What if every Tide load of laundry did a load of good?

Tide’s values are to create products that improve people’s lives now and for generations to come. From how we design our products to how they are used, reused and recycled. We aim to make to make sustainable choices at home simple and easy.

Understandably, people don’t spend a lot of time thinking about doing a load of laundry. When we asked Americans why they choose to wash in hot or cold water, they give a variety of answers – and the environment isn’t always near the top of the list. We say things like “I’ve always done it that way,” “it’s what my mom told me to do,” “it cleans better” or “the clothing label says to.” But did you know that up to 90 percent of the energy used in laundry comes from heating water? That means a switch to cold water washing creates a significant Green House Gas reduction. That’s why we’ve worked hard over the last two decades to develop a superior clean in energy-saving cold water. Today, we’re proud to say that Tide cleans better in cold than the bargain brand in warm*. *Tide Power PODS® in cold v. leading baking soda 2-in-1 pac in hot