Product Detail

  • 10x the cleaning power*
  • More of the brilliant whiteness after just one wash vs. Tide Original
  • Amazing Tide clean from America’s #1 detergent based on sales**
  • #1 recommended by washing machine manufacturers***
  • Part of the trusted Tide Plus Collection

*Stain removal of one dose vs. 10x doses of the leading liquid bargain brand
**Nielsen Laundry Detergents - Total US x AOC - Vol. Sales latest 52 weeks w/e 1/21/2017
***Based on co-marketing agreements

Tide Plus Bleach Alternative liquid detergents remove over 100 stains in one wash

Dosage

Directions:
Measure with cap.

  • For medium loads, fill to bar 1.
  • For large loads, fill to bar 3.
  • For HE full loads, fill to bar 5.

Add detergent, then add clothes.

Usage Instructions:
Follow care label instructions, then sort. Test inside seam for colorfastness.

Dosing instructions for Tide Plus Bleach Alternative liquid laundry detergents

FAQ

Q: What is the difference between HE and regular (non-HE) detergent?
A: HE (high efficiency) detergent is designed specifically for HE washers, which use less water than regular washers. Because HE washers use less water to clean, the water can be dirtier. HE detergents have special dirt-capturing ingredients to help suspend dirt and dyes in the water, which helps keep them from re-depositing on your clean laundry. Our HE detergents are suitable for use in both standard top-load washers and high-efficiency (front and top loading) washers. Tide HE versions have an HE label on the neck of the bottle.

Q: Is Tide Plus Bleach Alternative safe for my colors?
A: Yes, Tide Plus Bleach Alternative Liquid Laundry Detergent is safe for all washable fabrics, because it doesn't contain any chlorine bleach. It provides powerful cleaning, whitening, and brightening, and it’s safe for all washable fabrics.

Q: What makes Tide Plus Bleach Alternative Liquid Laundry Detergent so effective on clothing?
A: The active enzymes break down stains in every wash, making it color safe and effective at whitening and brightening all your clothes.

Q: Does Tide Plus Bleach Alternative Liquid Laundry Detergent brighten colors?
A: Yes, it brightens colors by helping to remove the dingy layer that can make colors look dull.

Q: Why is Tide Plus Bleach Alternative better for clothes than chlorine bleach?
A: Chlorine bleach can fade colors, but because Tide Plus Bleach Alternative Liquid Laundry Detergent does not contain chlorine bleach, it is safe for all your machine-washable clothes. In addition, Tide Plus Bleach Alternative contains an ingredient that neutralizes the chlorine in your water, so it won’t cause your colored garments to fade, and you can use it for all your loads. The results you get are white whites and bright brights, wash after wash.

Q: Is Tide Plus Bleach Alternative HE compatible with my standard washer?
A: Tide Plus Bleach Alternative Liquid Laundry Detergent is available in two formulations: HE and standard. We recommend only using Tide Plus Bleach Alternative HE with high-efficiency washers.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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4.22/5 (221)
  • Quality
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    2.86/5
  • Value
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    2.91/5
85% Recommended

*Your Location
Tulsa, OK
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07/13/2018

Love tide plus bleach alternative

Tide is my favorite laundry detergent now. I really love using the bleach alternative in the original scent because it truly does whiten my whites without the need for chlorine bleach and at the same time it also does an excellent job of protecting my color clothes,I always wondered about the dingy water getting back into my clothes and this helps with that as well....so if you ask me you just can’t beat that,two thumbs way up and a new favorite for my family

Recommend Product

This reviewer received incentives from the product manufacturer.

*Your Location
Victorville, CA
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07/12/2018

Gets the stinky out!

This is my Favorite Laundry Detergent EVER! I have always been a Tide Fan. I have tried many other companies and always come back to tide. This Tide plus Bleach Alternative is the perfect product for my families needs. My husband and I work out a lot, so sweaty clothing can be STINKY, this always gets the smell out in one wash! We have little kids who know how to make messes and I never have to worry about their clothing having stains because this Tide always removes the stains w/out ruining the color/integrity of the clothing. My son still wets his bed and I wash it with tide with bleach and omg you can’t tell he ever peed it smells soo good.

Recommend Product

This reviewer received incentives from the product manufacturer.

*Your Location
Campton, KY
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07/12/2018

Just changed my brand.

I'm the type of person that doesn't like to shop and normally count on my husband to pick up the laundry detergent. He would always buy cheap brands even though I complained about how they didn't work well. Finally, I've convinced him that Tide is the best. He's currently been splitting our wood for next winter and that is a very dirty job. His jeans are so hard to get clean after a day of cutting. I showed him his jeans washed with the cheap detergent, then I showed him his jeans with the Tide detergent. He was amazed at the difference, and I believe I convinced him that Tide was better. He now brings home Tide Plus Bleach Alternative Original Scent Liquid Laundry Detergent. It could either be because he's finally convinced, or I threatened him with the dog house if he brought anything other than the Tide Plus Bleach.

Recommend Product

This reviewer received incentives from the product manufacturer.

*Your Location
North Babylon, NY
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07/12/2018

NO MORE BLEACH SPOTS!!

I have used Tide in the past but never Tide Plus Bleach Alternative Original Scent Liquid Laundry Detergent. I have always done my whites separate and hated doing it that way. I would always somehow end up with bleach stains on my colored laundry I did after the whites. But I assumed this was the only way to get my whites really white. Boy has this Tide proven me wrong. I was hesitant to put my whites in with my colors but I shouldn't have been. The whites were sparkling and the colors looked amazing. There was no strong bleach smell on my clothes and my son's skin didn't get irritated from the strong chemical bleach residue like it usually does. Overall a terrific product, works well on both colors and whites, no strong odor, feels great on sensitive skin and saves time and money!! This product is what every busy Mom needs in her life - oh and more sleep we all need more sleep, can Tide put that in a bottle???

Recommend Product

This reviewer received incentives from the product manufacturer.

*Your Location
Clovis, CA
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07/12/2018

Same Tide I love, plus whiter whites!

I love Tide detergent and have used it for years. It gets my clothes super clean and leaves them with a lasting, light, fresh scent. But this product took it to another level for me. Tide Plus Bleach Alternative Original Scent Liquid Laundry Detergent does all the amazing things I have come to expect from Tide, but also works to get my whites white again without the fear or smell of traditional bleach. Tide clean and scent, but now for ALL my clothes!

Recommend Product

This reviewer received incentives from the product manufacturer.

*Your Location
Monroe, GA
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07/12/2018

Best bleach alternative on the market

Okay, I tried this product twice before writing this review. I wanted to make sure that it truly lived up to its name and boy did it. I am a busy mom of 2 girls under the age of 4 and the last thing I need is to have to separate my laundry. I tried it the first time with just whites that to be honest were lacking their white luster and I could actually see the difference in my families socks and my husband undershirts. My second attempt was not separating my laundry and throwing them in and my colored clothes were rejoicing. I have to admit I rarely buy tide because it can be pricey, but I am willing to spend the extra and just get my tide plus bleach and no more Clorox 2, so I spend less money and it saves me time which is hard to come by these days. I am super happy that this product lived up to its name. My clothes smelt fantastic and were even a little softer vs my old laundry detergent. I told my sister-in-law about it because she just had her clothes ruined by adding bleach to the laundry. This is a must try and have laundry product that everyone should have. Also, I used a different product for my kids clothes and I tried the Tide with bleach on their clothes and I was super impressed on how their clothes looked. It even got out some tough stains that I thought was a lost cause.

Recommend Product

This reviewer received incentives from the product manufacturer.