We have always created products that improve people’s lives now and for generations to come—in fact sustainability and social good have always been a part of our business strategy.
But today’s global challenges—from climate change, to plastic waste and water scarcity—mean that we all need to be doing more.
At Tide, we are reinventing clean with the goal to make laundry more sustainable at every step of the process – from how we design our products, to how we manufacture and ship them all the way to how consumers use them. To make this goal a reality, we are focused on:
Reimagining the laundry of tomorrow starts with thinking end-to-end
Tide’s values are to create products that improve people’s lives now and for generations to come. From how we design our products to how they are used, reused and recycled. We aim to make to make sustainable choices at home simple and easy.Learn More
We need your help to make positive change
Understandably, people don’t spend a lot of time thinking about doing a load of laundry. When we asked Americans why they choose to wash in hot or cold water, they give a variety of answers – and the environment isn’t always near the top of the list. We say things like “I’ve always done it that way,” “it’s what my mom told me to do,” “it cleans better” or “the clothing label says to.” But did you know that up to 90 percent of the energy used in laundry comes from heating water? That means a switch to cold water washing creates a significant Green House Gas reduction. That’s why we’ve worked hard over the last two decades to develop a superior clean in energy-saving cold water. Today, we’re proud to say that Tide cleans better in cold than the bargain brand in warm*. *Tide Power PODS® in cold v. leading baking soda 2-in-1 pac in hotJoin Us
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