Product Detail

There are many reasons to choose a cold water wash cycle, whether you’re using a detergent formula designed for a regular washer or a high-efficiency washer, and Tide Plus Coldwater Clean Liquid Laundry Detergent can help you get outstanding results.

  • 10x cleaning power*
  • Tide Plus Coldwater Clean offers 50% more energy savings when switching loads from warm to cold
  • Amazing Tide clean from America’s #1 detergent based on sales**
  • #1 recommended by washing machine manufacturers***
  • Part of the trusted Tide Plus Collection

*Based on stain removal of one dose vs. 10x doses of the learing liquid bargain brand
**Nielsen Laundry Detergents - Total US xAOC - Vol. Sales latest 52 weeks w/e 1/21/2017
***Based on co-marketing agreements

Tide Plus Coldwater Clean products remove over 100 stains in one wash


Measure with cap.

  • For medium loads, fill to bar 1.
  • For large Loads, fill to bar 3.
  • For HE full loads, fill to bar 5.

Add detergent, then add clothes.

Usage Instructions:
Follow care label instructions, then sort. Test inside seam for colorfastness.

Dosing instructions for Tide Plus Coldwater Clean Liquid Laundry Detergents


Q: Is it OK to use laundry detergent in cold water?
A: You can use our detergents with cold water, but warm or hot water provides the best cleaning results. If you wash with cold water, we suggest you use Tide Coldwater. Tide Coldwater can clean effectively in water as cold as 40°F (4°C). If the water in your washing machine is colder than this, add a bit of warm water to bring the temperature to that level. If you use another detergent, the water should be at least 60°F (16°C). If the water in your washing machine is colder than this, add a bit of warm water. We recommend you only use a cold wash for items that specify this on the care label.

Q: Is this product good for whites as well as colors?
A: Yes, Tide Coldwater Clean can be used with both whites and colors; however, as with traditional laundry, sorting by color is highly recommended prior to cleaning, as some garments may bleed even in cold water conditions.

Q: Can I use this product on my delicates?
A: Yes, Tide Coldwater Clean can be used on any garments that are considered machine washable. Some garments can be more susceptible to color loss and bleeding, and as with all detergents, it is recommended that a small hidden area of the garment be tested for colorfastness if there is concern.

Q: What happens if I use warm water by mistake?
A: Tide Coldwater Clean can also be used in warm and hot water washes.

Q: Do I need to dilute Tide Coldwater Clean before I use it?
A: No, you do not need to dilute Tide Coldwater Clean prior to use. Simply follow the usage instructions on the packaging, and fill the cap of Tide Coldwater Clean to the appropriate line and pour it.

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