Product Detail

There are many reasons to choose a cold water wash cycle, and Tide Coldwater Clean Fresh Scent Liquid Laundry Detergent can help you get outstanding results.

  • 10x cleaning power*.
  • Tide Plus Coldwater offers 50% more energy savings when switching loads from warm to cold.
  • Amazing Tide clean from America’s #1 detergent based on sales**.
  • #1 recommended by washing machine manufacturers***.
  • Part of the trusted Tide Plus Collection.

*Based on stain removal using one dose of base Tide vs. 10 doses of the leading bargain liquid detergent, base variant.
**Nielsen Laundry Detergents - Total US xAOC - Vol. Sales latest 52 weeks w/e 1/21/2017.
***Based on co-marketing agreements.

Removes Over 100 Stains in One Wash

Dosage

Directions:
Measure with cap.

  • For Medium Loads, fill to bar 1.
  • For Large Loads, fill to bar 3.
  • For he Full Loads, fill to bar 5.

Add detergent, then add clothes.

Usage Instructions:
Follow care label instructions, then sort. Test inside seam for colorfastness.

Dosing instructions

FAQ

Q: Is it OK to use laundry detergent in cold water?
A: You can use our detergents with cold water, but warm or hot water provides the best cleaning results. If you wash with cold water, we suggest you use Tide Coldwater. Tide Coldwater can clean effectively in water as cold as 40°F (4°C). If the water in your washing machine is colder than this, add a bit of warm water to bring the temperature to that level. If you use another detergent, the water should be at least 60°F (16°C). If the water in your washing machine is colder than this, add a bit of warm water. We recommend you only use a cold wash for items that specify this on the care label.

Q: Is this product good for whites as well as colors?
A: Yes, Tide Coldwater Clean can be used with both whites and colors; however, as with traditional laundry, sorting by color is highly recommended prior to cleaning, as some garments may bleed even in cold water conditions.

Q: Can I use this product on my delicates?
A: Yes, Tide Coldwater Clean can be used on any garments that are considered machine washable. Some garments can be more susceptible to color loss and bleeding, and as with all detergents, it is recommended that a small hidden area of the garment be tested for colorfastness if there is concern.

Q: Do I need to dilute Tide Coldwater Clean before I use it?
A: No, you do not need to dilute Tide Coldwater Clean prior to use. Simply follow the usage instructions on the packaging and fill the cap of Tide Coldwater Clean to the appropriate line and pour it.

Q: What happens if I use warm water by mistake?
A: Tide Coldwater Clean can also be used in warm and hot water washes.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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4.68/5 (74)
  • Quality
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    4.33/5
  • Value
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    4.24/5
97% Recommended

Reviews Text

*Your Location
Houston, TX
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06/24/2018

Excellent detergent!

This detergent will not fade clothes and leaves laundry clean and fresh. I love the smell! Absolutely my go to laundry detergent going forward. All you need is a small amount and you have fresh clean laundry for weeks!

Recommend Product

This reviewer received incentives from the product manufacturer.

*Your Location
Fort Polk, LA
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06/24/2018

Tide Plus Coldwater Clean

I think that Tide Plus Coldwater Clean Detergent cleans my clothes well. My whites come out white, my colors come out bright. Makes my clothes smell fresh and all without having to use hot water!

Recommend Product

This reviewer received incentives from the product manufacturer.

*Your Location
New York, NY
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06/24/2018

Great Cold Water Detergent

I have a lot of clothes that are meant to be washed in cold water only and I've often wondered if my detergent was doing the best that it could because of that.I have used Tide Cold Water for my last few loads of laundry and I am really pleased with the results. I like having something that is formulated specially for this. This Tide worked great. My clothes came out clean and my whites didn't look dingy at all. The scent is also pleasant and not overwhelming.

Recommend Product

This reviewer received incentives from the product manufacturer.

*Your Location
Bossier City, LA
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06/24/2018

Coldwater Clean

Don't let the phrase "Coldwater" scare you! Despite using this detergent with cold water, the fresh scent still stays without being too overwhelming. The colors of my clothes don't fade at all and come out as clean as new. The fact that this detergent can save up to 50% of the energy spent on laundry is a MAJOR plus.(If you're more of a Tide Pod user, this could get a bit messy. However, I prefer a liquid detergent so it's more of a preference thing.)

Recommend Product

This reviewer received incentives from the product manufacturer.

*Your Location
Naperville, IL
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06/23/2018

Tide Plus Coldwater Clean

Being a college student, I have only recently started washing my own clothes. It took me awhile to find a detergent I liked, but when I started using this Tide product it immediately replaced my current favorite detergent. I like how it’s made to work in cold water and how well it preserves the colors in my clothes. I feel like nothing has faded since I’ve started using it! It also has a very nice smell after I take my laundry out. Overall, I’m very pleased with this product and will 100% use it again!

Recommend Product

This reviewer received incentives from the product manufacturer.

*Your Location
West plains, MO
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06/23/2018

Tide plus Cold Water Clean

I think this product works great for me. I'm not one for separating my laundry and because of that, I have to wash in cold to keep colors from running. Most other detergents dont provide a good enough clean on cold water cycle. But this product does. The refreshing scent and how the colors keep the brightness, this is the best product yet. I will now buy this product for my laundry needs.

Recommend Product

This reviewer received incentives from the product manufacturer.