Product Detail

  • 10x cleaning power*.
  • Tide Plus Bleach Alternative offers more of the brilliant whiteness after just one wash vs. Tide Original.
  • Amazing Tide clean from America’s #1 detergent based on sales**.
  • #1 recommended by washing machine manufacturers***.
  • Part of the trusted Tide Plus Collection.

*Based on stain removal using one dose of base Tide vs. 10 doses of the leading bargain liquid detergent, base variant.
**Nielsen Laundry Detergents - Total US xAOC - Vol. Sales latest 52 weeks w/e 1/21/2017.
***Based on co-marketing agreements.

Removes Over 100 Stains in One Wash

Dosage

Directions:
Measure with cap.

  • For Medium Loads, fill to bar 1.
  • For Large Loads, fill to bar 3.
  • For he Full Loads, fill to bar 5.

Add detergent, then add clothes.

Usage Instructions:
Follow care label instructions, then sort. Test inside seam for colorfastness.

Dosing instructions

FAQ

Q: What is the difference between HE and regular (non-HE) detergent?
A: HE (high efficiency) detergent is designed specifically for HE washers, which use less water than regular washers. Since HE washers use less water to clean, the water is dirtier.  HE detergents have special dirt capturing ingredients to help suspend dirt and dyes in the water, which helps keep them from re-depositing on your clean laundry.   Our HE detergents are suitable for use in both standard top load washers and High Efficiency (front and top loading) washers. Tide HE versions have an HE label on the neck of the bottle. 

Q: Is Tide Plus Bleach Alternative safe for my colors?
A: Yes, Tide Plus Bleach Alternative is safe for all washable fabrics since it doesn't contain any chlorine bleach. It provides powerful cleaning, whitening and brightening and is safe for all washable fabrics.

Q: What makes Tide Plus Bleach Alternative so effective on clothing?
A: The active enzymes break down stains in every wash, making it color safe and effective at whitening and brightening all your clothes.

Q: Does Tide Plus Bleach Alternative brighten colors?
A: Yes, it brightens colors by helping to remove the dingy layer that can make colors look dull.

Q: Why is Tide Plus Bleach Alternative better for clothes than chlorine bleach?
A: Chlorine bleach can fade colors, but since Tide Plus Bleach Alternative does not contain chlorine bleach, it is safe for all your machine-washable clothes. In addition, Tide Plus Bleach Alternative contains an ingredient that neutralizes the chlorine in your water so it won’t cause your colored garments to fade, so you can use it for all your loads. The result is you get white whites and bright brights, wash after wash.

Q: Is Tide Plus Bleach Alternative HE compatible with my standard washer?
A: Tide Plus Bleach Alternative is available in two formulations: HE and standard. We recommend only using Tide Plus Bleach Alternative HE with high efficiency washers.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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4.25/5 (226)
  • Quality
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    2.79/5
  • Value
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    2.91/5
85% Recommended

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08/02/2019

Excellent

I've been using tide laundry soap for 3 decades & my mother before me. I sometimes need to treat my cloths prior but not often. I trust tide to get my cloths clean & recommend it

Originally Posted On www.pgeveryday.com US

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06/29/2019

Excellent

It cranes good please my close brighter it smells good A like the way it works

Originally Posted On www.pgeveryday.com US

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02/22/2019

Excellent

I've tried other detergents but I wasn't satisfied. None of them works like Tide! My favorite is the one with bleach that makes my color clothes showing their true color.

Recommend Product

Originally Posted On www.pgeveryday.com US

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02/09/2019

Excellent

It is a great soap clran thr stains vetu goof. nu

Recommend Product

Originally Posted On www.pgeveryday.com US

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02/08/2019

Excellent

I usually do not use liquid, but this was different. It got my laundry clean and fresh.

Recommend Product

Originally Posted On www.pgeveryday.com US

*Your Location
Tulsa, OK
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07/13/2018

Love tide plus bleach alternative

Tide is my favorite laundry detergent now. I really love using the bleach alternative in the original scent because it truly does whiten my whites without the need for chlorine bleach and at the same time it also does an excellent job of protecting my color clothes,I always wondered about the dingy water getting back into my clothes and this helps with that as well....so if you ask me you just can’t beat that,two thumbs way up and a new favorite for my family

Recommend Product

This reviewer received incentives from the product manufacturer.