Tide purclean™ performs as well as Tide Original liquid detergent regarding stain removal. When tested against the leading national natural detergents, Tide purclean™ outperforms them in stain removal. Tide purclean™ works in cold water, enabling you to make an even bigger impact with your laundry.
- First plant-based detergent* with the cleaning power of Tide (*75 percent plant-based)
- 4x the cleaning power*. (*based on stain removal using 1 dose of Tide purclean™ vs. 4 doses of the leading natural detergent)
- Tide lasts up to 2x longer* (*vs. the leading baking soda detergent, based on large loads use instructions - 175 oz. and smaller bottles)