The Results Are In: Tide is America's #1 Detergent*

Tide: America’s Beloved Brand

The results are in. Word of mouth is important when it comes to laundry reviews, and Tide's numbers don't lie. More than 40 million American households used Tide laundry detergent in 2014-2015, and in terms of sales, Tide is the country's number one detergent. Tide also has a few impressive awards and titles hanging on its wall, if you need a little extra convincing. Recent awards include:

  • Tide's Ultra Stain Release Liquid, voted Product of the Year in 2015 as voted in a survey of 40,000 people conducted by TNS, a global market research company.

  • Tide PODS® Plus Febreze, voted Best New Product by Better Homes and Gardens magazine in the Single Dose Laundry Detergent Category, based on a survey of more than 38,000 people conducted in cooperation with BrandSpark. It was also voted 2016 Product of the Year in the laundry pac category from a survey of 40,000 people by TNS.

  • Tide Original HE Turbo Clean Liquid, voted 2016 Product of the Year from a survey of 40,000 people conducted by TNS and as the Best New Product by Better Homes and Gardens.

Tide was also voted the most trusted laundry detergent by American shoppers (BrandSpark).

Other notable endorsements include:

  • Good Housekeeping’s Seal of Approval.

  • Being the trusted brand for all 32 NFL teams.

  • Being the number 1 brand recommended by leading washer manufacturers.

So, when it comes to laundry, Tide has got your back, and you don’t just have to take our word for it!

What Makes Tide Unique?

Tide didn’t become an award-winning household brand overnight. It’s taken years of trust to get all our positive laundry detergent reviews. See Tide what users have to say about us:

“I love this product even better than the regular Tide pods. The Febreze ads such an amazing scent and makes my clothes/sheets/towels/etc. smell cleaner for so much longer. I am hooked!” says one user on Tide PODS® Plus Febreze.

Tide has been on the market for 70 years, and during that time, the brand has been dedicated to continuous advancement and innovation, which has helped Tide become the number 1 laundry detergent brand in terms of sales.

“I will not use any other laundry soap. Tide has proven itself time and again. Our clothes look great, and I have gotten compliments on the scent. I swear by it!” comments another user on Tide HE Turbo Clean Liquid.

Did you know that Tide comes up with at least three product innovations per year? Tide is always doing its best to come up with the most effective recipe of ingredients to fight stains. However, even though we're working with surfactants, enzymes, builders and polymers to give you that Tide laundry magic you've come to expect, we've got our sights set even higher than providing the best in laundry freshness.

Tide's Social Initiatives

We care about you, and we also care about those in need. Our Loads of Hope Project helps bring clean laundry and aid to those who have been through natural disasters. We believe in the power of clean laundry, and our passion means you will always have a product that will give you results. We’ve proven we can give you the laundry results you expect through experience, and we consistently receive great Tide laundry detergent reviews. We've been there for you for generations, so let Tide continue to provide the best care for you and your family. As the number 1 brand in sales, performance and passion, with a catalog of great reviews, you know you can put your trust in Tide.

*based on sales