We’re here to help
At Tide, we’re committed to providing clean clothes to millions of people in times of need.
Since Hurricane Katrina in 2005, Tide has helped more than 90,000 families across the U.S. through Tide Loads of Hope. In 2020, Tide grew the Loads of Hope program to ease the load for COVID-19 first responders, engaging Tide Cleaners locations to support over 100,000 COVID-19 first responder visits and cleaning nearly two million garments.
Within the decade, we’ll expand the Tide Loads of Hope program tenfold, providing clean clothes to thousands of people in times of need.