The EPA Safer Choice certified* Tide purclean™ is the first plant-based detergent with the trusted cleaning power of Tide. Equipped with environmentally-friendly plant-based detergent ingredients, Tide purclean™ delivers amazing stain removal and cleans well in energy-saving cold water. In fact, Tide purclean™ cleans as well as Tide Original Liquid Laundry Detergent. With 75% plant-based Tide ingredients, as certified by the USDA BioPreferred program, Tide purclean™ aims to set the performance standard for plant-derived detergents and in turn bring more consumers to the eco-friendly detergent category. Tide purclean™ is safe to use in both HE and regular washing machines.