More of the brilliant whiteness after just one wash vs. Tide Original
Amazing Tide clean from America’s #1 detergent based on sales**
#1 recommended by washing machine manufacturers***
Part of the trusted Tide Plus Collection
Tide Plus Bleach Alternative Liquid Laundry Detergent
It allows you to look bright in your whites while also protecting your colors.
From Tide, America’s #1 Trusted Detergent Brand*
*Tide was voted most trusted laundry detergent brand by American shoppers based on the 2024 BrandSpark® American Trust Study.
Overview
Tide Plus Bleach Alternative Liquid Laundry Detergent offers the brilliant clean you know and love, plus, it helps your fabrics look brighter and whiter after just one wash.****
It allows you to look bright in your whites while also protecting your colors, by reviving dingy fabrics and preventing the dirty wash water from soaking back into them. Tide Plus Bleach Alternative Liquid Laundry Detergent is available in two formulas for use in regular and HE washing machines.
*Consumers’ #1 Trusted laundry detergent brand in Reader’s Digest survey
**Nielsen Laundry Detergents - Total US x AOC - Vol. Sales latest 52 weeks w/e 1/21/2017
***Based on co-marketing agreements
****vs. Tide Original
Dosage
For best results, refer to the dosage instructions found on the package of your Tide detergent. Be sure to read and follow care label instructions for your clothes. Always test an inside seam for colorfastness.
Overall Review
Discontinued the best laundry detergent on earth
It always happens the greatest products get discontinued. I don’t understand it so disappointed of course you could find it on eBay for $100. Thing is I’m allergic to almost everything and I wasn’t allergic to this and it was so great even spa cleaning with old toothbrushes and then washing it with the laundry. I used it on all colors and everything. It was gentle and effective. shame on you people that discontinued this.
NYC Tina05/16/2026
blui702/13/2026
Noooooooooooooo! Please don't discontinue!!!!
This is the only Tide we purchase, absolutely love it! Does a fantastic job of cleaning!
seflorida01/11/2026
314 Reviews
