How well does Tide purclean™ work?

Tide purclean™ performs as well as Tide Original liquid detergent regarding stain removal. When tested against the leading national plant-based detergents, Tide purclean™ outperforms them in stain removal. Tide purclean™ works in cold water, enabling you to make an even bigger impact with your laundry.


  • First plant-based detergent* with the cleaning power of Tide (*75 percent plant-based)
  • Tide lasts up to 2x longer* (*vs. the leading baking soda detergent, based on large loads use instructions - 175 oz. and smaller bottles)