Tide purclean™

The EPA Safer Choice certified* Tide purclean™ is the first plant-based detergent with the trusted cleaning power of Tide. Equipped with environmentally-friendly plant-based detergent ingredients, Tide purclean™ delivers amazing stain removal and cleans well in energy-saving cold water. In fact, Tide purclean™ cleans as well as Tide Original Liquid Laundry Detergent. With 75% plant-based Tide ingredients, as certified by the USDA BioPreferred program, Tide purclean™ aims to set the performance standard for plant-derived detergents and in turn bring more consumers to the eco-friendly detergent category. Tide purclean™ is safe to use in both HE and regular washing machines.

EPA Safer Choice certified

Equipped with 75% plant-based
Tide detergent ingredients

Free of dyes

Made with 100% renewable
wind power electricity

Zero manufacturing waste

Also available perfume-free:
Tide purcleanTM Unscented

A Step in the
Right Direction

What Does
Plant-Based Means?


Tide purclean™

How Well Does
It Work?

Frequently Asked Questions

*EPA/Safer Choice recognition does not constitute endorsement of this product. The Safer Choice label signifies that the formula for this product, as Tide has represented it to the EPA, contains ingredients with more positive health and environmental characteristics than conventional products. EPA/Safer Choice relies solely on Tide, its integrity and good faith, for information on the composition, ingredients, and attributes of this product. EPA/Safer Choice has not independently identified, i.e., via chemical analysis, the ingredients in the product formula, nor evaluated any of Tide’s non-ingredient claims. EPA/Safer Choice provides its evaluation only as to the environmental and human health characteristics of the product, based on currently available information and scientific understanding.

**75% plant-based