Tide purclean™

Tide purclean™ is the first plant-based detergent with the trusted cleaning power of Tide. Tide purclean™ delivers amazing stain removal and cleans well in energy-saving cold water. In fact, Tide purclean™ cleans as well as Tide Original Liquid Laundry Detergent. With 75% plant-based ingredients, as certified by the USDA BioPreferred program, Tide purclean™ aims to set the performance standard for natural detergents and in turn bring more consumers to the natural detergent category.

Free of dyes

Made with 100% renewable
wind power electricity

Zero manufacturing waste

Also available perfume-free:
Tide purcleanTM Unscented

A Step in the
Right Direction

What Does
Plant-Based Means?


Tide purclean™

How Well Does
It Work?

Frequently Asked Questions