2018
This reviewer received incentives from the product manufacturer.
Good news and bad news
StarStarStarStarStar4/5

The detergent does uphold its claim that it is safe on colors (did not see any running) and I did notice my towels felt softer after its use; however I did not see a difference in my whites and therefore would probably not use it as a "Bleach Alternative" its intended purpose

06/27/2018
This reviewer received incentives from the product manufacturer.
Tide with Bleach
StarStarStarStarStar4/5

I really liked how well the Tide with bleach worked. It even got ground in dirt out of my son's baseball pants. The smell was a little strong for me but wouldn't keep me from buying it.

06/26/2018
This reviewer received incentives from the product manufacturer.
A “must have” laundry detergent
StarStarStarStarStar5/5

Nothing less than awesome in bringing back life to both the whites and colors in my laundry. Nice soapy suds. Great smelling detergent. It’s a keeper!:)

06/26/2018
This reviewer received incentives from the product manufacturer.
It was amazing as expected
StarStarStarStarStar5/5

It cleaned my clothes really well they smelled great but I’ve always been a big tide fan so I expected nothing less. I was a bit scared when it said it had a bleach alternative but that it was safe for colored clothes and it honestly didn’t mess up my clothes which makes it even better in my eyes. I would definitely buy this again!

06/26/2018
This reviewer received incentives from the product manufacturer.
Love Tide with bleach
StarStarStarStarStar5/5

I tried this as a pretreatment and in the wash I am very pleased with the results the scent is wonderful too will definitely be adding this to my shopping list :)

06/26/2018
This reviewer received incentives from the product manufacturer.
Better than expected
StarStarStarStarStar4/5

I never use detergents that are bleach or even alternatives make me very nervous. I decided to give this a try on an old comforter. It brightened it up and didn’t discolor It at All. I then used it on all my towels. I am excited to add this to my laundry room supply.

06/26/2018
This reviewer received incentives from the product manufacturer.
Tide Plus Bleach Alternative
StarStarStarStarStar5/5

WOW!! Not only did my whites look whiter, but my colored clothes seem brighter to me. I was getting dressed for work this morning, and I could not stop smelling my blouse!! The scent is wonderful!

06/26/2018
This reviewer received incentives from the product manufacturer.
Totally awesome!
StarStarStarStarStar5/5

I tend to use whatever detergent is on sale or if I have coupons. This time around I thought I would try Tide to see what all the fuss is about. I stopped using bleach on my whites as it tends to ruin the material quicker, so I chose a bleach alternative to see if it would make a difference. It does! My darks seem brighter and my whites look better than if I used bleach! I definitely recommend this product! Tide also has a distinct smell that I love! A+

06/26/2018
This reviewer received incentives from the product manufacturer.
Pleasantly Surprised!
StarStarStarStarStar5/5

Before trying Tide with Bleach Alternative, I had been using Tide Free and Gentle, liquid fabric softener and bleach for whites and tough jobs (but not every load). For this trial, I used just the Tide with Bleach Alternative and dryer sheets. I love the scent of the product, and was pleasantly surprised with its effect on my whites AND my colors (especially blankets and other bedding). There isn't a harsh bleach smell or the concern of a bleach splash or residual droplets ruining an item. My biggest test for this product was our fabric shower curtain liner. With heavy shower and bath traffic from dogs and boys and guests, gross soap scum accumulates and I wash the liner every two weeks. Typically, I use my normal detergent, a cup of bleach and very hot water. For this trial, I only used Tide with Bleach Alternative and very hot water. The top picture is the finished result. I was pleased! I will definitely use this again!

06/26/2018
This reviewer received incentives from the product manufacturer.
Noticeably whiter clothes
StarStarStarStarStar5/5

I tried the new Tide on some of my most troublesome articles of clothing, a white shirt that had greeted over time and my favorite red sweater. I have to say the (grey) white shirt is noticeably whiter, in fact I have tried many products including bleach and Borox, and non managed to help. One wash, with no special prep and it’s white again. My bright red sweater was the test to see if it would fade the colors, and found it as bright after washing as it was before!!

06/26/2018
This reviewer received incentives from the product manufacturer.
Passed all three tests!
StarStarStarStarStar5/5

Let me start off by saying I’m bleach phobic- ever since I started doing my own laundry I never dabbled in bleach because I hated the smell and had a fear of ruining clothes with bleach stains. Therefore whenever whites got too “worn” looking in our family they usually got tossed. And also there is that age old debate “does this go in the lights or darks?” So when I came ac ross the opportunity to try tide bleach alternative I was very excited. It definitely lived up to the hype I expected. It brightened and cleaned out off white sheets- easy enough test. Next I used it on my husband’s old and I mean old stinky hockey jersey- took out stains and stink (not easy)! And the last and hardest test was washing my son’s prized lightning McQueen pajamas...I did not use any other stain treatment while testing this product so the results you see are 100% tide on it’s own. The formula was thick enough to lift the dirt and after you can see there was no fading at all and it does seem to brighten the colors! All in all I’m very impressed! I would definitely keep a bottle on hand in the laundry room to deal with those tricky loads and brighten your wardrobe!

06/26/2018
This reviewer received incentives from the product manufacturer.
Color safe bleach.....yes!
StarStarStarStarStar5/5

I think Tide plus bleach is amazing! I love it is safe to colors, so I can feel good in any load I wash using this. I know it will make everything look good. I used it a few times and I'm impressed, clothes and towels look great.

06/26/2018
This reviewer received incentives from the product manufacturer.
Great laundry detergent
StarStarStarStarStar5/5

I really like Tide with color safe bleach! It smells good and my clothes look great. My clothes look cleaner than they did before. They don’t look dinghy either which is a bonus. I was able to get some stains out that I couldn’t before. I will definitely be purchasing this product from now on!

06/26/2018
This reviewer received incentives from the product manufacturer.
Mom's secret weapon
StarStarStarStarStar4/5

Tide Plus Bleach Alternative Laundry Detergent is gentle on my kids clothes and saves the bright colors from fading. The original scent removes the smell of sweaty recess.

06/25/2018
This reviewer received incentives from the product manufacturer.
The Tide Team
While the kids play, moms like you can save the day (and their favorite clothes) with a little help from Tide! Thanks so much for adding Tide Plus Bleach Alternative to your laundry routine.
06/26/2018
Scented and freshness
StarStarStarStarStar5/5

I already used the tide for my pijamas and put on clean pijamas and I feel fresh and they smell fresh really love the scent.

06/25/2018
This reviewer received incentives from the product manufacturer.
Tide at it's best
StarStarStarStarStar5/5

This has got to be Tide's best yet. I work in a deli (think gross meat smells and stains). My Sil is a firefighter (nasty sweaty clothes). My youngest grandchild is a boy (enough said). One load of wash..half a capful of Tide...no more odors, no more food spots, grass stains or jelly spots.

06/25/2018
This reviewer received incentives from the product manufacturer.
The Tide Team
With a little help from Tide, you can conquer just about any stain!
06/26/2018
Exactly what I needed !
StarStarStarStarStar5/5

What a nice way to get the power of bleach in my laundry !! Product is safe for color so it makes it much easier to get rid of stains. I think I might even try and use it as a spot treatment for those tough to get rid of stains. This will definitely be a detergent I will always use. The smell is nice and fresh and lingers just enough after clothes are dried.

06/25/2018
This reviewer received incentives from the product manufacturer.
Tide review!
StarStarStarStarStar4/5

I have been using tide pods for years now. I just found it to be quicker and easier. However, I do like this Tide liquid. It smells great and my clothes feel cleaner! I haven used bleach on my clothes out of fear. But I read where it said the bleach was safe on colors! It didn't mess up any of my clothes! I was very impressed with this product!

06/25/2018
This reviewer received incentives from the product manufacturer.
Bright and Clean
StarStarStarStarStar5/5

Tried out Tide Plus Bleach Alternative and was very pleased with the result. I don't expect any one cleaner to restore clothes to a just like new look but Tide Plus Bleach Alternative cleaned and brightened my laundry.

06/25/2018
This reviewer received incentives from the product manufacturer.
Great Product and Piece of Mind
StarStarStarStarStar5/5

I really loved the smell of this detergent. It's not so over powering, but actually gives our clothes a clean smell. Also, I know it's clean with the color safe bleach! I don't have to worry about separating out the lights and darker clothes, everybody gets in and they all get clean!

06/25/2018
This reviewer received incentives from the product manufacturer.
Great Product
StarStarStarStarStar5/5

Tide Plus Bleach Alternative Original Scent Liquid Laundry Detergent left my colored clothes looking brighter - less dingy! The original scent is perfect - smells clean without being too perfume-y!

06/25/2018
This reviewer received incentives from the product manufacturer.
Tide plus bleach alternative
StarStarStarStarStar4/5

The scent is amazing. I noticed it lasted longer on the clothes hanging in the closet. I would like it better if it would be a little more concentrated. But overall, I would definitely purchase this product.

06/25/2018
This reviewer received incentives from the product manufacturer.
Tide plus bleach alternative
StarStarStarStarStar5/5

My husband’s clothes ALWAYS smell and are filthy after work. I decided to put Tide to the test with those, because if they can improve his clothes, then that’s saying alot. After one wash of his grimy pants, we noticed a different. No lingering work oder, and he was very happy. The dirt and smell was gone, and we had only used the recommended amount. Most times with other brands, we need to add extra, or even wash some clothes twice. Doing laundry one time and getting them clean makes Tide with Bleach Alternative a keeper.

06/25/2018
This reviewer received incentives from the product manufacturer.
The Tide Team
We're so glad we could help restore those grimy pants and other work clothes, Davina!
06/25/2018
Powered through ground in dirt
StarStarStarStarStar4/5

I tried this on a couple normal loads and it seemed to brighten the color in t-shirts and make things seem a little newer. Then my daughter came home from a week of sleep away camp, with a large laundry bag full of damp, mildew smelling clothing and bedding. I immediately emptied the entire bag into the washer, I didn't bother to separate the colors or untangle the clothes. I added tide with bleach alternative, ran a heavy cycle and a hour later the clothes seemed cleaner but still not clean, clean and still had a musty smell. I ran the washer again, adding another cup of tide with bleach alternative the second time the clothes not only came out clean with the ground in dirt and grass stains removed the musty smell was gone. Im thinking if I'd soaked the clothes for 10-15 minutes prior to the first wash it would of came clean with one wash. The sleep away camp clothes, are clean, smell good and are noticeably brighter than they were before, overall tide with bleach alternative is a win for me.

06/25/2018
This reviewer received incentives from the product manufacturer.
The Tide Team
The real winner is your family, BethAnne! With Tide as your go-to detergent, you know you're getting a great clean and those tough camp stains don't stand a chance. Pre-treating or soaking items before washing can be very helpful when removing dry or set-in stains!
06/25/2018
Putting Tide to the Test
StarStarStarStarStar4/5

Tide is a beloved house brand, so I was very excited to test out a detergent I haven't used yet. Initially, I was nervous because the product had "bleach" in its name, but quickly realized that there isn't actually bleach in it- yay! We put this Tide detergent to the test, first with white kitchen towels. While the towels came out looking noticeably less dingy, some of the more aggressive kitchen stains were left on the towels. I hoped that it would break down those stains and at least make them less noticeable to the naked eye. Next, we washed our bright, colorful clothes and towels. The smell of the product was pleasant, and the detergent seemed to do its job. Our clothes looked brighter and smelled great. Overall, I would continue to use this product, but I've used detergents that seem to have better cleaning power.

06/25/2018
This reviewer received incentives from the product manufacturer.
The Tide Team
We're honored that you and your family rely on Tide, Wynnie. As a fellow laundry expert, we're sure you know that some of those tough kitchen stains should be pretreated before being washed to make sure your linens always look their best. If you have questions or would like to share more, please call us at (800) 879-8433.
06/25/2018
Smells really good
StarStarStarStarStar4/5

This tide plus bleach really helped my clothing with the colors it made it keep the color in place as if new, it cleans dirty dirty clothing, I have a two year old that is really messy and always gets his clothes dirty with either with food or dirt, the first time I used tide plus bleach it cleaned it really good, it's not perfect i don't think any detergent will completely clean the strong stains, but this one was kind of close. And it is kinda of a fabric softener too because it leaves your clothes really soft and smelling really good!!

06/25/2018
This reviewer received incentives from the product manufacturer.
The Tide Team
Thanks so much for choosing Tide to be a part of your family's routine, Victoria!
06/25/2018
Tide's In Dirt's Out
StarStarStarStarStar5/5

I think this is a much better Tide than I've used in the past. It washes my clothes whiter and brighter and the scent is very pleasant. I don't think it takes as much detergent to wash a load as it does for other detergents I've used. I also like it because I can't use bleach in my laundry as it breaks out my skin. This doesn't. It's made doing laundry pleasant and surprising.

06/25/2018
This reviewer received incentives from the product manufacturer.
The Tide Team
We're glad to make your laundry routine a little easier by providing a a great detergent!
06/25/2018
Tide with Bleach
StarStarStarStarStar5/5

I really like Tide plus bleach! I used it on a white load and then again on a colored load of laundry and both loads came out smelling good, looking clean (a couple items had a stain on them that I was hoping would come out) and best of all the clothes weren’t soapy. Something I have had a problem with in past with some detergent. Always looking for a detergent that is safe on colors and doesn’t increase fading, but strong enough to clean tough stains. It’s also I plus for me that I only have to use a small amount, because doing laundry for seven people never seems to end and the cost of detergent adds up quickly.

06/25/2018
This reviewer received incentives from the product manufacturer.
works great
StarStarStarStarStar5/5

this product works amazing I used it on my clothes and it makes them look like new again my brights are much brighter .

06/25/2018
This reviewer received incentives from the product manufacturer.
Tide Plus Bleach Alternative
StarStarStarStarStar5/5

This is the best laundry detergent out there, great for pre-spotter treatment, doesn't fade colors, keeps white clothing white. Has a nice fresh scent not over powering will definitely switch from Gain to Tide plus bleach alternative...

06/25/2018
This reviewer received incentives from the product manufacturer.
Clean and Fresh
StarStarStarStarStar5/5

I was skeptical that the bleach alternative would not work. To my pleasant surprise it did. My whites are white with a fresh scent versus a bleach smell. Even after a few days, I ca still smell the fresh scent in my towels. Tide with bleach alternative is great!

06/24/2018
This reviewer received incentives from the product manufacturer.
Wine spill
StarStarStar