96% Recommended
Tide Coldwater Clean Fresh Scent Liquid Laundry Detergent offers the brilliant clean you know and love plus brilliant color protection even in a cold water wash. It’s specially formulated for cold water conditions, giving you brilliant color protection and using 50% less energy when you switch loads from warm to cold.
There are many reasons to choose a cold water wash cycle, and Tide Coldwater Clean Fresh Scent Liquid Laundry Detergent can help you get outstanding results.
*Based on stain removal using one dose of base Tide vs. 10 doses of the leading bargain liquid detergent, base variant.**Nielsen Laundry Detergents - Total US xAOC - Vol. Sales latest 52 weeks w/e 1/21/2017.***Based on co-marketing agreements.
Directions:Measure with cap.
Add detergent, then add clothes.
Usage Instructions:Follow care label instructions, then sort. Test inside seam for colorfastness.
Q: Is it OK to use laundry detergent in cold water?A: You can use our detergents with cold water, but warm or hot water provides the best cleaning results. If you wash with cold water, we suggest you use Tide Coldwater. Tide Coldwater can clean effectively in water as cold as 40°F (4°C). If the water in your washing machine is colder than this, add a bit of warm water to bring the temperature to that level. If you use another detergent, the water should be at least 60°F (16°C). If the water in your washing machine is colder than this, add a bit of warm water. We recommend you only use a cold wash for items that specify this on the care label.Q: Is this product good for whites as well as colors?A: Yes, Tide Coldwater Clean can be used with both whites and colors; however, as with traditional laundry, sorting by color is highly recommended prior to cleaning, as some garments may bleed even in cold water conditions.Q: Can I use this product on my delicates?A: Yes, Tide Coldwater Clean can be used on any garments that are considered machine washable. Some garments can be more susceptible to color loss and bleeding, and as with all detergents, it is recommended that a small hidden area of the garment be tested for colorfastness if there is concern.Q: Do I need to dilute Tide Coldwater Clean before I use it?A: No, you do not need to dilute Tide Coldwater Clean prior to use. Simply follow the usage instructions on the packaging and fill the cap of Tide Coldwater Clean to the appropriate line and pour it.
Q: What happens if I use warm water by mistake?A: Tide Coldwater Clean can also be used in warm and hot water washes.
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Great product and thank y’all for the app brand and dedicated team to keeping this products a happy household name to trust
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We love to hear from fans like you! We're thrilled that TIde is an essential part of your laundry routine.
Please do not discontinue the Cold Water Tide in the small-ish bottle. I need it for my delicate items and could not possibly handle the huge bottle.
I have many things that can not be washed in warm or hot water. This is by far the best detergent for cold water I have used. I really hope this will not be discontinued. Great product.
To test the claim that the Tide Coldwater detergent cleans in lower temperatures hence saving energy and money was tested by washing the clothes of two college students with loads of dirty laundry. First the whites: the armpit discoloration needed a second pretreatment and unfortunately hot water option as the initial coldwater option failed. However mud, dirt and even week old food markings did come off at first trial with single dose and coldwater cycle. As for the dark bright colors while sweat discolorations did not come off even with pretreatment at coldwater preference hot water was not applied in fear off not retaining their size and shape. In short while with pretreatment dirt, soil, and food/beverage discolorations were cleaned at coldwater single cycle:)
I lived the Tide plus for cold water. Lights and dark clothing came out wonderful. My whites not much. Clean but some socks were dingy. I'm kinda particular about stuff like that so...
Have been using the Cold water Tide I was sent for a couple of weeks now and I must say I LOVE it!! Really have never noticed how dull my clothes looked in a cold water wash, and now they are looking new and bright again!! So happy with this product. Will continue to use this product for sure, and have recommended it to quite a few friends and family members. Thanks for allowing me to be part of this campaign.