How well does Tide purclean™ work?

Tide purclean™ performs as well as Tide Original liquid detergent regarding stain removal. When tested against the leading national natural detergents, Tide purclean™ outperforms them in stain removal. Tide purclean™ works in cold water, enabling you to make an even bigger impact with your laundry.


  • 1st plant-based detergent* with the cleaning power of Tide (*65% plant-based)
  • 6x the cleaning power*. (*based on stain removal using 1 dose of Tide purclean™ vs.6 doses of the leading natural detergent)
  • Tide lasts up to 2x longer* *vs. leading baking soda detergent based on large loads useinstructions (175oz and smaller bottles)